Minor Report On Analysis of HDFC Bank, Medlife & Square Yard Submitted To

Minor Report
On
Analysis of HDFC Bank, Medlife & Square Yard
Submitted to
INSTITUTE OF TECHNOLOGY & SCIENCE,

GHAZIABAD
In Partial Fulfillment for the requirement of the Certificate

For
Post Graduate Diploma of Management
By
Preeti Singh
Under the supervision of

Dr. Rajeev Johari
2018-20
1
ACKNOWLEDGEMENT
I take the opportunity to express my immense indebtedness to Dr. Rajeev Johari, PGDM,
Institute of Technology & Science, Ghaziabad, for defining the problem, consistent guidance,
keep interest, persistent encouragement. He has been helping me at every step with a true teacher’s
approach.
I am highly grateful and feel proud privilege to take the opportunity of expressing my deepest and
heartiest sense of gratitude to Prof. (Dr.) Ajay Kumar, Director Management, ITS, Ghaziabad
for his good wishes, cooperation and encouragement.
My heart bow down before my beloved mother and father whose blessing and exhilaration has
always animated me to rise against problems and face them with smile. They kept enthusiastic
throughout my educational carrier, which enabled me to acquire the present gratification.
I am also thankful to all non-teaching staff, PGDM, Institute of Technology & Science, Ghaziabad,
for their throughout my work.
PREETI SINGH
PGDM 2018-20
SECTION – B
(3rd Trimester)
2
CERTIFICATE
This is to certify that Preeti Singh, student of PGDM 2018-20 batch, Section - B 3rd trimester, has
successfully completed the project entitled “Analysis of HDFC Bank, Medlife & Square Yard”
under minor project report. The report represents independent work carried out by the candidate.
Dr. Rajeev Johari

Mentor
3
CANDIDATE’S DECLARATION
I hereby declare that the report entitled, “Analysis of HDFC Bank, Medlife & Square Square
Yard” submitted by me is original work completed under guidance of Dr. Rajeev Johari. This
project has been submitted in part or full for award of Post Graduate Diploma in Management.
Date: ……………….
Place: ……………… Signature of Candidate
4
TABLE OF CONTENT
HDFC Bank……………………………………………………6
Medlife………………………………………………………...14
Square Yard………….………………………………………..21
5
HDFC BANK
STATEMENT OF THE PROBLEM:
The study is being conducted for the HDFC Bank based in Mumbai, to find out the customer
preferences in choosing Banking service. It is required to find out the preferences based on certain
aspects (awareness about bank product, satisfaction level of customers, and their experience
regarding staff).
OBJECTIVES
To study the customer preferences in choosing Banking service.
To study the factors that are affecting the choice of customers in choosing banking service.
To study the factors that retain the customers who are using service of HDFC Bank.
SCOPE OF THE STUDY
The research is applicable in the area of customer decision-making the process for choosing service
of HDFC Bank. The scope of research also helps in understanding the preferences of the
customers.
TYPE OF STUDY: Descriptive cum exploratory research
This research is completely based on the description of the factors that lead to the customer
decision making process. It is basically valued on the various parameters which include awareness
about banking product, satisfaction level, and experience regarding staff. Here the need is to find
which factor describes the consumer decision making the process most effectively.
SOURCES OF DATA COLLECTION:
The sources of data include both Primary and Secondary data. Primary data is collected with a
specific objective, especially to address the research problem. The data is gathered by fill
Questionnaire.
Secondary data includes books, journals, magazines, newsletters of the Company, and the internet.
SAMPLE SIZE: The sample size taken for the study is 60.
TOOLS: The tools used for analyzing data are rating method; graphs etc.
6
TECHNIQUES OF ANALYSIS:
The data collected from the customer are a transcript to the worksheet in the form of tally bars and
analyzed by statistical tools by drawing tables and graphs, inferences were drawn on a marketing
concept and conversation. Based on the marketing concepts findings of the research were driven
and recommendations are made.
1) In which bank do you have account?
Response NO of Respondents % of Respondents

