LAUNCHING A NEW BRAND OF DISHWASHER

KORYO
A KORYO dishwasher is a machine for cleaning dishware and
cutlery automatically. Unlike manual dishwashing, which relies
largely on physical scrubbing to remove soiling, the mechanical
dishwasher cleans by spraying hot water, typically between 45
and 75 °C (110 and 170 °F), at the dishes, with lower
temperatures used for delicate items.

A mix of water and dishwasher detergent is pumped to one or

more rotating spray arms, which blast the dishes with the
cleaning mixture. Once the wash is finished, the water is
drained, more hot water enters the tub by means of an electro-
mechanical solenoid valve, and the rinse cycle begins. After the
rinse cycle finishes and the water is drained, the dishes are
dried using one of several drying methods. Typically a rinse-aid,
a chemical to reduce surface tension of the water, is used to
reduce water spots from hard water or other reasons.

In addition to domestic units, industrial dishwashers are

available for use in commercial establishments such as hotels
and restaurants, where a large number of dishes must be
cleaned. Washing is conducted with temperatures of 65–71 °C
(149–160 °F) and sanitation is achieved by either the use of a
booster heater that will provide an 82 °C (180 °F) "final rinse"
temperature or through the use of a chemical sanitizer.

A dishwasher has 6 main cycles usually with different options.

Rinse and hold is a quick rinse cycle with no drying or detergent
for a quick rinse off of dishes. Express is a 60-minute wash
usually with drying for washing a small to medium-large load of
pre-rinsed dishes. Delicate is for a delicate load of prerinsed
dishes. It is an energy efficient cycle. It needs less detergent. It
uses mild hot water and a mild dry. Normal is an energy
efficient cycle too. It is meant for a regular load of normally
stained dishes. It uses mild hot water to save energy and has
only 1 or 2 rinses. It has a good drying cycle. Auto or Sensor
wash is the recommended wash for most dishes. It uses a
turbidity sensor to sense the soil on dishes. it adjusts the water
and heat to adapt to the level of soiling on the dishes. This is
fairly energy efficient. Heavy is meant for heavily soiled dishes
and pots and pans. It also sanitizes the dishes on most
dishwashers. It sprays a concentrated hot water jet and a super
hot rinse cycle. Dishwashers also have additional options.
Sanitize raises the rinse water to 160 °F (71 °C) and extends the
drying time. This is meant for sick people and dishes exposed to
raw meat. High temperature wash raises the wash temperature
for a better wash. Extra dry makes the dishes dry better.

WHY DO WE NEED KORYO DISHWASHER ?

 Hygenic cleaning
 99% germs cleaning
 Washing dishes in less than 15 minutes
 Saves time
 Can be used in large restraunts and hotels
SEGMENTATION OF KORYO

 WORKING WOMEN
 INCOME GROUP
 HOTELS
 RESTRAUNTS
 GURUDWARE
 TEMPLES

KORYO Dishwashers: Market Dynamics

The emerging importance towards regularly cleaning kitchen
countertops, sinks, the dishes and cookware before preparing
and serving food as well as between each use is driving the
demand for residential dishwashers. The key drivers
supplementing the growth of the global market for residential
dishwashers include,
 Awareness of foodborne diseases
 To prevent outbreak of foodborne diseases, sanitising
dishwashers have been extensively used in commercial as well
as household kitchens.
 The need for efficient sanitising cycle
Traditional cleaning cycles do not assure thorough sanitisation,
therefore the multiple cleansing mechanism in dishwashers has
fuelled its adoption in residential kitchens.
 Modern retail expansion
Commercial kitchens and counters are witnessing smart
convergence, which involves automation of several activities. In
order to fasten the purchases of efficient kitchen devices, e-
Commerce and other modern retail mechanisms are
incorporated, thereby surging the sales of kitchen appliances
such as the dishwashers.
On the other hand, the dynamics of the global residential
dishwashers market has been considerable affected by
restraints such as the low acceptance among consumers living
in traditional clout and high prices of residential dishwashers.
The demand for residential dishwashers has been limited to
 urban areas, as relatively-remote and underprivileged areas
have been experiencing shortfall of basic necessities such as
water, electricity and cleansing materials, which are
prerequisite to the function of any dishwasher.
Global Residential Dishwashers Market: Segmentation
The global market for residential dishwashers is segmented on
the basis of product-type and application. Based on the type of
dishwashing product, the market is segmented into,
 Built-in Dishwashers
 Counter Top Dishwashers
 Drawer Dishwashers
 Freestanding Dishwashers
The application-wise segmentation
of the global residential dishwashers market includes,
 Residential applications
 Food service applications
 HoReCa (Hotel/Restaurants/Café)

Regional Outlook
Furthermore, the global market for residential dishwashers is
also classified on according to the key geographical regions in
the world. Owing to the consumerism reforms in countries such
as India, China, Australia, Brazil, Thailand and Singapore, the
growth of the demand for residential dishwashers is expected
to surge in Asia-Pacific and Latin America. North America and
Europe will continue leading the market share as dishwashing
products have been the conventional devices for cleaning
utensils in the US and UK. However, APAC countries such as
India and Japan will record higher growth in terms of sales.

Competitive Landscape
The key companies in the global market for residential
dishwashers include, General Electric Company, Siemens AG,
Sears Brands LLC., IFB Industries Ltd., Whirlpool, Heartland
Appliances, LG Electronics, AB Electrolux, and Danby Group,
among others. The emerging partnerships and mergers in the
home appliances industries have forced several leading
dishwasher manufacturers to enhance their products and
expand their product range. Whirpool’s “6th Sense Technology”
dishwasher is a great example of product enhancement as it can
connect to a Wi-Fi network and provide smart grid system for
commercial as well as residential dishwashing needs.

The research report presents a comprehensive assessment of

market and contains thoughtful insights, facts, historical data,
and statistically supported and industry validated market data
and projections with suitable set of assumptions and
methodology. Research report provides analysis and
information by categories such as market segments,
geographies, packaging type, and end use industries. Report
covers exhaustive analysis on
 Market Segments
 Market Dynamics
 Market Size
 Supply & Demand
 Current Trends/Issues/Challenges
 Competition & Companies involved
 Technology
 Value Chain
Regional analysis includes
 North America
 Latin America
 Asia Pacific
 Japan
 Western Europe
 Eastern Europe
 Middle East & Africa
The report is a compilation of first-hand
information, qualitative and quantitative assessment by
industry analysts, inputs from industry experts and industry
participants across value chain. The report provides in-depth
analysis of parent market trends, macro-economic indicators
and governing factors along with market attractiveness as per
segments. The report also maps qualitative impact of various
market factors on market segments and various geographies.