Research Project Report

DEPARTMENT OF HOTEL MANAGEMENT & CATERING

TECHNOLOGY
BIRLA INSTITUTE OF TECHNOLOGY
MESRA, RANCHI – 835215 (JHARKHAND)

Topic: An Explorative Review of Innovative Entrepreneurship in Tourism

& Hospitality startups in context to India.

Submitted in partial fulfillment of the requirements

for the award of the degree of

“BACHELOR OF HOTEL MANAGEMENT & CATERING TECHNOLOGY”

ARK RAJ
BHMCT/10001/2015 Under the Guidance of:
Dr. Abhinav Kumar Shandilya
VIIIth Sem (IVth Year)

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 Contents

S.No. Topic Page No.

01. Acknowledgement 3

02. Declaration Certificate 4

03. Certificate of Approval 5

04. Abstract 6-7

05. Introduction 8-10

06. Literature Review 11-23

07. Discussion 24

08. Suggestions & Recommendations 25

09. Conclusion 26

10. Reference 27

11. Annexure 28-30

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 Acknowledgement

I would like to take this opportunity to express my profound gratitude and deep
regard to Dr. Abhinav Kumar Shandilya for his exemplary guidance, valuable
feedback and constant encouragement throughout the duration of the project.
His valuable suggestions were of immense help throughout my project work.

I would like to express my special gratitude and thanks to Dr. Nishikant

Kumar for always coordinating me and motivating me to complete this research
project successfully.

My thanks and appreciations also go to my batch mates in helping me in making

this report on time and appropriate.

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 Declaration Certificate

This is to certify that my Research Project Report presented in partial fulfilment for the
award of degree of Bachelor of Hotel Management & Catering Technology, Mesra,
Ranchi is an authentic work.

To the best of my knowledge, the actual data of this report does not form a basis for the
award of any previous degree to anyone else.

Ark Raj
BHMCT/10001/15

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 DEPARTMENT OF
HOTEL MANAGEMENT AND CATRING TECHNOLOGY
B.I.T MESRA, RANCHI, INDIA

CERTIFICATE

This is to certify that Mr. ARK RAJ Roll No. BHMCT/10001/15 have
successfully completed the VIIIth Sem Research Project work on the topic – An
Explorative Review of Innovative Entrepreneurship in Tourism &
Hospitality startups in context to India under the guidance of Dr.
Abhinav Kumar Shandilya.

Project Guide Head of the Department

External Examiner: 1)
2)

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 Abstract

Tourism is a booming industry in India. With the number of domestic and international
tourists rising every year, this is one hot sector entrepreneurs must focus on. India has
significant potential to become a preferred tourist destination globally. India with its
diverse culture and rich heritage has a lot to offer to foreign tourists. Its abundant natural
resources and biodiversity provides numerous tourist attractions e.g. snow covered
mountains, desert, forest and wildlife, sea, folk life, cuisines, customs, costumes,
languages , dance –music, historical monuments sites, handicrafts, etc. India has
everything tourists are looking for. Thus, someone has rightly said…Incredible India!

Startup India programme of Government of India and various state government initiatives
to promote startup ventures have started to boost entrepreneurships. Several venture
capital firms have been actively looking at Indian startup sector for investment and
partnerships. Among the startups set up in the recent years, especially after the launch of
startup programme of Government of India, the representation from travel and tourism
sector has been good in numbers. Such an emerging scenario provides tremendous
business opportunities for new entrepreneurs who have innovative ideas in Indian
Hospitality and tourism sector.

Making use of these opportunities, innovative startups should be encouraged in this sector.
The absence of active business incubation ecosystem in the hospitality and tourism sector
is a matter of concern. Technology business incubators in travel and tourism sector needs
to be set up, preferably with government support for ideation and incubation of the
innovative business ideas and to provide access to finance. Enhanced access to a startup
ecosystem and finance for students and entrepreneurs will result in a successful outcome
in terms of income generation and employment creation.

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 Introduction

From the majestic Himalayas and the stark deserts of Rajasthan, over beautiful beaches
and lush tropical forests, to idyllic villages and bustling cities, India offers unique
opportunities for every individual preference. However, until fairly recently this was
hardly evident when looking at India's hospitality industry.

