Academy of Economic Studies

Faculty of Business and Tourism

Comparative analysis of e-commerce websites

Project realized by Tamasi-Klaus Adrian

Tcaciuc Alexandru

Zaria Ioan Gabriel

Bucuresti
2018
Content
INTRODUCTION ........................................................................... Error! Bookmark not defined.
Chapter 1 The online retail market producing shoes ....................... Error! Bookmark not defined.
Chapter 2. Presentation of the most important e-commerce sites that sell shoes .. Error! Bookmark
not defined.
2.1 Shoes - www.shoes.com ............................................................ Error! Bookmark not defined.
2.2 Leather Brands Now - www.leatherbrandsnow.ro ................ Error! Bookmark not defined.
2.3 Hispanitas - www.hispanitas.ro ............................................. Error! Bookmark not defined.
Chapter. 3 Analysis of the three sites depending on the design, content, functionality and
originality ........................................................................................................................................ 7
3.1 Analysis of sites in terms of design ....................................................................................... 7
3.2 Analysis of sites in terms of content ..................................................................................... 8
3.3 Analysis in terms of functionality .......................................................................................... 8
3.4 Analysis in terms of originality .............................................................................................. 9
Chapter. 4 Identify and analyze the strengths and weaknesses of the sites presented .................... 9
Chapter. 5 Evaluation and grading sites ....................................................................................... 11
CONCLUSIONS.............................................................................. Error! Bookmark not defined.

BIBLIOGRAPHY Error! Bookmark not defined.

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Introduction

In recent years people have become more and more busy and no longer have the time to
satisfy their desires. At the same time, leisure is precious to many of us, today we prefer to purchase
our products online. The varied range of online stores offers us the opportunity to quickly procure
the necessary products.

Among those who use the Internet, 23% of users assert that it would not be a major problem
if they did not have access to the Internet for a period of more than one year, while 11% of the
total users claim that they would not even resist One day girl access to the Internet. Also, 41% of
users participating in a study claim to use the Internet to search for stores they later visited, 28%
made online payments for invoices and 16% bought something from foreign sites. On the other
hand, 21% still have not purchased products online, but plan to do so in the future.

Over time the number of footwear products has expanded more and more. Footwear must
ensure total freedom of movement. That's why it must correspond to the aesthetic shape of the
foot. Nowadays the popularity of the shoes has reached maximum rates, and is also considered the
most elegant accessory for both women and men.

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Cap.1 The online environment of shoe-producing market

According to statistics provided by Internet World Stats, the number of Internet users has
increased 10 times in the Prioada of the last 10 years worldwide. Most users use internal
information, online socialization, movies, reading, music, e-mail. Therefore, in Romania 96% of
them use the Internet to inform, 80% access this service for e-mail correspondence, 70% of users
declare that used this online socialization service, and 68% for those Who's buying books. At the
same time, a quarter of the users pay the bills online.

Also, those who did online shopping at least once every three months, over half of the
users purchased electronic products or home appliances 55%, followed by clothing and footwear
products with a Percentage of 45%, perfumes and produces cosmetic 39%, books or CDs 27%,
toys or games 17, and for 7% food. According to a study by the Gemius Research agency, it
states that the most visited sites by men are sports and games, and on the other hand women
access the Web pages of shoes and clothing. While Catalin Emilian from Gemius Romania stated
that "we can also observe a strong presence of e-commerce sites, which denotes the fact that
Romanians are increasingly using the Internet to purchase online products."

Therefore, in terms of market value, Romania does not enjoy a top spot position, but footwear
occupies a much larger share than the clothing of the total annual purchases, according to a study
by a research company in Poland, In Central Europe, the value of the fashion market registered
in 2013 a value of 13.4 billion, in light growth, 1.9% compared to the year 2012. Online
represents about 9% of the total clothing and footwear market in Europe, with a value of 1.1
billion lei in 2013. As far as the Romanian market is concerned, the study shows that Bulgaria
and Romania are the only markets in Europe where shoe sales exceed clothing sales. At the same
time, Romania and Bulgaria recorded the largest market shares in Europe for footwear.

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Chapter 2. Presentaion of the most important ecommerce sites from footwear
market

2.1 Shoes – www.shoes.com

Shoes is a global footwear site that activates in over 100 countries and offers over 100
brands in one place. Here we can find an incredible selection of famous and premium fashionable
footwear. Every season, we offer the latest top brands, including Steve Madden, Uggs, Boots Frye.
Other advantages include free and convenient transport. In 2014, Canadian investor Roger Hardy
acquires Shoes.com and brought with him more than fifteen years of e-commerce experience.
OnlineShoes.com, the first American shoe retailer online.

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 2.2 Leather Brands Now – www.leatherbrandsnow.ro

Leather Brands Now is an online site that sells famous footwear brands through comfort
and quality such as Rieker, Ara, Tamaris, Marco Tozzi, S. Oliver, The Flexx, Alpina, Caprice,
Remonte, Domdorf. It exclusively sells quality brand products guaranteed, addressing especially
those passionate about classic and comfort. Their goal is to satisfy the choice of optimal product
for customer needs, giving them maximum product information for a precise choice of measures,
colours and materials. Leather Brands Now offers customers fast delivery across the country, the
widest range of products, the best quality-price ratio, product viewing, a flexible return policy
through the return guarantee for 30 days, information Detailed information about the products on
the site.

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 2.3 Hispanitas – www.hispanitas.ro

Hispanitas is one of the important brands in terms of women's shoes with a clear and
singular concept of the products. Hispanitas is among the most important brands recognized due
to the collection of shoes and handbags. Loyal consumers describe the brand Hispanitas as quality
shoes, full of fashion and amazingly comfortable details. "Hispanitas isn't just the shoes you're
going to love. Hispanitas represents a strong mark on all communication pathways. "

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Chapter. 3 Analysis of the three sites depending on the design, content,
functionality and originality

3.1 Analysis of sites in terms of design

Characteristic Shoes Now Leather Brands Hispanitas

They chose to store Hue is an open, white Chromatic very

design, various colors predominate. vivid images that
Hue of pink, green, orange, contain bright
gray and blue. colors.

