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Chapter-1
ECONOMIC SCENARIO
The economy of India is the eleventh largest in the world by nominal GDP and the
third largest by purchasing power parity (PPP). The country is one of the G-20 major
economies and a member of BRICS. On a per capita income basis, India ranked 140th
by nominal GDP and 129th by GDP (PPP) in 2011, according to the IMF.
After the independence-era Indian economy (before and a little after 1947) was
inspired by the Soviet model of economic development, with a large public sector, high
import duties combined with interventionist policies, leading to massive inefficiencies
and widespread corruption. However, later on India adopted free market principles and
liberalized its economy to international trade under the guidance of Manmohan Singh,
who then was the Finance Minister of India under the leadership of P.V.
NarasimhaRao the then Prime Minister who eliminated License Raj a pre- and post-
British Era mechanism of strict government control on setting up new industry.
Following these strong economic reforms, and a strong focus on developing national
infrastructure such as the Golden Quadrilateral project by AtalBihari Vajpayee the then
Prime Minister the country's economic growth progressed at a rapid pace with very
high rates of growth and large increases in the incomes of people.
India recorded the highest growth rates in the mid-2000s, and is one of the fastest-
growing economies in the world. India has recorded a growth of over 200 times in per
capita income in a period from 1947 (Rs 249.6) to 2011. The growth was led primarily
due to a huge increase in the size of the middle class consumer, a large labour force,
growth in the manufacturing sector due to rising education levels and engineering skills
and considerable foreign investments. India is the nineteenth largest exporter and
tenth largest importer in the world. Economic growth rate stood at around 6.5% for the
2011–12 fiscal year.
Per capita income or average income or income per person is a measure of mean
income within an economic aggregate, such as a country or city. It is calculated by
Per capita income is often used as a measure of the wealth of the population of a
nation, particularly in comparison to other nations. It is usually expressed in terms of
a commonly used international currency such as the Euro or United States dollar, and
is useful because it is widely known, easily calculated from readily-available GDP and
population estimates, and produces a useful statistic for comparison.
Economic activity that does not result in monetary income, such as service provided
within the family, or for barter, are usually not counted. The importance of these
services varies widely among different economies.
Comparisons of per capita income over time need to take into account changes
in prices. Without using measures of income adjusted for inflation, they will tend
to overstate the effects of economic growth.
India's quarterly GDP growth declined for the eighth consecutive quarter in January-
March, hitting a nine-year low of 5.3%. C Rangarajan, Chairman of the Prime Minister's
Economic Advisory Committee says that the RBI will find it difficult to reduce rates
even with such a low GDP, as the inflation is still not under control. The big question
is: Should RBI change track and focus on growth or should it continue to train its gun
on inflation?
Chart Showing the GDP Growth Rate Below Shows the Changes from the
Financial Year 2009-2012
India’s GDP growth rate declined by a disappointing 5.3 per cent in the quarter ended
March 2012, the lowest since 3.6 percent in the January-March quarter of 2003,
according to data from Thomson Reuters. It last hit this level in the December quarter
of 2008. Here are 10 things about the economy that the data tells us.
also the lowest GDP growth rate in 13 quarters; the last time India registered the
same rate of growth was in the quarter ended December 2009, when the global
financial system had all but collapsed in the aftermath of the bankruptcy filing by
Lehman Brothers Holdings Inc.
Weakest fiscal performance in 9 years: India’s growth rose 6.5 per cent in the
fiscal year to the end of March 2012. This is the lowest growth rate since 2002-03
when it fell to 4 per cent in the wake of a global slowdown. It is also a sharp
slowdown from the previous fiscal’s 8.4 per cent.
Why Sensex, Nifty fall did: The BSE Sensex hit the lowest point of the day after data
indicated that the Indian economy grew at a slower than expected pace in the March
quarter. Since corporate profits are to economic growth, a slowdown adversely affects
a company’s bottom-line. The fall in Sensex and Nifty indicates that investors expect
corporate profits to dip going forward.
Agriculture growth falters: The farm sector, which is the single largest employer in
the country but one of the lowest contributors to absolute GDP, grew at a measly 1.7
per cent against 7.5 per cent in the corresponding period last fiscal. This is bad news
as rural consumption drives considerable amount of growth for leading Indian
companies. Poor agriculture growth means rural consumers would have less money
to spend going forward.
Manufacturing and services struggle: A key drag on growth numbers were the
industry and services sectors -- both key drivers of growth -- which came in lower than
expected, at 1.9 and 7.9 per cent against 7 and 10.6 per cent in the year-ago period.
The manufacturing sector contracted (-) 0.3 per cent from 7.3 per cent in the same
period last fiscal.
Expect fewer jobs: The ability of companies to create jobs is hurt during a successive
slowdown in the GDP growth rate. Company could conserve cash and put expansion
on hold as a result of weak growth prospects going forward. Lower investment is also
partially a fallout of a high interest regime to keep inflation in check.
