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FIRM 1: ?????????????????????????????????????????????????? INDUSTRY T


MARKETING RESEARCH FOR FIRM 1, QUARTER 7 (SUMMER ) PAGE 16
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MARKETING RESEARCH STUDY # 1 (COMP INFO - DIVIDENDS AND EARNINGS )
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CURRENT QUARTER CUMULATIVE


------------------------ YEAR-TO-DATE
DIVIDENDS EARNINGS EARNINGS
----------- ----------- ------------

FIRM 2 0 26,946,210 41,360,367


FIRM 3 0 5,130,686 18,189,875
FIRM 4 0 -4,006,094 -13,450,992
FIRM 5 0 -3,625,846 -16,293,678
FIRM 6 0 -5,542,831 -7,987,817
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FIRM 1: ?????????????????????????????????????????????????? INDUSTRY T
MARKETING RESEARCH FOR FIRM 1, QUARTER 7 (SUMMER ) PAGE 17
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MARKETING RESEARCH STUDY #11 (CUSTOMER BRAND AWARENESS )
=============================================================================

QUARTER 3 QUARTER 4 QUARTER 5 QUARTER 6 QUARTER 7


---------- ---------- ---------- ---------- ----------

REGION 1 (LATIN AM)


Product 1-3 10.66 18.34 21.38
Product 2-1 21.99 7.92 3.63 16.30 25.95
Product 3-1 27.13 20.67 9.22 9.47 7.45
Product 6-1 27.00 27.08 26.95 26.43 28.24

REGION 2 (U.S. )
Product 1-2 3.32 11.17 26.71 34.28 34.15
Product 2-2 11.50 13.32 14.07 26.81 33.56
Product 3-2 10.83 12.20 12.23 10.19 8.75
Product 4-2 10.92 12.43 11.92 11.49 25.61
Product 5-1 12.51 11.44 12.35 19.47
Product 6-1 12.07 12.15 12.32 12.29 13.21

REGION 3 (U.K. )
Product 1-3 48.61 52.19 58.74 56.51
Product 3-1 54.42 43.70 27.55 22.12 29.96
Product 4-3 43.63 55.57 62.96 68.20
Product 5-3 42.81 62.22 69.21 67.26
Product 6-1 54.77 54.77 54.00 53.65 52.69

REGION 4 (EUROPE )
Product 1-1 20.85 18.85 14.25 15.56 15.46
Product 2-3 10.43 18.23 20.29 24.08 28.80
Product 3-3 8.33 12.12 14.77 14.13 18.68
Product 4-1 12.79 13.12 5.04 10.83 14.07
Product 6-1 20.85 21.30 20.57 20.57 21.14

REGION 5 (PACIFIC )
Product 2-2 2.96
Product 5-2 5.29
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FIRM 1: ?????????????????????????????????????????????????? INDUSTRY T
MARKETING RESEARCH FOR FIRM 1, QUARTER 7 (SUMMER ) PAGE 18
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MARKETING RESEARCH STUDY #12 (CONCEPT TESTING )
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CONCEPT TESTING RESULTS FOR REGION 5 (PACIFIC ): QUARTER 7


CONCEPT 56/21/56/56/ 5/6/6 : 4.8% DEGREE-OF-INTEREST

CONCEPT TESTING RESULTS FOR REGION 4 (EUROPE ): QUARTER 7


CONCEPT 44/20/20/ 5/ 5/6/6 : 14.8% DEGREE-OF-INTEREST
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FIRM 1: ?????????????????????????????????????????????????? INDUSTRY T
MARKETING RESEARCH FOR FIRM 1, QUARTER 7 (SUMMER ) PAGE 19
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MARKETING RESEARCH STUDY #17 (BRAND QUALITY RATINGS )
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QUARTER 3 QUARTER 4 QUARTER 5 QUARTER 6 QUARTER 7


---------- ---------- ---------- ---------- ----------

Product 1-1 56.50 57.29 54.61 42.82 36.60


Product 1-2 21.91 37.69 45.86 45.28 47.67
Product 1-3 22.30 37.27 42.72 48.26
Product 2-1 44.71 32.80 22.73 28.26 39.16
Product 2-2 39.11 45.55 49.10 42.31 46.81
Product 2-3 22.32 37.97 45.93 48.88 51.87
Product 3-1 55.28 44.82 32.98 11.87 7.79
Product 3-2 23.07 15.58 10.18 6.40 4.02
Product 3-3 9.82 6.31 3.86 2.45 1.52
Product 4-1 40.91 51.92 53.78 52.40 64.55
Product 4-2 14.45 37.80 54.96 60.45 69.89
Product 4-3 21.58 48.14 62.66 72.11
Product 5-1 56.41 57.77 57.19 45.05 51.29
Product 5-2 39.62 48.24 50.04 51.86 42.94
Product 5-3 21.82 37.60 45.42 50.90
Product 6-1 56.84 56.23 55.30 55.58 55.50
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FIRM 1: ?????????????????????????????????????????????????? INDUSTRY T
MARKETING RESEARCH FOR FIRM 1, QUARTER 7 (SUMMER ) PAGE 20
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MARKETING RESEARCH STUDY #21 (BRAND PERCEPTUAL RATINGS )
=============================================================================

CORRELATION BETWEEN VOLUME MARKET SHARE AND ..


------------------------------------------------
PREVIOUS PERFOR CONVEN
Data DEALER VOLUME PER PER
Points PERFOR CONVEN PRICE MK SHARE $000 $000
------ ------ ------ ------ -------- ------ ------
REGION 1 (LATIN AM) 10 .85 .23 .57 .64 .81 .09
REGION 2 (U.S. ) 14 .47 .62 .38 .83 .40 .51
REGION 3 (U.K. ) 10 .68 .58 -.13 .89 .72 .59
REGION 4 (EUROPE ) 11 .63 .49 .33 .87 .59 .41
REGION 5 (PACIFIC ) 2 -.50 .50 .50 .00 -.50 .50

MEAN SELF-REPORTED IMPORTANCE WEIGHTS


-----------------------------------------
PERFORMANCE CONVENIENCE DEALER
PERCEPTION PERCEPTION PRICE SUM
----------- ----------- ------ ------
REGION 1 (LATIN AM) 34.42 18.34 47.24 100.00
REGION 2 (U.S. ) 29.09 23.98 46.94 100.00
REGION 3 (U.K. ) 29.12 29.77 41.11 100.00
REGION 4 (EUROPE ) 30.59 25.62 43.79 100.00
REGION 5 (PACIFIC ) 21.67 29.55 48.78 100.00
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FIRM 1: ?????????????????????????????????????????????????? INDUSTRY T
MARKETING RESEARCH FOR FIRM 1, QUARTER 7 (SUMMER ) PAGE 21
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RAW PERCEPTIONS: CURRENT & CHANGES, REGION 1 (LATIN AM)


