Subscribe to DeepL Pro to edit this document.

Visit www.DeepL.com/Pro for more information.

Artificial
intelligence
in companies

A survey of
500 decision-makers from
German companies on the status
quo - with assessments and
options for action from PwC.

Artificial Intelligence 1

More artificial
Dare to be
Dear Readers,
intelligent!
the confession came late, but it came: The Federal Government published on
November 15, 2018, the German government adopted its strategy for the development and
application of artificial intelligence (AI) in Germany. This includes financial support of three
billion euros until 2025 for the expansion of AI-controlled processes and AI research
centres. The Federal Government has thus recognised that the issue of AI is crucial to the
competitiveness of Germany as a business location - and that it is a key issue for the
German economy.
and thus for the long-term prosperity of its population.
We call this important commitment "late" because other countries are clearly ahead of
Germany in terms of AI - above all China and the USA. In the meantime, the EU High
Level Expert Group has also published the "Draft Ethics Guidelines for Trustworthy AI" for
the 2018 financial statements. So there's something going on in the trust section of AI.
First-hand insights
German companies have the same duty as German politicians. In the fourth quarter of
2018, PwC and the market and opinion research institute Kantar EMNID conducted a joint
study on the position of these companies with regard to AI. There have been
500 decision-makers from private companies surveyed. The results of the survey are
presented below. Learn,
• whether and where AI is used (Chapter 1),
• what companies need to benefit from AI (Chapter 2), and
• who are the AI drivers and "damage monitors" in the companies (Chapter 3).
Alarming restraint
It is quite clear: the German economy must use the strategy paper of the Federal
Government and state funding as an impulse to catch up with China and the USA in the
area of AI. The political initiative can only be part of the transformation process. This study
result alone shows how important an AI offensive is for the economy: almost half of the
companies surveyed do not consider AIs to be relevant.
1 2 3
AI is shaping more and more areas of our lives. Whether autonomous vehicles on roads,
chatbots in call centers, innovative diagnostics in medicine or countless applications for
process optimization and predictive data analysis in companies of all kinds: AI is becoming
a decisive factor for business success - and a growth driver for those companies that
recognize this and act accordingly. Correspondingly, 2 out of 3 of the world's
CEOs surveyed as part of our 22nd PwC Global CEO Survey said that AI will change
the world more sustainably than the Internet.
Companies that have not yet used AIs often justify this with alleged disadvantages for
Germany as a business location: more skepticism towards AIs than in the USA, less
state money for AIs than in China, weaker economic growth than in China and the USA,
stronger citizen participation in shaping the future in Germany, etc. But can we
Germans afford to sleep through the technical revolution with these reasons? Maybe
more. But how long can that last?
How are you? The following study result is also alarming: Only 12 % of the respondents
consider the risk of losing market shares to competitors with (more effective) use of AI
to be very high, 19 % as high and 36 % as medium-sized. Many companies do not yet
seem to have fully reflected the opportunities offered by AI, including those of their
competitors.
Enormous potential
Of course, AI not only offers completely new opportunities, but also represents a great
challenge. Because it is neither a technology alone, nor is there an AI solution. Rather,
AI is a collective term for methods and applications that are smartly and self-learningly
based on various other technologies. For example, KI enables machines to process
certain data and other signals from their environment autonomously and to react to
them.
KI offers enormous potential for efficiency gains, new business models and qualified
jobs. In order to be able to plan and use AI profitably, safely and in accordance with
the ethical principles of society, however, existing technological ecosystems must be
taken into account on the one hand and necessary corporate cultural changes
initiated on the other, as well as regulatory frameworks and confidence-building
standards created.
Artificial Intelligence 2
 1 2 3

The companies surveyed cited the following three as the most likely AI application areas: This study on artificial intelligence in companies gives you an easily understandable
• Data analysis for decision-making processes (70 %) overview of the results of our survey. In order to offer you added value, we have not only
• Automation of existing business processes (63%) evaluated the study results, but also the contribution that PwC has made to managing the
• Chatbots (47 %) various
AI challenges, briefly outlined.
Great uncertainties
The Federal Government's strategy paper merely makes proposals on the binding rules We wish you an exciting read and look forward to your feedback! Friendly greetings
and confidence-building standards needed, but that is not enough. AI is viewed
sceptically not only by companies themselves, but also by customers, supervisory
authorities and other stakeholders. The fact that only 4% of the companies surveyed in
the study use AI and only 2% are in the implementation phase is also due to the fact that
most decision-makers are unclear about the opportunities and risks of AI. In order to DanielaGeretshuber Hendrik Reese
enable the breakthrough of AI in Germany, it is therefore essential to ensure
transparency and security.