State Bank of India 20 33.33
HDFC Bank 12 20
Axis Bank 9 15
Federal Bank 3 5
Other 16 26.67
Total 60 100
35 33.33
30
26.67
25
20 20
20
15 16
15 12
9
10
5
5 3
0
State Bank of HDFC Bank Axis Bank Federal Bank Other
India
NO of Respondents % of Respondents
Interpretation:
From the above graph it is clear that majority of respondents are customer of State Bank of India
i.e. 33.33% ,20% of respondents are customer of HDFC Bank, 15% of respondents are customer
of Axis bank, 26.67% of respondent are customer of other bank and remaining 5% of
respondents are customers of Federal Bank.
7
2) How is you experience regarding the staff or the member of the private banks
Excellent 30 50.00
Good 10 16.67
Fair 11 18.33
Not Satisfied 9 15
Total 60 100
60
50.00
50
40
30
30
16.67 18.33
20 15
10 11
9
10
0
Excellent Good Fair Not Satisfied
Interpretation:
From the above graph it is clear that majority of respondents experienced excellent service from
staff or member of bank i.e. 50%, 18.33% of respondents experienced fair service from staff or
members of bank, 16.67% of respondents are experienced good services from staff or members
of bank and remaining 15% of respondents are not satisfied from staff or members of bank.
3) Do you like to be customer of HDFC Bank?

Yes 30 50
No 20 33.33
Maybe 10 16.67
Total 60 100
8
60
50
50
40
33.33
30
30
20
20 16.67
10
10
0
Yes No Maybe
Interpretation:
From the above graph it is clear that majority of respondents want to be part of HDFC Bank i.e.
50% , 33.33% of respondents don’t want to be a part of HDFC Bank and remaining 16.67% of
respondents can decide to be customer of HDFC Bank.
4) How long you are part of HDFC Bank?

Less than 1yr 12 20
Less than 3yr 15 25
Less than 5yr 23 38.33
More than 5yr 10 16.67
Total 60 100
9
45
40 38.33
35
30
25
25 23
20
20 16.67
15
15 12
10
10
5
0
Less than 1yr Less than 3yr Less than 5yr More than 5yr
Interpretation: From the above graph it is clear that majority of the respondent are part of HDFC
Bank from last 5 year i.e. 38.33%, 25% of the respondents are part of HDFC Bank from last 3
year, 20% of respondents are part of HDFC Bank from last 1 year and remaining 16.67% of
respondents are part of HDFC Bank from more than 5 year.
5) What are reasons that attract you to be the customer of HDFC Bank?

Image 15 25
Extra Service 20 33.33
All of Above 25 41.67
Total 60 100
10
45 41.67
40
35 33.33
30
25 25
25
20
20
15
15
10
5
0
Image Extra Service All of Above
Interpretation:
From the above graph it is clear that majority of the respondent become part of bank because of
its both features i.e. 41.67%, 33.33% become the part of HDFC Bank because of its extra
services and 25% of respondents because of its image.
6) Are you aware of the different services offered by HDFC Bank?

Yes 35 58.33
No 25 41.67
Total 60 100
11
70
58.33
60
50
41.67
40 35
30 25
20
10
0
Yes No
Interpretation:
From the above graph it is clear that 58.33% of the respondents are aware of products and
services offered by HDFC Bank and rest is unknown about it.
7) Do you know about the extra services being provided by the bank?

Yes 32 53.33
No 28 46.67
Total 60 100
12
60
53.33
50 46.67
40
32
30 28
20
10
0
Yes No
Interpretation:
From the above graph it is clear that 53.33% of the respondents are known about the innovative
services and rest is unknown about it.
FINDINGS:
20% of respondents are customers of HDFC Bank.

53.33% of customers know about the extra services of HDFC Bank.
58.33% of respondents are aware about services provided by HDFC Bank.
41.67% of respondents become customer of bank because of its both features.
38.33% of respondents are part of HDFC Bank for last 5 year.
13
Medlife

The study is being conducted for the Medlife. based in Banglore, to find out the customer’s view
about the company. It is required to find out the preferences based on certain aspects (awareness
about company, satisfaction level of customers).
OBJECTIVES:
To study customer preferences in choosing online services.
To study the factors that retain the customers who are a customer of Medlife.
SCOPE OF THE STUDY

The research is applicable in the area of customer decision-making the process for buying services.
The scope of research also helps in understanding the preferences of the customers.
decision making process. It is basically valued on the various parameters which include personal
details of customers, awareness about the company, satisfaction level Here the need is to find

questionnaire.
14
1) Do you know about Medlife?

