Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
)
02. ECONOMIC MACRO National
(Pages 22 - 44) West Java Province
Bandung City and Sumedang District
03. APARTMENT ANALYSIS Apartemen Bandung, Cimahi, dan Jatinangor
(Pages 45 - 92) Apartemen Strata-title
Bentuk Pesaing Lain
Analisis Potensi Pasar
04. HOTEL ANALYSIS Analysis of Jatinangor Hotel 's competitors and comparison
Jatinangor Hotel of Market Potential.
(Pages 93 - 121)
The Site Map of Micro Properties The property is part of educational area of
Jatinagor.
Unover;ata..
Podpdiaran The boundaries of the property are:
Unhreritss
ITB Padjadja ran On the north
Jatinagor Street.
On the east
BHS swimming pool and a
residential area
On the south
Rice fields
On the West
A residential area
4rOlwaris
5
Property General Description
The total area for Skyland developmennt is ±4.5 Ha (fully owned land). However,
there is still some potential for land addition. The detail of the total area as
follows:
111111=■1■1
January 2016
Southern View A residence east of the property A condotel inside the property main Access
Residences
Shopping Centers
Apartments
Hotels
Education and Health Facilities
Source: Colliers International Indonesia - Advisory
The list of the Development around the Property Colliers
444011011
List of Developments around the Property Colliers
INTERNATIONAL
Perumahan Janati Park D'Orange Jatinangor Town Square Bandung Giri Gahana
12
Macro Accessibility Colliers
INTERNATIONAL
Ke Arah (Purwakarta,
Cikampek, Jakarta)
am grail
Cimenyan
Universitas
Padjadiaran
Trans Studio Bandung
Ctleunyt a Sys
JLSoskarno41atta
C hampelas
Ke Arah (Nagreg
Margnti■
Ji ptt Taslkmalaya
Garut)
JuanTol Padaleunyl Rancaekek
C:calengk a
Katapang
Boiongsoang Cc)
Sol ok an Jeruk
Baleendah
P ameungpeuk
Soreang
13
Macro Accessibility Colliers
NTERN AT; 0 N L
The property is located on Jalan Raya Jatinagor, the access from the surrounding areas can be described as follows:
Bandung City
There are 2 alternative routes form Bandung city to the property (via toll roads and non toll roads)
a. Via Padaleunyi toll road (distance: 26 km) with 45 - 60 minute drive.
b. Via Jalan Sukarno Hatta (distance 22 km) with 60 - 80 minute drive
Sumedang
The property can be accessed via Jalan Bandung - Palimanan (distance: 31 km) with 80 - 100 minute drive
Tasikmalaya
The property can be accessed via Jalan Nasional III (distance: 92 km) with 160 - 200 minute drive.
Garut
The property can be accessed via Jalan Raya Bandung-Garut Bypass, then through jalan Nasional III (distance: 55 km) with 110
-140 minute drive.
Cirebon
The property can be accessed via Cipali toll road to Jalan Raya Cirebon - Bandung (distance: 120 km) with 180 - 240 minute
drive. In the future, when Bandung - Cirebon toll roads are operated, the traveling time will be shorter.
Husein Sastranegara Airport
The property can be accessed via Padaleunyi Toll Road (distance: 36 km) with 50 - 70 minute drive.
14
Colliers
Micro Accessibility INTERN 4TIONAL
The above picture shows The property visibility from Jalan Raya Jatinangor, 25 m in width.
A1011111.1116
Technical Framework Colliers
Skyland had processed the license to develop the 4.5 Ha site with license number 503.IP/013-BPMPP/2011, but in 2012 a new rule about the
provincial plan of layout and strategic areas of Jatinangor (Perda Kab, Sumedang number 12 year 2012) was out. It limits the height of a
building into 12 floors. The it has been revised into Perbup Sumedang number 92 year 2015 that is used as the basis of the plan.
The consultant estimated the technical framework based on 2 alternatives presented below:
1. The area owned by PT. Adhiloka
2. The total plan area (including the one that has not been purchased by PT. Adhiloka)
Technical Framework Colliers
INTERNATIONAL
..„---- .-------
-----
irfO4s.
------,,,
ie .el'01:
—
.., /
14,
\ \
MOJA
--.'--'-'---'..
Max
height
Zone KKOP Radius (m) limit (m)
source: Colliers International Indonesia — Advisory -r;Innerhorizontal < 4.000 45
Because the property is located 21.7 km from Husein Sastranegara
surface
Airport, it is situated within the approach and take-off path. Therefore, Conic surface 4.000 — 6.000 45 — 150
the building height limit is more than 150 meters maximum. However, Outer horizontal 6.000 — 15.000 150
surface
since the government has set the height limit, the KKOP regulation Approach and take-
off surface >15.000 >150
becomes irrelevant.
.
Colliers
SWOT INTE,N4TIC•NAL
Strengths Weaknesses
The property is located in Jatinangor that has developed into The property has an irregular shape that limits the
an important educational area with public universities or development plan as commercial buildings.
higher level education institutes with national scale and The shape of the land is not symmetrical, therefore, it might
students from all over Indonesia. need land acquisition to make it more efficient.
The property is located 500 meter from University of The building height is limited to 12 floors based on Perda
Padjajaran, one of the famous public universities in Kab. Sumedang Number 12 Year 2012, but it is being
Indonesia. revised.
Jatinangor is an important point on the route that connect The property has narrow entrance visibility, thus it reduces
big cities in Java. the visibility from Jalan Raya Jatinangor.
The property has a good accessibility, in micro scale in
Jatinangor and in macro scale with the surrounding cities.
Opportunities Threads
Jatinangor Sub-District is aimed to be Strategic Area of • The development plan of other property projects in Jatinangor
Provincial Education of Jatinangor and it will invite a lot of will become potential competitors for the development of
students from around Indonesia. This situation will create a
commercial buildings in the property site.
demand in various accommodation
and commercial facilities in Jatinangor.
The plan of making Jatinangor becomes part of Bandung
Metropolitan area makes infrastructure development in
Jatinangor aggressive.
The plan of property development as integrated commercial
buildings will give more value to the property than to other
development in Jatinangor
• •
10, 000 5
in 2011 and 2012, Indonesia's economic
CC CC 4
growth was 6%. The growth slowed down in
8,000 0 3
2013 and 2014, with 5.78% and 5.02%.
1111 • IN MI
6,000 2
1•11•1!Ill
Permpuan •Laki-li
From 2012, West Java economic growth had slowed down and reached the lowest point in 2015, with 5.03%.
GDRP per capita of West java increased from Rp. 20.97 million in2010 to Rp. 30.14 million in 2014.
e •
{Alters
Economic Performance
Sector Contribution to West Java GDRP 2015
Administrasi
Jasa Perusahaan Pemerintahan,
Pertahanan _Jasa Pendidikan
0.42%
Processing Industry is the main support of West
Jaminan Jasa Kesehatan
dan 2.74%
Jasa Keuangan Sosial dan kegiatan
2.49% Real Estate Wajib Sosial Java Economy (44.24%), due to the operation
1.17%_ 2.10% 0.75%
Informasi dan Jasa Lainnya of industrial area, especially in Karawang –
Komunikasi 0.20% Pertanian, Bekasi area.
3.53% Kehutanan dan
Penyediaan Perikanan
Akomodasi dan
7.85% Wholesaling & Retailing and Construction also
Makan Minum Pertambangan
2.51% give a big contribution to West Java GDRP,
/ Perdangangan dan Penggalian
2.32% i.e. 16.06% and 8.28%.
Transportasi dan Eesar dan Eceran
Pergudangan 16.06%
4.78%
Konstruksi
8.28%
Peng
Pengadaan Air dan Gas
0.08% 0.49%
Source: BPS Provinsi Jawa Barat
Economic Performance Colliers
11■ 111=111MOOP
The highest inflation in West
Inflation
Java happened in 2005 and 2008,
20% 18.51% and 10.61%. It happened
18% because of the increase of fuel price.
16%
14% From 2009, the inflation
12%
could be stabilized in one digit level.
10%
8%
A Inflation in 2015 was 2/72%.
6%
From January to February
4%
2%
■ 2016 the inflation was 0.42%.
0%
Jan - Feb 16
0 8 0 0 0 N — 0 ( 9 0 ° ) 0
(N
(N Cs1 C CN N CN1 N
Kabupaten/Kotamadya
Area width Population Dencity Based on 2010 Population
No (Districts)
(km2) male female Total (Jiwa/Km2)
Census, the population of West
.....................Bogor 2.997,13 ... 2.452.562 2.319.370 .. 4.771.932 1.592,17
2 Suk abum i 4.160,75 1.193.342 1.148.067 .. 2.341.409 562,744 Java is 43,053,732 people with
3 C i a n j u r 3.594,65 1.123.091 1.048.190 2.171.281 604,03
the density of 1,158.17 people
4
B a n d u n g 1.756,65 ... 1.620.274 1.558.269 3.178.543 1.809,43
5 G a r u t 3.094,4 1.217.768 1.186.353 .. 2.404.121 776,92 per km2.
6 Tasikmalaya 2.702,85 834.996 840.679 1.675.675 619,97
Sumedang District, where
7
C i a m i s 2.740,76 758.889 773.615 1.532.504 559,15
8 K u n i n g a n 1.189,6 520.632 514.957 1.035.589 870,54 the property is located, is an area
9 C i r e b o n 1.071,05 1.059.463 1.007.733 .. 2.067.196 1.930,06
with population density 781
10 Majalengka 1.343,93 582.892 583.581 ....... 1.166.473 867,96
11 Sumedang 1.560,49 547,797 545.805 1.093.602 718 people/km2. It is one of the areas
12 lndramayu 2.092,1 856.640 807.097 1.663.737 795,25
676,91
with population density under
13 S u b a n g 2.164,48 739.925 725.232 1.465.157
14 Purwakarta 989,89 436.082 416.439 852.521 861,23 1,000 in West Java.
15 Karawang .............. 1.914,16 1.096.892 1,030.899 2.127.791 1.111,61
16 B e k a s i 1.269,51 ...... 1.347.223 1.283.178 ..... 2.630.401 2.071,98
.
n
n
In general, Bandung has higher GDRP and GDRP per capita than Sumedang. In 2015 Bandung’s GDRP per capita was Rp. 69.8
million. It was 3.5 times higher than Sumedang’s (Rp. 19.7 milllion).
Keuangan,
Persewaan dan Keuangan,
Jasa Perusahaan Persewaan dan
2.99% —Pengadaan
Jasa Perusahaan
2.99% Pengadaan Air Listrik, Gas
0.03% 0.30%
Sourcer : Bandung dalam Angka, 2015 Sumber : Kabupaten Sumedang dalam Angka, 2015
Wholesaling and Retailing (27.8%) gave the biggest contribution to Bandung. While for Sumedang, the biggest contribution was
from farming sector (21.7%).
Processing Industry gave the second highest contribution Bandung and Sumedang, with 21.5% and 18.8%.
34
Economic Performance Colliers
T E CrJ
Inflation in Bandung
12%
10%
8%
6%
4%
2%
0%
00 rn 0 1 C Cr) U)
0 0 0
0 0 iS
Jan - Feb 16
0 0 CS 0 0 0
C C■ 1 CN C CN C
In January — February 2016 the inlfasion was 0,38%, lower thanEast Java's 0,42%.
35
Demographic Review Colliers
tNT
BANDUNG
Width Density
No KECAMATAN - Population (people/km2))
(districts) (Km2) Male female Total
1 Bandung Kulon 6 , 426)
(Km 71.041 69.739 140.780 21.793 ...
2 Babakan Ciparay 7,45 74.754 70.657 145.411 19.518
3 Bojongloa Kaler 3,03 61.252 57.773 119.025 38.282
4 Bojonglua Kidul 6,26 43.809 40.877 84.686 13.528
5 Astana anyar 2,89 34.180 33.862 68.042 23.544
6 Regal 4,30 40.333 40.201 80.534 18.729
7 Lengkong 5,90 34.939 35.432 70.371 11.927
8 Bandung Kidul 6,06 29.251 28.031 58.282 9.617
9 Buah Batu 7,93 47.288 46.730 94.018 11.856
10 Rancasari 7,33 38.165 36.849 76.014 10.370
11 Gedebage 9,58 18.321 18.336 36.657 3.826
12 Cibiru 6,32 36.295 34.896 71.191 10.264 ...
13 Panyileukan 5,10 20.122 19.665 39.787 7.801
14 Ujung Berung 6,40 38.641 37.380 76.021 11 878
. ..
15 Cinambo 3,68 12.777 12.165 24.942 6.778
16 Arcamanik 5,87 34.795 33.724 68.519 11.673
17 Antapani 3,79 37.020 36.588 73.608 19.422
18 Mandalajati 6,67 31.986 30.863 62.849 9.423 100,000.00 50,001. 0.00 50,000.00 100,000.00
19 Kiaracondong 6,12 65.623 64.837 130.460 21.317 ... Perempuan • Laki-Laki
20 Batununggal 5 , 0 3 61.058 58.483 119.541 23.766 Based on the 2010 population census,
21 Sumur Bandung 3,40 18.246 17.914 36.160 10.635 ...
22 Andir 3,71 49.059 47.376 96.435 25.993 ... the population of Bandung is reached 2.453.517
23 Cicendo 6,86 49.686 48.923 98.609 14.374
.
24 Bandung Wetan 3,39
15.246
15.521
people with the density 14.314 people/km2.
