Tweet One

Thank you for supporting @WeberStateArts production of “Ruthless!” A tremendous thank you to our
amazing cast and crew for bringing this story alive. Your comedic efforts resulted in sold out shows.
#xpectunexpected #WeberTheatre #Ruthless

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 Women
 Between the ages of 20-25
 Annual income between $10,000-$15,000

Tweet Two
Are you excited for @RonanFarrow to speak on campus? We are! Do not miss this opportunity. Click the
link to purchase tickets today. https://bit.ly/2DPllIS #Xpectunexpected #WeberStateU #RonanFarrow

Including the picture this tweet contains a total of 204 characters.

 Women
 Between the ages of 23-28
 Annual income between $15,000- $20,000

Tweet Three
Finals are approaching. Does test taking give you anxiety? Click the link for tips to be successful this
Fall. https://bit.ly/2QajhAV #xpectunexpected #WeberStateU #Study
 Including the picture this tweet has a total of 176 characters.
 Men
 Between the ages of 19-24
 Annual income of $15,000- $20,000

Tweet Four
Orchesis Dance Theatre outdid themselves this Fall, “FORM” is absolutely captivating. Do not miss this
amazing show! #xpectunexpected #WeberStateu #Dance

Including the picture this tweet contains 158 characters.

 Women
 Between the ages of 25-3
 Annual income of $20,000-$25,000

Tweet Five
Did you know that .@WSUSignpost, began publication in Fall quarter 1937? We appreciate your
dedication to keeping us connected on campus.
#xpectunexpected #Weberstateu #TheSignpost

Including the picture this tweet contains 186 characters.

 Women
 Between the ages of 20-25
 Annual income of $15,000-$20,000

Tweet Six
Are you interested in becoming a radio station DJ? .@KWCR_radio can help you prepare. Learn how to
be a DJ and run the mixing board yourself.
#xpectunexpected #WeberStateu #KWCR
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 Men
 Between the ages of 18-23 years old
 With an annual income of $10,000 -$15,000

Tweet Seven
The Ethel Wattis Kimball Visual Arts Center, dedicated May 2002, was the first Weber State University
(WSU) building funded completely by private donations.
#xpectunexpected #WeberStateu #WeberStateArts

Including the picture this tweet contains 206 characters.

 Women
 Between the ages of 35-40
 Annual income of $45,000-$50,000

Tweet Eight
Winter is almost here! Discover movement and visual arts-based strategies through winter-themed
children’s literature. #xpectunexpected #WeberStateU #Creating

Including the picture this tweet contains 164 characters.

 Women
 Between the ages of 30-35
 Annual income of $45,000-$50,000

Tweet Nine
Congratulations to Ogden Peak Communications on your Golden Spike award nomination. We applaud
your work on the Outdoor Weber Campaign.
#xpectunexpected #WeberStateU #OgdenPeak

Including the picture this tweet contains 182 characters.

 Women
 Between the ages of 20-25
 Annual income of $15,000-$20,000

Tweet Ten
Have you ever wanted to study abroad? Now you can with the foreign language department! To learn
more about your study abroad opportunities click the link. https://bit.ly/2uGB8WQ
#xpectunexpected #WeberStateU #StudyAbroad

Including the picture this tweet contains 227 characters.

 Women
 Between the ages of 18-23
 Annual income of $15,000-$20,000

Tweet Eleven
The Choir and Orchestra Holiday Concert is December 2, 2018 at 5:30 and 8 p.m. at Saint Joseph
Church. Get into the holiday spirit! Click the link to purchase tickets today. https://bit.ly/2Kgu4Eo
#xpectunxpected #Music #WeberStateU

Including the picture this tweet contains 237 characters.

 Women
 Between the ages of 45-50
 Annual income of $65,000-$70,000

Tweet Twelve
Snow Days at the Shaw Gallery starts December 1 form 10 a.m. – 12 p.m. Bring the family to create with
us! Click the link for more information. https://bit.ly/2Kgu4Eo #xpectunexpected #Art #WeberStateU
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 Women
 Between the ages of 25-30.
 Annual income of $40,000-$45,000

Tweet Thirteen
Good luck .@WSUCommDept students competing in the Speech Showcase December 6, 2018.
Remember all you learned in Comm 1020. We are extremely proud of you! #xpectunexpected
WeberStateU #Speech

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 Men
 Between the ages of 20-25
 Annual income of $10,000-$15,000

Tweet Fourteen
Want to improve your writing skills? Are you a #PublicRelations major? Take comm 3440 from
@CDenniston24! You will not regret it! #xpectunexpected #Communication

 Women
 Between the ages of 18-23
 Annual income of $10,000-$15,000
 SMART Objectives

Increase the number of followers for @WeberStateArts Twitter page from 602 to 702 by increasing the
frequency of tweets to three times a day by March 19, 2019.

Generating frequent content on Twitter helps your page obtain the following that is desired. A following
allows you to be relevant. Increasing the frequency of content will drive more traffic to the
@WeberStateArts page.

Increase the amount of non-event specific content by 10 percent by creating a content calendar for
@WeberStateArts Twitter page by February 19, 2019.

The majority of our posts are event-based. Creating a content calendar will organize our tweets. I believe
that organization will allow us to post content about student-life resulting in interaction such as likes and
retweets.