No scope for economic stimulus: The current account deficit is the highest since
1980. This occurs when a country imports more than it exports. Costly subsidies have
pushed the fiscal deficit to 5.9 per cent from a target of 4.6 per cent of GDP in the
fiscal year that ended in March2012. This leaves little headroom for any fiscal stimulus.
The surging budget deficit means the government cannot provide for any tax related
incentives to stimulate growth.
RBI cannot stimulate the economy either: A sharp 25 per cent drop in the rupee
over the past 9 months could hurt RBI’s ability to cut interest rates because doing so
could increase inflationary pressure. There can be no growth stimulus from RBI
through a lower borrowing cost as it battles stubbornly high inflation.
Monetary Policy
Monetary policy is the process by which the monetary authority of a country controls
the supply of money, often targeting a rate of interest for the purpose of promoting
economic growth and stability. The official goals usually include relatively stable prices
and low unemployment. Monetary theory provides insight into how to craft optimal
monetary policy. It is referred to as either being expansionary or contractionary, where
an expansionary policy increases the total supply of money in the economy more
rapidly than usual, and contractionary policy expands the money supply more slowly
than usual or even shrinks it. Expansionary policy is traditionally used to try to combat
unemployment in a recession by lowering interest rates in the hope that easy credit
will entice businesses into expanding. Contractionary policy is intended to slow
inflation in hopes of avoiding the resulting distortions and deterioration of asset values.
Monetary policy differs from fiscal policy, which refers to taxation, government
spending, and associated borrowing.
Therefore, monetary decisions today take into account a wider range of factors, such
as:
The fiscal policy is concerned with the raising of government revenue and incurring
of government expenditure. To generate revenue and to incur expenditure, the
government frames a policy called budgetary policy or fiscal policy. So, the fiscal
policy is concerned with government expenditure and government revenue .Fiscal
policy has to decide on the size and pattern of flow of expenditure from the
government to the economy and from the economy back to the government. So, in
broad term fiscal policy refers to"that segment of national economic policy which is
primarily concerned with the receipts and expenditure of central government." In other
words, fiscal policy refers to the policy of the government with regard to taxation,
public expenditure and public borrowings.
The importance of fiscal policy is high in underdeveloped countries. The state has to
play active and important role. In a democratic society direct methods are not
approved. So, the government has to depend on indirect methods of regulations. In
this way, fiscal policy is a powerful weapon in the hands of government by means of
which it can achieve the objectives of development.
5. Employment Generation
The government is making every possible effort to increase employment in
the country through effective fiscal measure. Investment in infrastructure has resulted
in direct and indirect employment. Lower taxes and duties on small-scale industrial
(SSI) units encourage more investment and consequently generates more
employment. Various rural employment programmes have been undertaken by the
Government of India to solve problems in rural areas. Similarly, self employment
scheme is taken to provide employment to technically qualified persons in the urban
areas.
8. Capital Formation
Economic scenario is very important to business due to their subsidies, tax rates,
incentives, allocation of funds for industry sector, industry development, infrastructure
facilities, leading to return of investment, etc.
It affects to imports and exports of raw materials and finished goods by tax
implementation, it enhances the company/industry growth & decision making for
future demand for their products.
Inflation rate may lead to increase in the price of the raw material and the increase in
the price of the product leads to increase in the profit (That is incidence).
Every company have been affected by internal and external factors directly or
indirectly, to predict and to know about these factors on the economy, Economic
scenario is studied in the organizational study.
CHAPTER 2
INDUSTRY PROFILE
History
'Oyster' of the global dairy industry, with opportunities galore for the entrepreneurs
India is the highest milk producer in the entire globe. India is well known as the
globally. It might be dream for any nation in the world to capitalize on the largest and
fastest growing milk and milk products' market. The dairy industry in India has been
witnessing rapid growth with liberalization. As the economy provides good
opportunities for MNCs and foreign investors to release the full potential of this
industry. The main objective of the Indian Dairy Industry is to manage the national
resources in a manner to enhance milk production and upgrade milk processing
using innovative technologies.
The crossbred technology in the Indian Dairy Industry has further augmented with
the viability of the dairy units by increasing the milk production per animal. Then
subsequently milk production has also increased at an exponential rate while the
benefits of an increase in milk production also reached the consumers from a relatively
lower increase in the price of milk. The favourable price environment for milk producers
for the Dairy Industry in India however appeared to have weakened during the 90's, a
decline in the real price of milk being noticed after the year 1992. And then slowly
regained it is glory after 1992 to till now.
In India dairying from very much earlier is regarded as an instrument for social and
economic development. The country's milk supply comes from millions of small
producers, who are dispersed throughout the rural areas. All these farmers maintain
an average herd of one or two milch animals, comprising cows and/or buffaloes. Mostly
ample labour and a small land base encourage farmers to practice dairying as an
occupation subsidiary to agriculture. As income from crop production is seasonal
instead dairying provides a stable which is a year-round income and also an important
economic incentive for the small farmer.
