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MARKETING RESEARCH STUDY # 1 (COMP INFO - DIVIDENDS AND EARNINGS )
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MARKETING RESEARCH STUDY #11 (CUSTOMER BRAND AWARENESS )
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REGION 2 (U.S. )
Product 1-2 3.32 11.17 26.71 34.28 34.15
Product 2-2 11.50 13.32 14.07 26.81 33.56
Product 3-2 10.83 12.20 12.23 10.19 8.75
Product 4-2 10.92 12.43 11.92 11.49 25.61
Product 5-1 12.51 11.44 12.35 19.47
Product 6-1 12.07 12.15 12.32 12.29 13.21
REGION 3 (U.K. )
Product 1-3 48.61 52.19 58.74 56.51
Product 3-1 54.42 43.70 27.55 22.12 29.96
Product 4-3 43.63 55.57 62.96 68.20
Product 5-3 42.81 62.22 69.21 67.26
Product 6-1 54.77 54.77 54.00 53.65 52.69
REGION 4 (EUROPE )
Product 1-1 20.85 18.85 14.25 15.56 15.46
Product 2-3 10.43 18.23 20.29 24.08 28.80
Product 3-3 8.33 12.12 14.77 14.13 18.68
Product 4-1 12.79 13.12 5.04 10.83 14.07
Product 6-1 20.85 21.30 20.57 20.57 21.14
REGION 5 (PACIFIC )
Product 2-2 2.96
Product 5-2 5.29
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FIRM 1: ?????????????????????????????????????????????????? INDUSTRY T
MARKETING RESEARCH FOR FIRM 1, QUARTER 7 (SUMMER ) PAGE 18
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MARKETING RESEARCH STUDY #12 (CONCEPT TESTING )
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MARKETING RESEARCH STUDY #17 (BRAND QUALITY RATINGS )
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MARKETING RESEARCH STUDY #21 (BRAND PERCEPTUAL RATINGS )
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L ┌──────┬──────┬──────┬──────┬──────┬──────┬──────┬──────┬──────┐L
E │A 1-1│E 2-1│I 3-1│M 4-1│Q 5-1│U 6-1│Y 7-1│3 8-1│7 9-1│ E
G │B 1-2│F 2-2│J 3-2│N 4-2│R 5-2│V 6-2│Z 7-2│4 8-2│8 9-2│ G
E │C 1-3│G 2-3│K 3-3│O 4-3│S 5-3│W 6-3│1 7-3│5 8-3│9 9-3│ E
N │ │ │ │ │ │ │ │ │ │ N
D└──────┴──────┴──────┴──────┴──────┴──────┴──────┴──────┴──────┘ D
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FIRM 1: ?????????????????????????????????????????????????? INDUSTRY T
MARKETING RESEARCH FOR FIRM 1, QUARTER 7 (SUMMER ) PAGE 22
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L ┌──────┬──────┬──────┬──────┬──────┬──────┬──────┬──────┬──────┐L
E │A 1-1│E 2-1│I 3-1│M 4-1│Q 5-1│U 6-1│Y 7-1│3 8-1│7 9-1│ E
G │B 1-2│F 2-2│J 3-2│N 4-2│R 5-2│V 6-2│Z 7-2│4 8-2│8 9-2│ G
E │C 1-3│G 2-3│K 3-3│O 4-3│S 5-3│W 6-3│1 7-3│5 8-3│9 9-3│ E
N │ │ │ │ │ │ │ │ │ │ N
D└──────┴──────┴──────┴──────┴──────┴──────┴──────┴──────┴──────┘ D
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FIRM 1: ?????????????????????????????????????????????????? INDUSTRY T
MARKETING RESEARCH FOR FIRM 1, QUARTER 7 (SUMMER ) PAGE 23
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L ┌──────┬──────┬──────┬──────┬──────┬──────┬──────┬──────┬──────┐L
E │A 1-1│E 2-1│I 3-1│M 4-1│Q 5-1│U 6-1│Y 7-1│3 8-1│7 9-1│ E
G │B 1-2│F 2-2│J 3-2│N 4-2│R 5-2│V 6-2│Z 7-2│4 8-2│8 9-2│ G
E │C 1-3│G 2-3│K 3-3│O 4-3│S 5-3│W 6-3│1 7-3│5 8-3│9 9-3│ E
N │ │ │ │ │ │ │ │ │ │ N
D└──────┴──────┴──────┴──────┴──────┴──────┴──────┴──────┴──────┘ D