This is also confirmed by the following study results:

• The implementation of security and transparency in AI solutions is important or very
important for a total of 91% of the companies surveyed.
• For 76% of respondents, compliance with data usage and selection of learning and
training data is important or very important.

Trusted AI!
Many companies currently find it difficult to assess and control the risks associated with
the often untested AI. PwC therefore makes every effort to minimise its clients'
uncertainties through professional competence and transparency - in line with its leitmotif
"Trusted AI" (AI: Artificial Intelligence).

One challenge lies in checking which data is valid and secure and which security Daniela Geretshuber Hendrik Reese
measures are necessary to ensure that AI functions as intended within the intended limits. Partner, Member of Assurance Lead Responsible AI und Trusted AI
In addition, there are data protection and ethical considerations. We help companies by Leadership Team, Head of Risk Tel.: +49 89 5790-6093
implementing proven, secure solutions with them and developing new solutions together Assurance Solutions Mobile phone: +49 151 70423201
with them. We invest a lot in this - with great success. We also owe the fact that this is Phone: +49 89 5790-5515 hendrik.reese@pwc.com
possible to our customers, because our relationship with them is also based on security Mobile: +49 151 12168985
and trust. daniela.geretshuber@pwc.com

Artificial Intelligence 3
 1 2 3

table of contents

1 If and where artificial intelligence

already on 5

2 What companies need,

to benefit from AI11

3 Who AI drivers and "damage monitors"

in companies are16

Your contact persons19

Artificial Intelligence 4

1 If and where
artificial intelligence Robotic Process Automation (RPA) - and
the associated digitalization of business
processes - is often an important
preliminary stage in the use of artificial
already at intelligence (AI). But how many companies
already use software-controlled process
automation today? How widespread is AI in
The system is German companies at the moment? Which
types of companies are using AI systems?
1 2 3
most open-minded? Where is AI already
used? And how great is the fear of
companies that are faster and more
effective in dealing with AI?
In this chapter you will learn how - and how
different - the answers of the decision-
makers surveyed to these questions turn
out to be.
Artificial Intelligence 5
 1 2 3

Urgent need for action in process the intelligence self-learning potential like This is how PwC sees the result: AI That's what PwC does: For our
automation AI, but needs clearly defined, rule-based can only function when data to be customers, we implement RPA-compatible
RPA relieves employees especially in the instructions from humans. processed or interpreted by it is available data management systems that enable
following areas The survey showed that only 39 % of in digital form. The relatively low RPA structured and prepared data storage for
"intellectual assembly line work" - this the companies in Germany RPA usage rate in German companies alone much more complex operations. This is the
refers to time-consuming, highly repetitive use it. For large companies with more than is a clear indication that digital value basis for our first analysis procedures -
tasks such as entering orders and invoices 5,000 employees, it is still slightly more creation and AI are still in their infancy in usually business intelligence applications.
or activities that always take place in the than half (52%). Germany. Run over this quite simple analysis level
same way when creating customer
accounts and documents. RPA has not
and that in very small.Wenn then more complex processes such as data
processing.
Abb. 1 How widespread is software controlled process automation (RPA)? If the German economy is to become AI- Science applications, which in turn
capable, it must also urgently think about enable AI solutions. Through this
Is software-controlled process automation (RPA) already in use in your company? its RPA penetration and take appropriate hierarchization it becomes step by step
measures. The laggards will later have to to perform a sustainable and complete AI
do not know,
make up for their failures, while the transformation.
no Companies using RPA (by number of pioneers will benefit from competitive Isolated solutions, on the other hand,
specification employees) advantages. have the disadvantage that they are
2%
yes often used on a makeshift basis such
39 % 29 % 39 % 52 % as a
static data set and can therefore not be
< 500 ≥ 5.000 < 5.000 efficiently extended for further problem
no
staff staff staff solutions.
59 %

Basis: 500 companies

$15.7 trillion.
AI will contribute to the global economy in 2030.