P --------------------------------------------------------
100│
│ P+
│ ┌──────────┬──────────┐
83│ │ │ │
│ E │ │ │
│ │ │ │
67│ │ │ │
│ │ │ │
│ │ │ │
50│ C-├───────U──┼E─────────┤C+
│ │ │ │
│ │ I │ C │
33│ │ │ │
│ │ │ │
│ │ │ │
17│ │ │ │
│ └──────────┴──────────┘
│ ICU P-
┼──────────────────────────────── C
25 50 75 100

DOLLAR-SCALED PERCEPTIONS: CURRENT & CHANGES, REGION 1 (LATIN AM)


P/$000 ------------------------------------------------------------------
51.9│
│ P+
│ E ┌──────────┬──────────┐
42.8│ │ │ │
│ │ │ │
│ │ │ │
33.6│ │ │ │
│ │ │ │
│ │ │ │
24.4│ C-├───────U──┼──────────┤C+
│ │ │ │
│ │ E │ │
15.3│ │ I │ C │
│ │ │ │
│ │ │ │
6.1│ │ │ │
│ I └──────────┴──────────┘
│ C U P-
┼──────────────────────────────── C/$000
4.8 9.5 14.3 19.0

L ┌──────┬──────┬──────┬──────┬──────┬──────┬──────┬──────┬──────┐L
E │A 1-1│E 2-1│I 3-1│M 4-1│Q 5-1│U 6-1│Y 7-1│3 8-1│7 9-1│ E
G │B 1-2│F 2-2│J 3-2│N 4-2│R 5-2│V 6-2│Z 7-2│4 8-2│8 9-2│ G
E │C 1-3│G 2-3│K 3-3│O 4-3│S 5-3│W 6-3│1 7-3│5 8-3│9 9-3│ E
N │ │ │ │ │ │ │ │ │ │ N
D└──────┴──────┴──────┴──────┴──────┴──────┴──────┴──────┴──────┘ D
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FIRM 1: ?????????????????????????????????????????????????? INDUSTRY T
MARKETING RESEARCH FOR FIRM 1, QUARTER 7 (SUMMER ) PAGE 22
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RAW PERCEPTIONS: CURRENT & CHANGES, REGION 2 (U.S. )


P --------------------------------------------------------
100│
│ P+
│ ┌──────────┬──────────┐
83│ │ │ │
│ Q │ │ │
│ │ │ │
67│ F │ │ │
│ │ │ │
│ │ B │ │
50│ B C-├─────F──UQ┼──────────┤C+
│ N │ J │ N │
│ │ │ │
33│ J │ │ │
│ │ │ │
│ │ │ │
17│ │ │ │
│ └──────────┴──────────┘
│ U P-
┼──────────────────────────────── C
25 50 75 100

DOLLAR-SCALED PERCEPTIONS: CURRENT & CHANGES, REGION 2 (U.S. )


P/$000 ------------------------------------------------------------------
53.8│
│ P+
│ Q ┌──────────┬──────────┐
44.3│ │ │ │
│ │ │ │
│ │ │ │
34.8│ │ │ │
│ B F │ │ │
│ N │ │ │
25.3│ J C-├────────U─┼──────────┤C+
│ │ B │ N │
│ │ JQ │ │
15.8│ │ F │ │
│ │ │ │
│ │ │ │
6.3│ │ │ │
│ └──────────┴──────────┘
│ U P-
┼──────────────────────────────── C/$000
2.5 5.1 7.6 10.2

L ┌──────┬──────┬──────┬──────┬──────┬──────┬──────┬──────┬──────┐L
E │A 1-1│E 2-1│I 3-1│M 4-1│Q 5-1│U 6-1│Y 7-1│3 8-1│7 9-1│ E
G │B 1-2│F 2-2│J 3-2│N 4-2│R 5-2│V 6-2│Z 7-2│4 8-2│8 9-2│ G
E │C 1-3│G 2-3│K 3-3│O 4-3│S 5-3│W 6-3│1 7-3│5 8-3│9 9-3│ E
N │ │ │ │ │ │ │ │ │ │ N
D└──────┴──────┴──────┴──────┴──────┴──────┴──────┴──────┴──────┘ D
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FIRM 1: ?????????????????????????????????????????????????? INDUSTRY T
MARKETING RESEARCH FOR FIRM 1, QUARTER 7 (SUMMER ) PAGE 23
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RAW PERCEPTIONS: CURRENT & CHANGES, REGION 3 (U.K. )


P --------------------------------------------------------
100│
│ P+
│ ┌──────────┬──────────┐
83│ │ │ │
│ │ │ │
│ │ │ │
67│ │ │ │
│ S │ U │ │
│ │ │ C │
50│ C-├────────I─S──────────┤C+
│ C │ │O │
│ │ │ │
33│ I │ │ │
│ │ │ │
│ │ │ │
17│ │ │ │
│ O └──────────┴──────────┘
│ U P-
┼──────────────────────────────── C
25 50 75 100

DOLLAR-SCALED PERCEPTIONS: CURRENT & CHANGES, REGION 3 (U.K. )


P/$000 ------------------------------------------------------------------
57.4│
│ P+
│ S ┌──────────┬──────────┐
47.2│ │ │ │
│ │ │ │
│ │ │ │
37.1│ │ │ │
│ │ U │ │
│ │ │ │
27.0│ I C C-├────────I─┼──────────┤C+
│ │ SCO │
│ │ │ │
16.9│ │ │ │
│ │ │ │
│ │ │ │
6.7│ O │ │ │
│ └──────────┴──────────┘
│ U P-
┼──────────────────────────────── C/$000
6.9 13.9 20.8 27.7

L ┌──────┬──────┬──────┬──────┬──────┬──────┬──────┬──────┬──────┐L
E │A 1-1│E 2-1│I 3-1│M 4-1│Q 5-1│U 6-1│Y 7-1│3 8-1│7 9-1│ E
G │B 1-2│F 2-2│J 3-2│N 4-2│R 5-2│V 6-2│Z 7-2│4 8-2│8 9-2│ G
E │C 1-3│G 2-3│K 3-3│O 4-3│S 5-3│W 6-3│1 7-3│5 8-3│9 9-3│ E
N │ │ │ │ │ │ │ │ │ │ N
D└──────┴──────┴──────┴──────┴──────┴──────┴──────┴──────┴──────┘ D
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FIRM 1: ?????????????????????????????????????????????????? INDUSTRY T
MARKETING RESEARCH FOR FIRM 1, QUARTER 7 (SUMMER ) PAGE 24
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RAW PERCEPTIONS: CURRENT & CHANGES, REGION 4 (EUROPE )


