SHARDA UNIVERSITY

SCHOOL OF BUSINESS STUDIES

SUMMER INTERNSHIP IN

SUMMER PROJECT REPORT ON

“MARKETING IN A PUBLICATION HOUSE”
(5JUNE-17JULY)
YEAR 2017-18

SIP MENTOR: SUBMITTED BY:

Mrs. Swati Bansal Pradeep Lamsal
MBA term III
System ID: 2017011173

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DECLARATION FORM

I hereby declare that the submitted information on project entitled “Marketing in

publication house” submitted by me, Pradeep Lamsal, enrollment no. 2017011173; has

been collected from genuine and authentic sources. The work has been submitted as per

the requirement of MBA degree of Sharda University.

Place of Internship: ATHRAI publication, Kathmandu, Nepal

Date:

...........................................

SIP COORDINATOR

Mrs. Swati Bansal

Sharda University

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 PREFACE

An ideal education consists of theoretical lessons in synchronization with practical

practices. Without a chance to use the theoretical knowledge in the actual practice, proper

management skills cannot be learned. To fulfill the vast gap between academic learning

and its implementation in the practical world of modern business and commerce,

internship programs are carried out. These help the students to understand the actual

trends of business activities.

Therefore Sharda University has been carrying out the internship program to provide

such practical experiences. I have tried my best to carry out my internship practice and to

project my learning in this report with minimal errors. This report has been prepared as

per the requirement of that program for the degree of Master in Business Administration.

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 ACKNOWLEDGEMENT

It is not possible to prepare a project report without the assistance and encouragement of

other people. This one is certainly no exception. I would like to extend

my sincere obligation towards all the personages who have helped, guided, cooperated

and encouraged me in this endeavor.

I am highly indebted toMr.Harishchandra Bista (Managing Director of Atharai

Publication)and my SIP mentorMrs. Swati Bansalfor their guidance and constant

supervision as well as for providing necessary information regarding the project and also

for their support in completing the project.

I would like to express my gratitude towards the member of ATHARAI

PUBLICATIONfor their kind cooperation and encouragement which helped me in the

completion of my project.

I would like to express my special gratitude to company persons for giving me such

attention and time.

My thanks and appreciation also goes to my colleague in developing the project and

people who have willingly helped me out with their abilities.

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Executive Summary
Publications in Nepal are publishing various types of books i.e.; Academic book, Novel

and other books. In this industry Atharai publication (Pvt.) Ltd. is one of largest

publication in Nepal publishing academic books and other various non-academic books.

Atharai have a range of products such as academic books (main books), non-academic

books like Novel, story books, research papers and other educational material being

intern I studied Atharai with an objective of diagnosing problem areas and giving

recommendations for problem solving. I studied all departments of Atharai, interviewed

different personnel and took workers feedback through questionnaire. In Inventory

department, I find that there is no scientific system, lack of professional people and salary

structure of marketing officers is not good. In production department, I studied quality

control, production processes, raw material and finish goods store. Personnel department

role is optimal, relationships with workers are good and there is performance appraisal

system. Finance department is working on traditional manual basis although financial

analysis shows good return on investment. Atharai is facing different types of

competition in different product markets. Atharai has no direct competitor but

competition exist according to product wise. For different departments of Atharai I

recommended different strategies and action plans .For production department I

recommended economic order quantity system (EOQ), development of long term

relationships with suppliers and improvement of general store operations. I have

recommended; brand extension, product extension, market development and other

matching and conversion strategies. The final recommended strategy is product

development

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TABLE OF CONTENT

Chapter Topic Page no

PART I Company profile 1

Moto of the company 2

Vision of the company 2

Mission of the company 2

Value of the company 2

Books published by Atharai publication 3

Organization’s post structure 10

Departments in publication 11

Performance 14

Marketing 14

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 Competitors 16

SWOT analysis 20

Problems in book publishing industry 23

PART II Research objectives 27

Benefits of study 28

Limitation of study 29

Methodology of study 30

Finding/Observation 33

Suggestion to problems 34

Recommendation 35

Conclusion 36

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