Letter to a Company Assignment

Objectives:

Students will…

- Express ideas and develop understanding

- Use prior knowledge along with visual and textual cues to respond to an
advertisement/product
- Develop a clear and organized formal letter to a company with a direct objective

You are going to write a letter to a company of your choice and address one of their specific
advertisements/products. When doing so, you will specifically address aspects of visual literacy
and/or elements of advertising we have discussed in class. You have a couple of options when it
comes to the objective of your letter…

Your letter will do one of the following:

1. Critique the advertisement/product. How has the company used elements of visual
literacy to produce a negative effect?
2. Compliment the advertisement/product. How has the company used elements of visual
literacy to produce a positive effect?
3. Critique and compliment the advertisement/product. How has the company used
elements of visual literacy to produce a positive and negative effect?

When writing your letter to the company you will follow the letter format we have covered in
class (see handout). Your letter must be at least one page long (12-point font size). Below is a
checklist you can follow while you edit your letter:
❏ My letter has a clear, direct purpose
❏ I have organized my thoughts appropriately in sentences and paragraphs
❏ I have used language to emphasize my points and communicate effectively
❏ I have followed the basic letter format
❏ Heading
❏ Inside address
❏ Salutation
❏ Body
❏ Closing
❏ Signature
❏ Your name printed
❏ My paper is free of grammar, spelling, capitalization, and punctuation errors