A STUDY ON THE IMPACT OF ONLINE TRAVEL

REVIEWS WITH REFFERENCE TO MAKEMYTRIP

“i.e., Your Project Title in bold and caps”,

A Dissertation Submitted
In Partial Fulfilment of Requirement for the Award of Degree of

MASTER OF BUSINESS ADMINISTRATION

FINANCIAL SERVICES
OR DIGITAL MARKETING & ECOMMERCE

By
Student’s Name
URN - 2017-M-………..
Under the guidance of
Prof. Shweta Dhand
Or
Prof. Shahbaz B.Khan
SCHOOL OF MANAGEMENT
ADYPU, KNOWLEDGE CITY, CHARHOLI BK, LOHEGAON
Pune - 412105
April 2019
 DECLARATION

I, the undersigned, hereby declare that the dissertation titled- “Your Project Title
in bold”, written and submitted by me to Ajeenkya D Y Patil University, in partial
fulfilment of the requirement for the award of the degree of “Masters of Business
Administration – specialization in Digital Marketing & Ecommerce /Financial
Services” under the guidance of Prof. Shweta Dhand/ Prof. Shahbaz B. Khan , is my
original work and the conclusions drawn from it are based on the data collected by
me.

Place- Pune (Student’s Name)

Date- Research Student

 CERTIFICATE

This is to certify that this dissertation titled “A study on the impact of online
reviews with reference to MakemyTrip” is the original work of
Miss/Master……………………. of MBA-DMEC/FS Batch 2017-19 with URN
2017-M-…….. He/She has completed this dissertation under my guidance and
supervision for the award of the degree of Masters of Business Administration-
Financial Services/ Digital Marketing & Ecommerce, at Ajeenkya D Y Patil
University, School of Management as per the requirement by the university. I also
certify that, this dissertation or part thereof has not been submitted by anybody for
the degree of any university.

Date-

Place-

Prof. Shweta Dhand Dr. Makrand Joshi

(Research Supervisor) (SOM, HOD)

 ACKNOWLEDGEMENT

The successful completion of any task would be incomplete without mentioning the people who
made it possible and whose constant guidance secured as success. I would like to acknowledge the
kind assistance of the following mentors for completing this dissertation:

It is with humble sense and gratitude with heartfelt appreciation to my guide Prof. Shweta Dhand,
whose keen surveillance, support, continued inspiration, valuable guidance throughout project and
to bring this dissertation to a successful completion.

Dr. Ritika Jain, who taught me what research and research methodology is with her deep
knowledge about it and guiding me how to choose a method for my research work.

Dr. Makarand Joshi, our HOD who always keeps us motivated to do new projects and excel our
knowledge and skills by working on these kinds of project.

I would also like to thank all the faculties and staffs members at ADYPU for providing every form
of assistance and guidance whenever required. I am grateful to my parents, friends and well-
wishers who have encouraged and supported me in completion of the dissertation.

Date:
 INDEX

SR. NO. TOPIC PAGE NO.

Index in the above table in following format:-

Chapter I : Introduction

Chapter II : Profile of the Organization

Chapter III : Research Design & Methodology

Chapter IV : Conceptual Background

Chapter V : Data Presentation, Analysis

and Interpretation

Chapter VI : Findings & Suggestions and

Conclusion