Artificial Intelligence 6
 1 2 3

AI awareness still too little 17% of the companies surveyed plan to This is how PwC sees the result: "A That's what PwC does: Since the
pronounced use AI or are already testing a positive aspect is that AI deployment in distrust of AI systems is relatively high in
Only 4% of the companies surveyed technology. A further 28% consider CI to German Germany, it is indispensable,
use AI and only 2% are in the be relevant, but have not yet planned Companies will soon increase significantly to increase confidence in the
process of implementing AI systems. anything concrete. because today's AI planners will be technology, so that more companies
tomorrow's AI users. Probably can
will also be part of the group thatdas implement AI. As an economic
Abb. 2 In which phases is KI in German companies? topic as relevant, but nothing concrete yet We bring excellent prerequisites with us to
plans to become active soon. However, the evaluate RPA and AI processes,
In which phase is the use of artificial intelligence in your company? fact that 49% of local companies do not yet especially with regard to ethical questions,
consider CI to be relevant is not good specifications, standards and guidelines.
Companies not KI-affine companies 51 news. Those who still do not recognize the For example, we are currently working
affiliated with % relevance of AI could soon be left behind together with the Fraunhofer
KI 49 % by the competition. Then Germany as a Institute has developed a catalogue of
1 48 28 % 14 % 3 24
% % business location is threatened - also in requirements for the robust design of AI
AI affinity t view of the still high number of KI-ferns. processes and systems. Our advisors
support companies in their efforts to
not specified Test phase Companies - Competitive disadvantages, The design phase must include control
Topic AI not relevant Implementation phase especially compared to Asian and mechanisms so that they can meet
American competitors. internal and external requirements for
Topic relevant, but no concrete plans yet Planning Deployment
transparency and traceability. In this way,
phase customers learn about all the advantages
Basis: 500 companies and disadvantages of their AI
applications. We therefore create
transparency and security.

Artificial Intelligence 7
 1 2 3

Small companies can set an example Regardless of the sector, it is true that
Abb. 3 Which types of companies are AI-affine and AI-fern?
for larger ones high-volume companies can naturally
KI-affineUnternehmen KI-far companies Our survey showed that companies that shoulder AI investments more easily.
employ more than 500 people (83%) However, this must not be an argument
and/or generate sales of up to one billion for smaller companies to be the
sector distribution

trade euros (72%) are particularly AI-affine. worldwide

trade
Industry 15 %
Industry 25 % Slightly more than half of the AI-affine AI revolution in your own home. As
33 % 37 % enterprises are service providers (51%). economic success in the future will be
Companies with an affinity for AI rely on achieved via value-added networks, there
service service RPA at a significantly higher percentage will also be enormous opportunities for
52 38 % than companies far away from AI. It is smaller, medium-sized and larger
% also noticeable that 88% of companies companies: the interaction of different
far away from AI generate less than one business models, technologies, processes
< 500 billion euros in annual turnover. and capabilities is an important key to
17
< 500 success.
headcount

%
39 % This is how PwC sees the result:
≥
500 "It's worth taking a look behind the That's what PwC does: The passivity of
≥ 61 % scenes at this point: In industries such many companies often stems from the
500
as finance, insurance, and healthcare, fact that the potential of AI solutions for
83 %
the return on investment of AI their
≥ 1 billion applications can be as follows the decision maker is not tangible. Here,
≥1 12 % be especially big. This is because many consultants like us must also be self-
billion participants at many locations exchange critical: it is not enough to talk about the
Turnover

28 % large amounts of data with each other in advantages; measurable results must also
(Euro)

<1 countless, recurring processes. In be achieved. That's why we show our

billion <1
billion addition, the financial and customers the effects of AI directly in front
72 and the insurance industry are relatively of their eyes. Often this already begins
% 88 %
familiar with AI because they already use in the design, which differs from the classic
RPA use AI systems in fraud prevention and anti- solutions because the focus is now on a
24 money laundering. larger and more automated data collection.
no RPA
RPA use % For us, it is also very important to create an
use
54 % efficient prototype for an AI application,
RPA use

46 % no RPA use because this is the best way for customers

76 % to convince themselves of the benefits of AI
use.