. 30.767 9.076
25 Cibeunying Kidul 5,25 54.031 52.540 106.571 20.299 The total number of productive
26 Cibeunying Kaler 4,50 35.970 34.141 70.111 15.580
27 Coblong 7,35 68.324 61.699 130.023 17.690
population is 71%.
28 Sukajadi 4,30 53.828 53.305 107.133 24.915
29 Sukasari 6,27 40.478 40.493 80.971 12.914
29.604
30 Cicadap 6,11 . 28.395 57.999 9.492
TOTAL 167.31 1.246.122 1.207.935 2.453.517 14.314
36
Source: Bandung Dalam Angka, 2011
Demographic Review Colliers
KABUPATEN SUMEDANG
width Population Density
No KECAMATAN
(districts) (Km') male female Total j ( j i w a l k m 2 )
12 Jah 1 nangor 26.2 53.788 53.907 107.695 4.110 7 ®
Liman ggyn2 ........I 40,76 40.272 40.100 8 0 .3 72 1.972 1
3 Tanjungsari 35,62 38.619 37.656 7 6 .2 75 2.141 MINI111■111
4 Sukasari 47,12 15.795 15.310 3 1 .1 05 660
5 Pamulihan 57,85 27.458 26.848 5 4 .3 06 939
6 R a n c a k a l o n g 52,28 18.733 18.759 3 7 .4 92 717
7 Sumedang Selatan 117.41 37.410 36.471 7 3 .8 8 1 629
8 Sumedang Utara 28,25 44.475 43.686 8 8 .1 6 1 3.121
9
G a n e a s 21,36 11.880 11.518 23.398 1.095
10 S i t u r a j a 53,98 17.803 18.107 3 5 .9 1 0 665
11 C i s i t u 53,31 1 3 . 0 1 8 1 3 . 1 6 7 2 6 .1 85 491
12 D a r m a r a j a 54,95 18.314 18.714 3 7 .0 28 674
13 C i b u g e l ...48,8 .. 10.427 10.360 2 0 .7 87 426
14 W a d ° 76,42 21.799 21.160 42.959 562
15 J a t i n u n g g a l 61,49 20.490 20.708 4 1 .1 98 670
16 J a t i g e d e ....I . . , .... li 11.491 12.210 23.701 2 1 2 50,000.00 30,000.00 10,000.00 10,000.00 30,000.0050,000.00
17 T o m o 66,2697 11.557 12.005 2 3 .5 62 356 Perempuan •Lak-iLaki
18 pi unVpy.a ...... 80,56 14.353 14.680 2 9 .0 33 360
106 16 14.201 14.654 28.855 272 Based on the population census, the total number of
19
PPrinean9 ............ ... .. .j ...
20 P a s e h 33,52 17.286 17.962 3 5 .8 4 8 1.069 Sumedang ‘s population is 1,093,602 peopleSumedang ‘s
21 Cimalaka 41,62 28.456 2 8 . 0 0 9 5 6 .4 65 1.357 with the density 718 people/km . 2
22 C i s a r u a 18,92 9.514 9.514 1 9 .0 28 1.006
23 T a n j u n g k e r t a 40,14 16.740 16.696 3 3 .4 36 833 Jatinangor sub-district, where the property is
24 Tanjungmedar 65,14 12.218 11.934 24.152 371 has the highest density 4,110 people/km2.
25 .............. Buandua ......
131 37 I._ 15.648 16.273 3 1 .9 21 243
26 S u r i a r 50,74 5.452 5.397 10.849 214 Productive aged population is dominated
TOTAL 1.560.49 547.197 545.805 1.093.602 718 in Sumedang district,
66%.
S: Kabupaten Sumedang Dalam Angka, 2011 7
Infrastructure Colliers
NTEPN 4TIONAL
The ground-breaking was on September 29, 2014 and it was estimated to finish in March 2016.
Source: Google
Infrastructure Colliers
As planned, this airport will have two runways sized 3,500x60 meter and 3,000x60 meter. By having two runways, it is expected that the
passenger capacity will be 20 million people per year. This airport is expected to operate at the end of 2017.
..4100111
Sumber: Google
Infrastructure
---■ •■ ■ •--
Operas!
Total Investasi
: 2019 : USS5.5 billion BANDUNGSri
II
Contractor : PT. Fast Trains Sjasipit
Indonesia China TmalLnal
(KCIC) INSPOS/PADRYO
Source::Goode
Infrastructure Colliers
BANDUNG INTRA URBAN TOLL ROAD (BIUTR) The project of construction of toll road inside
PETA LOKASI PROJEK "BANDUNG INTRA URBAN TOLL ROAD" Bandung or Bandung UIntra Urban Toll Road
(BIUTR) will start at Km 149 of Padalarang –
Cileunyi Toll Road. This project will intersect
Cams.Clans113.8km Bandung and its length will be 27.3 km.
Oa% • ah:WW 14.4 Wm) OralhoW - U1ngerwe kr*:
42
Infrastructure Colliers
N TE RN Al IC , r-/A l.
i:etbtn
1(kflaisti
) M I
Sourcer: Gooqle
Infrastructure Colliers
I NT E R N AT IO N AL
1■111•0!,^-,i
CIAKAR TERMINAL
Ciakar Terminal is the only bus terminal in Sumedang district, located on Jalan Prabu gajah Agung/Jalan By Pass. It was built in 1990s
and it serves routes to 4 big cities in West java and Jakarta, i.e. Bandung, Depok, Cirebon, and Jakarta.
1 41
j7
AdACA
Afir WM'
isammor
6
.!!
Sum ber: www.wewengkonsumedang.com
Bandung Apartment market Colliers
IN T E R
MAP OF INDONESIA S
ailiti .1.7#r "
MALAYSIA
S®
PACIFIC
S OCEAN
MAP OF BANDUNG R 0 0 1 . '
V....V. , , ..!... - / oi e
...,.-.A.vro4,,,i.p......
1
A 4
L. ,
W2-•H,
1=
4 '
le .Plitratm
Am
.E.2:1TIMOR
1
ax.
Sea
z 3 5
.0 Bandung apartment market was
-- 300%
1
Jumlah Unit
11 1
100%
15
The growth has slowed down since
" 1111111
2013, 27.81% per year reaching
10 50%
15,168 units (20 projects on 1Q 2016.
— 0%
It is predicted that until 2019, the
-50%
supply of strata-tile apartments will
Cr) 0 l•-.. CO (33 0 .- CN1 Cr) V 0 CO
0 grow 9.56% per year, reaching 30,622
0 0
0 0 0 CD ---------------------------------------------------------------- 13......., EL, 11 11_,
0
C■ I N C \ I C
0
\ I CV CV CV CV CV CV CV CN CN1 CNI
0 0 0 0 0 0 0 0 0 0 CD r.- co (3) units (38 projects)
0 (C7■) I C Cv S \ 5I 5C \ I
CV .--
1Q 2016
Most of the apartments are located in
Northen Bandung.
2019 (P)
Due to the rule of Bandung City
government that prohibits a new
development of apartments in Northern
2019(P)
Bandung, the development of new
Berdasarkan Jumlah Proyek Berdasarkan Jumlah Unit
ndung
a
apartments is concentrated in Southern
Jatinangor B Pusat
Cimahi 11%
3% 18% and Central Bandung.
The apartment growth in Jatinangor is
Bandung
Bsa= triggered by the potentially high
Libra 24%
39% investment in providing renting rooms to
fulfill students’ demand.
Bandung
.
Timur
5%
1C) 2016
Based on the number of Projects Based on the number of Units 1Q 2016
Based on the number of projects,
> 20 5.10 juta/
juts! m2
m2
apartments with the price of 15 – 20
24% 21%
million/m2 have the biggest proportion,
34%.
Based on the number of units, the
apartments are dominated by the ones
with selling price ≤ Rp. 10 million/m2
and Rp. 11 – 15 million/m2. Generally,
this apartment class is built with
2019(P)
massive scale concept.
0 1,000
500 —
41.. c
iN.et N0T ) - \-\\
e hoc —
R‘' \rer '0%
G P •■) &cc\ ec\ N. co \
<,4 4b cA e gr acs dos
. e 'A 0 xt& ' e q
c ,
e r e P t k ‘
e\-v /\\ \) c‘
e
co C)\
Ct, (
e
.(4 413 •c•cb
5 10 juta/ m2 11-15 juta/ m2 15-20 juta/ m2> 20 juta/ m2 e 6,.' cA <Z)'4' e e sz,
t• <%
,6c
, 'R,'?
Source: Colliers International Indonesia - Advisory 10 jutaY'in2 • 11-15 juta/ m2 • 15-20 juta/ m2> 20 juta/ m2
1Q 2016
Southern Bandung, Eastern Bandung and Jatinangor are dominated by apartments with selling price ≤ Rp. 10 million/m2.
Central Bandung is dominated by apartments with selling price 15 – 20 million/m2, Northern Bandung is dominated by apartment
with selling price 11 – 15 million/m2 and the only apartment in Cimahi has selling price 11 – 15 million/m2.
2019(P)
It is projected that apartments with selling price 11 – 15 million/m2 and >20 million/m2 will dominate Central Bandung.
The prices of the apartments in Southern Bandung that will develop rapidly are ≤ 10 million/m2 and 11 – 15 million/m2.
Northern Bandung will develop equally in every market, except for apartments with price ≤ 10 million/m2.
Jatinangor starts marketing apartments with the price 15 – 20 million/m2.
Jatinangor mulai memasarkan apartemen dengan harga jual Rp15-20 juta/meter2
Colliers
Kinerja Pasar Apartemen 1111=1111111111■11
Tingkat Penjualan
60%
To 6,000
A- Meanwhile, the apartment supply and sales in
0
40% Eastern Bandung, Cimagi and Jatinangor are
4,000 limited, each area has 2,258, 584 and 3,878
20%
units of supply and selling rate 51%, 98%, and
2,000
82%.
0 0%
Until 1Q 2016 there is only one apartment
Bandung Bandung Bandung Bandung Cimahi Jatinangor operated in Cimahi since 2011.
Pusat Selatan Timur Utara
* The supply and Cumulative Selling Rate is based on the year of launching (YOL),
included existing supply and future supply.
52
Selling price – Strata-Title Apartments
AVERAGE PRICE OF APARTMENTS IN BANDUNG AND The highest average selling price
SURROUNDINGS, 1Q 2016 is given by the apartments in central
Bandung, reaching Rp. 20.5 million/m2.
As the central of the city and commercial
area, the land price in this area is high
and the land is also limited, thus the
apartments in this area are higher class
apartments.
The second highest selling price
is given by apartments in Northern
Bandung, Rp. 18.45 million/m2. As
tourism area, this area becomes
preference for accommodation in
Bandung.
As strategic area of education and
integrated research, the selling prices for
Harga Jual/ m 2 A Tingkat Penjualan 4 apartments in Jatinangor reach Rp.
**PPN 10% is not included in the price 13.4 million/m2.
2. Marketing Scheme
The apartment project with strata-title marketing scheme.
3. Operational Stages
a. The apartment project that has been operated since 2010.
b. The apartment project that is still under marketing stage and construction in 1Q 2016.
Based on the criteria above, there are four competitor apartments and six comparable apartments.
...4101110
Colliers
Location of the Competitors INTERNATIONAL
IIIIIIIFMI=1III
Apartments LEGEND:
No. note
University
1 Universitas Padjajaran (UNPAD)
2
Institut Teknologi Bandung (ITB)
Gi4hara Jatinangor
Coil ,ein rkk
,
Lala5a
4 Skyland Tower A
J.
-.,01.,■ ■ ■ •1.•■ •■ 14
BANDUNG LEGEND:
UTARA
No. Notes
Universities
1 Institut Teknologi Bandung (ITB)
64 Universitas Padjadjaran (UNPAD)
. s ........... 2
Bandung
% . 4 C -
Universitas Katolik Parahyangan
3
(UNPAR)
4 Universitas Telkom
Comparable Apartments
1 Apartemen Jarrdin Cihampelas
2 Dago Suites Apartemen
3 Galen Ciumbuleuit 2
4
-
1 .• e:Nom U vI I y
............
COMPETITOR APARTMENTS
I I I, VII
k
1ihmt4N
1 II fitio 11:t
a 1 • olgitoM i...frkes
1.1 111014st;:m:g 0 .
1. . fiZobolL“ - ::
i•splvoifil-...
Noi1i14t"Ir: r*: r: liii
.
RI illkii:N4iiiii.!.
I .11 --. town .
.P
m %_ -
Rill
=NM
Pinewood Residence Easton Park Residence Apartemen Taman Melati Skyland Tower A
COMPARABLE APARTMENTS
Competitor Apartements
Generally they provide more than 700 units up to 1,400 units in 1 tower.
The dominant type provided is studio (20 – 30 m2) and 2-bedroom (38 – 54 m2).
Comparable Apartments
Basedon the number of units, they are divided into 3 groups, i.e. ≤ 500 units: 1 Project (Hegarmanah); 500 – 1,000 units: 3 projects;
and >1,000 units: 2 projects (Jardin and Bandung Technolplex each has 4 towers and 2 towers).
The dominant types of units provided are studio (24 – 35 m2) and 2-bedroom (40 – 80 m2). Some of the apartments provide 1-bedroom
type (35 – 67 m2). 61
Hegarmanah apartment, for middle and upper class, only provides 2-bedroom and 3-bedroom types.