By now, accommodation options throughout India have become extremely diverse, from
cozy home stays and tribal huts to stunning heritage mansions and maharaja palaces. From
Kashmir to Kanyakumari, from Gujarat to Assam, there are different cultures, languages,
life styles, and cuisines. This variety is increasingly reflected by the many forms of
accommodation available in India, ranging from the simplicity of local guest houses and
government bungalows to the opulent luxury of royal palaces and five star deluxe hotel
suites.

Any business in this sector will thrive in the long run as the demand continues to grow
every year.
If we see the previous year’s fact and figures of tourism industry – tourist flow foreign
tourist arrivals during January-March 2015 were 15.63 lakh with a growth rate of 12.8
percent, compared to 13.86 lakh during the first three months of year 2014.

 Tourism in India accounts for 6.8 per cent of the GDP and is the third largest foreign
exchange earner for the country.
 The tourism and hospitality sector’s direct contribution to GDP total US$ 44.2
billion in 2015.
 The direct contribution of travel and tourism to GDP is expected to grow 7.2 per
cent per annum to US$ 88.6 billion (2.5 per cent of GDP) by 2025.
 Over 7.757 million foreign tourist arrivals were reported in 2015.
 By 2025, foreign tourist arrivals are expected to increase to 15.3 million, according
to the World Tourism Organization.

The tourism and hospitality sector is among the top 15 sectors in India to attract the
highest foreign direct investment (FDI). During the period April 2000-May 2015, this
sector attracted around US$ 8.1 billion of FDI, according to the data released by
Department of Industrial Policy and Promotion (DIPP).

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With the rise in the number of global tourists and realizing India’s potential, many
companies have invested in the tourism and hospitality sector. Some of the recent
investments in this sector are as follows:

 US-based Vantage Hospitality Group has signed a franchise agreement with India-
based Miraya Hotel Management to establish its mid-market brands in the country.

 ITC is planning to invest about Rs 9,000 crore (US$ 1.42 billion) in the next three
to four years to expand its hotel portfolio to 150 hotels. ITC will launch five other
hotels - in Mahabalipuram, Kolkata, Ahmedabad and Colombo - by 2019.

 Goldman Sachs, New-York based multinational investment banking fund, has

invested Rs 255 crore (US$ 40.37 million) in Vatika Hotels.
 Japanese conglomerate Softbank will lead the Rs 630 crore (US$ 95.6 million)
funding round in Gurgaon based OYO Rooms.
 Make My Trip will acquire the travel planning website Mygola and its assets for an
undisclosed sum, and will together look to focus on innovating the online travel
segment.

The Indian government has realized the country’s potential in the tourism industry and has
taken several steps to make India a global tourism hub. Some of the major initiatives taken
by the Government of India to give a boost to the tourism and hospitality sector of India
are as follows:

 Government of India plans to cover 150 countries under e-visa scheme by the end of
the year besides opening an airport in the NCR region in order to ease the pressure
on Delhi airport.

 The Government of India has set aside Rs 500 crore (US$ 79.17 million) for the
first phase of the National Heritage City Development and Augmentation Yojana
(HRIDAY). The 12 cities in the first phase are Varanasi, Amritsar, Ajmer, Mathura,
Gaya, Kanchipuram, Vellankani, Badami, Amaravati, Warangal, Puri and Dwarka.

 Government has also came up with the Startup India Program which led a large
number of New Tourism and Hospitality companies which is changing the face of
this industry.

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 Literature Review

Entrepreneurship in Tourism & Hospitality Industry

Entrepreneurship is the process of designing a new business, i.e. a startup company

offering a product, process or service. This refers to those who “undertake” the risk of new
enterprises. An enterprise is created by an entrepreneur. The process of creation is called
“entrepreneurship”. Entrepreneurship is a process of actions of an entrepreneur who is a
person always in search of something new and exploits such ideas into gainful
opportunities by accepting the risk and uncertainty with the enterprise.