Basis: 500 companies

Artificial Intelligence 8

Advanced students are already
dealing with new business models
The application possibilities of AI
are manifold and range from
automation to chatbots to new
services,
products and business models.
Decision-makers currently regard data
analyses for decision-making
processes (70%) and for process
automation (63%) as the most important
applications.
Abb. 4 Which AI applications are already in use or conceivable?
Analytics/data analysis for decision-making
processes
Process automation of
existing business processes
Chatbots
an integral part
new digital business models
Speech Processing
component of products and
services
Services and support
Other4 %
Basis: 500 companies, 255 of which are KI-affine and 245 KI-far companies
In the latter case, the difference of
opinion between CI-affine and non-CI
companies is the greatest: 77% of CI-
affine companies see it as
is relevant, whereas it is not even half as
relevant for companies far away from AI.
This is how PwC sees the result: "The
fact that the biggest difference between
AI-affine and non-AI companies exists in
process automation is above all
Areas of application according to
KI affinity
70
% change when these companies are
63
%
47 %
44 %
42 %
39 %
7%
2%
KI-affineUnternehmen
1 2 3
The reason for this is that the former Customer approach or fraud prevention.
already use RPA much more frequently. Such applications can be imagined above
As a result, they have an IT base on all by decision-makers from the
which to build AI. manufacturing industry (75 %) and in high-
turnover companies (from 1 billion euros
With AI applications in the area of data annual turnover: 81 %). Other
analysis, our implementation projects are As the majority of companies at present,
often concerned with AI-supported event we also see great AI potential for existing
and trend forecasts in sales, supply and new business models. So far, mainly
bottleneck forecasts, customer data larger companies have been interested,
patterns for the
whose digital transformation is comparative
is wisely advanced for this aspect. The 9%
of respondents who cannot yet imagine
using AI for their business model are
mostly smaller service providers. That also
80
has to
60 %
%
77 want to remain competitive.
49 % %
56 That's what PwC does: With the help of
38 % % our process and domain knowledge, our
customers can identify their individual
potential for real, value-adding AI
35 % 52 %
solutions. In addition, we provide them
with knowledge about business models,
36 % 49 %
processes and compliance and support
them from potential analysis and use case
28 % 50 %
prioritization to prototyping and AI
implementation. In all of this, it is always a
question of holistically
KI-far companies and confidence-building, i.e. to integrate
corporate culture and processes equally
into the strategy.
Artificial Intelligence 9
 1 2 3

The risk of competitive disadvantages than medium in size. The differentiation This is how PwC sees the result: "This
is underestimated between AI-affine and non-AI companies result makes our AI experts pause for
The risk of losing market share to shows that 75 % of AI-affine study thought, because Germany is in global
competitors with more effective use of AI participants fear disadvantages. The competition and China is becoming an ever
is assessed by only 12 % of respondents figure is only 58 % for those farther away stronger competitor. In the
as very large, 19 % as large and 36 % as from the CI.
low.
USA, the use of AI is progressing - with
Abb. 5 How companies assess their competitive risk vis-à-vis companies that strong impulses from Silicon Valley. US "2 out of 3 CEOs
use AI more effectively companies
and citizens take technological say AI will change
do not know, no innovations such as "thinking" machines
specification very great much faster than in this country. Their the world more
1% 12 % curiosity, investment and decision making
low
is a real competitive advantage,
sustainably than
large-scale
32 %
19 %
which is once again noticeable in AI. The
German economy must catch up if it is not
the Internet."
to be left behind.
22nd PwC Global CEO Survey
That's what PwC does: The economic
location Germany can only catch up with
medi
um pioneering locations if
36 a broad initiative of politics, the individual
KI-affineUnternehmen KI-far companies % enterprises and the citizens within a
proactive participation process emerges. In
very great order to live up to our claim as a digital
13 not white, not very great
low leader in this sense, we are pushing ahead
% specified 2 10
24 % % with our own transformation on a massive
low scale.
99 larg
% 40 % larg and support other companies on their
e- e-
scal
way there. Our motto is "Trusted AI".
scal
e e
medi
21 17
um%
41 % medi
%
um
31
%