P --------------------------------------------------------
100│
│ P+
│ ┌──────────┬──────────┐
83│ │ │ │
│ │ │ │
│ │ │ │
67│ M G │ │ │
│ │ │ │
│ │ │ │
50│ K C-├────────AU┼─M────────┤C+
│ │ G K │
│ A │ │ │
33│ │ │ │
│ │ │ │
│ │ │ │
17│ │ │ │
│ └──────────┴──────────┘
│ U P-
┼──────────────────────────────── C
25 50 75 100

DOLLAR-SCALED PERCEPTIONS: CURRENT & CHANGES, REGION 4 (EUROPE )


P/$000 ------------------------------------------------------------------
60.2│
│ P+
│ M ┌──────────┬──────────┐
49.6│ │ │ │
│ G │ │ │
│ │ │ │
39.0│ K │ │ │
│ │ │ │
│ │ │ │
28.3│ A C-├────────U─┼─M────────┤C+
│ │ AG K │
│ │ │ │
17.7│ │ │ │
│ │ │ │
│ │ │ │
7.1│ │ │ │
│ └──────────┴──────────┘
│ U P-
┼──────────────────────────────── C/$000
4.3 8.6 13.0 17.3

L ┌──────┬──────┬──────┬──────┬──────┬──────┬──────┬──────┬──────┐L
E │A 1-1│E 2-1│I 3-1│M 4-1│Q 5-1│U 6-1│Y 7-1│3 8-1│7 9-1│ E
G │B 1-2│F 2-2│J 3-2│N 4-2│R 5-2│V 6-2│Z 7-2│4 8-2│8 9-2│ G
E │C 1-3│G 2-3│K 3-3│O 4-3│S 5-3│W 6-3│1 7-3│5 8-3│9 9-3│ E
N │ │ │ │ │ │ │ │ │ │ N
D└──────┴──────┴──────┴──────┴──────┴──────┴──────┴──────┴──────┘ D
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FIRM 1: ?????????????????????????????????????????????????? INDUSTRY T
MARKETING RESEARCH FOR FIRM 1, QUARTER 7 (SUMMER ) PAGE 25
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RAW PERCEPTIONS: CURRENT & CHANGES, REGION 5 (PACIFIC )


P --------------------------------------------------------
100│
│ P+
│ ┌──────────┬──────────┐
83│ │ │ F│
│ │ │ R │
│ R │ │ │
67│ │ │ │
│ │ │ │
│ │ │ │
50│ C-├──────────┼──────────┤C+
│ │ │ │
│ │ │ │
33│ │ │ │
│ │ │ │
│ │ │ │
17│ │ │ │
│ └──────────┴──────────┘
│ F P-
┼──────────────────────────────── C
25 50 75 100

DOLLAR-SCALED PERCEPTIONS: CURRENT & CHANGES, REGION 5 (PACIFIC )


P/$000 ------------------------------------------------------------------
42.9│
│ P+
│ R ┌──────────┬──────────┐
35.3│ │ │ F│
│ │ │ R │
│ │ │ │
27.8│ │ │ │
│ │ │ │
│ │ │ │
20.2│ C-├──────────┼──────────┤C+
│ │ │ │
│ │ │ │
12.6│ │ │ │
│ │ │ │
│ │ │ │
5.0│ │ │ │
│ └──────────┴──────────┘
│ F P-
┼──────────────────────────────── C/$000
2.3 4.7 7.0 9.3

L ┌──────┬──────┬──────┬──────┬──────┬──────┬──────┬──────┬──────┐L
E │A 1-1│E 2-1│I 3-1│M 4-1│Q 5-1│U 6-1│Y 7-1│3 8-1│7 9-1│ E
G │B 1-2│F 2-2│J 3-2│N 4-2│R 5-2│V 6-2│Z 7-2│4 8-2│8 9-2│ G
E │C 1-3│G 2-3│K 3-3│O 4-3│S 5-3│W 6-3│1 7-3│5 8-3│9 9-3│ E
N │ │ │ │ │ │ │ │ │ │ N
D└──────┴──────┴──────┴──────┴──────┴──────┴──────┴──────┴──────┘ D
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FIRM 1: ?????????????????????????????????????????????????? INDUSTRY T
MARKETING RESEARCH FOR FIRM 1, QUARTER 7 (SUMMER ) PAGE 26
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MARKETING RESEARCH STUDY #31 (INDUSTRY SALES VOLUME FORECASTS )
=============================================================================

QUARTER 5 QUARTER 6 QUARTER 7 QUARTER 8


[History] [History] [History] [Forecast +/- Error]
---------- ---------- ---------- --------------------

REGION 1 (LATIN AM) 71,807 116,646 81,904 53,465 +/- 1,180


REGION 2 (U.S. ) 387,402 419,307 364,894 311,143 +/- 7,215
REGION 3 (U.K. ) 105,801 119,679 107,278 94,708 +/- 1,614
REGION 4 (EUROPE ) 140,183 134,095 132,024 129,039 +/- 2,166
REGION 5 (PACIFIC ) 0 0 59,723 178,331 +/- 4,299

*** NOTE ***


"Error" corresponds to the 90% confidence interval for the forecast value.
For example, a forecast of "110,120 +/- 4,451" corresponds to a 90% degree-
of-confidence that the true value lies between 105,669 (110,120-4,451) and
114,571 (110,120+4,451). Of course, this also implies that there is a 10%
chance that the true value will be less than 105,669 or more than 114,571.
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FIRM 1: ?????????????????????????????????????????????????? INDUSTRY T
MARKETING RESEARCH FOR FIRM 1, QUARTER 7 (SUMMER ) PAGE 27
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MARKETING RESEARCH STUDY #32 (BRAND SALES VOLUME FORECASTS )
=============================================================================

QUARTER 5 QUARTER 6 QUARTER 7 QUARTER 8


[History] [History] [History] [Forecast +/- Error]
---------- ---------- ---------- --------------------

REGION 1 (LATIN AM)


