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Adzymic Content Ads Management Platform
Adzymic Content Ads Management Platform revolutionised display advertising by turning HTML 5
banners into high performing content ad units. Adzymic provides easy solution for agencies and
advertisers to create, serve and optimise content ad units.
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Available Ad Formats
Lead
Gen
Form
Format
Adzymic platform allows users to create multiple campaigns under same Advertiser . Each campaign
can consist of multiple ad format ( i.e Carousel Std, List, Carousel Overlay) and ad units (i.e 300x250,
300x600, 970x250) and each ad unit can consist of multiple ads.
ADVERTISER
CAMPAIGN
AD UNIT 1: AD UNIT 2:
CAROUSEL STD LIST
300X250 300X250
Ad 1
Ad 1
Ad 2
Ad 2 (User must Swipe to see)
Ad 3
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User Guide: Ad Unit Creations
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1. Login to Adzymic Platform
i. Go to http://app.enzymic.co
ii. Key in your Email address
iii. Enter your Password
iv. Click
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2. Create New Advertiser (For Agency Access)
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3. Create New Advertiser (For Agency Access)
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4. Create New Campaign
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5. Create Ad Unit for Campaigns
i. Once a Campaign is created, Campaign details will be displayed (as circled below). As this is a
new campaign, no ad units are found.
ii. Click Add Ad Unit to create a new Ad Unit.
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6. Create Ad Unit for Campaigns
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7. Ad Unit Details
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8. Create new Ad
i. Enter the Destination url (the page you want to promote)
ii. Ad Title will be automatically extracted from the destination url. You can make changes to the Title
as needed.
iii. Select Description if you have additional description to add
iv. Select Call to Action Button if you want to add button. Once added, you can enter the button text
and select choose the button colour, using Colour Picker or select from list: default (white), green,
orange, red, blue.
v. Select “Use this ad to generate fall-back image)” if this ad will be fall-back image. Adzymic will
create a default jpg for this ad, which can be downloaded when publish. Fall-back image is use for
DCM as default image.
vi. Status indicate the status of the ad:
i. Ready to publish – This ad is ready to publish
ii. Publish – This ad is published and live
iii. Unpublished – This ad has been set to unpublish and will not be published.
vii. Choose the option to upload the ad image or Get image from destination url.
viii. Click on Fetch Button to fetch the images on destination url. Select the image you intend to use.
ix. Click on Crop button to crop image. See next page on how to crop image.
x. Once crop to the right image area, click on Create Ad
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9. Crop Image
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10. Add/Update video to your Ad
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12. Complete the Ad unit creation
• You can add many ads into one ad unit (Please refer to Ad spec for min. No. of Ads for each chosen
Size)
• Click to open up a window with a mock up page and HTML 5 ad unit.
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13. Preview Ad Unit
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14. Publish Ad Unit
• To publish the ad unit, click on the Publish button. Select the creative tag format:
• DCM – Campaign Manager
• DFP – Doubleclick for Publisher
• DBM – DV360
• GDN – Google Display Network
• Sizmek
• A floating window will pop up with javascript creative tag.
• Copy the creative tag for placement.
• Download the Default Image.
Download
Default Image
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15. Update Content Ad Unit
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16. Replicate Ad Unit
• Replicate ad unit allow you to make a copy of an existing ad unit. All information, entries of the ad
unit will be copied over.
• Click Show Campaign to open a Campaign
• Click “+” (right of Ad Unit) to Replicate Ad Unit
• Click OK to confirm replication of selected Ad Unit
• New Ad Unit replicated will have a Name “… (copy)” as highlighted below
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17. Character limitation and Minimum Ads required for different format.
Ad with title Title: 55 Title: 40 Title: 25 N.A. Title: 40 Title: 30 N.A Title: 30 Title: 40
and Description Description Description: 40 Description: Description Description: Description:
description : 125 : 90 180 : 90 40 90
Ad with title Title: 55 Title: 55 Title: 40 N.A. N.A. N.A. N.A Title: 30 Title: 55
and button Button: 25 Button: 25 Button: 13 Button: 10 Button: 25
Ad with title, Title: 55 Title: 40 Title: 25 Title: 80 Title: 40 N.A. Free Style Title: 30 Title: 40
description Description Description Description: 40 Description Description Description: Description:
and button : 90 : 90 Button: 13 : 125 180 40 90
Button: 25 Button: 25 Button: 25 Button: 25 Button: 10 Button: 25
Lead Gen N.A. N.A. N.A N.A. Footer: 125 N.A. N.A N.A N.A
Form Form Title: 70
Field Name:
40
Minimum 300x250: 3 300x250: 3 300x250: 3 300x250: 1 300x600: 1 300x250: 3 300x600: 1 300x250: 6 1 Youtube
Ads 300x600: 4 300x600: 4 300x600: 6 300x600: 1 320x480: 1 300x600: 6 video and 1 or 300x600: 6 Video
Required 970x250: 5 970x250: 5 970x250: 8 970x90: 1 970x90: 3 2 images 970x250: 6 required
728x90: 1 728x90: 2 320x480: 1
970x250: 1 video and 1 or
2 images
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User Guide: Implementing
Impression and Click Tracker
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1. Introduction
• Impression and Click Tracker allow user to insert Ad Server tracker like DCM and Sizmek Pixel.