Brief Introduction
In India dairy business has been practiced as rural cottage industry over the years.
Semi-commercial dairy started with the establishment of military dairy farms and co-
operative milk unions throughout the country towards the end of the 19th century. Since
Independence this Industry has made rapid progress. A large number of modern milk
and milk product factories have since been established. The organized dairies in India
have been successfully engaged in the routine commercial production of pasteurized
bottled milk for Indian dairy products.
The growth of Indian Dairy Industry during the last three decades has been impressive,
at more than 5% per annum; and in the 90's the country has emerged as the largest
producer of milk. This is not a small achievement when we consider the fact that dairying
in India is largely stringent that farmers in general keep dairy animals in proportion to
their free crop and also are available for family labour with little or no purchased inputs
and a minimum of marketed outputs. The existence of restrictive trade policy milk in the
Diary Industry and the emergence of Amul type cooperatives have changed the dairy
farming practices in the country. Farmers have gained the favourable price for their milk
and for their production which was essentially a self-reliant one is which is now being
transformed into a commercial proposition.
In India Milk production is dominated by small and marginal land-holding farmers and
also by landless labourers who in aggregate own 70% of the national milch animal
The Operation Flood which is the successful Indian dairy development programmed has
analyzed that how food aid can be utilized as an investment in building the type of
institutional infrastructure that can bring about national dairy development. Programmes
like this, with similar policy orientations, may prove to be appropriate to dairy
development in India.
India in the early 1950's was commercially importing around 55000 tonnes of milk
powder annually to meet the urban milk demand. Most of the significant developments
in dairying have taken place in India in this century only.
Ghee 27.5%
Butter 6.5%
Curd 7.0%
Khoa 6.5%
(Partially Dehydrated Condensed Milk)
Employment opportunities
Latest developments
Indian Dairy Industry is the largest milk producer all over the world, around 100 million
Tinian Dairy Industries value of output amounted to Rs. 1179 billion in 2004-05 which
approximately equals combined output of paddy and wheat. With 1/5th of the world's
bovine population.
In India the Milch animals constitutes45% indigenous cattle, 55 % buffaloes, and 10%
cross bred cows
Strengthening Infrastructure for Quality and Clean Milk Production (CMP): this
is a centrally sponsored scheme which was launched in October 2003, which had
the main objective of improving the quality of raw milk produced at the every village
level in the India.
Dairy Venture Capital Fund- this is introduced in the Tenth Five Year Plan to bring
about structural changes in unorganized sector, which would measure like milk
processing at village level, marketing of pasteurized milk in a cost effective manner,
quality or the up gradation of traditional technology to handle commercial scale using
modern equipments and management skills.
IDA is been Established in the year 1948, it is the apex body of the dairy industry
in India. The members are from the cooperatives, MNCs, corporate bodies,
private institutions, educational institutions, government and public sector units.
IDA functions very much closely with the dairy producers, professionals &
planners, scientists & educationists, institutions and organizations associated with
the development of dairying in India. The IDA since has a history of around six
decades now, it has had the privilege of being headed by several Presidents and
some of them were of national and international fame. The luminaries like Sadar
Datar Singh, Dr. K.C. Sen, Dr. Z.R. Kothawalla, Dr. D.N. Khurody, Dr. V. Kurien,
Dr. P. Bhattacharya were the past presidents of the IDA.
IDA has been providing a common forum to knit the dairy fraternity together and
thus, over the years, it has emerged as the reigning czarina of information. The
CHAPTER 2
COMPANY PROFILE
Mother dairy is a unit of KMF, it was inaugurated in the year 1984 by the president
of India Sri Gyani Zail Singh with the sale purpose of receiving the excess milk from
the unions and some shall be pasteurized and homogenized, sold through bulk
vending booths.
It has got ISO-9001 certificate in 2001, ISO 22000 in 2005 and also export
inspection council certificate in the year 2006. It is a unit of Karnataka Milk Producers
Co-operation Societies Union Limited. The plan has been laid out and whole project
was executed by NDDB, under the financial assistance from World Bank.
Mother dairy is essential liquid milk processing and marketing unit with the objective
of finding a suitable urban market for the milk produced by the rural producers. First
it handled 2 lakhs liters/day. Now it handles 4 lakhs liters/day and shall be able to
handle 6 lakhs liters/day.
KMF has 13 Milk Unions throughout the State which procure milk from Primary Dairy
Cooperative Societies(DCS) and distribute milk to the consumers in various
Towns/Cities/Rural markets in Karnataka.