Product 1-3 15,619 21,058 6,719 1,111 +/- 55

REGION 2 (U.S. )
Product 1-2 65,318 60,001 85,000 106,670 +/- 4,906

REGION 3 (U.K. )
Product 1-3 9,085 18,573 13,415 9,278 +/- 463

REGION 4 (EUROPE )
Product 1-1 8,203 15,476 15,890 16,210 +/- 658

REGION 5 (PACIFIC )

*** NOTE ***


"Error" corresponds to the 90% confidence interval for the forecast value.
For example, a forecast of "110,120 +/- 4,451" corresponds to a 90% degree-
of-confidence that the true value lies between 105,669 (110,120-4,451) and
114,571 (110,120+4,451). Of course, this also implies that there is a 10%
chance that the true value will be less than 105,669 or more than 114,571.
*****************************************************************************
FIRM 1: ?????????????????????????????????????????????????? INDUSTRY T
MARKETING RESEARCH FOR FIRM 1, QUARTER 7 (SUMMER ) PAGE 28
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=============================================================================
MARKETING RESEARCH STUDY #36 (COMPETITIVE INFORMATION - BRAND PROFILES)
=============================================================================

DEALER ADVERTISING PROMOTION SALES


------------- ------------------- --------------- FORCE
Price Rebate $ Amount MC Media $ Amount Type SIZE
------ ------ ---------- -- ----- ---------- ---- -----

REGION 1 (LATIN AM)


Product 1-3 1,401 10 1,200,000 21 75557 800,000 34 50
Product 2-1 1,603 0 1,200,000 7 75557 800,000 29 50
Product 3-1 1,093 10 250,000 10 75557 500,000 46 30
Product 6-1 1,042 0 1,000,000 1 55555 500,000 10 50

REGION 2 (U.S. )
Product 1-2 1,403 10 1,200,000 21 75557 400,000 4 75
Product 2-2 1,874 0 1,000,000 21 75557 100,000 29 75
Product 3-2 1,077 10 800,000 10 91119 800,000 46 75
Product 4-2 1,357 10 1,000,000 21 75557 250,000 34 100
Product 5-1 1,475 37 1,000,000 14 83519 2,000,000 42 70
Product 6-1 1,005 0 1,000,000 1 55555 500,000 10 50

REGION 3 (U.K. )
Product 1-3 1,478 0 1,200,000 15 75557 800,000 46 50
Product 3-1 1,122 10 250,000 10 75557 500,000 46 50
Product 4-3 1,137 10 1,250,000 10 83519 750,000 46 75
Product 5-3 1,144 20 1,000,000 10 83519 1,500,000 42 80
Product 6-1 1,079 0 1,000,000 1 55555 500,000 10 50

REGION 4 (EUROPE )
Product 1-1 1,362 0 500,000 14 96649 300,000 49 50
Product 2-3 1,353 8 1,000,000 14 75557 800,000 29 50
Product 3-3 1,106 10 1,200,000 10 75557 400,000 46 50
Product 4-1 1,168 0 1,000,000 13 75557 800,000 49 50
Product 6-1 1,111 0 1,000,000 1 55555 500,000 10 50
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FIRM 1: ?????????????????????????????????????????????????? INDUSTRY T
MARKETING RESEARCH FOR FIRM 1, QUARTER 7 (SUMMER ) PAGE 29
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=============================================================================
MARKETING RESEARCH STUDY #40 (COMPETITIVE INFORMATION - BRAND MARGINS )
=============================================================================

ESTIMATED [PER UNIT] PRICES,


COSTS, AND MARGINS
-----------------------------
BRAND FORMULATION [and Dealer Manuf Unit
Reformulation Quarter] Price Price Cost Margin
----------------------- ------ ----- ------ ------

REGION 1 (LATIN AM)


Product 1-3 20/32/ 8/20/ 5/5/5 [ 3] 1,401 875 496 379
Product 2-1 **/**/**/**/**/*/* [**] 1,603 1,002 502 500
Product 3-1 **/**/**/**/**/*/* [**] 1,093 683 502 181
Product 6-1 **/**/**/**/**/*/* [**] 1,042 651 502 149

REGION 2 (U.S. )
Product 1-2 56/21/56/56/ 5/6/6 [ 6] 1,403 905 600 305
Product 2-2 **/**/**/**/**/*/* [**] 1,874 1,209 502 707
Product 3-2 **/**/**/**/**/*/* [**] 1,077 695 502 193
Product 4-2 **/**/**/**/**/*/* [**] 1,357 875 502 373
Product 5-1 **/**/**/**/**/*/* [**] 1,475 951 502 449
Product 6-1 **/**/**/**/**/*/* [**] 1,005 648 502 146

REGION 3 (U.K. )
Product 1-3 20/32/ 8/20/ 5/5/5 [ 3] 1,478 896 496 400
Product 3-1 **/**/**/**/**/*/* [**] 1,122 680 502 178
Product 4-3 **/**/**/**/**/*/* [**] 1,137 689 502 187
Product 5-3 **/**/**/**/**/*/* [**] 1,144 693 502 191
Product 6-1 **/**/**/**/**/*/* [**] 1,079 654 502 152

REGION 4 (EUROPE )
Product 1-1 52/25/60/58/ 5/5/5 [ 5] 1,362 801 534 267
Product 2-3 **/**/**/**/**/*/* [**] 1,353 795 502 293
Product 3-3 **/**/**/**/**/*/* [**] 1,106 650 502 148
Product 4-1 **/**/**/**/**/*/* [**] 1,168 687 502 185
Product 6-1 **/**/**/**/**/*/* [**] 1,111 653 502 151

REGION 5 (PACIFIC )
Product 2-2 **/**/**/**/**/*/* [**] 1,863 1,202 502 700
Product 5-2 **/**/**/**/**/*/* [**] 1,766 1,139 502 637

*** NOTES ***


(1) "Brand Formulation" refers to the last "recorded" formulation of a brand.
Formulations are only "recorded" when a firm executes Marketing Research
Study #2 ("Brand Composition Analysis") or Marketing Research Study #33
("Reformulation Activity - Detailed").
(2) "Reformulation Quarter" refers to the quarter in which the last recorded
major reformulation occurred. Quarter "**" refers to brands that have
not had a major reformulation since quarter 0.
(3) "Dealer Price" is the price at which dealers sell brands to customers.
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FIRM 1: ?????????????????????????????????????????????????? INDUSTRY T
MARKETING RESEARCH FOR FIRM 1, QUARTER 7 (SUMMER ) PAGE 30
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(4) "Manuf Price" is the price at which manufacturers sell brands to dealers.
(5) "Unit Cost" is the raw materials, production, labor, plant depreciation
(assuming full capacity usage), and transportation and shipping costs.
Experience curve cost reductions and smoothing cost adjustments, if any,
in production and labor are not included within these "Unit Cost"
figures. Other components of variable costs (dealer rebates and sales
commissions) are also not included in these "Unit Cost" figures.
(6) "Margin" equals "Manuf Price" minus "Unit Cost.
*****************************************************************************
FIRM 1: ?????????????????????????????????????????????????? INDUSTRY T
MARKETING RESEARCH FOR FIRM 1, QUARTER 7 (SUMMER ) PAGE 31
*****************************************************************************