Artificial Intelligence 10
 1 2 3
Basis: 500 companies, 255 of which are KI-affine and 245 KI-far companies

Artificial Intelligence 11

Error-free data quality is crucial to turning
big data into structured smart data. Non-
standardized, incorrect or obsolete data
limit the performance of AI just as much as
duplicates and spelling mistakes. In the
worst case, this can lead to false
entrepreneurial conclusions, forecasts and
decisions. How do companies see
2What company
to be able to use AI
to profit
1 2 3
AI regarding security, control and
transparency? What skills do they
need to succeed with AI? What role
should AI play in relation to human
work from the point of view of
companies?
In this chapter you will learn more about the
prerequisites for the profitable use of AI.
Artificial Intelligence 11
 1 2 3

Reputation should be no less important

Abb. 6 How many companies attach great and very great importance to certain conditions and influences of AI
than data quality
When asked about the prerequisites for
Significance of the underlying 73 %
successful AI applications, the decision- data69%.
for the implementation and operation of KI64%.
makers named the underlying data as
follows
59
as the most important aspect. A total of Importance of compliance requirements % 60 %
69% consider their importance to be large and regulatory measures 58 %
or very large. KI-affine companies 59
Importance of building % 56 %
(73 %) see this more often than
AI competencies 62 %
companies far away from KI (64 %).
55
The importance of compliance Size of the data pool required for the % 56 %
requirements and regulatory learning process and the use of AI. 54 %
measures is of great importance to 54
% 59 %
59% large or very large; the importance of Importance of customer trust
49 %
building AI competencies is also assessed.
53
On the other hand, the influence of the use The importance of trust in the % 58 %
of CI on the reputation of companies is stakeholder 48 %
considered less important (35%). s 49
% 55 %
Importance of AI for 43 %
future competitiveness 47
% 58 %
personal confidence in AI solutions and 35 %
possibilities of use 43
% 40 %
45 %
Importance of the issue of AI
governance 40
%
Influence of the use of AI on the 36 %
Business model of AI companies 35 43 %
%
Influence of the use of AI on the 43 %
Reputation of AI companies on the market 27 %

KI-affine companies
KI-far companies

Basis 500 companies, thereof 255 KI-affine and 245 KI-far companies

Artificial Intelligence 12

This is how PwC sees the result:
Here we would like to take a closer look
at the compliance aspect. While in some
sectors, such as the financial services
sector or the healthcare sector
Compliance has been at the top of the
agenda for decades, it has now been
postponed by the EU data protection basic
regulation (DSGVO) also in the broad
attention in the last years. It is therefore to
be welcomed that Compliance
for the successful use of AI is the second
most important factor among the decision-
makers surveyed. We are of the opinion
that the regulation of Compliance
questions becomes ever more
indispensable,
so that businesses and consumers
accept and use AI. But so far there are
no binding standards that regulate the
use of AI - a deficiency that would
undermine confidence building.
torpedoed. This is also important in order
to follow a European path based on
trustworthy technology deployment.
That's what PwC does: We support
companies in implementing AI responsibly
(Responsible AI), i.e., among other things,
the importance of ethical questions relating
to the use of
The aim is to identify and find answers to
these questions and to develop and
implement a company-specific framework
on the basis of individual AI governance.
This includes, for example, the use case-
related
strategic planning, appropriate and
confidence-building measures, effective risk
management and AI control and monitoring
mechanisms. All this also has a positive
effect on the acceptance of the AI system
and the reputation of AI users.
AI should be there for people - not the
other way around.
AI solutions have different degrees of
autonomy: Some act largely
independently, others relieve people only
partially. When asked about the desired
degree of autonomy, 71% of the decision-
makers of AI-affine companies stated that
AI should support people in their work.
Abb. 7 What degree of autonomy do companies see for AI?
AI more used or planned as support for
human work
KI used or planned more as an
autonomous system
Basis: 255 KI-affine companies
This is how PwC sees the result: "In
our opinion, the fact that the majority of
decision-makers are currently planning AI
rather as a relief for employees, for
example in the case of monotonous
routine work and time-intensive analysis
processes, can mainly be attributed to two
fears: First, many people worry that
autonomously acting AI systems could
elude human intervention. Such a high
degree of autonomy triggers discomfort
and risk rejection.
Secondly, many companies are
concerned that there might be job cuts.
After all, AI can take on many of the tasks
that people have done so far. We see it
differently due to our project experience:
AI creates more new, more efficient and
more productive jobs than jobs would be
lost. This knowledge should be
disseminated more widely in order to
address existing fears in this regard.
1 2 3
71 %
20
%
That's what PwC does: Our goal is for
people, software and machines to work
closely together throughout the entire
value-added process in order to
complement each other optimally. AI
many new technologies can be combined with
"Brain Power" and thus enormously
increase their potential. To achieve this,
we help companies find the right use
cases, the best AI providers, the most
appropriate solutions, but also the most
effective approaches to cultural change,
and
to implement. Our AI transformation
projects are holistic, so that people really
benefit from them.
Artificial Intelligence 13