Colliers
Configuration of Apartment INTERNATIONAL
111■11■1101
Units
Competitor Apartments Comparable Apartments T O T A L
Studio Type (82%) dominates competitor Like competitor apartments, studio type
apartments in Jatinangor. It corresponds dominates the comparable apartment, In total, The units of competitor apartments
with the target of the market segment, i.e. with 55%. and comparable apartments are dominated by
university students. studio and 2-bedroom types. Since the
market is students and investors, studio type
2-bedroom type is on the second position 2-bedroom type gets 24% and 1-bedroom has the largest market.
with 14%. gets 15%.
CLASSIFICATION PERCENTAGE OF APARTMENT UNIT SIZES BASED ON THE TYPES AND NUMBER OF UNITS
Sedang
5%
Based on the market segmentation, strata-title apartments in Bandung are categorized into four classes based on the
following criteria:
Location : 30%
Unit Size : 25%
Apartment Facilities : 20%
Developer's Reputation : 15%
Selling price per unit and per meter2
: 10%
Size (meter2)
CRITERIA
Studio 1-bedroom 2-bedroom 3-bedroom >3-bedroom
Small < 30 30 - 35 50 - 65 <85 150 - 250
CLASSIFICA
Medium 30 - 35 35 - 45 65 - 85 85 - 120 250 - 350
TION
Large >35 45 - 60 >65 >120 >350
Menengah
Atas
25°/
Menengah Menengah
75% Alas
40
Menengah
Atas
50%
Comparable Apartments
Apartemen Gained Based on the price, the apartments can
The Jarrdin Ciumbeleuit 2
be classified into:
Pinewood
Apartment Apartments with selling price <Rp 10
100% Dago million/m2
90% _
Easton Park 1 Suites There is one competitor apartment in
80% _ Residence this category, i.e. Pinewood Apartment
GalIleri (Rp. 8.3 million/m2) operated since
70% Ciumbeleuit 3
2012 with 99% selling rate.
Bandung
60% Technoplex Apartments with selling price Rp 10 -
50% Apartemen Skyland 20 million/m2
Sales Rate
■■••111111PIN
Pembanding '
V V V
Integrated with the
Shopping Center
2 V V V V V
V V V V V
Entrance Access
Card, Rooftop View
Rooftop View, Parking
4 V V V V V V V V Building, Library
V V V V
V V V V
V V V
V
V V Children Playground,
V V V
Phone Connection
V V V V V V Health Centre
Notes;
1. Swimming pool Function Rooms
fitness Centre and other sport Shuttle Bus
2. Retail Stores
facilities
3. Internet Meeting Rooms
Colliers
Profile of Apartment Buyers NTEPN4TIONAL
Investment is the main motivation in buying competitor and comparable apartments. Around 70% of the buyers are investors.
Investors buys the competitor apartments to rent them to students who study in universities in Jatinangor, i.e. ITB and
UNPAD.
Investors buy the comparable apartments to rent them to students who study in nearby universities and to tourists who visit
Bandung (because the apartments are usually located in Northern Bandung).
Lainny Lainnya
a 15%
Most of the buyers of competitor and comparable apartments come from Jabodetabek (48%) and Bandung (37%).
, , d 1 #110
71
Source: Colliers International Indonesia – Advisory
Colliers
Profile of Apartment Buyers INTEr,N,OluNAL
Cash
Keras Cash
17% Keras
18%
Cicilan
In-house
52%
Cash
Keras
Cicilan
In-
4 1 . 1 8 % house
57%
Based on the diagrams above, it can be concluded some buyers used in -house installment or softcash as their method of
payment. Based on the survey, some competitors have more than 10x DP installment plan.
In general, if compared to comparable apartments, the competitor apartments have the following criteria:
providing relatively bigger units (for the same type of units)
Offering lower selling price per meter2
Reaching lower sales rate
Providing relatively the same number of facilities.
Colliers
I NT E R NAT I O NA L
1 1MINIMPE•
1 1
Student Boarding
UniversitasPadjajaran and ITB Jatinangor provide boarding houses for their students.
House
Boarding Houses of Universitas Padjajaran and Institut Teknologi Bandung
Boarding Number of Number of number of
House Towers/Building room Capacity occupied Units occupancy rate Fee (per year)
s units
Rp 5 – 7 million per person2
UNPAD 9 617 1.156 1,058 92%1
Rp. 20 – 23 million per person3
ITB 4 368 920 524 57% Rp. 3 – 5.4 million per person
1. First year condition
2. Fee for certain students
3. Fee for Bale Padjajaran tower devoted to medical students and public.
UNPAD boarding house has a capacity of 1,156 unit with occupancy rate 92% in the first year. It is
because 4 of the buildings are devoted to certain students, like students on scholarship, medical and
pharmacy freshmen.
ITB boarding house has a capacity of 920 units with occupancy rate 57%. The occupancy rate is lower
than Unpad boarding house’s because some of the rooms are still under renovation.
Both of the universities provide internet connection, study rooms, public kitchen, laundry, playroom and
photocopy room.
Source: Offical website of UNPAD, ITB and Colliers International Indonesia – Advisory
Colliers
Exclusive Boarding Houses around the INTERNATIONAL
oni■ p■ N■ Im.mr■ -
•
Property
Map of Exclusive Boarding Houses List of exclusive boarding houses
around the Property Numbe
Occupanc
No Name r of Size (m2) Fee per month
y rate
Units
1 Awani Residence 277 90% 12 - 30 Rp. 1.8 – 2.5 million
2 Kos – kosan 1 27 96% 12 Rp. 1,6 million
3 Alzaena 24 100% 9 - 14 Rp. 1 – 1.5 million
4 Panorama Residence 44 80% 12 - 24 Rp. 1.5 – 2.5 million
5 GriyaMurti 40 88% 18 Rp. 1.2 million
6 de Java Mansion 31 100% 12 Rp. 1.4 million
7 Kos – kosan 2 50 70% 15 - 20 Rp. 1.7 – 2 million
7.
Low Rise Apartments and Boarding House Colliers
I N T E P N AT 1O N A L
Complex
Projects of Low Rise Apartments and Boarding House Complex
Marketing Operati land Numbe Number of
No Project Name Address Developer size
Year onal r of room units
Low Rise Apartment Year (ha) towers
In January 2016 there were one low rise apartment and two boarding house complexes. The apartment offers
room units , with end- user and investors as the target market. The boarding house complexes offer towers
with some room units and investors as the target market.
Complex •••=11111111I111•••1111
Configuration
No Number of Number of Number of Number of
Project Name Building Height Project Name
towers room units towers room units
Low Rise Apartment
1 9 700 4 - - 21
Boarding House Complex
1 160 1.920 3 320 120 12
2 25 276 3 163 – 352 108 – 179 12
Adede Park & Apartment project developed 9 towers with 700 rooms, 21 meter2 in width each.
Wangsarajaproject provides 160 towers with 1,920 rooms in total. Beverly park only provides 25 towers with 276 rooms. The
size of the rooms is 21 meter2.
Adede Park &Apartement could sell 4 units per month (50out of 160 units on sale) during the 12 month marketing (pre-
launching).
Wangsarajasa could sll 10 units per month, while Beverly Park sold 4 units per month.
Jakarta IIIIMMIII•0111•111
Kota Bandung
GDRP per capita based on applied price 27 30,8 33,3 36,5 41,8
(IDR million)
DKI Jakarta
Source: Bandung City BPS, DKI Jakarta BPS, Bandung DalamAngka 2014, and DKI Jakarta DalamAngka 2015
Based on the 2014 applied price, GDRP per capita of Bandung reached Rp. 41 million, GDRP per
capita of DKI Jakarta was three times bigger, i.e. Rp. 125.53 million.
.4401111811110°
Colliers
Assumption of Market Potential Calculation NTERN411C,NIAL
Interest 10%
10 year installment plan DP (30%) Rp 119,82 million
Calculation IMIIMIMENNO
Classificatio
Regular Domestic Expenses Bandung Jakarta
n
HH Expenditure Above 6 million/month 3.94 12.09
-A1
Calculation
NUMBER OF FAMILIES IN BANDUNG AND DKI JAKARTA
Source: Kota Bandung DalamAngka (2014), DKI jakartaDalamAngka (2015) and Colliers International Indonesia -Advisory
Since 2014, It is projected that there will be 1,701 - 1,914 family growth in Bandung and DKI Jakarta
that can be a potential market target (for the developed apartment on the property site).
83
Colliers
Potential of Jatinangor Students Market INTERNATIONAL
Bedasarkan hasil survey, target pasar apartemen di Jatinangor, untuk end-user, adalah mahasiswa,
terutama yang bersekolah di Universitas Padjajaran (UNPAD) dan Institut Teknologi Bandung (ITB)
Jatinangor.
JNPAD1 11.2041 9.93 10.36 9.152 7.672 8.808 9.523 9.523 9.523
Total 11.244 9.983 10.53 9.439 8.034 9.134 9.839 9.843 9.8441
note:
1
The years of 2017 -2019 are the estimated number of maximum capacity of UNPAD freshmen based on the average number of freshmen
from 2011 to 2016.
Based on the data above, there was a decrease in the number of UNPAD freshmen in 2015 due to the
decrease of accepted student quota. However, the quota was increased in 2016, while ITB
experienced an increase of freshmen in2014 and 2015.
In overall, from 2016 to 2019 the estimation of freshmen is increasing around 9,1334 - 9,844 students.
Source: Website Resmi Universitas Padjajaran , ITB dan Colliers International Indonesia - Advisory
Colliers
INTERNATIONAL
Next, the consultant did some calculation to find out the number of freshmen that are potential to apartment
market.
Note
Number of competitor Apartments (existing + under construction) 3,878 units
Number of sold apartments1 2016 3,266 units
Sales Rate of Sold Apartment 537 units/year
Number of Competitor Remaining Apartments 612 units
Assumption of Apartment Sales Rate in 2016 2 204 Units/year
Assumption of sales period of the remaining apartments 3 years
Note:
1The percentage is derived from the data of freshmen capacity in 2016 mentioned in assumptions 4, 5 and 6
By having apartment sales rate in 17 units per month or 204 units per year, the apartment market of 2016
that can be absorbed was 8.54%.
Apartment Units
1
Pinewood reached sales rate of 98% in 2 year time (2012)
2
Dago Suitesreached sales rate of 91% in 2 year time (2012)
Based on the analysis result, the sales rate of competitor apartment units can reach 10 -30 units per month in 1 - 4
year time.
In average, competitor apartments can sell 17 units per month in 4 year time.
. 4 4,1113 8
Source: Colliers International Indonesia - Advisory
Colliers
Scoring Criteria of Competitor INTERNATIONAL
Apartments
Score Location Developer Design Number of Class Facilities Functional Concept
Units/Tower
5 Bandung Arterial Road Reputable national Very <500 Upper ≥9 Integrated with >=
scaled Developer interesting 4mixed-use functions
4 Main Road of crowded Reputable interesting 500 -800 Middle 7-9 Integrated with >=
residential areas/universities Developer in Upper 3mixed-use functions
Near commercial areas in Bandung and its
Bandung surrounding areas
3 Main Road of crowded Developer with mediocre 800 - 1000 Middle 4-6 Integrated with >=
residential areas/universities expereince of 2mixed-use functions
Near commercial areas in building a well
Jatinangor known building
2 Secondary Road of crowded New developer/ Not too 1000 - 1500 Middle 1-3 Integrated with
residential areas/universities with a little interesting Lower supporting
Near commercial areas in experience in retailers/stores
Bandung building apartments
1 Secondary Road of crowded New developer Not >1500 Lower No No mixed - use
residential areas/universities interesting facilities function
Near commercial areas in
Jatinangor
Scoring
Number of Function
Apartment Name Location Developer Design Class Facilities Point
Unit/tower Concept
Price/m2
Weight 20% 15% 15% 20% 15% 10% 5% 100%
A l 1 9 0
Colliers
Analysis of Apartment
Scoring By plotting the price/m2 and scoring
every project, R2 of 0.75 is achieved, it
means the estimated factors influence
the decision of selling price per square
meter.
91
Recommendation -
Apartment
SELLING PRICE - MIDDLE -UPPER CLASS APARTMENTS
Rp. 17,209,204/m2 (not included PPN)
TOTAL UNIT
2 apartement towers @ 700 apartement towers
Number of
Unit type Size (SGA) Selling Price/unit Proportion Total Unit
units/tower
.4 4 1 0 1 1 1 0 21 1 1
Colliers
Criteria of Competitor and Comparable 1NTE
Hotels
Considering the location of the property, which is in Jatinangor, the consultant chose some criteria of competitor as
follows:
Location
The competitors are located in Jatinangor area
Classification
Considering that the property will be developed into mixed use area, therefore, the hotels being analyzed
are 3 - 5 starred hotels.
Operational Stage
Operating hotels, and hotels under construction are also considered.
Operator
Hotels operated by hotel operators (local or international) or operated by the owner himself (owner-
operator).
Moreover, because of the limited number of hotels in Jatinangor, the consultant also did comparison analysis with the
hotels outside competition area, but they have similar characteristics with the property, here are the criteria:
Since the property is located around educational area, the comparable hotels should be located on
JalanJuanda and JalanDipatiUkur, near universities in Bandung.
The hotel should be a budget hotel, a 3 starred or 4 starred hotel.
List of Operated Competitor and Comparing
Hotels
In January 2016, there were only two 3 starred hotels as competitors, 119 rooms.
Moreover, there were ten comparable hotel situated in Bandung, consisted of three budget hotels, four 3starred hotels,
and three 4 starred hotels.
The available rooms in budget and 3 starred hotels are usually less than 100 (except 101 Hotel with 140 rooms).
