SWOT ANALYSIS

 STRENGTH
 EBM has a wide range of product line.
 EBM has a very strong distribution network.
 EBM has innovation in their products in terms of new ingredients this was the strongest
point of EBM.
 EBM has different varieties of biscuits like plain, snacks, nuts, Cream coated.
 EBM is the market leader in all biscuit company.

 WEAKNESS
 Ineffective innovation in product.
 EBM has similar products like CBL.
 Low promotion of some products like Peanut Pick as compared to other products like
Sooper.

 THREATS
 EBM has a stiff competition from LU in terms of packaging, branding, and advertising.
 Changing consumer preference is the biggest threat for EBM.
 Switching of consumer from EBM to LU or any local bakery.
 Local bakeries are also threats for EBM because they also sell biscuits.
 Availability of foreign brands, like OREO.

 OPPORTUNITIES
 EBM have to take more concentration on the “kids segment”. They may introduce more
products for kids.
 Capitalizing on its Pied Piper icon, indicating it as a family brand.
 Enhancing the distribution coverage will be the opportunity for EBM.