The first ever World Bank funded Dairy Development Program in the country started
in Karnataka with the organisation of Village Level Dairy Co-operatives in 1974. The
AMUL pattern of dairy co-operatives started functioning in Karnataka from 1974-75
with the financial assistance from World Bank, Operation Flood II & III. The dairy co-
operatives were established under the ANAND pattern in a three tier structure with
the Village Level Dairy Co-operatives forming the base level, the District Level Milk
Unions at the middle level to take care of the procurement, processing and marketing
Coordination of activities among the Unions and developing market for Milk and Milk
products is the responsibility of KMF. Marketing Milk in the respective jurisdiction is
organized by the respective Milk Unions. Surplus/deficit of liquid milk among the
member Milk Unions is monitored by the Federation. While the marketing of all the
Milk Products is organized by KMF, both within and outside the State, all the Milk and
Milk products are sold under a common brand name NANDINI.
The growth over the years and activities undertaken by KMF is summarised briefly
hereunder:
UNITS OF KMF
KMF has the following Units functioning directly under its control:
Mother Dairy, Yelahanka, Bangalore.
Nandini Hi-Tech Product Plant, Channarayapatna.
Nandini Milk Products, KMF Complex, Bangalore.
Cattle Feed Plants at Rajanukunte/Gubbi/Dharwad/Hassan/Shikaripura.
Nandini Sperm Station (formerly known as Bull Breeding Farm & Frozen Semen
Bank) at Hessaraghatta.
Nandini Packaging Film Plant at Munnekolalu, Marathhalli.
Central Training Institute, Bangalore & Training Institutes at Mysore/Dharwad
Ice Cream Plant, Bellary.
PROCUREMENT
Mother dairy is procuring on an average 3.90 lakh of milk per day from Kolar
Milk Union’s chilling centers such as Chintamani, Sadali and Gowribidanur chilling
centers of Kolar milk union and dairy co-operative societies which are possessing
Bulk Milk coolers, through road milk tankers. The Dairy is processing and distributing
on an average 2.90 lakh liters of milk per day to the consumers in Bangalore
PRODUCTION
Mother Dairy has a unique nature of homogenizing the milk and selling it to
the consumers through Bulk Vending Booths and FRP tanks. In addition to
production of Toned milk in Sachet, it also produces Full Cream Milk in Sachet (6.0%
FAT and 9.0% SNF) and products like Butter, Ghee, Curds, Ice-cream, Yoghurt,
flavoured, milk as well as Buttermilk in Sachets.
Ice cream manufacturing was with the small –scale industries till 1997.
For the first time the government of India allowed the cooperatives to manufacture
ice cream and hence the Karnataka Milk Federation could establish an ice cream
plant in the Mother Dairy premises during the year 1997 with an installed capacity to
manufacture 3000 liters of ice cream per day. Mother Dairy started distributing ice-
cream under the brand name of AMUL through Gujarat Cooperative Milk Marketing
Federation. The meet the increasing demand, the capacity of the plant was increased
to produce 1000 liters of ice cream per day during January 2006 at a cost of Rs.3.69
crores. The ice cream is also being marketed in Bangalore under the brand name of
NANDINI.
Mother Dairy is the first among the Dairy plants in south India to obtain
ISO-9002 and HACCP-15000 certificate from the Bureau of India Standard and is in
continuous process to further obtain ISO-22000 certificate. An ‘Extra Grade
Certification’ has been awarded to the milk powder manufactured by the Milk Powder
Plant. An online computer system carrying out all major transactions was installed
during the year 1993. Presently, the computer system is being upgraded at an
estimated cost of Rs. 1.05 crores. Consistency in the process of profit making since
1988-89. With a unique feature of Glycol chilling, on an average, 1.2 lakh liters of
milk was supplied to Calcutta Mother Dairy for many years.
COMPUTERISATION
Presently all major transaction is being carried out through its online Computer
System. The major areas covered are:-
With the increase in demand for supply of milk and milk products to the
Bangalore City and Supply processed to the powder plant, the existing capacity of
PRODUCT PROFILE
Milk powder
Ghee in Sachet
Crazy Cone Ice Cream Butter Scotch Chocolate Nandini Magic Strawberry
Ice Cream Delightfully Tasty Anjir Ice Cream Delightfully Tasty Chocolate
Ice Cream Delightfully Tasty Butter Scotch Ice Cream Delightfully Tasty
Pineapple
Dolly Stick Ice Cream Raspberry & Orange Ice Candy Mango
Milk Sweets
Chocolate
UHT Milk
Smart Sampoorna
Other Products
Flavoured Milk Pista Mango Strawberry Flavoured Milk Cool choco Milk
Shake
Paneer
VISION
To march forward with a missionary zeal which will make KMF a trailblazer of
exemplary performance and achievements beckoning other Milk Federations in the
country in pursuit of total emulation of its good deeds.
To ensure prosperity of the rural Milk producers who are ultimate owners of the
Federation.