=============================================================================
MARKETING RESEARCH STUDY #41 (REGIONAL SUMMARY ANALYSIS )
=============================================================================

REGION STATISTICS, REGION 1 (LATIN AM), QUARTER 7 (SUMMER)


Í───────────────────────À
║ Quarter Ã──────À
Ã───────────┬───────────ÂChange║
║ Previous │ Current ║ (%) ║
Í────────────────────────Î───────────┼───────────Î──────Â
║Population ║295,222,176│295,824,064║ .2║
║Consumer Price Index ║ 1,142│ 1,158║ 1.4║
║Per Capita Income ║ 6,622│ 6,681║ .9║
Ã────────────────────────Î───────────┼───────────Î──────Â
║Industry Sales Volume ║ 116,646│ 81,904║ -29.8║
Ã────────────────────────Î───────────┼───────────Î──────Â
║Industry Advertising ║ 4,950,000│ 3,650,000║ -26.3║
║Industry Average D_Price║ 1,065│ 1,460║ 37.0║
║Industry Promotion ║ 3,650,000│ 2,600,000║ -28.8║
║Industry Average R&D ║ 270,312│ 317,187║ 17.3║
║Industry Sales Force ║ 290│ 180║ -37.9║
Ë────────────────────────ð───────────┴───────────ð──────¢

BRAND PERFORMANCE STATISTICS, REGION 1 (LATIN AM), QUARTER 7 (SUMMER)


Í────────────────────────────────────────────Ê─────────Ê───────Ê───────À
║ Volume Market Share (%) ║ D_Price ║ P_Per ║ P_Con ║
Í────Î───────┬────────────────────────────────────Î─────────Î───────Î───────Â
║1-3 ║ 8.2 --│█████ ║$1,401 ++║ .7 --║15.1 ++║
║2-1 ║67.2 ++│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ ║$1,603 ++║80.2 ║15.2 +║
║3-1 ║22.0 +│████████████ ║$1,093 +║ 8.0 -║ 9.8 -║
║6-1 ║ 2.7 --│▒▒ ║$1,042 ║ .0 ║18.0 -║
Ë────ð───────┴┬───────┬───────┬───────┬───────┬───ð─────────ð───────ð───────¢
0% 14% 30% 46% 62%

*** NOTES ***


(1) An "r" after a product number denotes a reformulation in this quarter.
A "u" denotes unfilled orders in this quarter. A "*" denotes a product
that has been reformulated and that has unfilled orders in this quarter.
(2) Changes of more than 25%, from the previous-quarter value, are flagged
by "++" and "--" to the right of the current-quarter entry for increases
and decreases, respectively. Changes of more than 5% but less than 25%,
from the previous-quarter value, are flagged by "+" and "-" to the right
of the current-quarter entry for increases and decreases, respectively.
Changes of less than 5% from the previous quarter are not flagged.
(3) "D_Price" is dealer price, "P_Per" is perceived performance, and "P_Con"
is perceived convenience.
*****************************************************************************
FIRM 1: ?????????????????????????????????????????????????? INDUSTRY T
MARKETING RESEARCH FOR FIRM 1, QUARTER 7 (SUMMER ) PAGE 32
*****************************************************************************

=============================================================================
MARKETING RESEARCH STUDY #41 (REGIONAL SUMMARY ANALYSIS )
=============================================================================

REGION STATISTICS, REGION 2 (U.S. ), QUARTER 7 (SUMMER)


Í───────────────────────À
║ Quarter Ã──────À
Ã───────────┬───────────ÂChange║
║ Previous │ Current ║ (%) ║
Í────────────────────────Î───────────┼───────────Î──────Â
║Population ║266,519,664│266,860,784║ .1║
║Consumer Price Index ║ 1,050│ 1,060║ 1.0║
║Per Capita Income ║ 27,224│ 27,509║ 1.0║
Ã────────────────────────Î───────────┼───────────Î──────Â
║Industry Sales Volume ║ 419,307│ 364,894║ -13.0║
Ã────────────────────────Î───────────┼───────────Î──────Â
║Industry Advertising ║ 7,800,000│ 6,000,000║ -23.1║
║Industry Average D_Price║ 997│ 1,453║ 45.7║
║Industry Promotion ║ 5,400,000│ 4,050,000║ -25.0║
║Industry Average R&D ║ 270,312│ 317,187║ 17.3║
║Industry Sales Force ║ 420│ 445║ 6.0║
Ë────────────────────────ð───────────┴───────────ð──────¢

BRAND PERFORMANCE STATISTICS, REGION 2 (U.S. ), QUARTER 7 (SUMMER)


Í────────────────────────────────────────────Ê─────────Ê───────Ê───────À
║ Volume Market Share (%) ║ D_Price ║ P_Per ║ P_Con ║
Í────Î───────┬────────────────────────────────────Î─────────Î───────Î───────Â
║1-2r║23.3 ++│███████████████████████████████ ║$1,403 ++║47.5 +║ 9.4 -║
║2-2 ║26.1 --│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ ║$1,874 ++║64.3 ║14.0 --║
║3-2 ║22.7 +│██████████████████████████████ ║$1,077 +║31.0 -║ 6.6 --║
║4-2 ║15.9 ++│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ ║$1,357 ║43.2 -║12.6 +║
║5-1 ║11.8 ++│████████████████ ║$1,475 ++║76.4 ║ 6.8 -║
║6-1 ║ .2 --│▒ ║$1,005 ║ .0 ║ 9.0 -║
Ë────ð───────┴┬───────┬───────┬───────┬───────┬───ð─────────ð───────ð───────¢
0% 5% 12% 18% 24%

