Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
Julia Botvinov
Professor Babcock
English 137 H
4 November 2018
(AIDS) have swept the lives of millions globally. HIV is a virus that attacks the body’s immune
system cells, CD4 cells, or also known as “T cells”. Once infected, the patient may experience
flu-like symptoms for a couple of weeks and then seemingly return back to being healthy. Due to
the latency of this virus’ affects, many do not realize they are getting sicker. When HIV remains
untreated and the T cell count becomes too low, the person is considered to have AIDS. At this
point in the disease, a small infection that a person with a healthy immune system might easily
Nowadays, the causation, prevention, and treatment of HIV/AIDS are all things many
people are aware of. However, misconceptions about the disease have rocketed and descended in
the United States over the past 40 years. As a result of scientific research and the media’s
representation of its findings, our historical understanding of HIV/AIDS has undergone a multi-
faceted paradigm shift that has changed how medical and social communities respond to the
epidemic.
In 1981, scientists and doctors alike shared confusion about a ‘mysterious illness’ that
lead to the death of multiple homosexual men concentrated in Los Angeles and New York. These
men suffered from either a type of pneumonia or Kaposi’s Sarcoma (a rare skin cancer) that
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tends to present in patients that are intensely immunosuppressed. In these early reports of the
pneumonia incidences, the CDC stated, “The occurrence of pneumocystis in these 5 previously
(Gottlieb, 1981). Similarly, in CDC reports of the skin cancer cases, this sort of language
applied, stating their circumstances as abnormal and ambiguous as well. The whole outbreak was
perplexing to doctors, though the one commonality they found amongst the men, was that they
identified as gay and were sexually active. As this was the only evidence they had, the term
‘GRID’ arose, standing for ‘Gay-Related Immune Deficiency’. While this title was simply a
reflection of the findings derived from research in the medical community, the rest of America
Genuine misunderstanding amongst the medical community lead to even more ignorant
responses against gay people in the media and subsequently, the public. Homosexual men were
often taunted, mistreated, and even physically assaulted because of their supposed responsibility
for the circulation of the syndrome. Headlines were commonly phrases such as “Alert over ‘gay
plague’” and “‘Gay plague’ may lead to blood ban on homosexuals” (Avert.org, 2018). Majority
of everyday civilians did not read scientific journals and databases to get their information
regarding medical advances. They read the newspaper, watched the television, and listened to the
radio. This meant that conveying important medical information to the public was in the hands of
journalists who usually composed pieces with the main goal of getting attention and high ratings,
rather than being educational. The climate during this time was homophobic and the incoming
epidemic along with the media’s use of language surrounding it was fueling the predominant
violence that was occurring. With the recent Upstairs Lounge gay bar shooting in 1973 and
similar violence against gays following, Seb Starcevic, a writer for the Daily Telegraph, reported
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the era was a time where pastors openly proclaimed that AIDS “was a divine plague on
homosexuals”. The media’s poor portrayal of the research surrounding the crisis consistently set
the public back in the shift between ignorance and awareness for three more years.
1982-1985: Exploration
In the early to mid-80s, incoming data and research had slightly broadened scientists’
understanding of the virus. The term ‘AIDS’ was finally being used as opposed to GRID.
Researchers realized people besides homosexual men could obtain this illness, but the confines
were still limited. The CDC released that the four “risk factors” were men who have sex with
men, people who use intravenous drugs, those of Haitian origin, and people who suffer from
hemophilia A (amfAR.org, 2018). These new findings were helpful, but it was not until 1983
that HIV was discovered and found to be the cause for AIDS. This is because doctors like Drs.
