#SHAREMAADICHANGENODI

WHY WE NEED MORE

CYCLISTS ON OUR ROADS

• Deteriorating air quality already inhibits

the lung capacity of 35% children in
Bengaluru

• Understanding of emission-led global

warming is not translating to action on
the ground. 60% of trips are work
commute in Bengaluru.

• Vehicular congestion is causing

economic losses of 34,000 crores/year in
Bengaluru alone

• Increasing purchasing power is driving

inequity on the streets where 20% of
commuters in Bengaluru are causing
50% of the CO2 emissions

PI C TU R E C OU R TE SY: PIN TE R E ST
BENGALURU CYCLISTS AIM TO PUT THE CITY ON THE WORLD MAP
OF CITIZEN DRIVEN CHANGE

W O R L D B I C Y C L E D AY ’ 1 9
S U N D AY, J U N E 2
WHO IS DOING THIS

• CiFoS and Urban Morph have been at the forefront of social change for the past 5 years

• Over the last 5 years Cycle Day has created 40 community partners across the city and lakhs of
people influenced

• Walk to School campaign has engaged more than 1500 school children. 34% increase in
walking and 23% in cycling over one year in schools of Sanjay Nagar

• #CycleToWork (https://cycleto.work) has signed up 150+ corporates in just 6 months and

quadrupled the rides and kilometres in one quarter

• First Bicycle Mayor of Bengaluru as a key influencer for the community

MILESTONES AND CREDENTIALS

Walk To School

Neighbourhood Improvement
Program Award CiFoS
Sanjaynagar Waste registered
Main Road kickstarted management as trust
programs
Volvo award for
sustainability
Cycle Day FEB 2015 MAY 2015 DEC 2015 APR 2016 OCT 2016

JA
N
20
20 17
17
SEP 2017 AUG 2017 JUL 2017

PR
A
ConnectKaro
award for safety
Urban Morph STAMP grant
incubated Sanjaynagar
Main Road
implementation
kickoff
THE EVENT

• 10km & 20km cycle ride in the IT corridor

of the city attracting 5000 people

• Promo videos and social media

engagements starting 3 wks before the
event

• Articles and op-ed via main stream

media partner in the lead up

• Wearable merchandise with Augmented

Reality displaying Cycle to Work
statistics

• Launch a year long campaign for safety

and equity of cyclists and pedestrians on
the streets.

PI C TU R E C OU R TE SY: V IC TOR X OK
THEME

#KEEPMESAFE

THIS WORLD BICYCLE

D AY R I D E W I L L F O C U S
ON KEEPING THE
CYCLISTS SAFE ON THE
ROADS. THIS THEME
WILL BE USED ON ALL
MERCHANDISE AND
MEDIA AS A CALL TO
ACTION.
OBJECTIVES

• Create a sustained effort to

address safety of cyclists and
pedestrians on the street.

• Get people to #CycleToWork

so congestion and pollution
can be reduced in the city.

• Use recognised events like

world bicycle day as
activation events for the
#ShareMaadiChangeNodi
campaign.
I N T E R A C T I V E A N D B E S P O K E R E G I S T R AT I O N W E B S I T E
T O A D D V I TA L I T Y
I N T E R A C T I V E A N D B E S P O K E R E G I S T R AT I O N W E B S I T E
T O A D D V I TA L I T Y
AUGMENTED REALITY FUNCTIONAL MERCHANDISE
FOR CYCLISTS
AUGMENTED REALITY FUNCTIONAL MERCHANDISE
FOR CYCLISTS #KEEPMESAFE
ROUTE ALONG THE IT CORRIDOR OF THE CITY
TIMELINES

Lead up videos Online Printing ponchos

Sign up sponsors Ride date
and messaging registration & ride organisation

Apr 15 to Apr 15 to May 1 to

By April 15 Jun 2
mid may Apr 30 Jun 1
THANK YOU

To associate with either campaigns

1. The year long campaign - #ShareMaadiChangeNodi
2. World Bicycle Day - #KeepMeSafe

Contact:
Email: sathya@urbanmorph.com
Phone: +91 9880 448 853