*** NOTES ***


(1) An "r" after a product number denotes a reformulation in this quarter.
A "u" denotes unfilled orders in this quarter. A "*" denotes a product
that has been reformulated and that has unfilled orders in this quarter.
(2) Changes of more than 25%, from the previous-quarter value, are flagged
by "++" and "--" to the right of the current-quarter entry for increases
and decreases, respectively. Changes of more than 5% but less than 25%,
from the previous-quarter value, are flagged by "+" and "-" to the right
of the current-quarter entry for increases and decreases, respectively.
Changes of less than 5% from the previous quarter are not flagged.
(3) "D_Price" is dealer price, "P_Per" is perceived performance, and "P_Con"
is perceived convenience.
*****************************************************************************
FIRM 1: ?????????????????????????????????????????????????? INDUSTRY T
MARKETING RESEARCH FOR FIRM 1, QUARTER 7 (SUMMER ) PAGE 33
*****************************************************************************

=============================================================================
MARKETING RESEARCH STUDY #41 (REGIONAL SUMMARY ANALYSIS )
=============================================================================

REGION STATISTICS, REGION 3 (U.K. ), QUARTER 7 (SUMMER)


Í───────────────────────À
║ Quarter Ã──────À
Ã───────────┬───────────ÂChange║
║ Previous │ Current ║ (%) ║
Í────────────────────────Î───────────┼───────────Î──────Â
║Population ║ 59,953,084│ 60,302,464║ .6║
║Consumer Price Index ║ 1,128│ 1,144║ 1.5║
║Per Capita Income ║ 19,632│ 19,837║ 1.0║
Ã────────────────────────Î───────────┼───────────Î──────Â
║Industry Sales Volume ║ 119,679│ 107,278║ -10.4║
Ã────────────────────────Î───────────┼───────────Î──────Â
║Industry Advertising ║ 4,650,000│ 4,700,000║ 1.1║
║Industry Average D_Price║ 1,068│ 1,180║ 10.5║
║Industry Promotion ║ 3,300,000│ 4,050,000║ 22.7║
║Industry Average R&D ║ 270,312│ 317,187║ 17.3║
║Industry Sales Force ║ 280│ 305║ 8.9║
Ë────────────────────────ð───────────┴───────────ð──────¢

BRAND PERFORMANCE STATISTICS, REGION 3 (U.K. ), QUARTER 7 (SUMMER)


Í────────────────────────────────────────────Ê─────────Ê───────Ê───────À
║ Volume Market Share (%) ║ D_Price ║ P_Per ║ P_Con ║
Í────Î───────┬────────────────────────────────────Î─────────Î───────Î───────Â
║1-3 ║12.5 -│█████████ ║$1,478 ++║44.7 +║12.6 ++║
║3-1 ║10.5 +│▒▒▒▒▒▒▒▒ ║$1,122 ║35.3 ║ 7.3 -║
║4-3 ║22.1 +│███████████████ ║$1,137 ║10.7 -║28.7 +║
║5-3 ║52.7 │▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ ║$1,144 +║63.2 ║28.2 ║
║6-1 ║ 2.2 --│██ ║$1,079 ║ .0 ++║14.5 --║
Ë────ð───────┴┬───────┬───────┬───────┬───────┬───ð─────────ð───────ð───────¢
0% 11% 24% 36% 49%

*** NOTES ***


(1) An "r" after a product number denotes a reformulation in this quarter.
A "u" denotes unfilled orders in this quarter. A "*" denotes a product
that has been reformulated and that has unfilled orders in this quarter.
(2) Changes of more than 25%, from the previous-quarter value, are flagged
by "++" and "--" to the right of the current-quarter entry for increases
and decreases, respectively. Changes of more than 5% but less than 25%,
from the previous-quarter value, are flagged by "+" and "-" to the right
of the current-quarter entry for increases and decreases, respectively.
Changes of less than 5% from the previous quarter are not flagged.
(3) "D_Price" is dealer price, "P_Per" is perceived performance, and "P_Con"
is perceived convenience.
*****************************************************************************
FIRM 1: ?????????????????????????????????????????????????? INDUSTRY T
MARKETING RESEARCH FOR FIRM 1, QUARTER 7 (SUMMER ) PAGE 34
*****************************************************************************

=============================================================================
MARKETING RESEARCH STUDY #41 (REGIONAL SUMMARY ANALYSIS )
=============================================================================

REGION STATISTICS, REGION 4 (EUROPE ), QUARTER 7 (SUMMER)


Í───────────────────────À
║ Quarter Ã──────À
Ã───────────┬───────────ÂChange║
║ Previous │ Current ║ (%) ║
Í────────────────────────Î───────────┼───────────Î──────Â
║Population ║261,933,968│262,388,752║ .2║
║Consumer Price Index ║ 1,084│ 1,100║ 1.5║
║Per Capita Income ║ 15,055│ 15,197║ .9║
Ã────────────────────────Î───────────┼───────────Î──────Â
║Industry Sales Volume ║ 134,095│ 132,024║ -1.5║
Ã────────────────────────Î───────────┼───────────Î──────Â
║Industry Advertising ║ 6,800,000│ 4,700,000║ -30.9║
║Industry Average D_Price║ 978│ 1,249║ 27.6║
║Industry Promotion ║ 4,450,000│ 2,800,000║ -37.1║
║Industry Average R&D ║ 270,312│ 317,187║ 17.3║
║Industry Sales Force ║ 320│ 250║ -21.9║
Ë────────────────────────ð───────────┴───────────ð──────¢

BRAND PERFORMANCE STATISTICS, REGION 4 (EUROPE ), QUARTER 7 (SUMMER)


Í────────────────────────────────────────────Ê─────────Ê───────Ê───────À
║ Volume Market Share (%) ║ D_Price ║ P_Per ║ P_Con ║
Í────Î───────┬────────────────────────────────────Î─────────Î───────Î───────Â
║1-1 ║12.0 │███████████ ║$1,362 +║41.5 +║ 9.6 -║
║2-3 ║40.3 +│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ ║$1,353 +║67.6 ║21.3 -║
║3-3 ║21.7 +│███████████████████ ║$1,106 ║48.4 -║ 8.9 ║
║4-1 ║19.3 ++│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ ║$1,168 ║67.7 ║15.3 +║
║6-1 ║ 6.7 -│███████ ║$1,111 ║ 1.7 ║15.3 -║
Ë────ð───────┴┬───────┬───────┬───────┬───────┬───ð─────────ð───────ð───────¢
0% 8% 18% 28% 38%

