Chitkara College of Sales and Retail Marketing

Course Module
Course Name: Management Practices & Organizational Behaviour Course Code: SML-2116
Credits: 2 (36 Hours) Program: MBA-SRM
Faculty Name: Dr. Deepika Jhamb

1.0 Course Relevance & Objective:

Management is essential in all organized efforts, be it a business activity or any other activity.
Principles of management are now universally used not just for managing business organizations;
they are also applied to various other types of organizations, such as education, social, military
and government. Management utilizes all the physical & human resources productively.
Management provides maximum utilization of scarce resources by selecting its best possible
alternate use in industry from out of various uses. It arranges the factors of production, assembles
and organizes the resources, integrates the resources in effective manner to achieve goals. It
directs group efforts towards achievement of pre-determined goals. The main objective of this
course is to enable students understand the concepts, principles and practices of Management and
Organization Behaviour so that they can apply these in real life situations through case studies
and exercises. The course is designed to equip the students with key skills, knowledge and
competencies in various aspects of management.
2.0 Learning Outcomes of the Course:
Today’s managers need to possess leadership skills, the ability to build and manage teams, to
motivate and keep employees engaged, and to manage the interface with the customers.
Having successfully completing the course, the students will be able to:
 Understand as well as apply the concepts and principles of management
 Identify the roles and functions of managers along with understanding of organizational
structure
 Understand the concept and theories of motivation and leadership along with their
applications
 Learn group dynamics and importance of team building in management
 Develop analytical understanding of techniques used to analyze the industries and
environment

3.0 Course Contents:

Unit 1: Introduction to Management
Meaning, Nature and Functions of Management, Roles of a Manager, Managerial Skills,
Different Schools of Management Thought, Importance of Planning, Planning Process, Types
of Plans, Decision Making, Organizational structure, Centralization and Decentralization, Steps
in Control Process, Methods of Establishing Controls.

Unit 2: Motivation and Leadership

Concept and importance of Motivation, Theories of Motivation given by Maslow, Herzberg,
McGregor, McClelland and Porter – Lawler, Applications of Motivation Concept, Leadership:
 Meaning & Leadership styles, theories of leadership.

Unit 3: Group Dynamics and Team building

Stages of Group Development, Team building, Importance of Teamwork, Types of Teams,
Challenges in Managing Teams

Unit 4: Strategic Management

Strategic Planning, TOWS Matrix, BCG Matrix, Porter’s Industry Analysis, PEST Analysis,
Corporate Social Responsibility

Prescribed Text Books:

1. Koontz Harold and Weihrich Heinz (2012), Essentials of Management: An
International Perspective, 9th edition, Tata McGraw Hill, New Delhi.
2. Robbins Stephen P, Coulter Mary and Vohra Neharika (2010), Management, 10th
Edition, Pearson Publications, New Delhi.
Reference Books:
1. Tripathi P.C. and Reddy P.N. (2012), Principles of Management, 5th Edition, Tata
McGraw Hill, New Delhi.
2. KazmiAzhar, Business Policy and Strategic Management, Latest Edition, Tata McGraw
Hill, New Delhi.
3. James A. F., Stoner R., Edward F. and Daniel, R. G., Management, Latest Edition,
Prentice Hall of India, New Delhi.
4. Ashwathappa K. and GhumanK. (2010), Management, 1st Edition Tata McGraw Hill,
New Delhi.

4.0 Academic Delivery Plan:

Topics to be
Day Assignments/Activities Video/Case Study/Project or Field work
covered

Management and its Functions

Meaning, nature https://www.youtube.com/watch?v=_OBqwhYLEJo
1 Debate on whether
and functions of
(Lecture management is science 10 Managerial Roles
Management, Roles
1-3) or art? https://www.youtube.com/watch?v=XFShUgphzHU
of Manager

Managerial Skills, Managerial Skills

Assignment on How do
Different schools
today’s Manager’s use https://www.youtube.com/watch?v=HwOnYZySpwk
2 of Management
different Management
(Lecture thought (Pre- Evolution of Classical Management Theory
approaches/theories in
4-6) classical, https://www.youtube.com/watch?v=kE9XvUWgwaI
today’s work
Classical
environment?
Approaches)

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 Topics to be
Day Assignments/Activities Video/Case Study/Project or Field work
covered

Scientific Management Theory’

Behavioral,
3 Quantitative and https://www.youtube.com/watch?v=fK4tyKvrj04
(Lecture Modern
7-9) approaches)
Case Study: Harshitha Enterprises: A Modern
Organization

