A STUDY ON BRAND PREFERENCE FOR MOBILE PHONES AMONG STUDENTS AT

HINDUSTHAN INSTITUTE OF TECHNOLOGY

Please put √ in the appropriate box

Section A

1. Please indicate your gender.

Female Male

2. Please indicate your age

17-19 20-22 23-25 26-28 29-30 31 and above

3. Please indicate your level of study.

1st year 2nd year 3rd year 4th year Post graduate

4. Which mobile phone brand do you have?

Redmi
Samsung
Oppo
Apple
Micromax
Lenovo
Sony
Huawei
Nokia
Others

5. Price range of mobile phone you purchased.

10000 & less 10001-20000 20001-30000 30001 and above

6. Using numbers 1-10 rank the following mobile phone brands in terms of preference.
Redmi
Samsung
Oppo
Apple
Micromax
Lenovo
Sony
Huawei
Nokia
Others
 7. What motivated you to prefer the above mobile phone brand?

Advertisement referrals own choice other

Section B
Please mark the appropriate box with an √for the following statements.

Strongly Strongly
Disagree Neutral Agree
Disagree Agree
Brand Popularity
10. I consider brand popularity when
choosing a mobile phone.
11. I associate brand popularity with
mobile phone quality.
12. I associate brand popularity with the
choice I make.
Price
13. Price affects the mobile phone brand
I prefer.
14. Price is important when I choose a
mobile phone.
15. The mobile phone is good value for
the money paid.
16. I associate mobile phone price with
quality of the phone.
17. Price of mobile phone has an impact
on my ideal self-image.
Product attributes
18.I consider mobile phone attributes
when preferring a brand.
19. I consider mobile phone appearance
and battery life when selecting a brand.
20. I consider quality when choosing a
mobile phone brand.
21. I consider the user friendliness of the
mobile phone.
22. I consider portability of the mobile
phone brand.
23. I consider durability and reliability of
the mobile phone.
24. Mobile phone features, size and
colour influence the choice I make.
Social influence
25. I prefer the mobile phone brand
because my friends use the same brand.
26. Reference groups influenced the
mobile phone brand I prefer.
27. Social class influenced the brand I
prefer.
28. My social status influenced the
choice of brand I prefer.
29. The role I play influenced the brand
of mobile phone I prefer.
30. Culture had an impact on the choice
of mobile phone.
31. Family influenced the brand of
mobile phone I prefer.
32. Opinion leaders played an important
role on the brand of mobile phone I prefer.
Marketing Communication
33. Marketing communication were
associated with the way people see
themselves.
34. Knowledge of the brand was through
advertising.
35. Advertising influenced the brand I
prefer.
36. Promotions had an impact on the
mobile brand I prefer.
37. Word of mouth had an impact on the
mobile phone brand I prefer.
38. I use catalogues when choosing a
mobile phone brand.
39. I prefer a mobile phone brand
because of how I want people to see me.

Thank you for your time and participation.