"Trusted AI" is highly relevant for
companies
We have asked the companies which
control, efficiency and compliance
measures they would like to implement in
the area of
AI are relevant. In the area of "control", the
implementation of security and
transparency in AI solutions is important or
very important for a total of 91% of
decision-makers. In the "Efficiency" area,
monitoring the learning progress of AI
solutions was important or very important
to them.
(77 %). And in the area of compliance,
respondents rated compliance with data
usage compliance and the selection of
learning and training data as being the
most relevant on average.
This is how PwC sees the result:
"Very positive is that, depending on the
measure, only 5 to 13 % of the
companies surveyed
Consider the safety and control of AI
operations unimportant. A sector
comparison shows that the manufacturing
industry attaches more importance to
individual measures than other sectors.
Abb. 8 The relevance of different control, efficiency and compliance measures
On a scale from 1 "very important" to 5 "unimportant": How important is your company ...?
Implementation of security and
transparency in AI solutions
Control measures enabling human
intervention in AI processes
check
Use of internal control systems to
monitor AI solutions
Balancing the degree of autonomy of the AI
60 %
solution with human interactions
Monitoring learning progress
of AI solutions
effective
Monitoring and control of AI solutions through
ness
key performance indicators and KPIs
Monitoring of training data
for AI solutions
Compliance with regard to data usage,
selection of representative learning and training data
compliance
Implementation of ethical
Standards in AI solutions
Selection of representative learning and
training data to avoid negative bias
Basis: 255 KI-affine companies
1 2 3
The answers show that the fear of a possible
loss of control of AI is an essential driver for
effective control measures. Fear dwindles
to the extent that there's surveillance
and intervention systems enable their users
91
% to prevent damage by autonomously acting
AIs, to stop faulty work steps quickly and to
limit potential damage immediately. In the
82 % area of compliance, the aim is to effectively
apply existing regulations to AI and make it
transparent how AI systems and processes
77 %
are designed to conform.
That's what PwC does: In
accordance with our guiding principle
"Trusted AI", we support our
customers in minimising AI risks as
77 %
far as possible in terms of security,
transparency and trust. We use our
73 % comprehensive digital competence for
60 this purpose
%
and follow a high ethical standard. With
this approach, we achieve excellent
consulting and implementation results -
in the interest of our customers and the
76 %
69 % the whole of society. We support our
customers in implementing resilient AI
systems and trusting existing systems.
69 %
Artificial Intelligence 14