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FIRM 1: ?????????????????????????????????????????????????? INDUSTRY T
MARKETING RESEARCH FOR FIRM 1, QUARTER 7 (SUMMER ) PAGE 24
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L ┌──────┬──────┬──────┬──────┬──────┬──────┬──────┬──────┬──────┐L
E │A 1-1│E 2-1│I 3-1│M 4-1│Q 5-1│U 6-1│Y 7-1│3 8-1│7 9-1│ E
G │B 1-2│F 2-2│J 3-2│N 4-2│R 5-2│V 6-2│Z 7-2│4 8-2│8 9-2│ G
E │C 1-3│G 2-3│K 3-3│O 4-3│S 5-3│W 6-3│1 7-3│5 8-3│9 9-3│ E
N │ │ │ │ │ │ │ │ │ │ N
D└──────┴──────┴──────┴──────┴──────┴──────┴──────┴──────┴──────┘ D
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FIRM 1: ?????????????????????????????????????????????????? INDUSTRY T
MARKETING RESEARCH FOR FIRM 1, QUARTER 7 (SUMMER ) PAGE 25
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L ┌──────┬──────┬──────┬──────┬──────┬──────┬──────┬──────┬──────┐L
E │A 1-1│E 2-1│I 3-1│M 4-1│Q 5-1│U 6-1│Y 7-1│3 8-1│7 9-1│ E
G │B 1-2│F 2-2│J 3-2│N 4-2│R 5-2│V 6-2│Z 7-2│4 8-2│8 9-2│ G
E │C 1-3│G 2-3│K 3-3│O 4-3│S 5-3│W 6-3│1 7-3│5 8-3│9 9-3│ E
N │ │ │ │ │ │ │ │ │ │ N
D└──────┴──────┴──────┴──────┴──────┴──────┴──────┴──────┴──────┘ D
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FIRM 1: ?????????????????????????????????????????????????? INDUSTRY T
MARKETING RESEARCH FOR FIRM 1, QUARTER 7 (SUMMER ) PAGE 26
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MARKETING RESEARCH STUDY #31 (INDUSTRY SALES VOLUME FORECASTS )
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MARKETING RESEARCH STUDY #32 (BRAND SALES VOLUME FORECASTS )
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REGION 2 (U.S. )
Product 1-2 65,318 60,001 85,000 106,670 +/- 4,906
REGION 3 (U.K. )
Product 1-3 9,085 18,573 13,415 9,278 +/- 463
REGION 4 (EUROPE )
Product 1-1 8,203 15,476 15,890 16,210 +/- 658
REGION 5 (PACIFIC )
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MARKETING RESEARCH STUDY #36 (COMPETITIVE INFORMATION - BRAND PROFILES)
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REGION 2 (U.S. )
Product 1-2 1,403 10 1,200,000 21 75557 400,000 4 75
Product 2-2 1,874 0 1,000,000 21 75557 100,000 29 75
Product 3-2 1,077 10 800,000 10 91119 800,000 46 75
Product 4-2 1,357 10 1,000,000 21 75557 250,000 34 100
Product 5-1 1,475 37 1,000,000 14 83519 2,000,000 42 70
Product 6-1 1,005 0 1,000,000 1 55555 500,000 10 50
REGION 3 (U.K. )
Product 1-3 1,478 0 1,200,000 15 75557 800,000 46 50
Product 3-1 1,122 10 250,000 10 75557 500,000 46 50
Product 4-3 1,137 10 1,250,000 10 83519 750,000 46 75
Product 5-3 1,144 20 1,000,000 10 83519 1,500,000 42 80
Product 6-1 1,079 0 1,000,000 1 55555 500,000 10 50
REGION 4 (EUROPE )
Product 1-1 1,362 0 500,000 14 96649 300,000 49 50
Product 2-3 1,353 8 1,000,000 14 75557 800,000 29 50
Product 3-3 1,106 10 1,200,000 10 75557 400,000 46 50
Product 4-1 1,168 0 1,000,000 13 75557 800,000 49 50
Product 6-1 1,111 0 1,000,000 1 55555 500,000 10 50
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FIRM 1: ?????????????????????????????????????????????????? INDUSTRY T
MARKETING RESEARCH FOR FIRM 1, QUARTER 7 (SUMMER ) PAGE 29
