Marketing Mix:

Product:
Suzuki is an automotive company with products in categories in automobiles, outboard
motors, ATVs, motorcycles, engines. The products in the marketing mix of Suzuki can be
divided into car and bikes broadly. Some of the products are

Automobiles category:

APV, MEHRAN, CULTUS, WAGON R, ALTO, CIAZ, VITARA, BALENO, SWIFT, JIMNY.

Motorbike Category:

INAZUMA AEGIS, INAZUMA, GSX-R 600, GS 150 SE and GS150, GR 150, GD 110S, GIXXER.

Price:
The general pricing strategy of Suzuki is from medium range pricing to premium pricing. The
pricing mainly depends upon the category under which the products are classified. The price
in the Suzuki marketing mix would cover not only bikes but also cars. The Swift is a car that
is priced cheaper while Baleno is priced higher. The Suzuki Bikes categorized under Ultimate
sport are expensive than the scooter. The pricing of the company is in comparison to its
competitors depending on the PoDs and PoPs of the product line. In some categories, the
comp-Rany has an upper hand over others while in some it uses penetrating strategy. The
pricing of Suzuki products also varies from region to region & based on competitor pricing as
well. For example in Pakistan and India the pricing is lower to suit the medium range target
customers.
Place:

Suzuki has its existence worldwide. It has segregated itself on the world map in 4 broad
categories. The classifications are Europe, Middle-East & Africa, Asia & Oceania, America.
The company exists in 31 countries under Europe. It exists in 49 different countries under
Middle-East & Africa. Suzuki as a company has its presence in 26 countries of Asia & Oceania
and 46 companies of America. The place in the marketing mix of Suzuki is not only its
geographic presence, but also its distributors and retailers. The products are sold mainly
through its distributor outlets present across the globe. There are showrooms and dealers
through which the Suzuki products get sold. It is impossible for the company to run all the
showrooms on their own and hence Suzuki also goes for the franchise model.

Promotion:
Suzuki uses all online and offline platforms for its promotions. The online platforms include
the website, social media platforms like Twitter, Facebook, Google+ and Pinterest. They also
promote themselves through heart touching YouTube videos. The offline promotional
methods include TV commercial advertisements, Bill Boards, Hoardings. Suzuki also
promote themselves through event sponsorships. Motorcycle events, race events etc are
also places where as an advertiser and sponsor, Suzuki has significant presence. Hence, this
gives an overview on the Suzuki marketing mix.