To promote producer oriented viable cooperative society to impart an impetus to the
rural income, dairy productivity and rural employment.
To abridge the gap between price of milk procurement and sale price.
To develop business acumen in marketing and trading disciplines so as to serve
consumers with quality milk, give a fillip to the income of milk producers.
To compete with MNCs and Private Dairies with better quality of milk and milk
products and in the process sustain invincibility of cooperatives.
MISSION
Objectives
To ensure assured and remunerative market round the year for the milk produced
by the farmer members.
To make available quality milk and other premier dairy products to urban consumers.
To build & develop village level institutions as cooperative model units to manage
the dairy activities.
To ensure provision of inputs for milk production, processing facilities and
dissemination of know how.
To facilitate rural development by providing opportunities for self employment at
village level, preventing migration to urban areas, introducing cash economy and
opportunity for a sustained income.
Evolution
Karnataka Milk Federation which is most popular as KMF, evolved itself as a premier
and most profitable dairy farmers' organization in the State of Karnataka.
The entire system was reconstructed on the model of now well known `ANAND'
pattern dairy cooperative societies. Eight southern districts of Karnataka was
considered initially with a target of organizing 1800 Dairy Co-operative Societies, four
Milk Unions and processing facilities were set up to the tune of 6.5 lakhs per day by
1984.
Under Operation Flood - II &III, project which started in 1984 & 1987 covered the
remaining parts of Karnataka. Thirteen milk unions are organized in 175 talukas of
all 20 districts then and the field work was extended by organizing more dairy
cooperative societies. The processing facilities i.e. chilling centres, milk dairies and
powder plants were transferred in phases to the administrative control of respective
cooperative milk unions and the activities continued to be implemented by these
District Organisations. Additional processing facilities were created & existing
facilities augmented every decade with the help of Govt. / Zilla Panchayat and NDDB
KMF Executives
A S PREMANATH
Managing Director & CEO , KMF
Mile Stones
During the last ten years, the Federation is giving greater emphasis on procuring
quality milk from DCSs under the concept of “Quality Excellence from Cow to
Consumer.” Many Clean Milk Production (CMP) initiatives have been implemented
at all the stages of procurement, processing and marketing. Among these CMP
initiatives, noteworthy initiative is the setting up of Community Milking Parlours in
villages.
The KMF is forerunner to introduce this innovative technological initiative for bringing
about revolutionary improvement in quality of milk collected in DCSs. This system
has several advantages such as elimination of mastitis in milch animals and
improvement of productivity. The milk from milking machines, collected through
Automatic Computerized Milk Collection Units is chilled directly in Bulk Milk Coolers.
This chilled raw milk, untouched and unadulterated by human hands, has very high
microbiological quality, comparable to international standards. This high quality milk
is being utilized for manufacturing high quality value added milk products, for both
domestic as well as international markets.
1. Amul
2. Thirumala
3. Heritage
4. Arogya
5. Swastika
6. Milk way
7. Dodla
8. Cream line Gercy
9. Gomata
10. Nestle
ORGANISATION STRUCTURE
The purpose of organizational structure is one of the controls. For any organization
and appropriate structure facilities effective response to problems of co-ordination.
ORGANIZATION STRUCTURE:
DIRECTOR
DM DM SUPTD
DM
(PR (ICP) (MIS) AM AM
(MKT)
(ENGG)( FGS
O) STORES( ASST
BOILER) ASST PROT ASST
SUPTD) (PUR) PU(AD ECTIO DUE(FIN)
M) N(SUP
AM
DM ADMIN R)
AM (ICP)
(PREP ASST SUPTD( SUPTD
(MKT) FIN)
ACK) AM(ENG ADM(
G)(REFRI HEAD
ADMIN SUPTD(P SUP)
DGE) SECUR
ASST UR) ITY
SUPT TO GUAR ADM ADMIN
SHIFT (ICP) D IN
D (FGS)
IN- ADMI
(MKT TO(ENG ASST
CHARG N ADM
) G)
E ADM ASST ASST IN
ASST DM(LOG
MKT DS- )
TO( DS-I
ASST 1
NM
P)
AM(LOG
DS-II )
MK DS-II
TO
T (PD
ASS TS)
-II
SEN
TECH
BISHOP COTTON ACADEMY OF PROFESSIONAL MANAGEMENT Page 50
KMF MOTHER DIARY
DM(QC)
SEN
TECH
JUNR
TECH
AM(QC)
JUNR
TECH
TO()QC
SEN
CHEMIST
LAB
ASST
CHAPTER 3:
Production department
Purchase department
Ice-cream department
Store department
Quality Control
Human Resource Management
Marketing
Administration
Finance department
Engineering department
PRODUCTION DEPARTMENT:-
The production department of Nandini milk products is located in the KMF mother
dairy. The production department in Nandini milk products performed the function
of developing a procedure transform a set of input elements like man, machine,
material, money, into specified set of output elements like finished goods is assigned
quantity and best quality in order to achieve the organization goal successfully.