The number of rooms in 4 starred hotels is 100 – 200 rooms
List of Comparable Hotels Operating Colliers
NTE,,r4,,,:„NAL
Soon
No Hotel Name Operating Year Operator Number of Location
Rooms
4 star
1. Fourpoints Hotel 2016 Sheraton by Starwood 162 Jl. Ir. h. Juanda no. 46
Based on the survey in January 2016, there is no other new hotel operating in Jatinagor. While, there is
one under construction hotel in Bandung. This hotel, fourpoints Hotel by Sheraton, will operate in 2016
with 162 rooms.
97
Colliers
Lokasi Hotel Pesaing dan Pembanding INTERNATIONAL
1■NIMINIM
The property is located in Jatinangor with the distance less than 18.3 km from Bandung.So far there are
only two hotels situated in Jatinangor and they are 3 starred hotels.PuriKhatulistiwa hotel is a hotel with
business concept and Bandung GiriGahana applies resort concept.
For hotels in Bandung, comparable hotels are the ones near universities in Bandung, i.e. ITB and UNPAD.
These hotels are spread out across JalanJuanda and DipatiUkur.
98
Supply of Competitor and Comparable Colliers
E 4 ■ - .1%! ICr■
Hotels
DESCRIPTION OF HOTEL PROJECTS PER JANUARY 2016
Bintang-4
tatiti 17% dominated by 4 starred hotels.
33%
11 /9 9
Pictures of Competitor and Comparable Colliers
NTE 4
NA 1 lu NA L.
Hotels iw"I'Nf=1/■
COMPETITORS
100
Colliers
Pictures of Competitor and Comparing '!'"O'11111M
Hotels
COMPARABLE HOTELS
Hotels
COMPARABLE HOTELS
Colliers
Hotel Facilities I NTE, Nr.TI ON,A L
Notes:
1 Swimming Pool 4 Tennis Court 7 Shops 10 Salon/Spa 13 Drugstore 16 Kids Playground
2 Gym Center 5 Garden 8 Cafe/Restaurant/Lounge 11 Laundry 14 Smoking Area 17 Bussiness Center
3 Sauna 6 Jogging Track 9 Pub, Bar, Club, Karaoke 12 Shuttle service 15 Kids Club 18 Banquet Facilities
Source : Colliers International Indonesia —Advisory
The above table shows that Hotel Jayakarta, as 4 starred hotel, provides most facilities if compared
with other hotels. For Competitor hotelsin Jatinangor, Hotel Bandung Girigahana has more facilities
than PuriKhatulistiwa.
Colliers
CONFIGURATION OF MEETING ROOMS INTERNATIONAL
The 3 starred hotels usually only have less than 5 meeting rooms,. Only PuriKhatulistiwa,
20 located near IPDN, has a ballroom, while the other 3
starred hotels do not. 105
40 - 173
Performance of Competitor and Colliers
INT E
106
Performance of Competitor and Comparable Colliers
107
Occupancy Colliers
N-F
f l im e n■ It si
Rate
From 2013, the occupancy rate was likely
to decrease. In 2015, the occupancy rate
was around 60% - 70%.
Overall, competitor hotels reached lower
occupancy rate than comparable hotels
3 starred competitors -I
56,5% 62,5%
Budget 56,3% 59,0%
3 starred comparable
57,3% 64,1%
Rooms
Meeting Package (per erson) number of
Wedding Package (per
Hotel Name No of Room Full Board events/wee
Half Day Full Day person)
(exc room) k
COMPETITORS
3 Star
Puri Khatulistiwa 4 Rp206,612 Rp247,934 Rp330,579 Rp 195.000 - Rp 400.000 3-4
Bandung Giri Gahana
2 Rp173,554 Rp206,612 Rp289,256 - 2-3
Golf and Resort
COMPARABLE
Budjet _
Hotel Neo Dipatiukur 3 Rp138,843 Rp188,430 Rp271,074 - 1-2
Tune Hotel 3 Rp152.893 Rp190,083 Rp268,595 - 1-2
M Premiere 1 Rp173,554 Rp256,198 Rp330,579 - 1 -2
3 Star
Patra Jasa Hotel 4 Rp161,818 Rp239,669 Rp380,165 - 7–8
The Palais 3 Rp140.496 Rp190.083 Rp247,934 - 1-2
101 Hotel 3 Rp206,612 Rp289,256 Rp330,579 - 2-3
'Scarlet Da.° Hotel 1 Rp136,364 Rp165,289 Rp.256,198 Rp 140,000 – Rp 180,000 2-3
4 Star
Jayakarta Hotel 12 Rp37,901 Rp454,545 Rp578,512 Rp 160,000 –Rp 215,000 10 - 12
Holiday Inn 8 Rp285,124 Rp309,917 Rp454,545 Rp 140.000 - Rp 185.000 8 - 10
The Luxton Hotel 6 Rp206,612 Rp239,669 Rp371,901 Rp 145.000 - Rp 200.000 8 - 10
Source: Colliers International Indonesia - Advisory
MICE events are still dominated the use of meeting rooms in competitor and comparable hotels. Hotel that has
connection to an institution such as Hotel PatraJasa tends to have a more intense use of the meeting rooms than
other hotels with the same class. While, for 4 star hotels, Jayakarta Hotel has the most rooms and events
compared to other hotels.
10
Guest Profile of Competitor and Comparable Colliers
Hotels
82% of guusts staying in comparable and competitor hotels are domestic tourists.As a city with tourism
spots and as MICE destination, normally the budget hotels are dominated by FIT, while 4 starred hotels
are dominated by guests from MICE group.
Colliers
Summary INTERN 4TIONAL
Kelas AOR Jan Av. AOR ARR Jan 2016 Av. ARR
2016 (2013 — Jan 2016) (2013 — Jan 2016)
3 starred competitors 56.50% 62.50% Rp 402.500 Rp 428.750
BudgetBudget
Budget 56.30% 59.00% Rp 346.667 Rp 352.500
3 starred comparable 57.30% 64.10% Rp 492.500 Rp 497.646
4 star 61.70% 69.60% Rp 554.333 Rp 583.333
Source : Colliers International Indonesia —Advisory
The occupancy rate average of competitor and comparable hotels in January 2016 was around 56% - 62%.
For ARR, In January 2016, most of competitor and comparable hotels experienced a decrease compared to
ARR average from 2013 - January 2016.
General Description of Hotel Market in Colliers
7 ,
1 " E ■
114
Demand of Starred Hotels in Sumedang Colliers ,
lf'JTF L
District
PROJECTION OF GROWTH OF GUESTS IN STARRED In 2010 - 2014 the number of guests
HOTELS staying in a starred hotel grew 6.4%
per year. In the end of 2015, there
were 48,165 guests, dominated by
domestic guests (90%).
11 1 1 1 1
staying in a hotel will grow 5.9% for
foreign guests and 6.3% for
115
Characteristics of Starred Hotel Guests in West Colliers
•r o
java INIMINEN2.0
The average length of foreign guests tended to be longer than that of domestic guests. Foreign guests
stayed for around 2 - 3 days, while domestic guests stayed for 1.6 day.
Projection of Room demand in Sumedang District Colliers
NTE,N411010 L
The number of foreign and domestic guests staying in competitor hotels is projected to grow 4.32% and 2.51 per year.
The average of length of stay is around 2.8 days for foreigners and 1.6 day for domestic guests.
DOF in Sumedang District is around 1.8
The above graph shows that room utilization increase because of thelimited room supply. The utilization
rate slightly decreased after 2013 until it reached 59%. It is expected to increase until 2018 to 65%
because of the limited competitor hotels.
Colliers
The scoring of Hotel Average Room rate INTERNAlIC:WL
1111111111IMMEIMMI
Number of Service
Score Location Design Building Age Class Operator facilities
rooms management
5 Located on the main
street of business , International
commercial centers or >150 excellent Very good <5 5 >12
operator
recreation centers in
Bandung
4 Located on the main
street of business , National operator -
commercial centers or 126 - 150 good good 5 - 10 4 10 - 12
good performance
recreation centers
around Bandung
3 Located on the local of
street, business , Independent - good
commercial centers or 76 - 125 Mediocre Mediocre 11 -15 3 7-9
recreation centers in performance
Bandung
2 Located on the local of
street, business ,
>15 with a lot of National operator - bad
commercial centers or 50 - 75 bad Not too good budget 4 -6
renovation performance
recreation centers
around Bandung
1 Far from business ,
commercial centers or Independent - bad
<50 terrible Bad >15 2 0-3
recreation centers in performance
Bandung
- 118
Assumption of Hotel Development in the Property Colliers
1■11111111
Because of the limited supply and assumption that hotel market performance will be better, and by considering the
characteristics of Propert's location, the consultant suggested the development of a 3 starred hotel on the Property's
location byfollowing the next assumptions:
The hotel, seen from the size and facilities, will be classified into 3 starred hotel with the concept of business and
commercial center.
The hotel will have 100 - 150 rooms
The hotel will provide complete facilities, consisting of health facilities (swimming pools and children pools, fitness
center, spa and sauna), stores, cafe/restaurants, lounge, pub/bar, laundry service, business centre, meeting
facilities.
The hotel will be operated by national scaled operators.
The hotel will have good service management and interesting design.
119
Colliers
The Result of hotel Scoring INTE RNA TIO NA L
Analysis
120
Colliers
Hotel Position in the Property N , E , : ; :
Market
I 111111 II I I I III
Source: Colliers International Indonesia - Advisory
In 2016, the total supply in Bandung was 493,674 m2.
the highest growth in retail room in Bandung occurred in the period of 2000 - 2008, with 17.81% per year. Since
2018, the growth has slowed down, 3.21% per year. Until 2019,there is only one shopping center that will
operate in Bandung, i.e. The Icon Lippo Malls, with 9,000 m2 rental space. Therefore, it is predicted that the
supply will only grow 2.18% per year.
124
Map of Shopping Centre Zoning in Bandung Colliers
N T E I-N4 T IL NAL
/0 7- alr'l
BASEMAP
1
1 BANDUNGRARAT BANDUNG (168,3 Ha)
Bandung Pusat
10 proyek
Sewa : 64.293 m2
Strata : 80.683 m2
lWTAC
Bandung Timur
1 proyek
Sewa : 54.900 m2
Strata
• 25 Highway
.41-30.W1
* All the data is based on The scale of retail space, not on the number of projects
In January 2016
Based on the marketing Scheme , 72.66% of the retail space in Bandung was leasing retail space.
Based on market segments, retail space for middle class dominated the retail market in Bandung with 47.23%
supply followed by retail space for upper class (21.55%) and then for middle - upper class (20.04%). While,
retail space for middle -lower class has the small proportion of the total retail supply in Bandung(11.17%)
Based on the location, 38.54%retail space is located in Southern Bandung, 29.37% in Central Bandung,
20.97% in Northern Bandung and 11.12% in Eastern Bandung.
126
The Characteristics of Future Retail in Bandung Colliers
* All the data is based on The scale of retail space, not on the number of projects
In 2019
Based on the marketing Scheme , most of the retail centers in Bandung will be dominated by shopping
centre applied leasing scheme, 73%.
Based on market segments, in 2019 retail space for middle class will still dominate the retail market in
Bandung (46.39%) followed by retail space for middle - upper class and upper class that have similar
number of supply, i.e. 21.475 and 21.17%, while Retail for middle -lower class has the supply of 10.97%.
Based on the location, Northern and Central Bandung will still dominate the number of retail space,
37.85% and 30.63%, followed by Northern Bandung (20.6%) and Eastern Bandung (10.92%).
127
Colliers
Pasokan Ruang Ritel Sewa di Bandung N'E
1 ■ 1 1 ■ 1 1
400,000 lt 3,11%
18,46% 3,98% 100.0%
350,000
IVO
"E
300,000
250,000 111111111 I 1
80.0%
60.0%
Pertumbuhan
200,000
on
co
150,000 I 111111111111
I
40.0%
11111111111.III•11
ce
100,000
50,000
I II 20.0%
0.0% -
0 ~ a T s—- 0— 0a
— 7 _11_1 L.
a a 0 I r- co
(50,000) 0 0 0 0 0 0 0 8vi 0
cri Cyr _ Or
0
CV
El
N
CS 0
tie 'cr.; 20.0%
•1_111L
_______ C•J
L1 =V
0.1 0.1 C.4
Pasokan Awal Pasokan Tahunan Pertumbuhan
Selatan
26.67%
Timur Utara
6.67% • 40.00%
Mayoritas ruang rite! di Bandung terletak di Bandung Selatan (39,79%), diikuti Bandung Utara
(25,32%), dan Bandung Pusat (18,82%). Hanya terdapat satu pusat belanja di Bandung Timur, yaitu
Trans Studio Mall (TSM)
Akan tetapi, sebagian besar pusat belanja berada di Bandung Utara (40%), Jumlah pusat belanja di
Bandung Pusat dan Selatan memiliki rasio yang sama, yaitu 26.67%.
130
Colliers
Kinerja Tingkat Hunian Ruang Ritel Sewa I NT E PN , % 1H u NA L
%
60% -
80%
40% 60%
20% _ 40%
0% _ 20%
2014 2015 1Q2016 2014 2015 1Q2016
0%
--- Rata-rata Pusat Utara .1041M MM.
Rata-rata Menengah
Timur Selatan Menengah-Atas Atas
Dengan pasokan yang terbatas, ruang ritel sewa di Bandung Timur memiliki tingkat hunian tertinggi,
yaitu 99%
Kinerja yang baik juga ditunjukkan oleh ruang ritel di Bandung Utara (86%) dan Bandung Pusat
(84.8%). Sementara itu, tingkat hunian ritel di Bandung Selatan hanya 65%.