*** NOTES ***


(1) An "r" after a product number denotes a reformulation in this quarter.
A "u" denotes unfilled orders in this quarter. A "*" denotes a product
that has been reformulated and that has unfilled orders in this quarter.
(2) Changes of more than 25%, from the previous-quarter value, are flagged
by "++" and "--" to the right of the current-quarter entry for increases
and decreases, respectively. Changes of more than 5% but less than 25%,
from the previous-quarter value, are flagged by "+" and "-" to the right
of the current-quarter entry for increases and decreases, respectively.
Changes of less than 5% from the previous quarter are not flagged.
(3) "D_Price" is dealer price, "P_Per" is perceived performance, and "P_Con"
is perceived convenience.
*****************************************************************************
FIRM 1: ?????????????????????????????????????????????????? INDUSTRY T
MARKETING RESEARCH FOR FIRM 1, QUARTER 7 (SUMMER ) PAGE 35
*****************************************************************************

=============================================================================
MARKETING RESEARCH STUDY #47 (SELF-REPORTED ATTRIBUTE PREFERENCES )
=============================================================================

REGION 1 (LATIN AM) REGION 1 (LATIN AM)


┌─────────────┬─────┬───────────────────────────────────────────────────────┐
│Attribute 8│24.7%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│#1, 20│34.0%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│Syntech 32│27.3%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 44│10.9%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 56│ 2.6%│▒▒▒▒ │
│ 68│ .3%│▒ │
│ 80│ .0%│▒ │
│ 92│ .0%│▒ │
├─────────────┼─────┼┼────────┼────────┼────────┼────────┼────────┼────────┼┤
│Attribute 8│ .0%│▒ │
│#2, 20│ .4%│▒▒ │
│Plumbo 32│ 2.4%│▒▒▒▒ │
│ 44│ 8.9%│▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 56│20.3%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 68│28.7%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 80│24.6%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 92│14.6%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
├─────────────┼─────┼┼────────┼────────┼────────┼────────┼────────┼────────┼┤
│Attribute 8│48.6%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒│
│#3, 20│39.1%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│Glomp 32│11.2%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 44│ 1.0%│▒▒ │
│ 56│ .0%│▒ │
│ 68│ .0%│▒ │
│ 80│ .0%│▒ │
│ 92│ .0%│▒ │
├─────────────┼─────┼┼────────┼────────┼────────┼────────┼────────┼────────┼┤
│Attribute 8│ 3.4%│▒▒▒▒▒ │
│#4, 20│20.1%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│Trimicro 32│37.6%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 44│30.3%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 56│ 7.7%│▒▒▒▒▒▒▒▒▒▒▒ │
│ 68│ .8%│▒▒ │
│ 80│ .0%│▒ │
│ 92│ .0%│▒ │
├─────────────┼─────┼┼────────┼────────┼────────┼────────┼────────┼────────┼┤
│Attribute 8│ │ No results due to vaporware technology constraints. │
│#5, 20│ │ No results due to vaporware technology constraints. │
│Fralange 32│ │ No results due to vaporware technology constraints. │
│ 44│ │ No results due to vaporware technology constraints. │
│ 56│ │ No results due to vaporware technology constraints. │
│ 68│ │ No results due to vaporware technology constraints. │
│ 80│ │ No results due to vaporware technology constraints. │
│ 92│ │ No results due to vaporware technology constraints. │
└─────────────┴─────┴┼────────┼────────┼────────┼────────┼────────┼────────┼┘
0% 7% 14% 21% 28% 35% 42%+
*****************************************************************************
FIRM 1: ?????????????????????????????????????????????????? INDUSTRY T
MARKETING RESEARCH FOR FIRM 1, QUARTER 7 (SUMMER ) PAGE 36
*****************************************************************************

=============================================================================
MARKETING RESEARCH STUDY #47 (SELF-REPORTED ATTRIBUTE PREFERENCES )
=============================================================================

REGION 2 (U.S. ) REGION 2 (U.S. )


┌─────────────┬─────┬───────────────────────────────────────────────────────┐
│Attribute 8│ .0%│▒ │
│#1, 20│ .7%│▒▒ │
│Syntech 32│ 6.4%│▒▒▒▒▒▒▒▒▒ │
│ 44│24.6%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 56│36.1%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 68│23.9%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 80│ 7.3%│▒▒▒▒▒▒▒▒▒▒ │
│ 92│ .9%│▒▒ │
├─────────────┼─────┼┼────────┼────────┼────────┼────────┼────────┼────────┼┤
│Attribute 8│ 9.0%│▒▒▒▒▒▒▒▒▒▒▒▒ │
│#2, 20│21.3%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│Plumbo 32│31.2%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 44│24.9%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 56│10.4%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 68│ 2.8%│▒▒▒▒▒ │
│ 80│ .5%│▒▒ │
│ 92│ .0%│▒ │
├─────────────┼─────┼┼────────┼────────┼────────┼────────┼────────┼────────┼┤
│Attribute 8│ .1%│▒ │
│#3, 20│ .7%│▒▒ │
│Glomp 32│ 4.3%│▒▒▒▒▒▒ │
│ 44│14.2%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 56│24.9%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 68│28.3%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 80│19.9%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 92│ 7.5%│▒▒▒▒▒▒▒▒▒▒▒ │
├─────────────┼─────┼┼────────┼────────┼────────┼────────┼────────┼────────┼┤
│Attribute 8│ .0%│▒ │
│#4, 20│ .3%│▒ │
│Trimicro 32│ 3.7%│▒▒▒▒▒▒ │
│ 44│18.2%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 56│38.4%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 68│30.3%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 80│ 8.3%│▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 92│ .8%│▒▒ │
├─────────────┼─────┼┼────────┼────────┼────────┼────────┼────────┼────────┼┤
│Attribute 8│ │ No results due to vaporware technology constraints. │
│#5, 20│ │ No results due to vaporware technology constraints. │
│Fralange 32│ │ No results due to vaporware technology constraints. │
│ 44│ │ No results due to vaporware technology constraints. │
│ 56│ │ No results due to vaporware technology constraints. │
│ 68│ │ No results due to vaporware technology constraints. │
│ 80│ │ No results due to vaporware technology constraints. │
│ 92│ │ No results due to vaporware technology constraints. │
└─────────────┴─────┴┼────────┼────────┼────────┼────────┼────────┼────────┼┘
0% 7% 14% 21% 28% 35% 42%+
*****************************************************************************
FIRM 1: ?????????????????????????????????????????????????? INDUSTRY T
MARKETING RESEARCH FOR FIRM 1, QUARTER 7 (SUMMER ) PAGE 37
*****************************************************************************

=============================================================================
MARKETING RESEARCH STUDY #47 (SELF-REPORTED ATTRIBUTE PREFERENCES )
=============================================================================

REGION 3 (U.K. ) REGION 3 (U.K. )