PRODUCTION MANAGER
DEPUTY MANAGER
ASSISTANT MANAGER
TECHNICAL OFFICER
ACCOUNTING ASSISTANT
TECHNICIAN
ASSISTANT
AAdministrative ADM
Assistant
HELPER
Phosphate
CCP3
test by Q.C.
Security Entry
Weigh bridge
Pasteurization &
standardization
Issues
Objectives:-
1. To procure flights.
2. In right qualities.
3. In right quantities.
4. From right and reliable sources of supplies.
5. To produce materials economically i.e., at reasonable price.
6. To secure and deliver materials at right places and right time.
7. Purchase department has to perform certain activities, duties and function in
order to achieve the objects mentioned above.
FUNCTIONS OF PURCHASEDEPARTMENT:-
1. While purchasing materials, it is see that is purchased at a reasonable low price.
2. Quality is not to be sacrificed at the cost of comes price, the material purchased
should be of that quality alone which is needed.
3. There should be continues availability of all types of materials in the factory so
that the production may not be held up for want of any material.
4. No excessive investment.
5. Available of materials
MANAGER (PURCHASING)
ASSISTANT MANAGER
PURCHASE OFFICER
PURCHASING SUPERVISOR
SENIOR TYPIST
DISTRIBUTIONS:-
Regarding the distribution of the products they engage private vehicles on yearly
contract basis. In order to deliver the goods in time, the contractors should keep his
vehicles more productively. Contractors must follow the rules and regulations strictly
which are mentioned in the tenders by the organization at the time of contract.
DISTRIBUTION CHANNELS
MOTHER DIARY
RETAILERS
CONSUMER
This plant has been designed, installed, and commissioned by national dairy
development board in April 1997.Mother dairy has got an ice cream plant of 3000
liters capacity per day functioning from October 1997.
Processing Hall
Continuous freezer
Packing in
Automated
machines
STORE DEPARTMENT:-
Introduction:-
Stores are the connecting link between the shops or works place and the production
control department, materials. Plan of working progress etc, move through store just
as money in and out of a commercial bank. The principle function of stores of goods
bought and issue of needed, materials in the plant.
Functions of stores:-
The next step is that the goods will be sent to stores and stores department will
prepare goods received report. The same will be sent to quality control department
to test the quality of materials and the random sample method which the indent or
the user department orders will be sent to concerned department. When the approval
of the concerned department of quality control department is received the store's
manager will certify the same. Later stores manager prepares goods received note
for payment purpose.
Stores department is maintaining the bin card system to how the information relating
to the physical materials movement. The issue of materials will be made in First In
First Out (FIFO) method. The consumption statement will be prepared in every month
and closing statement at the end of year will be prepared department consisting of
two sections, i.e., issue and receipts.
QUALITY POLICY:-
The quality policy of mother dairy is collection of pure milk from kolar mil union and
testing scientifically and providing fresh and pure milk to consumer with associated
milk products with competitive prices and best services.
" every employee of mother dairy will strive for customer satisfaction by providing
quality milk and milk products at competitive rates and timely delivery through
continual improvement".
QUALITY PROCEDURES:-
It will be done three times.
1. Incoming milk will be checked properly
2. While production
3. Before packing
Objectives:-
a) Improve the quality of raw milk being received by the union.
b) Achieve better plant efficiency by caring out all the maintenance schedules in
time.
c) Achieve cost competitiveness by reducing the water consumption and energy
consumption in the plant to a maximum extent.
d) Maintaining a high standard of housekeeping by adopting 5-s concepts in the
plant.
e) Improve customer's satisfaction index.
FUNCTIONS:-
1. Testing of incoming materials and consumables.
2. Analyze for fat and soluble non fat (SNF) of the incoming milk.
3. Analyze of incoming milk for chemical and microbiological standards.
DEPUTY MANAGER
ASSISTANT MANAGER
COMPUTER OPERATOR
DAIRY OPERATOR
HELPERS
Milk in its natural state has acidity. It does not make the milk taste sour. Developed
acidity, however does affect the quality of milk. The acidity test is used to determine
the final acceptance/rejection of milk vis a vis its acidity levels.
To make payment for milk received from farmers, it is tested for its fat/SNF content.
The farmers get more money if the milk has high levels of fat/SNF.
1. Training.
2. Career Development.
3. Responsibility and authority.
4. Promotional Policy.
5. Performance Appraisal
6. Suggestion scheme.
BENEFITS:
Medical facilities are provided as per the law in force.
Canteen facilities under subsidy rate morning 7 o' clock breakfast
11 o' clock lunch and in the evening 7 o' clock dinner for night shift employees
Free milk 250ml for employees every day.