Yes 40 80
No 10 20
Total 50 100
90
80
80
70
60
50
40
40
30
20
20
10
10
0
Yes No
Interpretation:
From the above it is clear that majority of respondents know about Medlife i.e80% and
remaining 20% of respondents don’t know about Medlife.
15
2) How do you come to know about Medlife?

Social Media 10 16.67
Newspaper 12 20
TV 25 41.67
Other 13 21.67
Total 60 100
45 41.67
40
35
30
25
25 21.67
20
20 16.67
15 12 13
10
10
5
0
Social Media Newspaper TV Other
Interpretation:
From above graph it is clear that, 41.67% of the respondents got to know about medlife through
TV, 20% got to know through newspaper, 16.67% got to know through social media and 21.67%
got to know through others.
3) Do you prefer online medicine purchase over offline?

Yes 30 60
No 8 16
Maybe 12 24
Total 50 100
16
70
60
60
50
40
30
30 24
20 16
12
8
10
0
Yes No Maybe
Interpretation:
From the above graph it is clear that majority of respondents i.e. 60% will prefer online medicine
purchase, 24% can prefer online medicine purchase over offline and remaining 16% will not
prefer online purchase of medicine over offline.
4) Have ever used Medlife?
Response NO of Respondents % of Respondent

Yes 40 80
No 10 20
Total 50 100
17
90
80
80
70
60
50
40
40
30
20
20
10
10
0
Yes No
NO of Respodents % of Respodent
Interpretation:
From the above graph it is clear that 80% of respondents have used Medlife and rest didn’t use
Medlife.
5) Are you satisfied by the service of Medlife?
Response NO of Respondents % of respondents

Poor 0 0
Below Average 5 10
Average 10 20
Good 15 30
Excellent 20 40
Total 50 100
18
45
40
40
35
30
30
25
20
20
15
10
10
5
0
0
0 5 10 15 20
Poor Below Average Average Good Excellent
% of Respodent
Interpretation:
From the above graph it is clear that 40% of respondents have rated it excellent to Medlife
service, 30% of respondents have rated it good for its service, 20% of respondents have rated it
average for its service and remaining 10% of respondents have rated it below average for its
service.
6) Would you recommend others to use Medlife?
Response NO of Respondents % of respondents

Yes 40 80
No 6 12
Maybe 4 8
Total 50 100
19
90
80
80
70
60
50
40
40
30
20
12
6 8
10 4
0
Yes No Maybe
Interpretation:
From the above graph it is clear that 80% of respondents will recommends to other, 12% of
respondents will not recommend to other and remaining 8% can recommend to other.
FINDINGS:
80% of the respondents are aware about Medlife
80% of respondents have used the Medlife.
40% of respondents are highly satisfied with service of Medlife.
41.67% of respondents got to know about Medlife through television.
SUGGESTIONS:
To attract more customers, company need to do more BTL activity.
Spreading awareness about company profile will help the company to gain more revenue
20
SQUARE YARD
The study is being conducted for the Square Yard based in Gurugram to find out the customer’s
view about the company. It is required to find out the preferences based on certain aspects
(awareness about company, satisfaction level of customers, services provided by company).
OBJECTIVES
To study customer preferences in choosing real estate service options.
To study the factors that retain the customers who are a customer of Square Yard.
SCOPE OF THE STUDY
The research is applicable in the area of customer decision-making the process for choosing real
estate services. The scope of research also helps in understanding the preferences of the customers.
decision making process. It is basically valued on the various parameters which include awareness
about company, their satisfaction level, services provided by company here the need is to find
Questionnaire.
21
1) Are you aware about Square Yard?

Yes 25 50
No 20 40
Maybe 5 10
Total 50 100
60
50
50
40
40
30 25
20
20
10
10 5
0
Yes No Maybe
Interpretation:
From the above graph it is clear that 50% of respondents know about Square Yard, 40% of
respondents don’t know about Square Yard and remaining 10% of respondents may know about
Square Yard.
2) How do you come to know about Square Yard?