Travel and tourism industry or hospitality sector has been growing in India creating direct
as well as indirect employment. Entrepreneurship in travel and tourism industry is
attaining the growth momentum while the entrepreneurship has been undergoing radical
changes in India mainly due to impact of new industry promotion programs and various
entrepreneurship development schemes of states and central government of India.
Conventional indicators of entrepreneurship are irrelevant in the current economic and
business scenario and new indicators are emerging in India. There is a trend among new
entrepreneurs to look beyond current market conditions to assess the potential of new
products and services, processes or even innovative business models.

Startup

A “start-up” is a new business venture started in a small scale with novel economically
feasible products, the required expertise, both marketing and technological and a vision for
growth and expansion. The vision for growth and expansion stems from a strong need-
based and innovative product composition that is scalable rapidly.

Indian start-up situation is very encouraging due to the availability of large technology
expertise and manpower resources. This is augmented by the large economy, numbers of
internet users, the encouraging mobile phone penetration and the market size. India is the
third largest start-up base nation with over 3100 start-ups. More than 800 start-ups are
being initiated every year and project the presence of more than 11500 start-ups by the
year 2020.

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India has mainly two categories of startup firms:
(1) startups set up with the support of incubators funded by Department of Science and
Technology, Government of India
(2) Startups set up with the support of business incubation programms of private
companies and institutions.

Startup India is a Government of India flagship programme to promote startups ii and

encourage innovation. This programme encompasses different components to empower
startup ventures to boost entrepreneurship with a focus on economic growth and
employment generation. This programms provides proactive support and incentives at
multiple levels.

Start-ups: States and Recognized Start Ups

States Recognized Start Ups

Delhi 113
Gujarat 40
Haryana 66
Kerala 38
Karnataka 94
Maharashtra 128
Tamil Nadu 66
Telangana 29
Uttar Pradesh 38
Others 93
Total 705

Source: Government of India as per 2018

Apart from recognized startups, a large number of unrecognized startups operate in

different states. According to a recent survey Bengaluru is the leading city in India for
start-ups with 617 on the board. Only a recognized startup can avail the benefits
announced in the Startup India action plan and it would be required to submit an
application along with a relevant documents. The registering entities need to obtain a
recommendation letter from any incubator recognized by Government of India.

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Business Incubators
A business incubator is a company that helps new and startup companies to develop by
providing services such as management training or office space . In India, business
incubators are regulated by The National Business Incubation Association (NBIA).
Business incubators provide numerous benefits to owners of startup businesses with
immense contribution of technology and innovation. Most of these incubators are
government supported while a few of them operate without any government funding.

State Business Incubators

Delhi NCR  Indian Angel

Network Incubator
 The Hatch
 IIT Delhi
 Tlabs
 GSF
 Veddis
 Amity Technology
Incubator
 SEED-MDI
 Technology based
Incubator Society
(TBIS), University
of Delhi , South
Campus,
 Shriram Institute
for Industrial
Research, Shriram
Scientific and
Industrial
Research

Bangalore
 Microsoft
Accelerator
 Khosla Labs:
 NSRCEL, IIM
Bangalore
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  Angel Prime
 Kyron
 GSF
 IIIT-Bangalore
Innovation Centre
 E health-TBI, PES
School of Engg .
Tech Park
 Global
IncubationServices
, JSS Institutions
Campus

Mumbai
 Society for
Innovation and
Entrepreneurship
(SINE), IIT
Bombay
 Venture Nursery
 Seedfarm, Seedfund
 SP Jain Institute of
Management
Research Center

Chennai  Villgro, IIT

Madras
 Rural Technology
and Business
Incubator (RTBI),
IIT Madras

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Innovative & Emerging Startups in India

 OYO
Founder: Ritesh Agarwal
This hospitality chain now spans PAN-India and covers more
than 8500 hotels. USP of OYO has been its ability to generate
a list of hotels, which do not burn a hole in the pockets of
customers looking at staying in these. This startup covers all
category of hotels right from budget up till presidential suites;
whilst offering good booking deals.

As stated above, OYO raised $10million in funding from

China Lodging in 2017. The startup, founded in 2013 by
Ritesh Agarwal in Gurugram, has so far raised in excess of
$400million in capital with nearly 20 investors having funded
the venture at various stages. OYO has raised funds in as
many as 8 rounds.