Shoe and uniform
Washing allowance
Government holiday payment
Attendance bonus cold storage allowances
Heat allowances
Home travel concession (htc) for every two years
Provident fund but no pension for employees
LEAVE:
AUDIT :
There is pre and statutory audit. This is basically at the end of the year. As mother
diary, yelahanka is a co-operative department under the government of karnataka.
The audit is done according to the rules and regulation of the karnataka co-operative
societies act. Double entry system of book keeping is followed by the finance
department to calculate the depreciation diminishing balance method of depreciation
is followed.
DIRECTORS 48,830-63,600
MANAGER 36,300-59,850
SUPERVISERS 21,600-40,050
TYPISTS 14,550-26,650
TECHNICIANS 11,600-21,000
HELPERS 9,600-14,550
DEPUTY MANAGER
ASSISTANT MANAGER
ASSISTANT DIRECTOR
SUPERINTENENDENT
SYSTEM OPERATOR
ADMINISTRAND GRADE 3
HELPERS
INTORDUCTION:-
They will distribute 135 outlets monthly. The retailer will come to organization if they
are interested to open nandini parlor. If the retailer wants to open the nandini parlor
they have to follow up the rules and regulations given by the organization.
The retailer will get discount on the refrigerator given by nandini company. Nandini
even produce the product of other company that is amul.
Amul is the biggest company in the north side, but in south there is no amul company.
So, they have given their project to nandini mother dairy, but the milk is marketed by
the name of kmf Nandini itself.
In rural area only milk has been supplied through agencies, nowadays nandini is
even supplying some of their products to the rural areas.
Promotional activities:-
Distributions:-
In regarding cash collections it is responsibility of the vehicle contractor, for this they
have to deposit sufficient amount in the form of fixed deposit in the bank.
Marketing channels:-
The organization use indirect channel of distribution. Regarding the distribution of the
products they engage private vehicles on yearly contract basis. In order to deliver the
goods in time, the contractors should keep his vehicles more productively.
Contractors must follow the rules and regulations strictly which are mentioned in the
tenders by the organization at the time of contract.
In regarding cash collections it is responsibility of the vehicle contractor, for this they
have to deposit sufficient amount in the form of fixed deposit in the bank.
Promotional activities:-
Manager (marketing)
Assistant Manager
(marketing)
Technical officers
Supervisors
Case workers
FINANCE DEPARTMENT:-
BISHOP COTTON ACADEMY OF PROFESSIONAL MANAGEMENT Page 73
KMF MOTHER DIARY
Every organization requires an account/finance department where the circulation of
all essential issues like salary billing, sales, purchase etc, are carried out it acts as a
heart of the organization without whatever may be result of functioning of a unit, the
accounting at the same time, it ensure the result experienced and qualified person
identified as purchase officer.
Administrative supervisors
Accountant Assistant
Helpers
ENGINEERING DEPARTMENT
The units which require machinery, power consumption steam, chill water. Hot water
etc required an engineering department separately to maintain the power supply and
avoid breakdowns of the machinery and other necessary technical assistance
required for the production. This unit required all the above mentioned power and
energy for the manufacturer of the products and therefore has organized a separate
department called the “Engineering department” headed by a technical officer.
1. Boiler section
2. Electrical section
3. Mechanical section
4. Refrigerator section
STORES SECTION:
Manager
(Engineering)
BISHOP COTTON ACADEMY OF PROFESSIONAL MANAGEMENT Page 76
KMF MOTHER DIARY
Deputy Manager
(Engineering)
Technicians
Dairy
operators/Helper
s
CHAPTER 4:
SWOT ANALYSIS
STRENGHTS:
WEAKNESS:
OPPORTUNITIES:
1. Nandini is well known brand so it has an opportunity to diversify its business into
some other business.
2. Nandini is concerning only local markets so it has an opportunity to enter into
national and other markets.
3. Since Mother Dairy is recruiting its labor from both permanent and contract basis;
it has an opportunity to meet production as per fluctuating demand.
4. It has got infrastructure to expand production capacity
5. Exploring the possibilities to export the products required by the state of the art
companies.
6. Strengthening of union- management relationship to achieve organizational
objectives.
THREATES:
CHAPTER 5
McKINSEY 7-S FRAMEWORK
The model is most often used as a tool to assess and monitor changes in the internal
situation of an organization.
The model is based on the theory that, for an organization to perform well, these
seven elements need to be aligned and mutually reinforcing. So, the model can be
used to help identify what needs to be realigned to improve performance, or to
maintain alignment (and performance) during other types of change.
Objective
Usage
The basic premise of the model is that there are seven internal aspects of an
organization that need to be aligned if it is to be successful
Strategy
Structure
Systems
Soft Elements:
Shared Values
Skills
Staff
Style
2) SKILLS:
As the milk and milk products are perishable in nature so they should be handled
carefully. So it required skilled manpower for handling, packing and skill in the sense
testing of fat content, micro-organism, humidity and moisture. It needs training.
