EatHealthy

Key Partners Key Activities Value Propositions Customer Relationship Customer Segments
-We help families and -. * Mobile on-line
-* Continuous and open
individuals enjoy their communication with
communication with
day by delivering at their each customer segment
customers * Evaluating
door healthy fresh * Phone personal -* Busy people *
ingredients and cooked
ingredients and some assistance * Emailing Singles, Couples
food quality and
tasty recipes. * Delivery Campaigns *direct mail and families *
freshness * New and
on Mondays from 6 PM marketing *door hangers Healthy lifestyle
improved recipes * On
to 10 PM * EatHealthy *neighborhood *high-mid-income
time logistics (fresh food
bag is for 5 days and 2 newspaper and group * 26-70 years
receiving and delivery to
people *convalescent publication articles and age group *people
-*truck food vendors customers on the same
nutrition services *healthy advertising *radio on special diets
*small to medium day) *create long term
meeting catering ( advertising *billboard *people wanting to
companies *rapid accounts with customers
healthy alternative to and grocery market lose weight *anyone
shipping and delivery who pay in advance
sandwiches) *school banners *advertising and who wants an
companies *community *continually create cost
lunch delivery (take a email capture on health alternative to fast
organizations *vehicle effective, easy to
healthy lunch to school) oriented web sites and food *working
leasing companies prepare or preserve
*campus delivery *weight blogs *word of mouth parents who want to
*health and fitness recipes *build software
loss and special medial and viral youtube and give their kids
organizations that builds menus that
diets *travel meals, if vimeo video testimonials healthy hot lunches
*community outreach encourage long term
there is a branch office in *health blog RSS *Nutritionists and
programs *government customer loyalty
an area a traveler can *personal trainers, heath personal trainers
offices on fitness and *continually build up new
use the app to order a and fitness companies, who what their
health locations and regions
meal while on the road gymnasiums and health clients on a special
*develop new and more
and pick it up when they clubs diet *people
efficient shipping and
get to the area. *nutrition recovering from
delivery methods *build ---------- Channels ----------
and weight control medical conditions
out a vending machine - 1 AWARENESS- Digital
software that helps set who need a special
niche of healthy foods Marketing and Printed
and track calorie diet people with
that taste good *partner flyers 2 EVALUATION-
consumption and plans food allergies
with businesses, small 10% discount on first
diets and meals around
restaurants, and vendors delivery 3 PURCHASE-
*EatHealthy products
to distribute the meals Phone and Email 4
 *continuously build
customer rapport and
value by providing first
class service and tasty
meals
DELIVERY- Every
-------Key Resources------- Monday from 6 PM to 10
-*Software and maps to PM 5 AFTER SALES-
create most efficient *food trucks for onsite
delivery routes sales *small medium
*Professional Chefs business (SMB) lunch
nutrition, health, and and snack services
*Nutritionists *Quality /
weight control *local bicycle delivery
Operations Management
information, community, *door to door vehicle
System *consistent local
tracking software, delivery *vending
meat, fish, produce
*motivation, and advice machines *bulk home
vendors *customer meal
on website *phone delivery of frozen meals
management and
centers for call in orders *food carts at games,
scheduling software
(premium pricing) *phone parks, events, and near
*marketers who
service centers for busy urban areas *will
understand PR and how
questions and problem call pickup at a store
to push this type of
resolution *daily delivery front kiosk store fronts
service *a mature and
*weekly delivery *vehicle delivered to
well trained delivery staff
*efficient kitchen and partner sites: offices,
preparation resources gyms, health clubs,
*an efficient scheduling restaurants, stores,
and delivery system that training sites onsite
can handle last minute preparation: offices,
changes *on staff chef gyms, health clubs
and nutritionist to work
out the menus and meal
details on an ongoing
basis *technology
 infrastructure that can
handle the scheduling
jobs and burst types of
transaction loads
*reliable part time
workforce and contract
staff
Cost Structure Revenue Streams
-*Weekly monthly quarterly and annual payment for delivery of
-*Select best fresh food suppliers *Competitive compensation fresh food ingredients bag *Bag price should be at Walmart
*delivery and work force infrastructure *kitchen and preparation price+delivery costs + 4% *OEM, partner programs, custom
facilities purchases and leases * truck and vehicle services * call labeling and sales, 3rd party seller orders and contracts *Sales of
center infrastructure and contract staff in each language region * hard goods; clothing, books, vitamins and supplements *Affiliate
operating capital and cash on hand reserves for seasonal down and limited franchise opportunities and sales *lease back kitchen
times and truck services for deadtime use *sales of products and goods
at health and wellness conventions and seminars