 Zomato
Founder: Deepinder Goyal, Pankaj Chaddah
Popular food (restaurant) search and delivery app Zomato
recently raised a whopping $200million in a Series I led by
Ant Financial. The venture, ever since its inception in 2008,
has managed to affect as many as 11 acquisitions and even
pump in capital to Hyderabad-based TinMen in 2017. Apart
from food delivery, Zomato also doubles up as a Google for
restaurants and hospitality in India and the UAE.

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  Dineout
Founder: Ankit Mehrotra, Sahil Jain, Nikhil Bakshi and
Vivek Kapoor
Dineout is a table booking app that facilitates hassle free
reservation. Waiting outside a restaurant for a table, has
become a thing of past. It allows users to book tables across
20, 000 hotels in Delhi-NCR, Mumbai, Bengaluru, Pune,
Chennai, Kolkata, and Hyderabad, with a real-time reservation
facility available in over 2000 hotels. Moreover, the platform
enables everything from customer feedback, home delivery,
takeaways, loyalty programs, and mobile payments. Testimony
to Dineout’s expansive growth in B2b segment, is its
acquisition by Times internet.

 TravelTriangle

Founder: Prabhat Gupta

Travel is a registered website of Holiday Triangle Travel Pvt.
Ltd. They connect worldwide travelers with multiple local &
expert travel agents. Travelers can request or choose,
personalize and book the best travel packages created as per
their taste & need. The company now leads over 2 lac happy
travellers across the globe each year.

 FabHotels
Founder: Vaibhav Aggarwal, Aadarsh Manpuria

This budget hotel aggregator was founded in 2015 by

Vaibhav Aggarwal and Aadarsh Manpuria in Gurugram.
Total capital raised by this early-stage startup is nearly $35
million with investors such as Accel Partners and Goldman
Sachs associated with the venture at varying funding stages.
Fabhotels has also been backed by Aarin Capital that is led
by Mohandas Pai.

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  Tripoto
Founder:AnirudhGupta
Tripoto is one of the largest community of Travelers in the
world. You get a chance to share your amazing travel
experiences, discover unique trips and travel itineraries by
other travelers & connect with travelers from around the world
through website. They have enabled ease of sharing of credible
travel information from around the world with the aim to
become the largest source of crowd-sourced travel content in
the world.

 Treebo Hotels
Founders: Rahul Chaudhary, Kadam Jeet Jain, and
Sidharth Gupta.

Bengaluru-based Treebo Hotels is a technology-driven

accommodation booking platform through which customers
can track affordable hotels across India. Treebo raised $34
million in 2017 in a Series C lead by Ward Ferry
Management and Karst Peak Capital.

 Zolo Stays
Zolo, an Indian co-living startup based in Bangalore,
primarily offering rental accommodation to young
professionals and students. Operating in Bangalore, Pune,
Kota, Chennai, Gurugram, Hyderabad, Noida, Coimbatore
and Mumbai, the company provides flats and shared
accommodations. A Series B funded company, it employs
600+associates.

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  EazyDiner
Founder: Vir Sanghvi, Rohit Dasgupta
EazyDiner has all the answers for the most enjoyable,
authentic and friction-free table booking experience. With an
instant confirmation of less than 18 seconds, you can now
book over 6000 restaurants in Delhi NCR, Mumbai,
Bengaluru, Pune, Chennai, Kolkata, Goa, Ahmedabad, Jaipur,
Hyderabad, Chandigarh & Dubai.

 Zostel
Founder: Abhishek Bhutra, Akhil Malik
Zostel is a chain of backpacker hostels in India operating in 25
Indian cities, and in Nepal. These are ideal for backpackers
travelling for adventures and fun. This venture lets travellers
stay in hotels at picturesque locations; USP is its service
model that offers authentic local experiences to explorers at
reasonable costs.

 Guest Houser
Founder: Dhruv Sharma
With 1,75,000+ homes across 2,200+ cities, GuestHouser is
India’s largest portal to discover, book and list unique
vacation rentals and holiday homes. Whether it's a lavish
penthouse in Mumbai with a view of the sealink, or a cozy
tree house in South India, or a pool villa at a Goan beach, a
houseboat in Allapuzah, or a hilltop homestay on the rice
terraces in Ubud, Bali, our wide range of quality listings has
something to fulfill a wide palette of travelers’ wanderlust.

