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Some of the authors of this publication are also working on these related projects:
Marketing Strategies of Small and Medium Enterprises (SMEs) in Andhra Pradesh View project
A study on effect of Digital India on empowerment of Rural and Urban women in Andhra Pradesh View project
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Foreign Direct Investment (FDI) is a direct investment into production or business in a country by an
individual or company of another country, either by buying a company in the target country or by expanding
operations of an eiisting business in that country. Foreign direct investment is an investment in the securities
oi another country suchis stocks and bonds. Foreign Direct Investment (FDI) is considered to be the lifeblood
of economic development especially for the developing and underdeveloped countries. In recent times, the
govemment has been pushing to increase the role of multinational banks in the banking and insurance sectors.
FDI in the banking sector has been liberalised by raising the FDI limit in private sector banks to 74 per cent
under the automatic route, including investment by foreign investors in India. Banking, as all of us know that,
is the major player in the economic system of any country. It is having the power to stabilize the economy by
regulating unO a" regulating the monetary flows in the country by following various methods. The country's
financial health is decided 6y the robustness of the banking system of the country. This paper discusses the
role of FDI and its implications in renderence of services by banks, how FDI is influencing, and what possible
changes will take place as a result of FDI in emerging nation like India.
* Professor, Krishna University
** Research Scholar, Krishna University
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tzt. Foreign Direct lnvestment in Service Sector to Boost Seemandhra Economic Growth M
Mr. KMohan Rao, Research Scholar, Department of Sociology & Social Work,
Acharya Nagarjuna University.
r23. Strategy for Economic Development and tr'oreign Trade Pmmotion in the North . Eastern Region 45
Dr.A.Sujalha" M.Com, MBA, M.Phil, Ph.D, Faculty, Department of
CommerceAnd Business Administration, Krishna University, P.G Center ,Nuzvid
r25. FDIs in Indian Media anil Entertainment Industry: A Tryst with Innovation or Investment 46
DnC,M.Vinaya Kumar, Assistant Professor & Head (Vc),
Department of Journalism and Mass Communication, Krishna University , Machilipatnam.