Dengan bauran pasar yang beragam dan cakupan pasar yang luas, pusat belanja kelas menengah-
atas dan atas mencapai tingkat hunian yang paling tinggi pada 97% dan 99%. Sementara itu pusat
belanja kelas menengah memiliki tingkat hunian lebih rendah 65,6%.
131
Colliers
Kinerja Tarif Sewa Ruang Ritel i,„
Rp700,000 Rp700,000
Rp500,000 Rp500,000
Rp400,000 Rp400,000
------------------------------------ a a •-•
Rp300,000 Rp300,000
Rp200,000 Rp200,000 4
Rp100,000 Rp100,000
Rp0 Rp0
2014 2015 1Q2016 2014 2015 1Q2016
Rata-rata Pusat Utara Rata-rata Menengah
Timur Selatan Menengah-Atas Atas
Berdasarkan wilayah, tarif sewa tertinggi diterapkan oleh pusat belanja di Bandung Timur (dengan hanya
1 pusat belanja) dengan Rp.675.000/m2/bulan, diikuti di Bandung Pusat (Rp. 409.375/m2/bulan) dan
Bandung Utara (Rp.405.000/m2/bulan). Sementara itu ruang ritel di Bandung Selatan menerapkan tarif
sewa terendah sebesar Rp.243.000/m2/bulan.
Sementara berdasarkan kelas, tarif sewa untuk pusat belanja di Bandung adalah Rp 209.000/m2/bulan
(kelas menengah), Rp 475.000/m2/bulan (kelas menengah-atas) dan Rp 641.000/m2/bulan kelas atas.
Rata- rata peningkatan tarif sewa untuk pusat belanja di Bandung adalah antara 0 — 5% per tahun
132
Tarif Sewa, Biaya Pemeliharaan dan Tingkat Colliers
800,000
Tingkat Hunian
600,000 70%
Tingkat Hunian
60% 500,000 60%
500,000
50%
400,000 50%
400,000 40%
300,000 40%
300,000 30%
30%
200,000 200.000
H-- 20% 20%
100,000 100,000 10%
10%
0% 0%
Pusat Utara Timur Selatan Menengah Menengah -Atas Atas
Tarif Sewa Biaya Perawatan Tingkat Hunian Tarif Sewa Biaya Perawatan Tingkat Hunian
Bandung Timur, dengan hanya satu pusat belanja, leluasa menerapkan tarif sewa tertinggi, dan mencapai
tingkat hunian tertinggi.
Sebaliknya bandung Selatan, dengan pasar kelas menengah, hanya menerapkan tarif sewa terendah; dan
mencapai tingkat hunian terendah.
Pusat belanja kelas menengah-atas dan atas mencapai tingkat hunian tertinggi, walau dengan tarif sewa yang
berbeda.
Service charge yang diterapkan pusat belanja di Bandung berkisar antara Rp 70.000 sampai Rp 140.000 per
m2 per bulan.
Pasokan Ruang Ritel Strata-Title di Colliers
Ni, ET:N,V110f.1,L.
Bandung 1■ MIMIEW
---------It 21 66°19_ t o%
160,000 160.0%
140,000
120,000
IIIII INN II I 140.0%
120.0%
:HEINE Lill: ;
100.0% g
Ruang Ritel (m2)
100,000
80.0% •
80,000
1111
N 11 1111 I II
l
I 1 t
i
I
60.0% §
60,000
40.0% it
40,000
„ II 1 11 1
IIIIIIIIIIII
11
II 11 II 4 20.0%
III 1 I 11 I a II
20,000 0.0% -
20.0%
r r
0()0 0 0 0 0 0ie 0 0 0b•I■1\
f 4
3 co A t
t i l e l e l e (
1 7 l e l e l e l e l e l e l e l e l e
■P• ■■
l e C )
O N N N
93 cb
l e l e l e
Pada Januari 2016, Bandung memiliki pasokan ruang ritel strata-title sebanyak 150.987m2.
Pertumbuhan ruang ritel strata-title di Bandung bertumbuh tinggi selama periode 2000 — 2008,
sebesar 21,56% per tahun.
Sejak tahun 2008, hampir tidak ada lagi ruang ritel strata-title masuk pasar di Bandung. Hanya ada
tambahan pasokan di tahun 2011 (dari Metro Dallas). Secara umum, selama periode ini, pasokan
tumbuh 0,20% per tahun.
Sampai tahun 2019, tidak ada lagi tambahan pasokan ruang ritel strata-title.
135
5.4 Pasar Ritel
Jatinangor
Colliers
Kriteria Pusat Belanja Pesaing IN TE - +• N A 1 1 , 1 , , r/
Lokasi
Pusat belanja yang berlokasi di Jatinangor
Karena hanya terdapat satu pusat belanja di Jatinangor, maka dipilih pusat belanja pembanding, yang memiliki
karakteristik sebagai berikut:
Lokasi
Pusat belanja yang terletak di Bandung, Jakarta atau Tangerang
Konsep
Pusat belanja dengan konsep lifestyle, memiliki bauran pasar yang didominasi oleh gerai makanan dengan
kombinasi speciality shop dan memiliki outdoor area untuk gerai makanan
Tahun Operasi
Pusat belanja yang sudah beroperasi dan yang masih dalam tahap konstruksi.
Daftar Pusat Belanja Pesaing dan Colliers
NTE P NATI,.NAL
Luas Area
0 Nama Ritel YOP Developer Luas Lahan Atamat
Sewa (m2) (m2)
Pusat Belanja Pesaing
1 [Jatinangor Town Square 2006 IPT. Bandung Inti Graha Gru_pT 19.200 30.000 { Jalan Raya Jatinagor No. 150
pusat Bela* Pembanding ----
Cihampelas Walk 2004 -- PT. Karya Abadi Samarga 24.000 35.000 JI. Cihampelas No. 160
2 1Paris Van Java 2006 PT. Bintang Bangun Mandiri 26.500 38.000 JI. Sukajadi No. 131-139
---------- Braga City Walk 2006 Agung Podomoro Group 15.413 7.800 JI. Braga No. 99-101
Cihampelas Walk 2 2009 PT. Karya Abadi Samarga 8.000 35.000 JI. Cihampelas No. 160
Cilandak Town 2002 PT Graha Megaria Raya 25.637 38.992 JI. T.B. Simatupang Kay. 17
6 Square
L a P i a z z a 2004 PT. Summarecon A_gung, Tbk 11.000 20.000 JI. Boulevard Kelapa Gading
7 The Breeze 2013 PT. Sinar Mas Land, Tbk 24.300 25.000 JI. Grand Boulevard BSD
Berdasarkan kriteria sebelumnya, maka terpilih satu pusat belanja pesaing (Jatinangor Town Square) di Jatinangor,
dan tujuh pusat belanja pembanding (terdiri dari empat pusat belanja di Bandung, dua pusat belanja di Jakarta dan
satu pusat belanja di Tangerang)
Rata- rata luas area sewa pusat belanja adalah kurang dari 30.000 m2, dengan luas lahan lebih besar daripada luas
area sewa.
Secara umum ritel dengan konsep life style, dengan bauran pasar didominasi oleh gerai makanan, mulai marak
beroperasi sejak tahun 2002, dengan suksesnya Cilandak Town Square di Jakarta.
138
Gambar Pusat Belanja Pesaing dan Colliers
iNTEkNAl
Pembanding
Jatinangor Town Square Cihampelas Walk Paris Van Java Braga City Walk
Pembanding (Bandung)
Pusat Belan'a Pesain •
1 Jatinan or Town S s uare
Pusat Belarfa Pembandinc
1 Cihampelas Walk
2 Paris Van Java
3 Braga City Walk
4 Cihampelas Walk Extension
Rata- rata lokasi pusat belanja pembanding yang berada di Bandung memiliki jarak 20 — 23 km (jarak udara) kesebelah
barat atau berjarak 39 — 42 km (jalan) dari Properti.
Lokasi Pusat Belanja Pembanding di Colliers
'•1 E
Cilandak Town
Square La Piazza
The Breeze
Witt
Jakarta
Tangerang aa.. ) ta... -or.41t
N4
. i
J a k a r t a
Central
...moor •aweld . lui.ep,,Nmg
10'
AP. + Jakarta
. 4 4. r
A
South
far WI ..
\ : 0
S011
'range ..V'
ang
-.4...or
, I ,, Aikido
41" 4
.4•11.
Sementara untuk pusat belanja pembanding yang ada di Jakarta, masing- masing berlokasi di Jakarta Selatan,
Jakarta Utara dan Tangerang Selatan.
Colliers
Karakteristik Pusat Belanja 1
INTERN4TIONAL
1■ I■ 1I■ 1
Pusat
Belanja Pusat
Pusat Bei Belanja
Belanja tema Komunitas
Komunitas 43% 5 7%
100%
Berdasarkan konsep, pusat belanja pesaing merupakan pusat belanja komunitas, yang melayani hanya
masyarakat sekitar.
Sementara pusat belanja pembanding terdiri dari 57% pusat belanja komunitas dan 43% pusat belanja
bertema (lifestyle concept)
Colliers
Karakteristik Pusat Belanja iNTE,N.41,utJAL
Menengah
43(i,.
tvlenengah
Atas
Menengah 57%
100°0
Satu-satunya pusat belanja di Jatinangor merupakan pusat belanja kelas menengah, dengan
penyewa utama Superindo (supermarket) dan Pojok Busana (department store) dan gerai
makanan nasional (Bakso Malang Karapitan, d'Cost Warung)
Pusat belanja pembanding didominasi oleh pusat belanja kelas menengah-atas (57 persen) dan
kelas menengah (43 persen)
145
Karakteristik Pusat Belanja Berdasarkan Colliers
Luas Area Sewa
Pusat Belanja Pesaing Pusat Belanja Pembanding
Kecil
43%
Sedang
57%
Kecil
100%
1 .
90% __
Paris Van Java
.z•
80% __
50%
40%
20% -
10% -
0% -
Rp0 Rp100,000 Rp200,000 Rp300,000 Rp400,000 Rp500,000 Rp600,000
Permeter2per bulan
Pusat Belanja Pembanding •Pusat Belanja Pesaing
armns■ mliws
Sewa dan Tingkat Hunian, Januari 2016
Berdasarkan tarif sewa, pusat belanja dapat dikelompokkan menjadi tiga, yaitu:
Kelompok pusat belanja dengan tarif sewa maksimal Rp 200.000 per meter2 per bulan. Hanya terdapat 1
pusat belanja dalam kelas ini, yaitu La Piazza dengan harga sewa Rp 150.000 per meter 2 per bulan dengan
tingkat hunian 80%
Kelompok pusat belanja dengan tarif sewa antara Rp 200.000 dan Rp 400.000 per meter2 per bulan.
Terdapat 3 pusat belanja dalam kelompok ini, Jatinangor Town Square yang merupakan pusat belanja
pesaing juga terdapat dalam kelas ini dengan tarif sewa Rp 250.000 per meter2 per bulan dan mencapai
tingkat hunian 88%. Sementara 2 pusat belanja yang lain adalah pusat belanja pembanding: Braga City
Walk dengan tarif sewa Rp 225.000 per meter2 per bulan dan tingkat hunian 50% (dikarenakan sedang
dalam proses re-branding oleh pengembang), dan The Breeze dengan tarif sewa Rp 375.000 per meter 2 per
bulan dan tingkat hunian 90%.
Kelompok pusat belanja dengan tarif sewa Iebih dari Rp 400.000 per meter2 per bulan.
Pusat belanja yang termasuk dalam kategori ini adalah pusat belanja dengan kelas menengah-atas yang
berada di Bandung dan Jakarta. Terdapat tiga pusat belanja yang termasuk dalam kategori ini yaitu
Cihampelas Walk, Paris Van Java (PVJ) dan Cilandak Town Square (Citos).
Cihampelas Walk menerapkan tarif sewa Rp. 550.000/meter2/bulan dan mencapai tingkat hunian 98%,
sementara Paris Van Java dan Cilandak Town Square memiliki tarif sewa yang sama yaitu Rp.
450.000/meter2/bulan dengan tingkat hunian 99% untuk PVJ dan 100% untuk CITOS.
A l0e 4 E
Colliers
Biaya Perawatan, 2016 NTE J'Cr
IM=MMil■•
Rp140,000
Rp120,000
c Rp 100,000
Rp80,000
a)
0.
Rp60,000
cu
Rp40,000
Rp20,000
Rp0
Jatinangor Town Cihampelas Paris Van Java Braga City Walk Cilandak Town La Piazza The Breeze
Square Walk Square
P
usat Belanja Pesaing ■ Pusat Belanja Pembanding
Sumber: Colliers International Indonesia — Riset dan Advisory
149
Colliers
Kinerja Jumlah Pengunjung, Januari 2016 NTF _IJN
35,000
l
e 30,000
2
-■
25,000
C
°- 20,000
to
2E 15,000
. ,
vi 10,000
I
0
1 2• 5,000 Jatinangor Town Cihampelas Walk Paris Van Java Braga City Walk Cilandak Town La Piazza The Breeze
Square Square
Jatinangor Town Square dikunjungi rata-rata 8.700 pengunjung perhari, dengan tingkat kunjungan
tertinggi pada akhir pekan dengan 13.000 pengunjung.
Pusat belanja pembanding di Bandung yang memiliki tingkat kunjungan tertinggi adalah Cihampelas Walk
dengan rata- rata tingkat kunjungan 17.500 pengunjung dan mencapai 24.000 pengunjung pada akhir pekan.
