package brand price seal money pref dpa dpb dk2r

A K2R 25 NO YES 16 1 0 1
B GLORY 20 YES YES 5 0 1 0
B K2R 25 YES NO 7 0 1 1
C K2R 30 YES YES 14 -1 -1 1
C BRISSEL 25 YES YES 12 -1 -1 -1
A BRISSEL 25 YES YES 18 1 0 -1
B BRISSEL 30 NO YES 4 0 1 -1
A GLORY 30 YES NO 20 1 0 0
C GLORY 25 YES YES 10 -1 -1 0
C K2R 20 YES NO 8 -1 -1 1
C GLORY 30 NO YES 9 -1 -1 0
B K2R 30 YES YES 13 0 1 1
C BRISSEL 20 NO NO 2 -1 -1 -1
A K2R 20 NO YES 11 1 0 1
B GLORY 25 NO NO 1 0 1 0
A GLORY 20 YES YES 15 1 0 0
A BRISSEL 30 YES NO 17 1 0 -1
B BRISSEL 20 YES YES 6 0 1 -1
A BRISSEL 30 NO YES 21 1 0 -1
C GLORY 20 NO YES 3 -1 -1 0
A K2R 30 YES YES 22 1 0 1
A BRISSEL 20 YES YES 18 1 0 -1
dglory dprice dprice dseal dmoney
0 1 0 0 1
1 0 1 1 1
0 1 0 1 0
0 -1 -1 1 1
-1 1 0 1 1
-1 1 0 1 1
-1 -1 -1 0 1
1 -1 -1 1 0
1 1 0 1 1
0 0 1 1 0
1 -1 -1 0 1
0 -1 -1 1 1
-1 0 1 0 0
0 0 1 0 1
1 1 0 0 0
1 0 1 1 1
-1 -1 -1 1 0
-1 0 1 1 1
-1 -1 -1 0 1
1 0 1 0 1
0 -1 -1 1 1
-1 0 1 1 1
SUMMARY OUTPUT

Regression Statistics
Multiple R 0.977008
R Square 0.954544
Adjusted R 0.926571
Standard E1.745602
Observatio 22

ANOVA
df SS MS F Significance F
Regressio 8 831.8419 103.9802 34.12405 1.68E-07
Residual 13 39.61262 3.047125
Total 21 871.4545

Coefficients
Standard Error t Stat
Intercept 6.189415 0.883464 7.005852
dpa 6.251706 0.520448 12.01217
dpb -4.67139 0.562175 -8.30949
dk2r 0.733901 0.540653 1.357433
dglory -0.74699 0.547047 -1.36549
dprice -0.00472 0.562175 -0.00839
dprice -2.66558 0.52324 -5.09438
dseal 4.465877 0.783244 5.701771
dmoney 2.257079 0.843262 2.676603
P-value Lower 95%Upper 95%
Lower 95.0%
Upper 95.0%
9.26E-06 4.280808 8.098022 4.280808 8.098022
2.06E-08 5.127347 7.376065 5.127347 7.376065
1.47E-06 -5.88589 -3.45688 -5.88589 -3.45688
0.197742 -0.43411 1.901911 -0.43411 1.901911
0.195262 -1.92881 0.434836 -1.92881 0.434836
0.99343 -1.21922 1.209786 -1.21922 1.209786
0.000206 -3.79597 -1.53519 -3.79597 -1.53519
7.27E-05 2.773782 6.157973 2.773782 6.157973
0.019024 0.435321 4.078837 0.435321 4.078837
Intercept 6.189415
dpa 6.251706 Chart Title Char
dpb -4.67139
8 1
dpc -1.58032
dk2r 0.733901 0.8
6
dglory -0.74699 0.6
4 0.4
dpbrissel 0.013086
dprice -0.00472 2 0.2
dprice -2.66558 0
0 0.5 1 1.5
dprice 2.670303 0.5 1 1.5 2 2.5 3 3.5 -0.2
dseal 4.465877 -2 -0.4
dseal -4.46588 -0.6
-4
dmoney 2.257079 -0.8
-6 -1
dmoney -2.25708

Chart Title Chart

5 2.5
4 2
3 1.5
2 1
1 0.5
0 0
0.8 1 1.2 1.4 1.6 1.8 2 2.2 0.8 1 1.2 1.4
-1 -0.5
-2 -1
-3 -1.5
-4 -2
-5 -2.5

ideal combination is
B GLORY price =20 Seal=no money=no
 Chart Title
Chart Title 3
1
0.8 2
0.6
0.4 1
0.2
0 0
0.5 1 1.5 2 2.5 3 3.5 0.5 1 1.5 2 2.5 3 3
-0.2
-0.4
-1
-0.6
-0.8
-2
-1

-3

Chart Title
2.5
2
1.5
1
0.5
0
0.8 1 1.2 1.4 1.6 1.8 2 2.2
-0.5
-1
-1.5
-2
-2.5

money=no
rt Title

2 2.5 3 3.5