Francoise Barr-Sinoussi and Luc Montagnier, and Dr. Robert Gallo separately found the
retrovirus in their patients, and eventually realized they were the same thing. Once, HIV and
AIDS were established as correlated in the medical community, the next leap in research came
about. According to HIV.gov, “In the September 9 MMWR, CDC identifies all major routes of
HIV transmission—and rules out transmission by casual contact, food, water, air, or
environmental surfaces”. This relieved the science community, because such an acute illness was
not highly contagious, therefore the epidemic could be more easily regulated. With the thought
of being in imminent danger out of mind, the public should have had the motive to change their
While more discoveries were being made, the media remained unhelpful, leading the
public and even political enforcement to remain ignorant, useless, and somewhat detrimental in
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the crisis. At this point in time, society lagged significantly behind the medical advances that
were being made. Replacing phrases like the ‘gay plague’, the term ‘‘4H’ Disease’ --
representing homosexuals, heroin users, Haitians, and hemophiles -- was exploited in the media,
turning effective research into ammo used against at-risk groups. In a notable example in 1983,
the CDC decided to ban people who fall under the 4H identifiers from donating blood for safety
purposes. This move came from a non-phobic place, but the public generated opprobrium against
the Haitian community. Even with New York City health administration removing Haitian
people from the group of high-risk persons, federal agencies still banned them from blood drives
for another eight years (Washington, 2010). While the public was one group to be misinformed,
federal organizations were another, which caused even greater negative effects than before. New
York was a highly populated state where this lack of awareness amongst officials caused grave
effects. However, during the time of the crisis, Ronald Reagan was president of the United States
and his poor handling of the situation had arguably caused even worse ones. According to writer
of the New York Times, Philip Boffey, “When told that the top AIDS scientist had said the
Administration's budgets were ‘not nearly enough at this stage to go forward and really attack the
problem,’ Mr. Reagan replied: ‘I think with our budgetary restraints and all it seems to me that
$126 million in a single year for research has got to be something of a vital contribution’”. In this
case, Reagan played the role of both the media and public. Even though he was getting his
information from other sources like most people, he was also the influential face that many of the
public looked up to to form their opinions on the crisis. President Reagan’s insufficient efforts
towards the crisis was controversial; he was opposing the shift towards understanding that many
are thankful for today. His inability to properly handle the epidemic set the public back in
keeping up with the advances that the medical community had worked hard to accomplish.
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Luckily, the media soon repaired its ill effects and started contributing towards the public shift
1985-1994: Growth
While AIDS was the leading cause of death in the mid-80s to early 90s, antiretroviral
drugs started to surface, leading to better statistics. Zidovudine, or AZT, was the first drug
approved for use by the FDA that treated HIV, prolonging the life of its users. However, this
drug cost $10,000 for a one-year supply, making it the most expensive drug in history
(amfAR.org, 2018). This caused discord between the medical community and its’ patients over
the insufficiency in treatment processes. Drug research, trial subject selection, and many other
factors were points of this argument. But skepticism regarding the speed and sincerity at which
the investigations ran were outstanding. Placebo based studies were considered unethical because
this left many patients’ chance at life in the hands of scientists. As tensions ran high and sick
people became more desperate, buyers clubs emerged. These were non-profit groups which
consisted of patients who contributed money to obtain unapproved drugs to help potentially cure
themselves. The growth in popularity of buyers clubs set researchers back slightly, because
patients would turn away from their care and trials, something they found inadequate. This
caused getting more drugs tried and approved to be increasingly difficult, which in hindsight, is
quite counterintuitive. Even with the drawbacks, the conducted research persisted and HAART,
an antiretroviral therapy for HIV patients became obtainable in 1990. This changed the fate of
those held in the tight grip of the horrible crisis as “death rates began to decline after multidrug
therapy became widely available. The number of deaths has since dropped from 38,780 in 1996
to 14,499 in 2000” (Nall, 2018). Even though lots of pills, regulation, and money went into it, the
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illness can be monitored, and symptoms can be dormant. This significant improvement in
treatment has helped remove the stigma that HIV/AIDS is a death sentence.
Although advances on the crisis have been steadily shifting positively on the scientific
front, the public finally started to catch up through press. One day in the late 80s, the people of
lower Manhattan woke up to see the phrase “SILENCE = DEATH” plastered all throughout the
city. It was then that a man named Larry Kramer began what is now the largest AIDS activist
group there is, known as ACT UP. Writer for New York Magazine, David France, even states that
the non-profit organization “redrew the blueprint for activism in a media-saturated world,
providing inspiration for actions like Occupy Wall Street”. This shows how Kramer and his
colleagues took the press by the horns, and rerouted what perspective the media was going to
take on the epidemic. The concept that HIV/AIDS was a collective battle society needed to face,
rather than a weapon to use against others was the overall message that helped revolutionize the
crisis.
Around the same time, numerous celebrity-related events allowed society’s perspective to
change. In 1985, actor Rock Hudson died of AIDS. Hudson was an icon, known for his good
looks and leading performances in numerous Hollywood films. But, the same year of his death,
he publicly admitted that he was a victim of the horrible illness. At the time of his press release,
“his publicist Dale Olson told the press that ‘it has been his desire that if he can do anything at all
to help the rest of humanity by acknowledging that he has this disease, he will be happy to do
that’” (Dagan, 2015). Fortunately, Hudson achieved just that by showing society that anyone can
contact the virus without proper precautions. While his sexuality was speculated about and most
recount him as bisexual, he still broke the stereotype that many had about AIDS victims. Hudson
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was a film star many looked up to, and associating that with the courage to speak out about his
This was just the start, as many celebrities shortly followed suit. Only two years later, an
image of Princess Diana shaking hands with an AIDS patient was released to the press. In the
photo she was not wearing gloves, proving that she was not afraid of skin-to-skin contact. This
simple yet effective effort served as a learning moment for society. It was revolutionary
Lastly, and considerably one of the most effective celebrity-related events that made
history, was famous NBA basketball player, Earvin “Magic” Johnson Jr.’s admission to having
HIV in 1991. His name was already a household one at the time, so associating the illness with
him was monumental, bringing the conversation about it into every family. According to John
Sides from the New York Times, in the same year of the celebrity going public, a “poll in which
respondents were asked to name a celebrity with AIDS. Approximately 50 percent named Mr.
