Republic of the Philippines

Bulacan State University

City of Malolos, Bulacan

Office of the Dean of Instruction

COURSE SYLLABUS
BUSINESS COMMUNICATION
Second Semester, AY 2018 -2019

COLLEGE : CBA DEPARTMENT: BSBA, BSAT

COURSE CODE : SMP102 COURSE TITLE: BUS. COMMUNICATION
FACULTY : LOURDES B. CASTILLO
CONSULTATION HOURS: 3 hrs./VEEK
COURSE DESCRIPTION :
This course is designed to develop the students’ communication skills in written and
oral forms for effective communication in the business world. The course will improve
students’ skill to organize and express their ideas in writing and speaking, with
emphasis on making clear, effective correspondence and reports, memoranda, e-
mails, incorporating tables and charts for business reporting and interpretation of data
presented. They will be required to do an oral presentation of a report, a business
proposal, and conduct a meeting using the parliamentary system.

LEARNING OUTCOMES (LO):

Attributes of Ideal On completion of the course, the student is

Graduate (AIG) expected to be able to do the following:
LEARNING OUTCOMES (LO)
Highly competent LO1 The students are able to write different formal letters,
memos and other correspondences in the office including
reports, project proposals, and minutes of a meeting using
the parliamentary way.
LO2 The students are able to present reports, project
proposals and conduct a meeting using the parliamentary
system.
Ethical professional LO3 The students are able to write and present reports,
project proposals and conduct meetings within the guidelines
of professional ethics.
Service-oriented LO4 Apply different tools and methodology in the
development, writing and presentation of reports, project
proposal and in the conduct of meetings aimed at providing
the best service to the community.
Contribute to country’s LO5 Develop students’ ability to create and present reports,
sustainable growth and project proposals and conduct meetings in ways that will
development contribute to the country’s development.

FINAL COURSE OUTPUT:

The group presentation of a report, project proposal and conduct of a meeting

using the parliamentary system.

BulSU-OP-DI-04F1
Revision: 0 Page 1 of 3
RUBRIC FOR ASSESSMENT:

1-1.5 (91- 1.75-2.0 (85- 2.25-2.75 Poin

100%) 90%) (79-84%) 3 (75%) ts
At least
90% of 50% of
Less than
items items
All items 50% of all
attempte attempte
attempted items
d d
attempted
Assignments/C
Answer is
ontent Content Content
appropriate Content
may relate
to the unrelated
have one periphera
question. to
or two lly to the
question
error question/
s
All items
are correct 90% of Between
items are 50% and
correct 90% of
Less than
Clear items are
50% of all
sense of May lack correct
items are
order. of
correct
Accuracy/ somethin Argument is
Unclear
Organization Supportin g but minimally
content
g points are perceivable
and
points are presente and points
readers is
presented d in are
confused
in a logical presented in
logical progressi random
progressi on order
on
Shows
Shows
complete
substanti
understan Respons
al Response
ding of e shows
understa shows a
the some
nding of complete
questions understa
the lack of
, ideas nding of
problem, understan
and the
ideas ding for
processe problem
and the
Demonstrated s
processe problem
Knowledge/ Develops Sparse
s
Development each details or
Statement
point with evidence
Each s are
specific s and
point is unsupport
details questions
supporte ed by any
and are
d with detail or
answer partially
some explanatio
each answere
details n
problems d
and
completel
evidence
y
Requirements/ Goes Meets Does not Limited
Use of beyond the meet the vocabular
Language the requirem requirem y

BulSU-OP-DI-04F1
Revision: 0 Page 2 of 3
 requireme ents of ent of the
nts of the the problem With
problem problem errors in
Ordinary communic
Use Accurate word ation
technical word choice
language choice with
or and no some
terminolo two serious
gy major errors.
appropriat errors
ely and and a
correctly few
minor
No major errors
grammati
cal or
spelling
errors
Marginall
Legible Writing is
y legible
handwriti not Writing is
Legibility handwriti
ng or legible in not legible
ng or
printing places
printing
TOTAL

OTHER REQUIREMENTS AND ASSESSMENTS:

GRADING SYSTEM:

1.0 - 97-100 1.0 - 1.25 = 1.0

1.25 - 94-96 1.26 - 1.375 = 1.25
1.50 - 91-93 1.376 - 1.625 = 1.5
1.75 - 88-90 1.626 - 1.875 = 1.75
2.00 - 85-87 1.876 - 2.125 = 2.0
2.25 - 82-84 2.126 - 2.375 = 2.25
2.50 - 79-81 2.376 - 2.625 = 2.5
2.75 - 75 2.626 - 2.875 = 2.75
3.00 - Conditional 2.876 - 3.125 = 3.0
4.00 - 74-Below 3.126 - below = 5.0
5.00 - Failed
OTHER REQUIREMENTS AND ASSESSMENTS

Attendance 10%
Recitation 10%
Quizzes 30%
Project 20%
Long Tests 30%
Total 100%

BulSU-OP-DI-04F1
Revision: 0 Page 3 of 3
LEARNING EPISODES:
Leaning Topics Week Learning Activities
Outcomes
LO1, LO2 Overview of 1-2 Lectures
business Interactive
communication, Discussion
definition of the
PowerPoint
different
elements and Presentation
how they relate
with one
another.

