NAME: SAIFEE MOINUDDIN

ROLL NO : MMM 16-19

SUBJECT : RETAIL MANAGEMENT

BIG BAZAAR VS D - MART

D-MART
Mission:
“To be the lowest priced retailer in the area of operation/city/region.”

Vision
:”It is our continuous endavour to investigate,identify & make available new product categories for customer’s
everyday use & at the best values than anybody else.

D mart offers products to satisfy an entire family’s needs. Merchandise offered at D-mart is always at lower
prices.

ASL(Avenue Super Marts Ltd. Owns and operates hypermarkets & supermarkets by the store name D-mart.

D-Mart first opened its doors in Mumbai region in 2000.

Today D-mart is located in 46 locations across Maharashtra,Gujarat,Andhra Pradesh and Karnataka.

 PRICING
The prices offered are economical in D-mart.

EDLP(Everyday low pricing) strategy is followed.

D-mart offers minimum 2% to 10% discount on MRP and straight 5% on medical product, except grocery,
vegetables and fruit items.

(Bundled price) Two or more products are packed and available at a discounted price.

Multiple unit pricing. Eg:3 bottles of soft drink cans bundled together.

Spread Across the area of 30000 to 350000 sq. ft.

Straight Retail Store Layout

Ground Floor: All FMCG products, Vegetables & OTC Medicines.
First Floor : 1. Apparels / Garments (Men/ Women /Kids) 2. Home Appliances, Utensils, Sports Equipment &
Gift Articles.

Each section has 1 attendant on an average.

The floor cleaning activity is outsourced.

BIG BAZAAR
Tagline: Naye India Ka Naya Bazaar.
Chain of shopping malls in India.
Currently 217+ outlets.
Owned by Future Group.
Idea pioneered by entrepreneur Kishore Bayani (The Head of Pantaloon Retail India Ltd).

STORE LAYOUT
The Big Bazaar Gen Next stores are designed to be smarter and experiential - through the use of technology,
innovation in services, layouts and sections and digital interfaces.
The GEN NEXT store is basically divided into the major parts:
Food bazaar
Fbb
General merchandise
 ASSORTMENT
Carbonated soft drinks
Energy drinks
Natural juices
Nectar juices
Fruit based juices
Mineral water
Tea and tea bags including organic tea
Coffee powder
Dairy whitener
Indian desserts(ready to eat)
Baking needs

COMPARISON
BIG BAZAAR D-MART
Customer shopping experience is agenda Low prices
Visually accessible Visually unappealing
Centralized Difficult to track products
Local Vendors are not available Availability of local vendors
AWR stoking system Easy stock availability
Assortment is huge Cheaper product assortment
Foreign brands are also visible More familiar products
Lesser discounts and offer Comparatively more discounts
200+ stores 100+ stores in India
Loyalty programs Low Loyalty factors
Collaborations with other organizations No Collaborations

RECOMMENDATIONS
BIG BAZAAR D-MART
More Localized Improve visual merchandising
Discount should be increased Cartons should be well layoff
Frozen section shouldn’t be so far from Beverage assortment shouldn’t be all over the
beverage section place
Can be more organized

THANK YOU