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 Startup Life Cycle

 Idea
The Initial stage of startup life cycle is when startup is just a thought or an idea. This is the
very conception or birth of a new startup.

 Barriers to Break: Most initial stage companies will have to overcome the challenge of
market acceptance and pursue one niche opportunity. Do not spread money, time and
resources too thin.
 Focus On: At this stage of the startup the focus is on matching the business opportunity with
skills, experience and passions. Deciding on a startup ownership structure, finding
professional advisors, and startup planning.
 Funding Sources: Early in the startup life cycle with no proven market or customers the
startup will rely on cash from owners, friends, family, suppliers, customers, government
grants and banks.

 Startup
Startup is born and now exists legally. Services or products are in production.

 Barriers to Break: If startup is in the start-up life cycle stage, it is likely you have
overestimated money needs and the time to market. The main challenge is not to burn
through little cash.
 Focus On: Startup requires establishing a customer base and market presence along with
tracking and conserving cash flow.

 Funding Sources: Owner, family, friends, suppliers, banks, customers and grants.

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 Growth
Startup has made it through the toddler years and is now a child. Customers and revenues
are increasing with many new opportunities and issues.

 Barriers to Break: The biggest challenge growth startup face is dealing with the constant
range of issues bidding for more time and money. Effective management and a new
business plan are required.

 Focus On: Growth life cycle startup is focused on running the business in a more formal
fashion to deal with the increased sales and customers. Better accounting and management
systems will have to be setup. New employees will have to be hired to deal with the influx
of startup.
 Funding Sources: Banks, grants, leasing options, profits and partnerships.

 Established
Startup has now matured into a thriving company with a place in the market and loyal
customers. Startup life has become more routine.

 Barriers to Break: Startup has worked hard and has earned a rest but the marketplace is
relentless and competitive. Stay focused on the bigger view. Issues like competitors, the
economy, or changing customer tastes can quickly end all you have work for.
 Focus On: An established life cycle company will be focused on improvement and
productivity. To compete in an established market, you will require better business
practices along with outsourcing and automation to improve productivity.
 Funding Sources: Profits, banks, government and investors.

 Expansion
This life cycle is characterized by a new period of growth into new markets and
distribution channels. This stage is often the choice of the startup owner to gain a larger
market share and find new revenue and profit channels.

 Barriers to Break: Moving into new markets requires the planning and research of an
initial or start-up stage startup. Focus should be on business that complements your
existing experience and capabilities.
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  Focus On: Add new products or services to existing markets or expand existing startup
into new markets and customer types.
 Funding Sources: Joint ventures, licensing, banks, profits, banks, investors and
government, and new investors and partners.

 Mature
Year over year sales and profits has to be stable, however competition remains fierce.
Eventually sales start to fall off and a decision is needed whether to exit or expand the
company.

 Barriers to Break: Startup in the mature stage of the life cycle will be challenged with
dropping sales, profits, and negative cash flow. The biggest issue is how long the startup
can support a negative cash flow.
 Focus On: Search for new opportunities and startup ventures. Cutting costs and find ways
to sustain cash flow are for the mature stage.
 Funding Sources: Suppliers, owners, customers and banks.

 Exit
This is the big opportunity for your startup to cash out on all the effort and years of hard
work. Or it can mean shutting down the startup.

 Barriers to Break: Selling a startup requires your realistic valuation. It may have been
years of hard work to build the organization, but what is its real value in the current market
place. If you decide to close startup, the challenge is to deal with the financial and
psychological aspects of a startup loss.
 Focus On: Get a proper valuation on your organization. Look at organization operations,
management and competitive barriers to make the startup worth more to the buyer. Set up
legal buy-sell agreements along with a business transition plan.
 Funding Sources: Find a business valuation partners and Investors. Consult with your
accountant and financial advisors for the best tax strategy to sell or close down.

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Fact: According to Forbes Magazine, 9 out of 10 startup fails. New ideas fail
everywhere with a high probability. If the risk of failure were not there someone else
would have done that already. Startups by design take those ideas that have a slim
chance of success.