LO1, LO2 Identify and 3 Lectures

compare the Interactive
parts of the Discussion
human and
PowerPoint
functions of
management Presentation
with Recitation
communication Quizzes

LO1, LO2, LO3, Explain each 4 Lectures

LO4, LO5 category and Interactive
illustrate each one Discussion
PowerPoint
Presentation
Quiz

LO1, LO2, LO3, Explain the 5 Lectures

LO4, LO5 different factors Interactive
that affect the Discussion
quality of
Power Point
communication
Presentation
Recitation
Quiz
Explain the 6 Lectures
different Interactive
objectives and Discussion
functions of
PowerPoint
communication
LO1, LO2, LO3, Illustrate what 7 Lectures
LO4, LO5 communication Interactive
competency Discussion
means and it
Quiz
components

LO1, LO2, LO3, Discuss how to 8 Lecture and

LO4, LO5 select the Interactive
appropriate discussion
communication
medium

BulSU-OP-DI-04F1
Revision: 0 Page 4 of 3
 LO1, LO2, LO3, Explain the 9 Lecture and
LO4, LO5 different barriers Interactive
to communication discussion
and the strategies
Quiz
to overcome them
LO1, LO2, LO3, Discuss non- 10 Lecture
LO4, LO5 formal Discussion
communication, Role Play
non-verbal
Quiz
communication
and effective
listening
MIDTERM 11 Long Exams
EXAMS
LO1, LO2, LO3, Identify, explain 12 Lecture/illustration of
LO4, LO5 and give sample different letters re-
letters ceived/done in the
office
Assignment
LO1, LO2, LO#, Explain and 13 Lecture/illustration
LO4, LO5 illustrate how to Assignment
do a report
LO1, LO2, LO3, Explain and 14 Lecture/illustration
LO4, LO5 illustrate how to Assignment
prepare one
LO1, LO2, LO3, Explain and 15 Lecture/Illustration
Lo4, LO5 illustrate how to
conduct a meeting
Group Each group will 16-17 Group presentation
presentation present an
assigned task
FINAL EXAMS 18 Long Exams

REFERENCES:
Business Communication – CHED/IBPAP
Business Communication: Building Critical Skills – Kitty O. Locker & Stephen Kho
Kaezmarek, Mc Graw Hill Irving, 2014
Essentials of Business Communication, 2nd Edition – Mary Ellen Guffey & Berthe
Du-Boncock,Centage Learning Asis PTE. LTD., 2011

CLASSROOM POLICIES:
1. The students’ listed in the master list from the MIS office shall be permitted to attend
the clas2. Enrolled students must go to the class promptly. Must come to each class
prepared.
3. Students are expected to undergo all assessment tasks on the date scheduled and
participate actively in the discussion as well as the different activities involved in the
course and in the extra curricular activities determined by the college.
4. Cheating is equivalent to lower grade to a failing grade in the subject. (see Student
Handbook pp. 40)
5. Requirements in Learning Activities e.g. project, term paper, case study etc., which
is not submitted on or before the due date will no longer be accepted.

BulSU-OP-DI-04F1
Revision: 0 Page 5 of 3
6. The use of electronic gadgets like cell phones, tablets, laptops, mp3, etc. are not
allowed during class hours unless needed.
7. Sit in students may attend the class upon the approval of the course teacher.
8. Always maintain the cleanliness and orderliness of the room before and after the
class.

ACADEMIC DISHONESTY
All BSBA major in Financial Management, Marketing Management and Business
Economics Student are expected to be academically honest. Any act of misconduct
corresponds to disciplinary actions imposed by the university. Cheating, Plagiarism or
making false presentation of academic performance are examples of academic
dishonesty. Any student found guilty of these offense/s will be marked F (Failed) or 5.0.
Plagiarism and cheating refers to the use of unauthorized notes, securing help during
examinations, assignments, reports or cases, signing another students name on the
attendance sheet, or otherwise practicing scholastic dishonesty. (Please refer to
Student Handbook Section D. Grounds for Disciplinary Sanctions page 40-43)

POLICY ON ATTENDANCE
Students must attend the class regularly. They must be marked tardy if arrived 15
minutes after the start of the scheduled time. The student is considered absent after
checking the attendance. Students with three (3) late will be equivalent to one (1)
absent. Request for excuse must be presented upon reporting back to class duly
certified by the attending physician or the University doctor if sick. If other reasons occur,
student must present a valid excuse letter signed by their parents or guardian. Special
examinations will be allowed only in special cases, such as prolonged illness or
unexpected situation takes place.