Pusat belanja pembanding di Jakarta dengan tingkat kunjungan tertinggi adalah Cilandak Town
Square dengan 22.800 per hari dan menjadi 30.000 pengunjung pada akhir pekan.
150
Bauran Pasar
100%
■
mJasa-jasa
90% _____________=11 Anak
80% Musik, Toko Buku dan Hobi
70% Toko Obat
❑ ptik
60%
Elektronik dan HP
50%
40%
Hiburan
30%
20% Salon dan Kecantikan
10% Perhiasan dan Jam Alat-
0% alat Rumah Tangga
Jatinangor Cihampelas Paris Van Braga City Cilandak La Piazza The Breeze Food and Beverage
Town Square Walk 1 Java Walk Town Square Busana dan Asesoris
Busana dan Asesoris (Busana, Sepatu dan Tas) Food and Beverage (Restaurant, Café, Food court)
Anak (Taman bermain anak dan toko mainan anak) Jasa-jasa (Bank, Money Changer, Travel, Laundry)
Rata- rata pusat belanja memiliki penyewa berupa Food and Beverage serta busana dan asesoris.
Pusat belanja pesaing memiliki proporsi penyewa terbesar untuk busana dan asesoris (45%)
diikuti oleh F&B (20%).
Untuk pusat belanja pembanding di Bandung, Paris Van Java memiliki proporsi terbesar untuk busana
dan asesoris, sementara Cihampelas Walk dan Braga City Walk didominasi oleh penyewa F&B
Untuk pusat belanja pembanding di Jakarta, rata-rata didominasi oleh penyewa F&B sehingga ketiga
pusat belanja ini sering dijadikan meeting point.
k---
Pusat Belanja
Pusat Belanja Pembanding
Pesainq ,.
Tenant
Jatinangor Town Cihampels Paris Van Braga City Cilandak Town
La Piazza The Breeze
Square Walk Java Walk Square
Hypermarket/ Supermarket v v - v -
v ....... ... v
Department Store v - v . . _ v
v v -
Toko Buku v _ v - v -
v -
Restoran ........................................... .._._ v v v - v
.
,: i,o'd Court v v - v v - v ......................
-
Salon dan Toko Kecantikan ........... v v v - v
v v ......___
Elektronik .......................................... - v - ,
M o b i l e P h o n e v v v - v - v
Optik _ .......................................... v . . - - v -
Taman Bermain v v v - v - v
Anak .................. v - - v
- v -
Bioskop Hiburan v v v v
v v -
(Karaoke ) Pusat v v - -
- v
Kebugaran Toko v ......__ v v - v
Obat - v v - v . . . . . .
. . . v
F .a.s. h i o n a n d A c c e s s o r i e s v v v - v -
Sepatu v v ..._ - v v
-
Perhiasan dan Jam - v .................................. - v -
v v - v
Home
... Furniture - - v
Toko Mainan Anak v v
- - ............... .._
Sumber Colliers International Indonesia - Advisory ............................................................___ -
v -
v
o Secara umum, pusat belanja pesaing dan pembanding
-
memiliki restoran serta fashion dan asesoris.
Untuk pusat belanja pesaing, memiliki bauran
v pasar yang cukup komprehensif (hampir semua jenis
disediakan)
Bauran Pasar Colliers
NT E T ' r■
a t in an g o r
Town quare .i Superindo
Pojok
Busana
usat Belanja Pembanding
Piazza e
Semua hypermarket-supermarket dan department store pusat belanja pesaing dan pembanding merupakan
brand nasional (kecuali di Cihampelas Walk dengan department store lokal).
153
Colliers
Potensi Pasar
Karena ritel ini akan dibangun sebagai bagian dari pembangunan komersial terpadu, Konsultan berpendapat bahwa target pasar pusat
belanja, jika dibangun di atas lahan Properti, adalah:
155
Colliers
Potensi Pasar
NTP•Ne■TILNAL
Kecamatan 2012 2013 2014 2015P 2016P 2017P 2018P 2019P 2020P
Penduduk Kecamatan Jatinangor (orang) 113,849 111,147 111,886 117,072 119,343 121,614 123,884 126,155 128,426
r enduduk Kecamat an yang
bersinggungan o r an g) a.Kec am atan
T anjun g S ar i 80,702 78,803 79,355 82,941 84,065 84,513 85,412 86,579 88,383
D. Kecamatan Sukasari 32,082 32,373 32,930 32,499 32,586 32,673 32,761 32,848 32,935
:. Kecamatan Cilengkrang 49,302 50,765 52,563 54,274 55,985 57,696 59,407 61,118 62,829
i. Kecamatan Cileunyi 171,929 175,193 176,499 178,479 180,45 182,438 184,418 186,397 188,3773
Total 334,015 337,134 341,348 348,193 8 357,321 361,997 366,942 72,523
Total Catchment Area (people) 447,864 448,281 I 453,234 465,266 353,094 478,935
472,437 485,881 493,097 500,949
Sumber: Badan Pusat Statistik dan Colliers International Indonesia - Riset dan Advisory
156
Colliers
Potensi Pasar INTERNATIONAL
Berdasarkan analisis Konsultan, penduduk yang berpotensi untuk berbelanja di pusat belanja modern
adalah penduduk dengan pengeluaran Iebih dari Rp 2 juta setiap bulannya dengan proporsi 47,4%. Maka
terdapat 233.728 orang yang menjadi potensi pasar dari pusat belanja yang akan dikembangkan.
157
Colliers
Potensi Pasar
"JTE 4
11■1110IIMINI
Al101111°158
Colliers
L ON'•
Potensi Pasar
N-I-El+N
Potensi iumlah kuniiungan dari iumlah penduduk cake an menenoah teriauh per bulan
Frekuensi Kunjungan % 2012 2013 2014P 2015P 2016P 2017P 2018P 2019P 2020P
Lebih dari 1 kali per minggu* 40.0% 506.63, 511.36" 517.75e 528.14C 535.572 541.984 549.077 556.577 565.044
Satu kali per minggu 20.0% 126.65:- 127.841 129.435 132.03E 133.893 135.496 137.26c 139.144 141.261
Satu kali per bulan 20.0% 31.66 31.961 32.36C 33.M. 33.472 33.874 34.317 34.78E 35.315
Dua kali per bulan 18.0% 56.99= 57.52 • 58.24e 59.41E 60.252 60.973 61.771 62.61E 63.567
Total 98.0% 721.95 ' 728.69' 737.802 752.59E 763.192772.328 782.434 793.12 805.187
Ham pir tidak pernah mengunjungi mall
2.0% *Asumsi 2 kali per minggu
159
Sumber: Colliers International Indonesia - Riset dan Advisory
Colliers
Potensi Pasar
NITET•IN ATIONP
160
Colliers
Potensi Pasar ,NTE
Dari perhitungan potensi pasar sebelumnya dapat terlihat bahwa terdapat potensi sebesar kurang Iebih 24.200
kunjungan (dari luar properti) sementara dari dalam Properti terdapat potensi pengunjung sebesar 969 kunjungan,
namun jika dilihat dari kondisi pasar dan berdasarkan performa pengunjung dari pusat belanja yang telah
beroperasi di Jatinangor dengan maksimal kunjungan adalah 13.000 orang per hari, maka diproyeksikan jumlah
pengunjung untuk pusat belanja yang akan dikembangkan diatas Properti adalah sebanyak 15.000
kunjungan per hari, sehingga didapatkan luasan NLA yang dibutuhkan antara 9.643 m 2 sampai dengan 28.929
m2
Asumsi A Asumsi B
Net Jumlah
Leasable Pengunjun Desain Umur
Score Area Lokasi aasar Area Parkir Konsep Fungsi
uranBP Bangunan
Area q per Hari
Terletak di jalan utama >40.000 Parkir gedung dan Sangat
5 Jakarta >17 >25,000 < 5 tahun lain (hotel, kantor
daerah primer basement menarik
30.000- ....... apartemen)
Terletak di jalan 5-10 tahun
20,001 - Basement dan Dengan gedung
4 Bandung utama yang dekat 15-17 Menarik
40.000
25,000 surface parking kantor
dengan daerah 11-16 tahun
primer Terletak di 20.000- Parkir gedung dan
Tangerang 15,001 - Kurang Dengan 2 fungsi
3
Selatan
jalan sekunder 30.000
12-14
20,000 surface parking Menarik
dengan
lain
dari daerah primer
10.000- surface parking perbaikan
Terletak di jalan
8,001 - Tidak Dengan 1 fungsi
2 Jatinangor sekunder yang dekat 20.000 9-11 >50
15,000 Menarik besar lain
dengan daerah primer
<10.000 lots >16 tahun
................................... . Sangat dengan Tidak memiliki
1 - Terletak di jalan lokal a,000 Tidak perbaikan konsep fungsi
surface parking Menarik kecil lain
<50 Dengan 3 fungsi
Sum ber : Colliers International Indonesia — Advisory lots
> 16 tahun
162
Skoring untuk Pengembangan Pusat Colliers
NTENN4fIUNAL
Belanja 1■11■11111
Net Jumlah
Bauran Area m.n U Konsep Skor ..
Pusat Belanja Pesaing dan Area Lokasi Leasable Pengunjung Desain
Kumulatif Harga
Area Pasar per Hari Parkir ur Fungsi
Pembanding Bangunan Sewa
10% 25% 15% 15% 15% 5% 10% 5% 10% 100%
Pusat Belanja Pesaing
Jatinan . or Town Seuare 2 3 2 5 2 4 3 2 1 3,00 250,.000
Pusat Bela nja Pembanding
Cihampelas Walk 4 3 3 5 4 5 5 3 1 3,95 550.000
Paris Van Java 4 3 3 5 3 5 5 4 1 3,85 450.000
Braga City Walk 4 3 3 2 1 3 4 3 3 3,05 225.000
Cilandak Town Square 5 4 3 3 4 4 5 3 1 3,95 450.000
La Piazza 5 3 2 1 1 3 4 3 3 2,85 150.000
163
Colliers
Proyeksi Tarif Sewa IN T E;>r: A.1 1c_,
1111■1111111111•1111
L
Dalam menentukan analisa posisioning, Konsultan akan menerapkan beberapa asumsi dari gedung ritel
yang direncanakan, sebagai berikut:
Gedung ritel yang dibangun memiliki luas sewa adalah 15.000 meter2
Gedung ritel yang dibangun akan memiliki bauran pasar antara 9 dan 11 bauran.
Gedung ritel yang dibangun akan memiliki pengunjung 15.000 orang per hari.
Gedung ritel yang dibangun akan memiliki desain yang menarik.
Dengan menggunakan asumsi diatas, gedung ritel yang akan dibangun memiliki jumlah skor sebesar 3.25;
harga sewa yang paling sesuai adalah Rp 315.000 per meter 2 per bulan. Diperkirakan tarif transaksi adalah
15 persen lebih rendah dibandingkan tarif penawaran, sehingga tarif transaksi sekitar Rp 267.000 per meter 2
per bulan atau dibulatkan menjadi Rp 270.000 per meter2 per bulan.
600,000
•
_____ y = 260972x - 533577
500,000 R2 = 0.8165
•
400,000 •
300,000
200,000
•
100,000
Maka, analisis ini akan difokuskan pada ruko atau kios atau toko yang dibangun sebagai bagian dari
penunjang fasilitas apartemen dengan kriteria:
Lokasi
a. Ruko / Kios / Toko yang dikembangkan sebagai bagian dari pengembangan apartemen pesaing
b. Ruko / Kios / Toko yang dikembangkan sebagai bagian dari apartemen yang berjarak 'I — 2 km dari
pusat pendidikan ternama seperti ITB, UNPAD, dan UNPAR di Kota Bandung
Skema Pemasaran
Ruko / Kios / Toko dalam tahap pemasaran, di jual dan atau di sewa.
Dengan menerapkan kriteria diatas, maka konsultan menemukan 6 ruko/toko yang masih dipasarkan
Daftar Komersil
Colliers
INTERNATIONAL
Nama
No 1 Nama Proyek Tahun Operasi Tipe Komersial Skema Pemasaran Jumlah unit
pengembang
Tahap Pemasaran
1 everly Dago Istana Group 2013 Kios Jual 5
Kagum Karya
2 he Jarrdin Cihampelas 2014 Kios Jual 36
Husada
3 ston Park Residence Kalmarland 2015 ...... Ruko Jual .................. 2
........ Kios Sewa 15
4 aman Melati Jatinangor Adhi Persada 2016 Kios Jual 12
Properti
5 arahyangan Residence Agung Podomoro 2016 Kios Sewa 13
6 aleri Ciumbuleuit 3 Istana Group 2017 Kios Sewa 34
Tahap Perencanaan
1 Skyland Tower A Ryland 2016 Kios Jual 20
. _. ..
2 Bandung Technoplex Multikarya Land 2018 Kios Sewa 30
Sumber: Colliers International Indonesia — Advisory
Terdapat enam proyek pesaing yang sudah dipasarkan, dan dua proyek masih dalam tahap perencanaan atau
belum dipasarkan.
Hampir seluruh proyek berbentuk kios yang dikembangkan sebagai fasilitas penunjang apartemen. Hanya
Easton Park yang memasarkan kios dan ruko.
Kios dipasarkan dengan skema jual atau sewa, sedangkan ruko dipasarkan dengan skema jual.