Johnson”. This brought awareness and understanding of HIV into everyone’s lives. Similar to
Rock Hudson, Johnson pushed the stereotype that people with AIDS are only gay men with drug
addictions away, even more so because he was known to be heterosexual. He was noted to have
had sexual encounters with many women at the height of his fame, which was rather informative
and provided more insight as to the ways one could contract HIV. Even after his news release,
Johnson was still seen playing basketball, a contact sport, on live television. Seeing this, many
people finally understood that the disease could not be obtained strictly through sweat (unless the
Ultimately, the strongest development from society came in those ten years, as a response
to the media’s use of representing the illness in an accurate manner. Besides ACT UP and the
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key celebrity events, numerous other platforms used their power to shed light on the crisis and
struggles of suffering from HIV/AIDS. The musical Rent was first performed in 1994 and spoke
openly about the illness, using four characters who have contacted it, as a voice for those too
afraid to speak up. The MTV show Real World featured Pedro Zamora, a gay man who was
known to be one of the first to openly have AIDS while the show was airing and humanize the
sickness. Finally the research that was discovered in scientific labs was utilized by press for the
betterment of HIV/AIDS awareness. With knowledge representing power, and power being
found in numbers, a strong force was put together by the public after this media representation,
From the mid-90s on, the shift from utter cluelessness to accurate understanding of
HIV/AIDS was achieved. In 2012, Daily pre-exposure prophylaxis, or PrEP, was released for
those who were at risk of contracting HIV. This drug was a major success, as it reduced the
chance of getting HIV from sexual intercourse by 90 or more percent (HIV.org, 2018). As for
society, this disease is something that many are informed of. In many high schools throughout
the country, discussing HIV/AIDS is in the curriculum for their health sexual education courses.
At Pennsylvania State University, and many other schools, free HIV blood tests are given on
campus. This opens up the conversation around AIDS, while also providing care for those who
are or feel at risk. While the medical research surrounding the shift was obviously pertinent,
most people tend to remember the media influences that go along with it. Studies show “six in
ten Americans say most of what they know about HIV/AIDS comes from the media” (Kff.org,
2011). This highlights the value the press can have on something as serious as this illness. Even
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as recent as 2013, the movie Dallas Buyers Club was released. Superstar Matthew
McConaughey portrayed Ron Woodroof, a man who finds out he has HIV and starts his own
buyers club in order to save his own life and others in similar circumstances. Opportunities to
obtain knowledge about HIV present itself to the public in numerous ways. Currently, pamphlets,
advertisements, YouTube videos, documentaries, and sources on the internet, in addition to in-
person education about the disease, show how society has not only come to understand, but also
The journey starting in 1981 until present day has been a immense one in both medical
and social fields. The media was utilized as a link between the two fields, and although initially
was inhibiting the positive shift, eventually became the glue that helped it come together.
Analyzing the effects media representation had on the societal shift involving the crisis is
important for the future. As history tends to repeat itself, following an improved protocol can
limit the amount of suffering people endure. In conclusion, without scientific research and the
media’s depiction of its discoveries, the paradigm shift between how medical communities and
Works Cited
01, 2011 Published: Jun. “HIV/AIDS at 30: A Public Opinion Perspective.” The Henry J. Kaiser
Family Foundation, Kaiser Family Foundation, 11 Nov. 2013,
www.kff.org/hivaids/report/hivaids-at-30-a-public-opinion-perspective/.
“A Cluster of Kaposi's Sarcoma and Pneumocystis Carinii Pneumonia among Homosexual Male
Residents of Los Angeles and Range Counties, California.” Centers for Disease Control
and Prevention, CDC, 18 June 1982,
www.cdc.gov/mmwr/preview/mmwrhtml/00001114.htm.
Boffey, Philip. “REAGAN DEFENDS FINANCING FOR AIDS.” The New York Times, The
New York Times Company, 18 Sept. 1985, www.nytimes.com/1985/09/18/us/reagan-
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