DISTRIBUTION

The Company's growth in the four wheeler market in India is the result of an
intrinsic ability to increase reach in new geographies and growth markets. Tata
Motor's extensive sales and service network now spans over to 5000 customer
touch points. These comprise a mix of authorized dealerships, service &spare parts
outlets and dealer-appointed outlets across the country

Methodology

The methodology adopted was the survey and the sample method. The primary
data collected from the users from the personal as well as information collected
through questionnaires. Secondary method used to collect information from the
company books, internet, staff of the store, etc.
MEANING OF CUSTOMER SATISFICATION

Customer satisfaction is a business term, is a measure of how products and services

supplied by a company meet or surpass customer expectation. It is seen as a key
performance indicator within business and part of the four prospective of balanced
score card.

In a competitive market place were businesses compete for customers, customer

satisfaction is seen as a key differentiator and increasingly has become a key
element of business strategy customer satisfaction drives successful private sector
business.

High performing businesses have developed principles and strategies for achieving
customer satisfaction. This paper presents a framework or set of ideas for using
customer satisfaction principles and strategies to improve the quality
responsiveness, and possibility of public sector privately provided services in
vulnerable communities

The framework suggested that resident who live in tough neighbourhoods can be
supported through customer satisfaction strategies to become empowered
individuals who informed perspectives influence decisions about what, how, when,
and where services are available to them.

Customer satisfaction is the customer’s response to the evaluation of the perceived

discrepancy between prior expectation and the actual performance of the product
as perceived after its consumption.
OBJECTIVE OF STUDY

The following are the objectives of the study

1. To understand the customer behavior towards purchase of 4 wheeler.

2. To understand the level of customer satisfaction about the TATA Vehicles.
3. To study the customer attitudes towards various brands of TATA motors.
4. To suggest suitable recommendation for improving the level of customer
satisfaction

NEED OF THE STUDY

TATA MOTORS ltd is a leading two wheeler manufacturing brand. Need to

analyze customer satisfaction towards brand.
1. Since it is a competitive market with the intervention of international brand,
this study will tell you the market status of the brand.
CONCLUSION

Research above shows the customer satisfaction of hero motors through live tips
and the questioner. In regards to their various service and customer service. Also
the overall rating of the company and how it stands beyond of their competitor.

The study shows that the 70% - 80% of the customer are satisfied with the kind of
service and customer relationship is done with them by live tips. The new customer
also fined the company different from other company which is a positive point for
them. To fulfill the customer requirement in time should be seen.

Over all the company present customer satisfaction level are on satisfied with a
small number of people of people not satisfied, which should be taken care of.