Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
EXCELLENCE’’
(SPORTS MANAGEMENT)
By
NIKHIL KUMAR
Reg.No.20175407008
DR.V.RAMESH KUMAR
Assistant Professor
CHENNAI-600127
JUNE-2018
CERTIFICATE
KUMAR (20175407008) and submitted for the partial fulfillment of the requirement for
psychology and Sports sociology, Tamilnadu Physical Education & Sports University during
Date :
RAMESH KUMAR Assistant professor for the partial fulfilment of the requirements
Management) in the Department of Sports Management and Sports Psychology & Sports
Sociology, Tamil Nadu Physical Education & Sports University, Chennai. I assure that the
work is original and has not been submitted earlier to this university or any other institution.
Place: Chennai
First of all I would like to express my gratitude to DR.SHAHIN AHMED Professor and
Head Of The Department Of Sports Management & Sports Psychology & Sports Sociology,
DR.S.PREM KUMAR Professor of Department of Sports Management, DR.V.RAMESH
KUMAR Assistant Professor Of Department Of Sports Management Mr.M.Kumaresan
guest lecturer of department of sports management and DR.G.NALLAVAN Assistant
Professor Department of Sports Technology In Tamil Nadu Physical Education & Sports
University Chennai of Department of Sports Management for providing me the permission
for taking up this Project.
I thank to the CEO of the Padukone Dravid Centre for Sports Excellence
Mr.R.Karthikeyan, operations team of CSE and the respective acadamies of the centre for
providing me with an opportunity to observe and learn about the working and management
system to pursue my project and all those various working executives of the who were
connected in my work.
(NIKHIL KUMAR)
I INTRODUCTION TO 7 – 11
THE STUDY
II PROFILE OF THE 12 – 14
COMPANY
SWOT ANALYSIS 24 – 25
IV
V CONCLUSION 26
1 INTRODUCTION
1.2 Processes
A resources is a source or supply from which benefits is produced. Resources are two
types based upon their availability they are renewable and non-renewable resources.
Typically resources are materials, energy, staff, knowledge, or other assets that are
transformed to produce benefits and in the process may be consumed or made
unavailable. Benefits of resources utilization may include increased wealth or wants,
proper functioning of a system, or enhanced wellbeing. From a human perspective a
natural resources is anything obtained from the environment to satisfy human needs
and wants. From a broader biological or ecological perspective a resources satisfies
the needs of a living organism.
The concept of resources has been applied in diverse realms, with respect to
economics, biology and ecology, computer science, management, and human
resources, and is linked to the concept of competition, sustainability, conservation,
and stewardship. In application within human society, commercial or non-commercial
factors require resources allocation through resources management.
Resources have three main characteristics: utility, limited availability and potential for
depletion or consumption. Resources have been variously categorized as biotic
renewable versus non-renewable, and potential versus actual, along with more
elaborate classification.
1.4 Technology
1.7 Efficiency
Office technology save time by speeding up the work flow process. Digital filing
systems save space, paper and printing costs. The use of computer systems allows
corrections to be made instantly. Resources like electronic files and success to
information technology are available with the click of a button.
Let us see how these terms are related to our Padukone-Dravid Centre for Sports
Excellence (PDCSE)
1. Processes are in the form of execution of operation in the field of Sports Facility
Management, which is basically related to the management work. The serious thing
which effects the execution processes is environmental condition, location of the
facility, climate condition, unavailability of manpower and equipment’s.
a) Outsources
b) In- sources
The facility provided by mobile communication is to get e-mail (to send daily reports
to the head of the particular departments), Whatsaap (to get text messages, images and
videos of daily operation), voice call, video call and printing.
The Padukone-Dravid Centre for sports excellence (CSE) is dedicated to two of India’s most
revered sporting legends, Prakash Padukone and Rahul Dravid, in honour of whom the
Centre is named.
The remarkable 15-acre Centre for Sports Excellence Vivek kumar has set up on bangaluru’s
outskirts is his tribute, he say, to Rahul Dravid and Prakash Padukone – two of the country’s
greatest athletes
Formally inaugurated in December, the Centre for Sports Excellence (CSE) is perhaps the
only private venture of its kind in India. Located north of the city, some 20 minutes from the
airport, the campus contain a full-sized football pitch, a 10- lane Olympic-sized swimming
pool, 16 badminton courts, squash, tennis, and basketball courts, a cricket ground, indoor and
outdoor nets, and a state-of-the-art sports science centre.