When asked about the decisive human
competencies for a successful AI
deployment, the decision-makers of AI-
affine companies cited in first place their
understanding of the possible uses and
limits of AIs (important and very important:
81%), closely followed by their knowledge
of secure AI deployment.
and transparent AI solutions - for example
to prevent misuse or to maintain maximum
transparency of results - as well as
understanding and knowledge of data-
driven business models (80% each).
Abb. 9 Which employee skills are relevant for AI deployment and to what extent?
Understanding of the application
possibilities and limits of AI
Knowledge of secure and
transparent AI solutions
Understanding and knowledge
of data-driven business models
Technological
knowledge Knowledge of and
awareness of
ethical standards
Basis: 255 KI-affine companies
This is how PwC sees the result:
Training KI-expert employees or finding
them on the labour market is a great
challenge because the technologies are
still in an early phase and there is a
general shortage of suitable specialists in
Germany. We underline the relatively high
weighting of the employee competencies
surveyed. The fact that knowledge about
ethical standards is currently given even
less weight than other competences,
is due, according to our observations, to
the fact that many companies have not yet
adopted the rules governing the handling
of
81 %
80 %
80 %
76 %
69 %
moral AI risks - e.g. in the area of
discrimination - should be seen more as
an overall social and political task. As
understandable as this way of thinking is,
companies should also urgently commit
themselves to their own ethical principles,
especially since the political bodies are
usually unable to keep up with the pace of
technological developments, especially not
with such rapid innovations as AI. A lack of
ethical awareness could lead to a high loss
of reputation and further negative
consequences.
A more differentiated resultbezüglich
of the knowledge about the application
possibilities and limits of AI reveals that this
aspect is of great importance for an above-
average number of
the most important representative of the
manufacturing industry (87%). This also
applies to management, so that they do
not exceed their expectations.
high. Furthermore, our research shows that
companies that already implement AI or are
planning to do so attach significantly less
importance to knowledge transfer in this
area (68%). One reason for this could be
that they have already sufficiently explored
the possible uses and limits of AI.
1 2 3
That's what PwC does: In our daily
consulting work, the focus is currently
much more on ethically and legally correct
applications than on the limits of AI. We
advise our customers on the four different
applications of AI and support them in the
transformation process: automation of
manual/cognitive, repetitive
and individual processes (Automated
Intelligence); applications that help people
make better decisions (Augmented
Intelligence); solutions,
with which they perform their tasks better
and faster (Assisted Intelligence)
and automatic decision-making processes,
without human interaction (Autonomous
Intelligence).
The other competences surveyed (Fig. 9)
are equally important and should be
developed by companies. Here, too, we
can provide our customers with targeted
support.
Artificial Intelligence 15
 1 2 3

It is the responsibility of the companies Company managers must be AI

themselves to promote AI internally.
External drivers such as market changes
and competitors can at best be the
trigger. Who do the respondents see as
the decisive motivators here? Who should
be responsible for potential risks and
claims? And what if there is too much
responsibility pressure on the IT experts?
These questions are examined in this
chapter.
drivers
When asked who are the drivers of AI
applications, the result was a highly
interesting opinion: 70% of the decision-
makers see responsibility above all in
those responsible for information
technology, 57% in those responsible for
the development of AI applications, and
the remainder in those responsible for
the development of AI applications.
management and significantly fewer
external software suppliers (22%), internal
data analysts (20%) and internal AI users
(16%).

Fig. 10 Where companies see their AI leadership located

Sum of the two

denominations
according to KI
affinity

Specialist responsible % 7
34 % 70 %5
for information technology/data 64
analysis %
30 % 57 %%
43 70
corporate management %
11 22
% 18 %
external software suppliers 27 %

Data analysts, 11 20 % 13 %
software 29 %
developers
6 16 % 13 %
18 %
Users of AI solutions

Artificial Intelligence 16
first named driver
second named driver
KI-affine companies KI-far companies

Basis: 500 companies, 255 of which are KI-affine and 245 KI-far companies

3Who AI drivers and

"Damage Controller"