168
Colliers
Jumlah Unit Komersial IN F. ttr,,...4,1. rc.rr
Dimensi Luas
Tinggi Luas Tanah Luas Bangunan
No Nama Proyek Jumlah unit Bangunan (meter x
Bangunan (meter)) (meter)
meter)
Ruko
1 Easton Park Residence 4 2 2 5 0 360 12 x 15
Kios Jual .................... ..
1 Beverly Dago 5 1 - 18,8 - 33,9 -
2 The Jarrdin Cihampelas 36 1 - 16 - 20 4 x 4 s/d 4 x 5
3 Taman Melati Jatinangor 12 1 - 11,82 - 94 3 x 4 s/d 8 x 12
Kios Sewa ................. ... . -
1 Easton Park Residence 15 1 - 15 - 35 3 x 4 s/d 5 x 7
2 Parahyangan Residence .... 13 1 - 28,8 - 106,69 -
3
Galeri Ciumbuleuit 3 34 1 - mulai dari 40 m2 -
Sumber: Colliers International Indonesia — Advisory
Ruko di Easton park dibangun sebagai ruko 2 lantai, dengan luas tanah 250 m 2 dan luas bangunan
360 m 2 .
Kios jual dibangun dengan luas 12 — 18 m 2 , sementara kios sewa dibangun dengan luas 15 — 40 m 2
Pada umumnya lebar muka kios adalah 3 — 5 meter, dengan panjang kios beragam mulai dari 4 meter
sampai 5 meter
Colliers
Kinerja Unit Komersil N-E r %!,
RUKO
100% Ruko
90%
Tingkat penjualan ruko Easton Park
80% _
mencapai 50% (sisa 1 unit dari 2 unit)
70% — Ruko Easton
Park Residence dengan harga jual tanah sebesar
Rp15,68 juta/m2 (estimasi harga
Tingkat Penjualan
60% ___
2
bangunan ruko Rp 3 juta/m )
50% —
40%
30% _
20% –
10% —
0%
Rp- Rp5 ROD Rp15 Rp20
Juta
KIOS JUAL
100%
Kios Jual
Kinerja tertinggi di capai oleh Beverly
90% Beverly
Da o
Dago, yang telah mencapai tingkat
80% ■ penjualan 80%, dengan harga jual Rp 25
juta per meter
70%
60%
50%
tingkat penjualan dari 36 unit dengan
The Jarrdin
Cihampelas harga jual Rp 26,4 Juta per meter.
40%
Kios Jual
172
Colliers
Kinerja Unit Komersil ~PJTE 4
MINEMEMINIMP
_
KIOS SEWA
100% Parahyangan Residence mencapai tingkat
Parahyangan
hunian 92% dengan tarif sewa Rp
90% Residence
200.000/m2/bulan, meskipun unit masih
80% belum diluncurkan.
Perdagangandan
Restoran
68`Yo
Sektor Perdagangan dan Restoran (68%) seperti minimarket, drugstore, restoran, dan café
Jasa-jasa (26%), seperti laundry, salon dan
Keuangan & jasa perusahaan (3%) serta Transportasi dan Komunikasi (3%), misalnya agen properti dan
perjalanan.
.00
Colliers
Rasio Unit Apartemen dengan Komersial INTERNATIONAL
1. Belum terdapat komplek ruko di daerah Jatinangor dan berdasarkan apartemen kompetitor
tidak terdapat apartemen yang didukung oleh komplek ruko
2. Komersial penunjang apartemen adalah kios
Dengan kondisi tersebut, maka jenis komersil yang akan dipilih adalah kios dengan rasio unit
apartemen : unit komersil adalah 1:70 untuk kios jual dan 1:75 untuk kios sewa
175
Perbandingan Rasio Unit Apartemen Colliers
I NT E R NAT I O NA L
WININI■ 1■ 11
dengan Komersil 9
Ki os Sewa 75 9
Dengan menggunakan rasio diatas maka dapat diestimasikan bahwa kebutuhan unit komersil di proyek
yang akan dibangun: untuk 700 unit apartemen adalah adalah 9 — 10 unit.
176
Colliers
Kriteria Skoring Perhitungan Kios Jual 11111=11111111•11111M1
177
Colliers
Hasil Analisis Skoring Kios Jual iNTEPNAUOMAL
Rp30
Rp25
Rp20
Rp15
Rp
10
Rp5
Rp- 0 1 2 3 4 5
Kompetitor •Properti
178
Colliers
Kriteria Skoring Perhitungan Kios Sewa
TABEL KRITERIA SKORING KIOS SEWA
Jumlah Unit
Poin Pengembang Tingkat Sewa Kios Jumlah Unit Kios Luas Kios Terkecil
Apartemen
Bobot 15% 25% 20% 20% 20%
Developer reputabel pada skala
5 >80% >1.000 unit < 10 unit < 15 m2
nasional
Developer dengan pengalaman
membangun gedung yang cukup
3 dikenal di Jatinangor atau daerah 50 — 80% 500 - 1000 10 - 15 unit 15 - 30 m2
lainnya
Developer baru atau sedikit
1 < 50% <500 unit >15 > 30 m2
pengalaman
Sumber: Colliers International Indonesia — Advisory
Berikut merupakan asumsi yang digunakan konsultan dalam menentukan harga bagi kios jual
pendukung apartemen:
1. Pengembang merupakan pengembang baru atau sedikit pengalaman
2. Asumsi tingkat sewa kios antara 50 — 80%
3. Jumlah unit apartemen yang didukung direncanakan 500-1.000 unit (700 unit)
4. Jumlah unit kios yang direkomendasikan adalah 10-15 unit
5. Luas unit kios terkecil adalah 20 - 30 meter persegi.
179
Colliers
Hasil Analisis Skoring Kios Sewa
TABEL ANALISIS SKORING KIOS SEWA
Tingkat Sewa Jumlah Unit Jumlah Unit Luas Kios
Nama apartemen Pengembang Poin Harga jual
Kios Apartemen Kios Terkecil
Bobot 15% 25% 20% 20% 20% 100%
Easton Park Residence 1 3 5 3 3 3,1 Rp 208.000
Parahyangan Residence 5 5 5 3 3 4,2 Rp 200.000
Galeri Ciumbuleuit 3 3 1 3 1 1 1,7 Rp 150.000
Proyek 1 5 3 3 3 3,2 Rp 190.1911
Rp100,000
Rp50,000
Rp ___
0 1 2 3 4 5
Kompetitor • Properti
180
Batasan Teknis
Sebelumnya Skyland telah melakukan proses perijinan untuk pengembangan kawasan dengan luas 4,5 Ha
dengan Perijinan Nomor 503.IP/013-BPMPP/2011, namun pada tahun 2012 terdapat Perda Kab. Sumedang
Nomor 12 tahun 2012 tentang Rencana Tata Bangunan dan Lingkungan Kawasan Strategis Provinsi
Pendidikan Jatinangor yang mengatur batasan ketinggian bangunan menjadi 12 Iantai, namun selanjutnya
telah dilakukan revisi dan menjadi Perbup Sumedang nomor 92 tahun 2015 (yang kemudian digunakan sebagai
basis perencanaan)
Lantai
Luas Lantai Batasan
Luas Dasar
Berdasarkan Peraturan Zona KDB (%) KLB* Bangunan ketinggian
Tanah (m2) Bangunan
(m2) Bangunan (Iantai)
(ma)
Lantai
Luas Lantai Batasan
Luas Dasar
Berdasarkan Peraturan Zona KDB (%) KLB* Bangunan ketinggian
Tanah (m2) Bangunan
(m2) Bangunan (lantai)
(m2)
Berdasarkan Perijinan Nomor
Campuran 67,000 60% 40,200 - - 23
503.1P/013-BPMPP/2011
Berdasarkan Perda Kab.
Sumedang Nomor 12 Campuran 67,000 50% 33,500 6 402,000 12
Tahun 2012
Berdasarkan Perbup
disesuaikan dengan
Sumedang Nomor 92 Campuran 67,000 60% 40,200 4 268,000
kondisi lahan*
Tahun 2015
*berdasarkan kondisi eksisting bangunan saat ini maka dapat diasumsikan batasan ketinggian bangunan adalah 23 lantai.
Atas permintaan klien, konsep yang akan diajukan berjumlah 2, konsep alternatif 1 menggunakan lahan yang
saat ini sudah sepenuhnya dimiliki klien dan alternatif 2 menggunakan lahan yang dimiliki ditambah dengan
luas lahan yang konsultan sarankan.
Aturan yang digunakan dalam rekomendasi konsep ini adalah peraturan atas keseluruhan lahan perencanaan
berdasar Perbup Sumedang No. 92 Tahun 2015.
,0
Batasan Teknis
KKOP (Kawasan Keselamatan Operasional Penerbangan)
_--- . ,.
-
----- 40"
40
_ -
I -:::_4640017
,. .
fr__
f 1
.
Mu
/ /
\
\ '
\ \ --"--
I, \
Pada Alternatif 1, berdasarkan pasar, kompetisi, analisis pasar, dan potensi pengembangan Properti,
apartemen yang diusulkan berjumlah 1.408 unit terdiri dari 2 tower. Sedangkan untuk Retail Center memiliki
luas 4.975 m2 NLA. Ruko yang diusulkan berjumlah 6 unit.
Colliers
Rekomendasi Pengembangan- Alternatif 1 INTERNATIONAL
Fungsi %
Supermarket 20%
Specialty 25%
F n B 50%
Gvm 5%
Sumber: Colliers International Indonesia - Advisory
187
Colliers
Rekomendasi Pengembangan- Alternatif 1 INTERNATIONAL
LIFESTYLE RETAIL
CENTER PARKIR_
Fungsi Luas Rasio Jumlah lot parkir (m2) Luas area parkir (m2)
Rasio parkir yang diusulkan adalah 1:100 meter 2 NLA sehingga jumlah unit parkir untuk retail center yang
diusulkan untuk disediakan di dalam properti adalah sebanyak 50 unit parkir yang letaknya dijelaska n dalam tabel
berikut:
Letak Parkir Rasio Jumlah lot parkir (m2) Luas area parkir (m2)
L a n t a i 3 31 930.00
Lantai 2 30 9 270
Surface 10 300
Total 50 1,500
188
Colliers
Rekomendasi Pengembangan- Alternatif 1 INTERNATIONAL
U n i t
S t u d i o 21.6 24 26.67 484 11, 616 12,908.28
1-Kamar Tidur 31.5 35 38.89 110 3,850 4,277.90 94.13%
2-Kamar Tidur 40.5 45 50 110 4,950 5,500.00
...................................... Subtotal unit (1 tower) 704 20, 416 22,686.18
Fasilitas indoor
Lobby .................... 212.51 2501 277.78 250 277.78
Kios 4x4 ................ 161 18. 20. 73.6 81.76
Kios 4x5 ................ 2 231 25.56 92 102.24
Kios 5x5 ................. 251 28.751 31.9 57.5 63.88
5.87%
G y m 127.51 1501 166.6 150 166.67
C a f é 127.51................. 1501 166.6 300 333.34
Ruang bersama 2551 3001 333.33 300 333.33
Ruang manajemen 42.5 501 55.5 50 55.56
............................ Subtotal fasilitas indoor ........ 16 1,273 1, 414. 56
Fasilitas outdoor
Koiam renang ......... 200 200
Subtotal fasilitas outdoor 200
Total_area kacuali fasilitas outdoor loll__ . 9
8
,6
1
2 .7
0
,1
4
2 100%
Sum ber: Colliers International Indonesia - Advisory
Konsultan merekomendasikan untuk membangun apartemen dua tower, masing-masing 704 unit, yang dibangun
dalam dua tahap. Konfigurasi unit terdiri dari studio, 1-kamar tidur, dan 2- kamar tidur. Setiap tower dilengk dengan
fasilitas café, kios, dan pusat kebugaran.
189
Colliers
Rekomendasi Pengembangan- Alternatif 1
APARTEMEN KELAS MENENGAH
PARKIR (1 TOWER)
Komponen Tipe unit Rasio andardn Jumlah unit Unit parkir GFA Parkir (m )
St
ot (m2)
Studio 1- 48 242 7,260
1 parkir: 2 unit
Apartemen Kamar Tidur 2- 30 4 55 1,650
Kamar Tidur 1 parkir : 1 unit 11 110 3,300
2 0 407
Total area parkir (m ) 12,210
Sumber: Colliers International Indonesia - Advisory 11
0
Jumlah unit parkir yang diusulkan untuk disediakan untuk setiap tower adalah 407 unit
70 parkir. Rasio parkir untuk
apartemen adalah: 1:2 unit untuk tipe studio dan tipe 1-KT, sedangkan untuk 2-KT 4 adalah 1:1 unit. Secara
keseluruhan untuk dua tower apartemen yang memiliki konfigurasi identik, jumlah parkir yang tersedia adalah 814
lot parkir.
190
Colliers
Rekomendasi Pengembangan- Alternatif 1 INTE RNAT:O NAL
192
Sumber: Colliers International Indonesia - Advisory
Colliers
Rekomendasi Pengembangan- Alternatif 1 NTENNATIONAL
RUKO
KONFIGURASI UNIT
Luas Jumlah GFA
Tipe Luas tanah (m ) bangunan
2 GF
A/unit Tinggi (m) Jumlah unit
lantai (m2)
(m2)
5x15 5
7 5
7 2 150 7 6 900
Sumber: Colliers International Indonesia - Advisory
PARKIR
Jumlah lot
Tipe Rasio Jumlah unit ruko parkir Luas area parkir
Jalan yang lebar dan menjadi penghubung antara area komersial dan area residensial menciptakan potensi
pengembangan Ruko dalam Properti. Dengan pertimbangan bentuk lahan, untuk alternatif 1 Konsultan
merekomendasikan untuk membangun ruko sejumlah 6 unit. Unit ruko memiliki luas lahan dan luas bangunan
5x15 dengan jumlah lantai 2. Untuk parkir, rasio yang diusulkan adalah 1:2 unit, sehingga total lot parkir yang
disediakan untuk ruko adalah 12 unit.