The Padukone-Dravid Centre for Sports Excellence (CSE) is a world class, integrated sports
complex offering state-of-the-art facilities in Badminton, Cricket, Football, Tennis,
Swimming, Squash, Basketball, Table-Tennis and Athletics. Spread across 15 plus acres in
Bengaluru near the city’s international airport, the Centre offers every convenience for sports
training, practice and competition, and is the ideal venue to host events and tournaments at all
levels of sport.
In addition to its top-notch sporting facilities, CSE has also set up Sports Museum-Cum –Hall
of Fame on its premises, in honor of India’s sporting greats. The Centre hosts a fully
equipped Media Centre for briefings and presentations, and convenient sports retails and food
outlets. These amenities make CSE the ideal venue to host large events, workshops and
conferences.
CSE’S premier training facilities can help the novice, casual users or the elite athlete take
their sporting skills to the next level. The Centre offers membership opportunities at its
premium Sports Club & Lounge. The Club@CSE. Club Members enjoy exclusive lounge
facilities, a Fitness Centre , a fine-dining restaurant and access to many exclusive privileges
designed to enhance the experience of fitness and well-being at CSE.
CSE was envisioned to meet the training needs of India’s competitive and recreational
athletes, professional coaches, sports academies and aspiring young talent with passion to
excel in their sport of choice. It also aims to create pro-bono opportunities for higher talented
low-income athletes and support Paralympic athletes.
The Padukone-Dravid Centre for Sports (CSE) has been set up and promoted by Mr.Vivek
kumar, a sportsperson and philanthropist deeply committed to the idea of developing sporting
excellence in India. A National and State-level badminton player of Karnataka, Vivek is a co-
founder of the Prakash Padukone Badminton Achdemy (PPBA) and also support Olympic
Gold Quest and GoSports Foundation.
Advisory Board
Prakash Padukone
Rahul Dravid
Nandan kamath
Kiran Kaushik
Viren Rasquinha
Board of Directors
Parth Amin
Madhukeshwar desai
Samir Choudhary
Nikhil Kumar
Vijay Tadimalla
Dr. Shama Kittur
Vivek kumar.
1. Football
CSE has a huge infrastructure for football as it facilitates the players as well as fans to
use the facility according to their respective needs. Presently CSE has a 11 a side full
size football field length 105m and width 68.5m and along with that it also has a 5 a
side football field length 36.5m and width 27.5m both the fields are artificial turf
ground which requires less amount of water to maintain the ground and for fans and
spectators a gallery with capacity of 300 fans has been built just next to the football
area. CSE provides these facilities for all professional players as well as recreation
playing purpose also. Basically two main academies are taking their sessions at CSE;
Six Cricket Academy was set up by the cricketing legend Rahul Dravid to provide top
class training, technical know-how, events and competitive opportunities to an
audience ranging from first-class cricketers to aspiring young cricket enthusiasts of all
levels. Six Cricket Academy operates on the philosophy of ‘Cricket for All’, and the
Academy aims to refresh the way cricket is learned and played.
CSE has own cricket ground which is of 150 yards and 10 huge outdoor practice nets
for players to develop their skills and ability along with that CSE has an indoor
cricket facility that provides players to practice sports even in unsuitable climate. Six
Cricket Academy has 5 main coaches along with 3 assistant coaches. Players from
different part of the country use to come and practice with Six Cricket Academy and
improve their skills for the further upcoming matches. Six Cricket Academy has
produces many Ranji trophies and IPL participating players and few of them are
representing team India.
The company Peter Burwash International (PBI) was founded by Canadian Davis
player Peter Burwash in 1975.
Recognized for its world-class teaching program and exceptional customer services,
PBI tennis professionals have taught over three million students since the company
was founded.
CSE has 5 five full size international standard tennis courts along with that it also has
5 quick start tennis courts basically for kids of lesser than 10 years of age which help
them to learn the basic and improve their skills. Peter Burwash International (PBI) has
appointed two main coaches from different part of the world to give their specific
training to athletes. Along with them CSE itself has appointed a national level coach
to meet the needs of the players and providing the best for their development. All the
tennis courts are available to the outside people for their recreational purpose and
anyone can avail the facility through booking with the facility Pay & play.