in companies are Artificial Intelligence 17

 1 2 3

This is how PwC sees the result: if you That's what PwC does: In our customer
Fig. 11 To whom the guardian function for possible damage cases is ascribed
look at the group of members of the projects, we always represent this view to
Board of Managing Directors and the the members of the company Assessment
Executive Board alone, the picture is also management. AI solutions are cross- according to AI
interesting: 83% of them sectional applications, which - correctly affinity
see themselves as the main drivers of are used - affecting many or even all areas Specialist responsible 76 %
38 % 72
AI in the company, while 52% of them of the company. Top managers who see AI for information technology/data 68
%
consider the IT specialists to be in as an essential success factor for the analysis %
12 33 % 32 %
second place. However, the latter are future will sooner or later have to 35
described in make it a company-wide change project - risk management %
AI-affine companies with less than and only they can make it happen. 1 027 %
500 employees identified as main Data analysts, 26 %
drivers (84%). In companies far IT experts should be allowed to be software 29 %
away from AI the innovative developers 8 28 %
32 %
Management is much less often When it comes to preventing damage in 25 %
identified as the main driver (43%) than connection with AI - for example after internal auditors
6 25 %
in CI-related companies (Fig. 10), which cyber attacks - the IT specialists are first 21 %
does not surprise us. CI users are and foremost the ones responsible. 29 %
external auditors
considered to play a much more active in duty. This is the view of 72% of 6 21 %
26 %
role in large enterprises (20 %) than in respondents. Risk management (33%) 16 %
small ones (7 %). According to our and data analysts (27%) follow at a Users of AI solutions
6 24 %
understanding, the top managers should considerable distance. Management is 24 %
be the main drivers for AI. Based on a hardly considered to be responsible for 24 %
external software
top management strategy, an AI culture the prevention and defence of AI risks, suppliers 533 %
35
should be established in the company in especially with regard to the first %
which those responsible for technical mentioning by the interviewees. 30 %
corporate 14 %
and process issues can competently
management 11 %
identify and drive forward use cases.
18 %
first citation KI-affine companies
state regulation second and third KI-far companies
nomination

Basis: 500 companies, 255 of which are KI-affine and 245 KI-far companies

Artificial Intelligence 18

This is how PwC sees the result: only
one out of every 100 companies cannot
think of a player who would be able to
compensate for damage in connection
with
with AI. From the stakeholder's point of
view - and also from a purely legal point
of view - as a rule, the corporate
The AI Management Board is responsible
for making key decisions, especially as
they are or should be a key driver of AI
solutions. Out of this
The result is questionable for this reason.
In addition, this constellation places very
high pressure on the IT experts to take
responsibility, which means that the
additional burden cannot be
underestimated.
The pressure could fuel fears, slow down
project implementation and demotivate IT
experts. Such conditions must be avoided
at all costs.
That's what PwC does: Again, the
successful use of AI requires a cross-
departmental and cross-hierarchical
motivation, trust building and
transformation process. In our customer
projects we sensitize all parties involved -
and in particular the management - to the
following issues
and motivate them to take responsibility.
We equip them with important
technological knowledge, so that they can
1 2 3
Assess transparency, security and control
mechanisms that their IT professionals
want to implement and make informed
decisions. In addition, we recommend a
KI
Specialised risk management function which,
alongside the company management, keeps
an eye on all AI risks and ensures
comprehensible communication with all
parties involved.
Artificial Intelligence 18
 1 2 3

Your contact persons

Daniela Geretshuber
Partner, Member of Assurance Hendrik Reese
Leadership Team, Head of Risk Lead Responsible AI und
Assurance Solutions Trusted AI
Phone: +49 89 5790-5515 Phone: +49 89 5790-6093
Mobile: +49 151 12168985 Mobile phone: +49 151 70423201
daniela.geretshuber@pwc.com hendrik.reese@pwc.com

About us
Every day, our clients face a variety of tasks, want to implement new ideas and seek advice. They expect us to
provide them with holistic support and develop practice-oriented solutions with the greatest possible benefit. This is
why we use our full potential for every client, whether a global player, family business or municipal institution:
experience, industry knowledge, specialist knowledge, quality standards, innovation-, innovation- and innovation-
oriented.
and the resources of our network of experts in 158 countries. The trusting cooperation with our clients is particularly
important to us, because the better we know and understand them, the better we can support them.

PwC. More than 11,000 committed people at 21 locations. 2.2 billion euros in total operating performance.
Leading auditing and consulting company in Germany.

February 2019 PricewaterhouseCoopers GmbH Wirtschaftsprüfungsgesellschaft. All rights reserved.

"PwC" in this document means PricewaterhouseCoopers GmbH Wirtschaftsprüfungsgesellschaft, which is a member firm of PricewaterhouseCoopers International
Limited (PwCIL). Each of the member companies of PwCIL is a legally independent company.
 1 2 3

www.pwc.de