Prepared by: Lourdes B. Castillo

Instructor

Noted by: __________________ ____________________

(Program Head) (Instructional Committee)

_________________
(College Secretary)

Approved by: Dr. Emerlita S. Naguiat

(Dean)

BulSU-OP-DI-04F1
Revision: 0 Page 6 of 3
 MIDTERM EXAMS IN BUSINESS COMMUNICATION
NAME __________________________________________YEAR & SECTION _______

I MATCHING TYPE: Write on the blank before each statement, the letter of the word/s
that best corresponds to your answer. (40 pts.)

_____1. The process of sharing information between a A. The what

Source and a receiver, and getting a response B. The how
_____2. The process of putting our thoughts into words. C. The timeframe
_____3. The response to the message. D. The delivery
_____4. The information that is sent to another person. E. The approach
_____5. The recipient of the message. F. Comm. skills
_____6. The pathway of the message. G. The heart
_____7. The origin/initiator of the message. H. Feedback
_____8. The need to learn who we are. I. To inform
_____9. Comm. links us to others, it provides inclusion. J. The impact
_____10. It gives info about what is happening around us. K. Social needs
_____11. It convinces us to buy the product. L. Receiver
_____12. It is the ability to change behaviors and goals to M. Empathy
Meet the needs of interaction. N. Encoding
_____13. The ability to choose the right behavior based on O. The reason
The situation. P. Channel
_____14. The se of language in communication, the Q. Appropriateness
Articulation, the grammar. R. Identity needs
_____15. Putting oneself in the shoes of the other. S. Message
_____16. It is the tone of voice, volume, language, pacing. T. Adaptability
_____17. The suitability of culture, and sensitivity to U. To persuade
Individual differences. V. Source
_____18. It is the sincerity, passion, compassion. W. Communication
_____19. It is the so, what happens next? X. Conversational mgt.
_____20. It is the why? Y. Practical needs

II TRUE OR FALSE: Write the word True or False on the blank before each statement.
(40 pts.)

_____1. Base on the organizational structure, communication may be classified as

formal or informal.
_____2. Intrapersonal communication is like talking to oneself in making decisions.
_____3. Group communication is sending communication to a faceless crowd.
_____4. Interpersonal communication is a one to one correspondence.
_____5. Downward communication is from top management to the rank and file.
_____6. Circular communication defies classification of job position and dept.
_____7. Horizontal communication is one that takes place among peers.
_____8. Oral and written communication use words.
_____9. Body language, facial expression and gestures use written words.
_____10. Goal clarity means having shared experiences.
_____11. The qualities, characteristics, status and role of the sender affect the
communication flow.
_____12. The receiver does not affect the success or failure of communication.
_____13. Shared experience us an experience that is common to the sender and receiver.
_____14. Communication is largely symbolic.
_____15. Information overload is receiving communication from one source only.
_____16. The message can take various forms.

BulSU-OP-DI-04F1
Revision: 0 Page 7 of 3
_____17. Preference in choosing the medium of communication means choosing a
channel that one is comfortable with.
_____18. Reinforcement means using multiple channels.
_____19. Appropriateness is matching the channel with the message and the receiver.
_____20. People can assume that the channel used will convey message in a neutral way.

IIIMULTIPLE CHOICE: Please encircle the letter of the word/s that best represents your answer
(20 pts.)

1. The receiver only hears a part of the message that is important for him.
a. Improper timing
b. Selective perception
c. Filtering
2. It is giving only enough information to get a favorable response.
a. Improper timing
b. Selective perception
c. Filtering
3. It promotes the good image of the company.
a. To inform
b. To build goodwill
c. To persuade
4. To overcome these barriers, ensure that there is no interference in environment.
a. Physical barriers
b. Personal barriers
c. Semantic barriers
5. It is an interference where the message is misunderstood even though the message
is received exactly as transmitted.
a. Physical barriers
b. Personal barriers
c. Semantic barriers
6. The need to review the communicator’s emotion that can cloud his judgement.
a. Physical barriers
b. Personal barriers
c. Semantic barriers
7. It is an informal part of communication where stories get passed around.
a. Grapevine
b. Rumor
c. Gossip
8. These are unsubstantiated stories that appear to be important, and causes anxiety.
a. Grapevine
b. Rumor
c. Gossip
9. Sometimes, the way we say things is more important than what we say.
a. Gesture
b. Posture
c. Voice tone
10. It is keeping the mouth close and the ears and eyes open.
a. Body language
b. Effective listening
c. Voice tone

BulSU-OP-DI-04F1
Revision: 0 Page 8 of 3