Impression Tracker usually is in the form of “<IMG SRC>…”, while click tracker is in the form of
“http://…”
• Example of Sizmek Impression and Click Tracker
• Impression Tracker:
<IMG SRC=“https://bs.serving-sys.com/serving/adServer.bs?cn=display&c=19&mc=imp&pli=22467370&PluID=0&ord=[timestamp]&rtu=-1"
BORDER="0" HEIGHT="1" WIDTH="1" ALT="Advertisement">
• Click Tracker:
https://bs.serving-sys.com/serving/adServer.bs?cn=trd&mc=click&pli=22467370&PluID=0&ord=[timestamp]
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2. Adding Impression Tracker into Ad Unit
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3. Adding Click Tracker into Ad Unit
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User Guide: Implementing Like and
Social Icons
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1. Introduction
• Like and Social icons can be added into Carousel and Single Ads formats Ad units.
• When shared, destination url of the ad will be shared on the relevant social channel
• When liked, Heart icon will change to Red.
• Example of Like and Social Sharing on Ad unit:
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2. Adding Like and Social Icons into Ad Unit
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User Guide: Implementing Lead Gen
Ads
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1. Lead Gen Ads Introduction
• Lead Gen Ads allows users to submit form directly through the banner, without the need of going to
landing pages. This feature help to improve the conversion of form registration.
• Lead Gen Ads is currently available in 300x250 and 300x600
Below shows the different Lead Gen Ads elements. These elements can be customised based on
campaign requirement.
Fields
Image
Thank you
Message
Title
Thank You
Description
Description
Action Footer
Button
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Image
xiii. Enter Form Title. Form title will appear at the top of the
form. Use Form Title to specify simple form instruction
xiv. Form Fields can be selected from the following pre-
defined fields: First Name, Last Name, Email, Company,
Gender, Phone, Job Title, Country.
xv. You can edit the field name as required. Thank You
Description
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5. Add/Update Lead Gen Ads
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6. Retrieve Leads Information
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7. When creating Lead Gen Ads
i. For 300x250 and 300x600 Lead Gen Form, the maximum number of fields on a single form is 5
and 6 respectively. Once exceeded, user will be prompted to fill up the fields at ”Next” page.
ii. All fields are mandatory. Error will be prompted for empty fields or wrong format.
iii. Image can be clicked by the user and will bring the user to the destination url.
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User Guide: Accessing Dashboard
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1. Access to Dashboard
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2. Dashboard Overview
• The Dashboard has options to view in Daily, Weekly and Monthly, Custom or Specific date range.
• There is also options to select by Ads or Ad Unit.
• When selecting Ads, impression counts will be based on Ads. For e.g., a 300x250 List ad unit
will have 1 ad unit impression and 3 ads impression.
• Clicks represent number of clicks on the ads. CTR % is calculated as percentage of Clicks over
Impression
• Swipes are applicable only for Carousel ad units, which represent number of non-unique
swipes.
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Dashboard: Trend Chart
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Dashboard: Performance Chart
• Performance Chart shows the Impression and CTR(%) for different Ad Unit of the campaign. For Ad
Unit Dashboard, the chart will display Ads performance instead.
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Dashboard: Video Performance Chart
• Video Performance Chart (only applicable for Carousel Standard with Video Ad) shows the 5 sec,
50% completed view and 100% completed view of video ad.
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Dashboard: Content Types and Ad Sizes Chart
• Content Types shows the Impression and CTR% performance of different content ad unit types.
• Ad Sizes shows the Impression and CTR% performance of different ad sizes.
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Dashboard. Performance Metrics
• By Ad Unit
• By Ads
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Dashboard. Like and Social Statistic on Dashboard
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Thank You
Email us at support@adzymic.co if you have any questions.