Importance of
4 Planning, Planning Brainstorming session
(Lecture Process, Types of on how to make Case study on Employee Participation at KNB Bank
10-12) Plans, Decision planning effective?
Making

Organizational Organizational Structure:

structure, https://www.youtube.com/watch?v=wO_-MtWejRM
Discussion on
5 Centralization and
advantages and Types of Organizational Structure:
Decentralization,
(Lecture Steps in Control disadvantages of
centralization and https://www.youtube.com/watch?v=qg-6HDskILE
13-15) Process, Methods
decentralization Centralization and Decentralization
of Establishing
Controls https://www.youtube.com/watch?v=LkcGgFtcFfY
Concept and
importance of 10 ways to motivate employees
Motivation, https://www.youtube.com/watch?v=_GiuysFb-iY
6
Theories of
(Lecture What do you want from Theories of Motivation
Motivation given
16-18) your Organization? https://www.youtube.com/watch?v=qAQaVVKqrlY
by Maslow,
Herzberg, Case analysis on Google’s motivational strategies
McGregor,
McClelland and
Porter – Lawler, Debate on financial vs.
7 non-financial
Applications of Case Study : Employee Recognition Program at
(Lecture motivational techniques
Motivation Smile Hotels Group
19-21)
Concept,

Leadership:
Meaning & Leadership Traits
8 Leadership Styles https://www.youtube.com/watch?v=2lEp4TVpxgA
(Lecture
22-24) Class Test

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 Topics to be
Day Assignments/Activities Video/Case Study/Project or Field work
covered
Trait Theories of Group Discussion on Case study on The Right way to be effective leader
Leadership, “Are leaders born or
Behavioral made”
Theories of
Leadership,
Stages of Group
Development, Team Building
Team building, Exercise
9 Importance of Team Work
(Lecture Teamwork, Types https://www.youtube.com/watch?v=fm1gh5GAmWc
25-27) of Teams, Lessons on teamwork Case Study – Self-managed Teams at Aart Pvt. Ltd
Challenges in from the movie “Chak
Managing Teams de India”

10 Field Survey: “Organizational Structure and Employee motivation techniques used by any
(Lecture organization”
28-30)

TOWS Matrix
11 Strategic Planning, https://www.youtube.com/watch?v=RBmRhx7ZQZw
(Lecture TOWS Matrix,
BCG Matrix
31-33) BCG Matrix,
https://www.youtube.com/watch?v=ERWZ9OceGAw
Porter’s Industry
Analysis, PEST Porter’s Industry Analysis
12 Assignment 2: Apply
Analysis, https://www.youtube.com/watch?v=-rTB98SrTSU
Porter’s Industry
(Lecture Corporate Social Analysis framework to
34-36) Responsibility PEST Analysis
any specific Industry
https://www.youtube.com/watch?v=C0bPVorqkGI

* Group Presentations will be scheduled during the sessions (Day 5 to Day 18).
 Grading Mechanism
Evaluation Parameter Weightage

Written Exam (External) 50

Field survey on Organization Structure and 10

Employee motivation techniques used by
various organizations
Group presentations on ‘Biography of an 10
inspiring Leader’

Class Test 20

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 Current News Analysis/Revision Seminars 10

Total 100

Important Note: All assignments will be marked in internals, and class behavior/performance
will also be reflected in Assignment marks. Missing an assignment will reflect as zero and poor
performance in class will also be reflected in your internals.

Rules of Class Room

 Pre-reads are a must before all class sessions.

 Assignments after the due date/time will be assessed but no marks given.
 Class will commence as per the program exactly at 09.15 am. Late comers will have to wait
till next break. Absolutely no entry unless Chitkara bus is late (in case of morning session.
 Class discussions and presentations as per schedule. No postponement accepted under any
circumstances, except organizational constraint.
 Attendance: Attendance will be taken for every session within five minutes of the start of a
session.
 Class Participation: You are expected to participate in the class discussions.
 Missed Assignments: Assignments are due on the day they are scheduled. You will receive
no marks for missed assignments and also for missed deadlines.
 During lectures, please turn off cell phones (off does not mean standby).
 Uniform: Students without college Uniform will not be allowed to attend the classes.
 Teamwork issues. Corporate professionals spend much of their professional lives working on
projects as a part of teams. All are expected to make significant contributions to these teams.
We in CBS too expect significant contributions from each student in the teamwork effort. At
the end of the sessions, I will solicit feedback from the members of each team regarding the
contributions of other team members.

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