Social Media 6 12
News Paper 4 8
Don’t Know 30 60
Other 10 20
Total 50 100
22
70
60
60
50
40
30
30
20
20
12
10
8
10 6
4
0
Social Media News Paper Don’t Know Other
Interpretation:
From the graph it is clear that 60% of respondents don’t know that how they come know about
Square Yard, 20% of respondents come know about Square Yard Through other sources, 12%
come to know through social media and remaining 8% come know through newspaper.
3) What services did square yard provided you?
Response No of Respondents % of Respondents

Brokerage Service 24 48
Home Loan 10 20
Valuation &
16 32
Advisory
Total 50 100
23
60
50 48
40
32
30
24
20
20 16
10
10
0
Brokerage Service Home Loan Valuation & Advisory
No of Respondents % of Respondents
Interpretation:
Above graph shows that 48% of respondents had used brokerage service, 32% of respondents
had used valuation and advisory service and 20% of respondents had used home loan service.
4) Why did you choose Square Yard?

Excellent Service 26 52
Price of the Service 12 24
Good industry service 12 24
Total 50 100
24
60
52
50
40
30 26
24 24
20
12 12
10
0
Excellent Service Price of the Service Good industry service
Interpretation:
Above graph shows that 52% respondents had chosen Square Yard because of its excellent
service, 24% of respondents had chosen it because of its price of the service and 24% of
respondents had chosen it because of its good industry service.
5) How would you rate the service provided?

Excellent 14 28
Good 12 24
Average 8 16
Below Average 6 12
Poor 10 20
Total 50 100
25
30 28
25 24
20
20
16
15 14
12 12
10
10 8
6
5
0
Excellent Good Average Below Average Poor
Interpretation:
Above graph shows that 28% of respondents rated it excellent, 24% of respondents rated it good,
20% of respondents rated it poor, 16% of respondents rated it average & 12% of respondents had
rated it below average.
FINDINGS:
50% of the people knew about Square Yard very well.

28% of customers rated it excellent.
52% of customers had chosen Square Yard because of its excellent service.
SUGGESTIONS:
Advertising through television and F.M radio needs to be improved.

Spreading awareness about company profile will help the company to gain more revenue.
To attract more customers, the company need to do some more BTL activity.
26

Minor Report On Analysis of HDFC Bank, Medlife & Square Yard Submitted To

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Minor Report

INSTITUTE OF TECHNOLOGY & SCIENCE,

In Partial Fulfillment for the requirement of the Certificate

Under the supervision of

Dr. Rajeev Johari

SCOPE OF THE STUDY

TYPE OF STUDY: Descriptive cum exploratory research

SOURCES OF DATA COLLECTION:

1) In which bank do you have account?

Response NO of Respondents % of Respondents

3) Do you like to be customer of HDFC Bank?

4) How long you are part of HDFC Bank?

Response NO of Respondents % of Respondents

Response NO of Respondents % of Respondents

6) Are you aware of the different services offered by HDFC Bank?

Response NO of Respondents % of Respondents

Response NO of Respondents % of Respondents

20% of respondents are customers of HDFC Bank.

STATEMENT OF THE PROBLEM:

SCOPE OF THE STUDY

TYPE OF STUDY: Descriptive cum exploratory research

SOURCES OF DATA COLLECTION:

1) Do you know about Medlife?

Response NO of Respondents % of Respondents

Response NO of Respondents % of Respondents

3) Do you prefer online medicine purchase over offline?

Response NO of Respondents % of Respondents

4) Have ever used Medlife?

Response NO of Respondents % of Respondent

5) Are you satisfied by the service of Medlife?

Response NO of Respondents % of respondents

6) Would you recommend others to use Medlife?

Response NO of Respondents % of respondents

SCOPE OF THE STUDY

TYPE OF STUDY: Descriptive cum exploratory research

SOURCES OF DATA COLLECTION:

Response NO of Respondents % of Respondents

2) How do you come to know about Square Yard?

Response NO of Respondents % of Respondents

3) What services did square yard provided you?

Response No of Respondents % of Respondents

4) Why did you choose Square Yard?

Response No of Respondents % of Respondents

5) How would you rate the service provided?

Response No of Respondents % of Respondents

50% of the people knew about Square Yard very well.

Advertising through television and F.M radio needs to be improved.

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