PACKAGING & PRICING

Group 6
Marketing Communication C
What is
Packaging?
“General group of activities in product planning
which in involves designing and producing a
container or wrapper for a product”
 USES OF PACKAGING
1. Physical Protection
2. Information transmission
3. Marketing
4. Convenience
5. Security
 CHARACTERISTICS OF PACKAGING
MATERIAL
» Must meet temper-resistance requirements
» Must be BPOM approved
» Must be non-toxic
» Must not impart odor/taste to the product
» Must not reactive with the product
» They must protect the product
 TYPES OF PACKAGING
» Primary Packaging
» Secondary Packaging
» Tertiary Packaging
TYPES OF PACKAGING MATERIAL

1. Glass
2. Metals
3. Rubbers
4. Plastic
5. Fibrous Material
6. Films, Foils and laminates
 What is
Pricing?
“Pricing is the process whereby a business
sets the price at which it will sell its
products and services, and may be part of
the business's marketing plan”
 PURPOSE

1. Get Profit
2. Dominate in market segment
3. Return of investment
 METHOD
1. Cost Based Pricing
a. Cost Push Pricing Method
Selling Price = Capital + profit
b. Mark-Up Method
Selling Price = Purchase price+ Mark Up
2. Cost Based The Competitor
3. Demand-based Pricing
 STRATEGIES OF PRICING

Pricing at
Pricing for Economy
a Market Pricing
Premium Penetration

Psychology Price
Pricing Skimming
CHANG THAI TEA
» Owner : Dilan
» Est. 27 March 2018
» Alamanda, Gejayan
Street
Pricing

Factors: Methods:
Raw Material Cost Based
Strategy: Pricing &
Packaging
Penetration Cost Based
Salary of labor The
Rental the Shop Competitor
 PACKAGING
Cheap

Using Plastic

Practical Primary Packaging

Easy to get
Polythylene
Terephthalate
(PETE or PET)
DGTMB
Owner : Eko Nugroho
Est. 2002
Pandan Wangi, lot A.6, Bener,
Tegalrejo, Yogyakarta
 Pricing
Factors: Cost Push
Raw Material Pricing
Strategy:
Packaging Method &
Psychology
Art Work Demand-
Pricing
Salary of Labor based
Pricing
 Packaging
Eco-friendly

Using Paper Bag

Primary packaging

Unique

Attractive
Secondary Packaging
References
- https://id-id.facebook.com/notes/cerita-tomat/mengenal-simbol-simbol-yang-aman-untuk-wadah-
makanan-food-grade/232551190123626/
- https://quickbooks.intuit.com/r/pricing-strategy/6-different-pricing-strategies-which-is-right-for-your-
business/
- http://www.pojokbisnis.com/pemasaran/strategi-penetapan-harga-cara-menentukan-harga-jual-bag-2
- https://businessjargons.com/pricing-methods.html
- https://www.slideshare.net/radhe5559/packaging-39012381
- https://quickbooks.intuit.com/r/pricing-strategy/6-different-pricing-strategies-which-is-right-for-your-
business/
THANKS!
Any questions?