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MARKETING RESEARCH STUDY #40 (COMPETITIVE INFORMATION - BRAND MARGINS )
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REGION 2 (U.S. )
Product 1-2 56/21/56/56/ 5/6/6 [ 6] 1,403 905 600 305
Product 2-2 **/**/**/**/**/*/* [**] 1,874 1,209 502 707
Product 3-2 **/**/**/**/**/*/* [**] 1,077 695 502 193
Product 4-2 **/**/**/**/**/*/* [**] 1,357 875 502 373
Product 5-1 **/**/**/**/**/*/* [**] 1,475 951 502 449
Product 6-1 **/**/**/**/**/*/* [**] 1,005 648 502 146
REGION 3 (U.K. )
Product 1-3 20/32/ 8/20/ 5/5/5 [ 3] 1,478 896 496 400
Product 3-1 **/**/**/**/**/*/* [**] 1,122 680 502 178
Product 4-3 **/**/**/**/**/*/* [**] 1,137 689 502 187
Product 5-3 **/**/**/**/**/*/* [**] 1,144 693 502 191
Product 6-1 **/**/**/**/**/*/* [**] 1,079 654 502 152
REGION 4 (EUROPE )
Product 1-1 52/25/60/58/ 5/5/5 [ 5] 1,362 801 534 267
Product 2-3 **/**/**/**/**/*/* [**] 1,353 795 502 293
Product 3-3 **/**/**/**/**/*/* [**] 1,106 650 502 148
Product 4-1 **/**/**/**/**/*/* [**] 1,168 687 502 185
Product 6-1 **/**/**/**/**/*/* [**] 1,111 653 502 151
REGION 5 (PACIFIC )
Product 2-2 **/**/**/**/**/*/* [**] 1,863 1,202 502 700
Product 5-2 **/**/**/**/**/*/* [**] 1,766 1,139 502 637
(4) "Manuf Price" is the price at which manufacturers sell brands to dealers.
(5) "Unit Cost" is the raw materials, production, labor, plant depreciation
(assuming full capacity usage), and transportation and shipping costs.
Experience curve cost reductions and smoothing cost adjustments, if any,
in production and labor are not included within these "Unit Cost"
figures. Other components of variable costs (dealer rebates and sales
commissions) are also not included in these "Unit Cost" figures.
(6) "Margin" equals "Manuf Price" minus "Unit Cost.
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FIRM 1: ?????????????????????????????????????????????????? INDUSTRY T
MARKETING RESEARCH FOR FIRM 1, QUARTER 7 (SUMMER ) PAGE 31
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MARKETING RESEARCH STUDY #41 (REGIONAL SUMMARY ANALYSIS )
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MARKETING RESEARCH STUDY #41 (REGIONAL SUMMARY ANALYSIS )
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MARKETING RESEARCH STUDY #41 (REGIONAL SUMMARY ANALYSIS )
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MARKETING RESEARCH STUDY #41 (REGIONAL SUMMARY ANALYSIS )
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MARKETING RESEARCH STUDY #47 (SELF-REPORTED ATTRIBUTE PREFERENCES )
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MARKETING RESEARCH STUDY #47 (SELF-REPORTED ATTRIBUTE PREFERENCES )
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MARKETING RESEARCH STUDY #47 (SELF-REPORTED ATTRIBUTE PREFERENCES )
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MARKETING RESEARCH STUDY #47 (SELF-REPORTED ATTRIBUTE PREFERENCES )
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TABLE OF CONTENTS FOR THIS MARKETING RESEARCH STUDY OUTPUT
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