Colliers
Rekomendasi Pengembangan-Alternatif 1 I N T E R N AT I O N A L
ASILITAS PARKIR
LOT PARKIR
Letak Retail Apartemen 1 Apartemen 2 Ruko Total unit
L a n t a i 9 29 29 ........... 58
Lantai 8 36 36 ............ 72
La n t a i 7 36 36 ............ 72
L a n t a i 6 36 36 ........... 72
L a n t a i 5 54 54 ........... 108
L a n t a i 4 54 54 ........................................ 108
L a n t a i 3 31 54 54 ........... 139
L a n t a i 2 9 54 54 .......... 117
L a n t a i 1 54 54 ............ 108
Permukaan ................................. 10 ..................................... 12 ............ 22
Total , 50 407 407 12 876
Letak Retail Apartemen 1 Apartemen 2 Ruko Total luas (m2)
L a n t a i 9 870 870 .......... 1,740
L a n t a i 8 1,080 1,080 ...... 2,160
L a n t a i 7 1,080 1,080 ...... 2,160
L a n t a i 6 1,080....... 1,080 ....... 2,160
La nta i 5 1,620 1,620 ....... _ 3,240
Lantai 4 1,620 1,620 ...... 3,240
..antai 3 930 1,620 1,620 ...... 4,170
L a n t a i 2 270 ..........
_ 1,620 1,620 .... ...._...._ 3,510
L a n t a i 1 1,620 1,620 ...... 3,240
Permukaan 300 .......................... 360 .......... 660
Total 11500 12,210 12,210 360 26,28A
Sumber: Colliers International Indonesia - Advisory
194
Colliers
Rekomendasi Pengembangan- Alternatif 2 NTE r ,N.MIONA
Komponen Luas m 2
Ritel yang akan dibangun lebih besar, dengan NLA 15.000 meter 2
Ruko yang akan dibangun lebih banyak, 10 unit
196
Colliers
Rekomendasi Pengembangan- Alternatif 2 NT ER NAT IO NAL
IMMIM=111■ 1
Dengan luasan lebih besar dan bentuk lebih teratur, maka ritel ini dapat dikembangkan dengan ukuran lebih besar,
yaitu 15.000 meter2
Rasio konfigurasi untuk rite) ini adalah sebagai berikut:
Fungsi %
Supermarket 20%
Specialty............. 25%
F n B 50%
Gym 5%
IMINE111111MP
Rasio parkir yang diusulkan adalah 1:100 meter2 NLA sehingga jumlah unit parkir untuk retail center yang
diusulkan untuk disediakan di dalam properti adalah sebanyak 150 unit parkir yang letaknya dijelaskan dalam
tabel berikut:
a4400111198
Colliers
Rekomendasi Pengembangan- Alternatif 2 NTEPNATIONAL
Komponen Tipe unit Rasio Standard/Iot(m2) Jumlah unit Unit parkir GFA Parkir (m )
Studio 484 242 7,260
1 parkir: 2 unit
Apartemen 1-Kamar Tidur ................ 30 110 55, 1.650
2-Kamar Tidur 1 parkir : 1 unit 110 3,300
. ._._ 110
-1 _Total area parkir (m 2) 704 407
1111lPr 12210
Sumber: Colliers International Indonesia - Advisory
Jumlah unit parkir yang diusulkan untuk disediakan untuk setiap tower adalah 407 unit parkir. Rasio parkir untuk
apartemen adalah: 1:2 unit untuk tipe studio dan tipe 1-KT, sedangkan untuk 2-KT adalah 1:1 unit. Secara
keseluruhan untuk dua tower apartemen yang memiliki konfigurasi identik, jumlah parkir yang tersedia adalah 814
lot parkir.
Rekomendasi Pengembangan- Alternatif 2
APARTEMEN KELAS MENENGAH
DETAIL PENGEMBANGAN (1 TOWER)
NLA SGA GFA Tinggi NLA SGA GFA NLA
Lantai Unit (m2) (m) Jumlah NLA SGA GFA Lantai Unit Tinggi Jumlah SGA (m2) FA (m2
(m21 (m2)
Studio 21.6 24 26.67 22 475.2 528586.74 Studio 21.6 24 26.67 22 475. 52 586.7
23 IKT 31.5 35 38.89 3 5 157.5 175 194.45 14 1KT 31.5 35 38.89 3 5 157. 17 194.4
2KT 40.5 45 50 , .......... 5 202.5 225 250 2KT 40.5 45 50 5 202. 22 25
. ..... .....
[studio 21.6 24 26.67 22 475.2 528 586.74 Studio 21.6 24 26.67 22 475 52 586.7
22 1KT 31,5 35 38.89 3 5 157.5 175 194.44 13 1KT 31.5 35 38.89 3 5 157.5 175 194.4"
2KT 40.5 45 50 5 202.5 225 250 21(1 40.5 45 50 5 202. 225 25
Studio 21.6 24 26.67 22 475.2 528586.74 Studio 21.6 24 26.67 22 475. 528 586.7
21 1KT 31.5 35 38.89 3 5 157.5 175 194.45 12 1KT 31.5 35 38.89 3 5 157.5 17 184.4"
1 2KT 40.5 45 50 5 202.5 22 25
2KT 40.5 45 50 5 202.5 225 250
Studio 21.6 24 26.67 22 47521 528 586.74 Studio 21.6 24 26.67 22 475. 528 586.7
20 11( 1 31.5 35 38.89 3 5 157.5 175 194.45- 11 1KT 31.5 35 38.89' 3 5 157.5 175 194.4
2KT 40.5 45 50 5 202.5 225 250 2la ....... 40.5 45 50 5 202.5 22 25
Studio 21.6 24 26.67 22 475.2 528 586.74 Studio 21.6 24 26.67 22 475... 528 586.7
19 1KT 31.5 35 38.89 3 5 157.5 175 194.45 10 1KT 31.5 35 38.89 3 5 157. 175 194.4'
2KT 40.5 45 50 5 202.5 225 250 2KT 40.5 45 50 5 202.5 22 25
Studio 21.6 24 26.67 22 475.2 528 586.74 Studio 21.6 24 26.67 22 475. 52 586.7
18 1 KT 31.5 35 38.89 3 5 157.5 175 194.45 9 11(1 31.5 35 38.89 3 5 157." 175 194.4
2KT 40.5 45 50 ....... 5 202.5 225 250 2KT 40.5 45 50 5 202. 22 25'
Studio 21,6 24 26.67 22 4752 528 586.74 Stuck 21.6 24 26.67 22 475 528 586.7
17 1KT 31.5 35 38.89 3 5 157.5 175 194.45 8 1KT 31.5 35 38.89 3 5 157. 175 194.4
2KT 40.5 45 50 5 202.5 225 250 2KT 40.5 45 50 5 202. 225 25
Studio 21.6 24 26.67 22 475.2 528 586.74 Studio 21.6 24 26.67 22 475. 52:.
16 11CT 31.5 35 38.89 3 5 157.5 175 194.45 7 7 1KT 31.5 35 38.89 3 5 157. 175 194.4
21(1 40.5 45 50 5 202.5 225 250 2KT 40.5 45 50 5 202. - 225 25
................ ................
Studio 21.6 24 26.67 22 4752 528 586.74 Studio 21.6 24 26.67 22 475. 586.
15 1KT 31.5 35 38.89 3 5 157.5 175 194.45 6 1KT 31.5 35 38.89 3 5 157.5 17"
2KT 40.5 45 50 5 202.5 225 250 2KT 40.5 45 50 5 202.
Sum ber Colliers International Indonesia - Advisory
Colliers
Rekomendasi Pengembangan- Alternatif 2 NTEPNATIONAL
11111■1•■•=11.0111111==
RUKO
KONFIGURASI UNIT
Luas b angunan
Tipe Luas tanah (m2) Jumlah lantai GFA/unit Tinggi (m) Jumlah unit GFA (m2)
(m2)
PARKIR
Luas area parkir
Tipe Rasio Jumlah unit ruko Jumlah lot parkir
(m2)
Ruko 2 parkir: 1 unit 10 20 600
Sum ber: Colliers International Indonesia - Advisory
Colliers
Rekomendasi Pengembangan-Alternatif 2 INTE RNA TIO NA L
ASILITAS PARKIR
LOT PARKIR
Letak Retail Apartemen 1 Apartemen 2 Ruko Total unit
L a n t a i 9 29 29 ................... 58
Lantai 8 ...................... 36 36 ................... 72
L a n t a i 7 36 36 ................... 72
L a n t a i 6 36 36 ................... 72
L a n t a i 5 30 54 54 ................... 138
L a n t a i 4 30 54 54 ................... 138
Lantai 3 30 54 54 ................... 138
a n t a i 2 30 54 54 ................... 138
L a n t a i 1 30 54 54 ................. 138
Perm uka an 20........................... 20
Total . 150 407 407 20 984
Letak _ _ Retail Apartemen 1 Apartemen 2 Ruko Total luas (m2)
L a n t a i 9 870 870.................. 1740
L a n t a i 8 1,080 1,080............... 2,160
a n t a i 7 1,080 1,080 ........ 2,160
L a n t a i 6 1,080 1,080............... 2,160
L a n t a i 5 900 1,620 1,620 _ ..................... 4,140
L a n t a i 4 900 1,620 1,620............... 4,140
Lantai 3 900 1,620 1,620............... 4,140
L a n t a i 2 900 1,620 1,620............... 4,140
L a n t a i 1 900 1,620 1,620............... 4,140
Permukaan - - - 600 ......................... 600
Total 4,500 12,210 12,210 600 29,520
Sumber: Colliers International Indonesia - Advisory
20 4
Colliers
Rekomendasi Konsep !NTERNtaIONAL
IMMIIIMMIP■ ■ •■
■c
TIMELINE PENGEMBANGAN
Komponen 2016 2017 1 2018 l 2019 2020 2021 2022
Retail Center
Ruko
Alternatif 1
Apartemen 1
Apartemen 2
Retail Center
Ruko
Alternatif 2
Apartemen 1
Apartemen 2
Tahap persiapan
Tahap konstruksi
Tahap operasional
Sum ber: Colliers International Indonesia - Advisory
Pada alternatif 1, ritel akan beroperasi pada tahun 2018 sedangkan pada alternatif 2, ritel akan beroperasi pada
tahun 2019 karena ukuran retail yang lebih luas sehingga membutuhkan waktu yang lebih lama dalam konstruksi.
Ruko dan apartemen pada kedua alternatif memiliki timeline yang sama yaitu masig-masing mulai beroperasi pada
tahun 2019 dan 2020.
Colliers
Rekomendasi Konsep
BATASAN TEKNIS
Peraturan luas
Luas tanah (m2) Batasan maksimal Konsep (m2) % Digunakan
bangunan (m2)
1111. ........... db.. .06.................... Alternatif 1
KDB 60% 27,000.00 11,962 44%
45,000.00
KLB 4 180000 55.569 31%
r
Alternatif 2
KDB ommik: 60% 32,306.931 17,419i
KLB 53,844.88
4 215 379.52 69,201 5342;00
Sumber: Colliers International Indonesia - Advisory
Berdasarkan tabel diatas, pengembangan yang diusulkan memiliki efisiensi lantai dasar sebesar 44% untuk
alternatif 1, sedangkan untuk alternatif 2 sebesar 54%.Perbedaan pengembangan alternatif 1 dan alternatif 2
adalah luasan retail center dan jumlah ruko. Luas retail center alternatif 2 dua kali lipat dari retail center
alternatif 1 dan jumlah ruko alternatif 2 lebih banyak 4 unit dibanding alternatif 1. Namun dengan catatan
luas tanah alternatif 2 ditambah sebesar 8.844,88 m2.
Colliers
Simulasi Konsep- Alternatif 1
SITE PLAN
Retail Center Parkir
retail Fasilitas
apartemen Building
Core
Unit 2 KT
Unit Studio
Unit 1 KT
Kolam renang
Gedung parkir
apartemen Ruko
207
Colliers
Simulasi Konsep- Alternatif 1 NTERNATIONAL
208
Colliers
Simulasi Konsep- Alternatif 2 INTE - 4411
..
■111=7M11/111111,7
SITE PLAN
=Retail Center
Parkir retail
IlFasilitas apartemen
Building Core
Unit 2 KT
Unit Studio
Unit 1 KT
Kolam renang
Gedung parkir
apartemen Ruko
,/
Sumber: Colliers International Indonesia -Advisory
Colliers International I Jakarta
Advisory Services
World Trade Centre 1, 10th Floor
Jalan Jendral Sudirman Kay. 29 —
31 Jakarta 12920 I Indonesia
TEL +62 21 3043 6888
00
Disclaimer: This presentation and the calculations shown herein have been prepared by The
Colliers International as a guide only. Any interested party seeking to rely on the contents should
undertake its own inquiries as to the accuracy of the information. Colliers International does n ot
guarantee, warrant the accuracy or represent the information contained in this document and
excludes unequivocally all inferred and implied terms, conditions and warranties arising out of this
document and excludes all liability for loss and damage arising there from including any loss of
profits, business or anticipated savings.