Training will be given basic training program for about a month. Training for technical
officer about a month, they will be given to know about cattle feed plant insemination.
This expertise enables the group to provide high quality end and cost effective milk
products to domestic markets.
Both Bangalore dairy and mother dairy operates with different product lines in the
areas of routine. Use milk product like ghee, butter, ice cream in mother dairy and
sweet product like khova, nandini mysorepak, burfi, nandini pedas, curds, butter milk
in bangalore dairy.
3) STYLE:
There is no differentiation, but the superiors and the subordinates with the various
degrees of responsibilities.
To achieve the common goals the company has to make collaborations with in
and across organization boundaries. Ex: Amul
By taking new ideas and views on procurement of milk from different source and
decision making.
Try to solve and balance conflicts between the employees and milk unions.
Share the information in decentralized manner.
4) STRATEGY:
5) STAFF:
Staff is the process of acquiring human resources for the organization and assuring
that they have the potential to the achievement of the organizational goals. This
implies that it includes two fundamentally different processes selecting people for
specific organizational positions and developing the abilities and skills that they
would need to be effective in those and subsequent assignment. Staffing is defined
as the selection, the placement, training and development of appropriately qualified
employees". And in which there are totally 350 employees are working.
All the employees have the uniform and it is common for lower level to higher level
employees.
6) SHARED VALUES:
7) SYSTEM:
The weighment of milk tankers taken on the weight bridge, which is inter forced with
the online system.
Quality test fat percentage and SNF percentage and entered in Q.C menu
The shift wise receipt issue milk processing register product reports are taken by
entering the details in production menu to arrive to material balance.
The general receipts are entered for cash or cheques receipts with GR print outs,
payment vouchers debit note, credit note, advances, bill payment, cheques, bounces
are entered. All financial reports petty cash book, trail balance, journal entries,
subsidiary ledgers, income tax from 16 TDS certificates etc., monthly annual reports
taken.
Material purchases are done by enquiry entry, quotation entry, and comparative
statement and vendor approval for placing the purchase orders. Stores are
maintained by entering mrr issues, stock ledgers, entry tax reports, issue reports are
taken.
CHAPTER 6:
FINDINGS AND SUGGESTIONS
SUMMARY OF FINDINGS:
SUGGESTIONS:
The overall study of organization reveals that the company has grown tremendously
since 1924. Quality control mechanism can be updated on going on bases with
continues feedback from consumers.
Mother dairy is one of the leading suppliers of milk and milk products in south zone
of the country. Nandini has a very good reputation in market and can produced still
various produces so it is leading in market.
Consumers are delighted by Nandini milk and milk products they are fully satisfied
for these products. So they are not adopting any other products so there is no more
compilation.
The project reports reflect my knowledge gained during the period of in plant training.
This was a good opportunity for me to mingle with all employees of each and every
department of mother dairy. The training helped me to gain practical knowledge and
have a very good experience of mingling with all the people in the organization. It is
very good note that there are number of department and every departments is
headed by senior officer.
LEARNING EXPERIENCE
Being exposed into an environment where we were given a chance to adjoin the
theory knowledge and apply it practically was helpful in adding to our credentials.
The entire scenario of corporate world and its exact functioning, the role of different
people in various levels contributing to the goals of the organization has proved to be
an excellent example in learning the organization structure and its various functions
Given a platform to widen the entire perspective of imbibing the knowledge in order
to inculcate the exact functioning of organization was extremely helpful.
Beginning from the company’s detailed profile giving an insight into the entire
functioning of its various units has been an added advantage. The in-depth
information about the company and its role in the industrial sector was beneficial.
The different value that each employee inculcates into themselves and abides by its
rules and regulations shows their dedication towards their organization
The structure of the organization describing various departments and their roles tells
how each department carries on its duties and responsibilities.
Helped me to find out strength, weakness, opportunity and threat of the sector as
well as the organization.
Procedure for the recruitment and selection of the employees.
Various benefits given to employees by the Human Resources Development.
The bases and procedure for the promotion of the different levels of the
employees.
Hence the overall experience was very enriching, which gave me lot of exposure and
knowledge which can help me in my career growth in future.
Machines are essential but people are priceless.KMF, Mother diary places emphasis
on its employees’ aspirations and requirements.
Their comforts are satisfied by special medical facilities, visiting doctor, full time nurse
on premises, on call ambulance, day-care center, need based loans, educational
opportunities for their families etc. The directors are also involved in several social
causes and mental enrichment through yoga and meditation.
Websites:
http://www.kmfnandini.coop/
http://www.motherdairykmf.in/index.html
Books:
Company books
Annual reports
KOTLER PHILIP - Marketing Management., 13th edition 2009
P SUBBA RAO - Human Resource Management.
SHASHI K GUPTA - Financial Management.