CSE has in total 16 international standard Badminton courts that are being divided for
the players according to their level. The TATA Capital has also sponsored some of
the remarkable players of the academy and pushing them forward in their carrier.
There are total 19 qualified coaches which are from different part of the country
which will give the players an skillful environment.
Dolphin Aquatics
Dolphin Aquatics is one of the oldest registered swimming clubs in Karnataka. It was
register with Karnataka swimming association in 1984 with Mr.Ameen Shacoor as the
president. Mr.Nihar Ameen who is current program director and secretary of Dolphin
Aquatics took over the running of the club in the year 2010.
A numbers of National and International swimmers who were trained by him shifted
to Dolphin Aquatics in 2010 when the K.C.REDDY SWIM CENTRE where their
used to train was shut down.
From 2010 onwards Dolphin Aquatics has gone from strength to strength with
amazing performance by its swimmers in every age group category. Dolphin
swimmers have been winning consistently at the International level too with the
highlight been Olympian Veerdhawal Khade’s Bronze medal at the Asian games 2010
and Olympian Sandeep Sejwal’s Bronze medal at the 2014 Asian Games.
Dolphin Aquatics has been moved to CSE, Bangalore; India’s Premier Private Sports
Facility Complex. Brand new Olympic sized 50m, 10-lane pool built by Myrtha Pools
and a 20m x 10m, 4-lane Heated Indoor pool. Coaching classes are being held for
both beginners and professional levels and the pools are also being used by the
outsiders for their recreational purposes.
Ray Malik School of Squash is named after a brigadier named Ray Malik. He himself
is the advisor and consultant coach and former India international, National coach,
Silver Medalist South Asian Federation Games & joint secretary SRFI.
CSE has 5 International standard Squash courts which are fully functional for training
for kids as well as outsiders. Parmeet Singh (chief coach) reigning national squash
champion and along with him Karan Malik (visiting coach) former national junior
champion & silver medalist U-19 World Cup. The training includes technical
assistance, swing mechanism, personalized feed patterns & drills, match play and
tactics, lesson reviews and future goal setting.
The little gym is a premier child development center that aims at building physical,
mental and social abilities in children using gymnastic as a tool. We have absolutely
fun programs that are non-competitive and designed to make the child feel confident
in themselves. Little Gym recognizes that every child is unique and progresses
differently. They have professional national level gymnasts who use positive
reinforcement, creative music and individual attention as tools to develop the love for
gymnastic in children.
Deepak Poduval and Rishabh Telang started Cult- the workout station. Cult is a
Bangalore based fitness startup focused on training programmes that use no machine
or equipments.
Cult provides a mix of martial arts, yoga and outdoor activities that have fitness
machines, but contains a boxing ring, jump ropes, boxing bags, tyres/hammers, speed
chutes, resistance bands and plyometric boxes
Versoma
The AB Targeting Performance centres are equipped with some revolutionary equipment
which combines assessment with training giving athletes and clients real-time feedback
while they go through their training. The centre is ideal not just for athletes but also
anybody who wishes to improve their human performance, efficiency and fitness.
1.YONEX
2. SPEEDO
SWOT Analysis
SWOT analysis is a useful technique for understanding your strength and weakness, and for
identifying both the opportunities open to you and the threats you face.
Strengths and weaknesses are often internal to your organization, while opportunities and
threats generally relate to external factors. For this reason, SWOT is sometimes called
Internal-External Analysis and the SWOT Matrix is sometimes called an IE Matrix.
Strength
The centre strengths are its resources and capabilities that can be used as a basis for
developing a competitive advantage.
The absence of the certain strength may be viewed as a weakness. For example each of the
following are consider as weakness.
Opportunities
The external environmental analysis may reveal certain new opportunities for profit and
growth. Some examples of such opportunities are listed down.
Growing area
Near schools
No government interference because of private sports facility
Connecting both rural and urban peoples with sports
India’s only private sports facility with huge infrastructure
Timely visit of elite athletes to the Centre
Threats
Changes in the external environment may bring threat to the centre. Some of the examples of
such threats are listed down.
CONCLUSION