Traits of a successful startups:

1. The product is perfect for the market.

2. The entrepreneur does not ignore anything.
3. The company grows fast.
4. The team knows how to recover.

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 Future: Looking Ahead
Innovations in the travel and hospitality sector have helped increase operational efficiency
and create more value for customers. As a result, players operating in the sector have
improved the quality of their service and now offer a more customised experience.
However, these players have been relatively slower in adopting new technologies as
compared to other industries and sectors.

Innovation typically takes place either at the frontline where customers can observe the
changes, or at the back-end where the changes happening are not readily visible to
customers.

The tourism industry is expected to see more of innovations such as AR city tours, smart
tourism, robots for security and housekeeping, smart luggage tracking, RFID/facial
recognition technology to open hotel doors, driverless/self-parking cars, air taxis etc., in
the coming years.

 Way forward for the government

The next leg of digital progression in India is expected to be driven by frugal innovation,
open source software, local language computing, and scalable enterprise solutions for
smart cities or villages — all of which could potentially lead to a fresh wave of innovative
tourism in India.

 Way forward for businesses

Branded hotel chains are expected to continue investing in digital technologies and
platforms to achieve their goals of building loyalty and personalising customer experience.
Further, brick and mortar would always need to be strong for hotels, so these players are
expected to make inroads into tier-II and tier-III cities to add new destinations. These
players would continue to enhance pre-booking, stay and post-booking experience of a
customer, and direct bookings and mobile strategies would remain in focus over the
foreseeable future.

Essentially, the Indian travel and hospitality sector is likely to witness more of innovation
and technology penetration in the coming years. The ecosystem is breeding well,
considering the efforts of all the stakeholders including the government as well the private
participants.

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 Research Methodology

The current study on Innovative entrepreneurship in Hospitality & Tourism startups was
conducted with the help of secondary data collected from various books, journals and
company websites.

The technique used in this research was the Explorative review of past and current
situation from various sources. All the data’s where gathered and assembled in a sequential
manner.

The secondary data collected in this study can be categorized in two parts:

 Internal secondary data research

Particularly related to a company or organization, internal sources (such as sales data,

financial data, operations-related data, etc.) were collected for this research.

 External secondary data research

Data which were published by external sources like from government statistics, published
market research reports from different organizations, international agencies (such as
World Trade Forum, Ministry of Tourism etc.) were collected.

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Discussion

Startup India programme of Government of India and various state government

initiatives to promote startup ventures have started to boost entrepreneurship. Several
venture capital firms have been actively looking at Indian Startup sector for investment
and partnerships. Making use of these opportunities, successful and innovative startups in
travel and tourism sector can be set up in India. An exclusive technology business
incubators in travel and tourism sector needs to be set up with government support.
Students and young entrepreneurs should get in to travel and tourism related business
field.

The unavailability of business incubation ecosystem in travel and tourism sector is one of
the major limitations hindering the launch of startups. The global financing history of
travel tech companies during 2012-17 shows a consistent increase in the funding of travel
tech companies. This indicates the scope of setting up of a large number of startups in
travel and tourism sector.

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Suggestions & Recommendations
From the above research study and after considering all the aspect of the research
following suggestions are obtained:

1. The government of India should focus more over the new companies and startups
related with hospitality & tourism.
2. There are limited number of Incubators for this sector so this number should must
be increased in the coming years.
3. Entrepreneurial education should be provided in every hospitality and tourism
colleges to increase these kind of startups.
4. Government of India should provide more funding’s to startups related to this
sector as technical startups are facilitated.
5. The well-established startups like OYO should focus mainly in Indian market
rather than overseas as they may lose their business here.

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Conclusion
The fact remains that there are opportunities available everywhere in and around us. One
can work individual or in collaboration with private and government assistance. What is
actually required is to have the lenses to see and recognize the same taking account of
individual’s strengths, weakness, opportunities and threats analysis. Keeping in mind the
overall perspective for tourism and hospitality there exist innumerable business
opportunities in the environment for unleashing by the entrepreneurs.