Brightness Brightness and Brightness. Good brightness and

and Contrast contrast very good. contrast.

logo

Very well arranged in Positioned in the Not very well

layout the middle. middle. positioned in page

Very good readability Readability acceptable, Legibility, but the

Readability of of the text, font size but the font size is small. font is small.
text and fonts appropriate, clear text,
suggestively.
Forms of visual Images that runs on the Color first page and
attraction are colorful first page. expression: New
Forms of and suggestive photos collection.
visual appeal of each type of
footwear.

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 3.2 Analysis of sites in terms of content

Characteristic Shoes Now Leather Brands Hispanitas

The goal is to grab as The goal is to win new The aim is to

many age groups by customers with quality promote the Spanish
The purpose product products and leather footwear collections.
and objectives differentiation. shoes.
of the site
The main menu items Items are fotofrafiile Items are photos of
Main menu are representative running some products. some products
items and photos, promoted collection
organizing brands and groups to presentation.
information address it.
The products are Products are presented Products are
presented in clear in photos, and below presented in images
Product display photos and written image is a brief from different angles
techniques and below the image is description of the and there is also
information the product name, product and its price. information about
about them price and brand. sizes, colors, product
availability, name.
Interactivity contact
With the wealth of Interactivity imaging. the telephone
information number provided to
User provided. the customer, loyalty
interactivity cards and gift cards.

Grammar and Fully complying with Correct grammar and Correct grammar
spelling the rules of grammar spelling. and spelling.
Compliance and spelling.

Opportunity to It is possible to The site is only in Sign in Spanish and

access the site access the site in Romanian. English enleza.
in another English.
language

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 3.3 Analysis in terms of functionality

Characteristic Shoes Now Leather Hispanitas

Brands
Page load speed
Pages load quickly. Load quickly. Load quickly.
Availability date
operating system Accessibility sea. Accessibility sea. Good accessibility.
and browser
Navigation items are Navigation items are Title page properly
Positioning placed out of reach, positioned. positioned.
navigation and the title page is
elements and positioned correctly.
page title
Links are blue to all
Typology links the brands they Links are white but Links are white but
promote but also the ShopMania icons, also icons for
icons for sending to Compara-pret.ro, sending to
Facebook, Twitter, Cautati.ro, Trafic.ro. Facebook, Twitter,
Instagram, Youtube. Youtube, Blogspot,
Instagram.
The possibilities
for ordering and Order online and pay Order online and pay Online ordering and
paying online by card. at home. payment is made
with the card.

3.4 Analysis in terms of originality

Characteristic Shoes Now Leather Hispanitas

Brands
The first Rapid transport New Products and
distinction American across the country. comfortable in every
retailer of shoes season.
online.
The elements of
Elements of High quality It has no special innovation are
innovation and images. features of discount coupons
creativity innovation or and the gift
creativity.

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Chapter. 4 Identify and analyze the strengths and weaknesses of the sites
presented

Therefore, we will analyze the strengths and weaknesses of all t e-commerce sites that sell
shoes.

Strengths Weaknesses

• This company owns • Free delivery only in

footwear for women USA
and men and clothing • High prices
and accessories.
• Clothes from 100
Famous brands
• Global Shipping (Global
shipping)

Strengths Weaknesses

• Quick delivery in 24 • Average prices to

hours. large import from
• Variety of leather other brands
products (shoes,
bags, accessories)
produced for both
women and men

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 Strengths Weaknesses

• The brand Hispanitas, • Products and accessories

owns the online store but for women only
also a shop in a mall in • Pretty high prices
Bucharest.
• Natural leather of bovine
animals of European origin
• Fidelity Card
• Giftcard

Head. 5 Evaluation and grading sites

design Content Functionality Original

Significant 30% 30% 25% 15%

coefficient (%)
Shoes 10 9 9 10

Now Leather 9 10 9 8
Brands
Hispanitas 10 9 9 9

Shoes score = 10 * 30% + 30% + 9 * 9 * 10 * 25% + 15% = 3 + 2.7 + 2.25 + 1.5 = 9.45

Scores Leather Brands Now = 9 * 10 * 30% + 30% + 25% + 9 * 8 * 15% = 3 + 2.25 + 2.7 + 1.2
= 9.15

Score Hispanitas = 10 * 30% * 30% + 9 + 9 + 9 * 25% * 15% = 3 + 2.7 + 2.25 + 1.35 = 9.30

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 In conclusion, following the analysis using the four criteria for evaluating and grading the
sites resulted in the fact that Shoes occupy the first place in the rankings, followed by the second
place by Hispanitas, 3rd place Intregistrat by Leather Brands Now.

Conclusion

Following the analysis of the three sites, we found that the global Shoes.com website is best
achieved from the point of view of the four criteria: design, functionality, content and originality.
The evaluation and notation of each site from the perspectives of the four criteria highlighted the fact
that the leading site www.shoes.com is the site of reference, the site with the highest share of the
score, followed by the site hispanitas.ro.

BIBLIOGRAFY

*** http://www.ziare.com/internet-si-tehnologie/magazin-online-calculatoare/era-
cumparaturilor-pe-internet-pe-ce-dau-banii-romanii-si-cat-de-des-o-fac-1320083
*** http://www.curierulnational.ro/print/226509
*** http://www.shoes.com/
*** http://www.leatherbrandsnow.ro/
*** http://www.hispanitas.ro/

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