Running Head: Marketing mix

Marketing mix

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Purchasing experience of customers is a very great benefit to any company which deals

with daily consumed goods. Marketing to a company has been one of the important department

to growth of any company. Every single organization across the world incorporate the marketing

mix in order to increase their sales. The 4Ps of marketing consist of Product, Place, Price and

Promotion. This essay will therefore discuss about Oreo biscuit brand product which has been

used by majority of customer over many decades. The study will also show how the company

has utilized the 4Ps in their marketing strategies.

The product category is the biscuit category which is commonly referred to as Oreo

cookie products. The Oreo biscuit company is a company which produces variety of products

which include, chocolate biscuits, cookies, Cadbury chocolate among other varieties. These

products have been so much populous for over 100 years especially in the Latin American

countries.

A company which has incorporated the 4Ps of marketing in its production has benefited

much. The 4Ps of marketing include the product, place, price and promotion. Product is the

tangible good which is produced by a company in order to meet the needs of the customer. The

price is the charges cost incurred on acquiring a product. In other words, it is the pay amount of

money which one give to possess a product. Promotion is the marketing strategies which are

used by the company to ensure that the consumers of the products have a knowledge about the

existence of the products (Koellmann, 2013). The place is the nature of the way of conveying the

product to the final consumer. It may be in form of distribution and the services offered to them.

The Oreo products are designed in a such a manner it appeals the eyes of the customers

as they are round shaped biscuits which are made of chocolate flavor filled with cream in
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between. I decided to choose the product because of its nutritious benefits not only to me but also

my family members. The products have been packaged in a such a manner that it appeals the

eyes of the parents with young children as there are specific images which attracts the kids (Ang

& Rusli, 2018).

Oreo products are used in more than 100 countries around the world but it is most

popular in United States of America. Additionally, the Oreo products are produced in 21 bakeries

which are spread across the world. It is easy to find the product in different supermarkets spread

especially in United States. For instance, majority of the young ladies having young children in

US prefers to purchase the product for their kids while doing shopping in the supermarket. It is

easy to recognize the brand product of the company as its display in most of the times appeals

the eyes with some kid-like images features and also how it appeals in different colors

(Koellmann, 2013). Also, the color and nutritious benefits of the products produced by Oreo

company always made me purchase their products.

The prices of the products made by the Oreo company seems to be relatively equal to the

value of satisfaction one receives. It is evident that the products are healthy and nutritious once

consumed and it has no harm to consumer. Also, it is evident that the prices of Oreo biscuits are

not overpriced like the other brands products which are produced by other companies. For

instance, a thin version design of Oreo is commonly purchased by consumers as it is cheap

bearing in mind that it contains all the nutritional health benefits than the products which are

produced by its competitors which include Nestle company products and also the Hershey

company. The products of the Oreo company are full of favorite flavors which are nutritious and
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meets the needs of the consumers. For example, the company has opted to use lower marketing

strategies in order to gain higher market share in countries like India.

In terms of promotion, Oreo company has done its level best to target more customer

across the world. through the use of television channels, the company has advertised all its

products. Its main target is the youth and young children as evidently seen it its advertising clips.

There has being a good promotion of its products in terms of store display and also campaigns

which are made in several place. In social media, the company has also targeted its consumers

through advertising (Ang & Rusli, 2018). The management of the company has offered discounts

to all its products in order to attract more customers.

In conclusion, marketing mix strategies has been applied almost everywhere across the

world by various companies to increase their sales. Oreo company has effectively utilized the

marketing mix strategies in all their production processes.

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References

Koellmann, B. (2013). Business Today, Smart Cookie,

https://www.fastcompany.com/3037068/the-story-of-oreo-how-an-old-cookie-became-a-

modern-marketing-personality

Ang, C., & Rusli, H. (2018). The Impact of Marketing Mix 4Ps and Consumer Behavior toward

Purchase Decision of Adidas Products. iBuss Management, 6(2).