E-COMMERCE REQUIREMENTS QUESTIONNAIRE

Contact Information
 What types of products do you sell?

 How many products (SKUs/Variations)

 Who is your target market?

 Who are your competitors?

 What differentiates you from your competitors?

 Is there anything about your competitors you especially like?

 Are you 100% satisfied with your current website?

 What do you really like about your current website?

 Who will be responsible for site maintenance?

 Do you have existing clients, or is this a new business?

 Do you primarily sell products, or will you also sell services?

Design Inspiration
 Are there other websites that you have found that you like the look of?

 What is the tone of your company?

 How would you like to brand your store?

 What are the main menu items on your site?

Payment
 Do you have a payment processor currently?

 If so, who?
 What forms of payment do you accept (e.g. Visa, Amex, Paypal, Amazon
Payments, Mastercard, Discover, Google Checkout)
Visa Amex Paypal Google Checkout Bitcount Discover
Amazon Payments
 Do you need sales tax calculated?

 Do you need to offer coupons?

 Do you need to compute shipping?

 What carriers do you use for shipping? (e.g. DHL, UPS)

 How are returns handled?

 Do you need real-time shipping?

 Do you need integrations with accounting software (e.g. Quickbooks)

 Do you want dynamic pricing (bulk / MSRP)

 Do you want to offer gift cards?

 Do you need to generate printed invoices / address labels?

 Do you need subscription pricing?

 Do you need tiered pricing?

Products
 How would you like products organized?

 Do you have product descriptions available?

 Do you need to have inventory tracked?

 Do you sell digital products (movies, music, ebooks)

 Does your existing order inventory need to go into a new site?

 Do you want to have product reviews?

Marketing
 Do you have existing marketing efforts that this needs to tie in to?

 What types of marketing are you currently using? (SEO, Banner Ads, Print
ads, Radio, RV)

 Do you want social media integration with the shopping cart?

 Do you need integration with CRM software (e.g. Salesforce)

 Would you like to create an affiliate or referral program?

 Would you like to build an email list for promotional purposes?

 Are you interested in integrating with an existing CMS/blog (e.g. Wordpres)

 How is your sales funnel represented in your site?

 Do you need custom sales reporting?

 What keywords do people use in search engines to find your site?

Emails
 What messaging do you want in your auto-responders?

 How do people contact you for inquiries?

 Do you have built-in support (e.g. on-site chat, phone)

 Technology
 How do you plan to host the site?

 If you have an existing site, what technology does it use? (E.g.

Wordpress, .NET, etc)

 Are you using an existing shopping-cart solution?

Closing
 How did you find out about us?

 What is your budget for this project?

 Do you have any additional products?