┌─────────────┬─────┬───────────────────────────────────────────────────────┐
│Attribute 8│51.8%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒│
│#1, 20│42.7%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒│
│Syntech 32│ 5.4%│▒▒▒▒▒▒▒▒ │
│ 44│ .1%│▒ │
│ 56│ .0%│▒ │
│ 68│ .0%│▒ │
│ 80│ .0%│▒ │
│ 92│ .0%│▒ │
├─────────────┼─────┼┼────────┼────────┼────────┼────────┼────────┼────────┼┤
│Attribute 8│ 6.2%│▒▒▒▒▒▒▒▒▒ │
│#2, 20│17.7%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│Plumbo 32│29.7%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 44│28.5%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 56│13.6%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 68│ 3.7%│▒▒▒▒▒▒ │
│ 80│ .5%│▒▒ │
│ 92│ .0%│▒ │
├─────────────┼─────┼┼────────┼────────┼────────┼────────┼────────┼────────┼┤
│Attribute 8│48.9%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒│
│#3, 20│34.5%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│Glomp 32│13.3%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 44│ 2.9%│▒▒▒▒▒ │
│ 56│ .4%│▒ │
│ 68│ .0%│▒ │
│ 80│ .0%│▒ │
│ 92│ .0%│▒ │
├─────────────┼─────┼┼────────┼────────┼────────┼────────┼────────┼────────┼┤
│Attribute 8│15.0%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│#4, 20│39.0%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│Trimicro 32│34.4%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 44│10.3%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 56│ 1.3%│▒▒▒ │
│ 68│ .1%│▒ │
│ 80│ .0%│▒ │
│ 92│ .0%│▒ │
├─────────────┼─────┼┼────────┼────────┼────────┼────────┼────────┼────────┼┤
│Attribute 8│ │ No results due to vaporware technology constraints. │
│#5, 20│ │ No results due to vaporware technology constraints. │
│Fralange 32│ │ No results due to vaporware technology constraints. │
│ 44│ │ No results due to vaporware technology constraints. │
│ 56│ │ No results due to vaporware technology constraints. │
│ 68│ │ No results due to vaporware technology constraints. │
│ 80│ │ No results due to vaporware technology constraints. │
│ 92│ │ No results due to vaporware technology constraints. │
└─────────────┴─────┴┼────────┼────────┼────────┼────────┼────────┼────────┼┘
0% 7% 14% 21% 28% 35% 42%+
*****************************************************************************
FIRM 1: ?????????????????????????????????????????????????? INDUSTRY T
MARKETING RESEARCH FOR FIRM 1, QUARTER 7 (SUMMER ) PAGE 38
*****************************************************************************

=============================================================================
MARKETING RESEARCH STUDY #47 (SELF-REPORTED ATTRIBUTE PREFERENCES )
=============================================================================

REGION 4 (EUROPE ) REGION 4 (EUROPE )


┌─────────────┬─────┬───────────────────────────────────────────────────────┐
│Attribute 8│ 1.7%│▒▒▒ │
│#1, 20│ 6.8%│▒▒▒▒▒▒▒▒▒▒ │
│Syntech 32│15.9%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 44│25.1%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 56│26.7%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 68│16.2%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 80│ 6.1%│▒▒▒▒▒▒▒▒▒ │
│ 92│ 1.6%│▒▒▒ │
├─────────────┼─────┼┼────────┼────────┼────────┼────────┼────────┼────────┼┤
│Attribute 8│15.9%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│#2, 20│30.8%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│Plumbo 32│31.2%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 44│17.0%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 56│ 4.5%│▒▒▒▒▒▒▒ │
│ 68│ .6%│▒▒ │
│ 80│ .0%│▒ │
│ 92│ .0%│▒ │
├─────────────┼─────┼┼────────┼────────┼────────┼────────┼────────┼────────┼┤
│Attribute 8│15.9%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│#3, 20│17.0%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│Glomp 32│18.4%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 44│16.4%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 56│12.6%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 68│ 9.5%│▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 80│ 6.6%│▒▒▒▒▒▒▒▒▒ │
│ 92│ 3.6%│▒▒▒▒▒▒ │
├─────────────┼─────┼┼────────┼────────┼────────┼────────┼────────┼────────┼┤
│Attribute 8│ 4.9%│▒▒▒▒▒▒▒ │
│#4, 20│ 9.5%│▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│Trimicro 32│14.9%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 44│19.8%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 56│19.4%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 68│16.0%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 80│10.0%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 92│ 5.6%│▒▒▒▒▒▒▒▒ │
├─────────────┼─────┼┼────────┼────────┼────────┼────────┼────────┼────────┼┤
│Attribute 8│ │ No results due to vaporware technology constraints. │
│#5, 20│ │ No results due to vaporware technology constraints. │
│Fralange 32│ │ No results due to vaporware technology constraints. │
│ 44│ │ No results due to vaporware technology constraints. │
│ 56│ │ No results due to vaporware technology constraints. │
│ 68│ │ No results due to vaporware technology constraints. │
│ 80│ │ No results due to vaporware technology constraints. │
│ 92│ │ No results due to vaporware technology constraints. │
└─────────────┴─────┴┼────────┼────────┼────────┼────────┼────────┼────────┼┘
0% 7% 14% 21% 28% 35% 42%+
*****************************************************************************
FIRM 1: ?????????????????????????????????????????????????? INDUSTRY T
MARKETING RESEARCH FOR FIRM 1, QUARTER 7 (SUMMER ) PAGE 39
*****************************************************************************

=============================================================================
TABLE OF CONTENTS FOR THIS MARKETING RESEARCH STUDY OUTPUT
=============================================================================

MR STUDY # 1 (COMP INFO - DIVIDENDS AND EARNINGS ) .......... page 16


MR STUDY #11 (CUSTOMER BRAND AWARENESS ) .......... page 16
MR STUDY #12 (CONCEPT TESTING ) .......... page 18
MR STUDY #17 (BRAND QUALITY RATINGS ) .......... page 18
MR STUDY #21 (BRAND PERCEPTUAL RATINGS ) .......... page 20
MR STUDY #31 (INDUSTRY SALES VOLUME FORECASTS ) .......... page 26
MR STUDY #32 (BRAND SALES VOLUME FORECASTS ) .......... page 26
MR STUDY #36 (COMPETITIVE INFORMATION - BRAND PROFILES) .......... page 27
MR STUDY #40 (COMPETITIVE INFORMATION - BRAND MARGINS ) .......... page 29
MR STUDY #41 (REGIONAL SUMMARY ANALYSIS ) .......... page 31
MR STUDY #47 (SELF-REPORTED ATTRIBUTE PREFERENCES ) .......... page 35

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