Taking into account the complexity and the multi-level nature of innovation in tourism
industries, there is a need for multiple perspectives, theories and methods to examine and
seek to understand these processes. This is based on data sources and data types from
various contexts, and thus, represent the variety needed to be able to grasp the multiple
facets of innovation in this sector. Although these studies provide important insights into
the understanding of innovation within tourism industries.

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References

https://economictimes.indiatimes.com/small-biz/50-hot-startups-2018

https://en.wikipedia.org/wiki/Business_incubator

https://in.thehackerstreet.com/15-entrepreneurs-travel-startup-india/

www.letsintern.com › Home › Tech World › Startups in Spotlight

https://www.investindia.gov.in/sector/tourism-hospitality

https://www.travhq.com/industry/spotlight/indian-travel-startup-spotting-new-travel-
companies-to-watch-out-for/

https://skift.com/2017/02/06/5-new-travel-startups-from-india-that-have-momentum/

https://yourstory.com/2018/09/take-tour-lesser-known-hotel-aggregators-india

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 Annexure

SYNOPSIS
 Title of the Project:

An explorative review of Innovative Entrepreneurship in Tourism and Hospitality startups

context in India.

 Objectives:

 To study the scope of Entrepreneurship in the tourism and hospitality industry in India.
 To find the Entrepreneurial issues in Indian tourism and hospitality industry.
 To find out the innovative ideas and upcoming/pipelined startups which can change the
trend.
 To determine the role of Incubators in the establishment of Startups.

 Significance of the Study:

 It will provide a glimpse of the certain startups that how they are setting a new trend in the
hospitality and tourism sector by competing with the well-established organisations in the
same sector.
 It will also showcase some of the really innovative and emerging start-ups launched by the
young entrepreneurs of India and their journey.
 It will also develop a knowledge on how these startups are funded and supported by the
big financial institutions.

 Introduction:

India is the third largest start-up base nation with over 3100 start-ups. More than 800 start-ups
are being initiated every year and project the presence of more than 11500 start-ups by the
year 2020.

Startup India programme of Government of India and various state government initiatives to
promote startup ventures have started to boost entrepreneurships. Several venture capital
firms have been actively looking at Indian start up sector for investment and partnerships.
Among the startups set up in the recent years, especially after the launch of startup
programme of Government of India, the representation from travel and tourism sector has
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been very high.

An emerging scenario provides tremendous business opportunities for new entrepreneurs

who have innovative ideas in Indian travel and tourism sector. Making use of these
opportunities, innovative startups should be encouraged in this sector. The absence of
business incubation ecosystem in the travel and tourism sector is a matter of concern.

Literature Review:

S Author Name Year Major Findings

No.
01. Megha Jacob 2017 The findings shows that how the startup
program initiative by Indian government
helped young entrepreneurs in travel and
hospitality industry.
02. Jain, P. and Patel, M. 2015 New startups in hospitality industry has
significantly affected the market of big
organisations.

03. Bryman, A. 2010 Expedia and Airbnb were the major

milestones in tourism and hospitality
sector startups.

04. Vlatka Skokic 2008 Nowadays business incubators has a big

role in the shaping and emerging of an
innovative idea.

05. Ajitha Sahani 2006 There is a huge scope for travel industry
to establish organisations on new ideas
but lacks government support for the
industry.

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 Research Methodology 
Research Design
It is an exploratory research design. In this, data will be collected from different secondary
sources. Then those data will be compared with the present scenario and after analysing
both the cases result will be interpreted.

 Source of Data
Data will be collected only from secondary sources:

Secondary Sources: This data will be collected from Internet, Books, Papers and Journal.

 Tentative Chaptalization

Chapter 1 deals with Introduction of Explorative review of Innovative Entrepreneurship

in Tourism and Hospitality Startup context.

Chapter 2 deals with the Explorative review of the topic: Innovative Entrepreneurship in
Tourism and Hospitality Startup context.

Chapter 3 deals with the Research Methodology that is the method used for the collection
of data and analysis of review of literature.

Chapter 4 deals with the conclusion of the topic.

Chapter 5 deals with the Bibliography and Annexure of the project.

Signature of the Guide Name: Ark Raj

Roll No.: BHMCT/10001/15
Semester: 8th
Batch: 2k15

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