Nama:

Marketing Plan: ……………………………….

Section 1: Executive Summary Section 5: Value Proposition

Featured Product:

Section 2: Target Customers Product uniqueness:

> Geographic : Augmented Product:

> Demographic : Section 6: Distribution Plan

> Psychographic: Channel:

> Behavior :

Section 3: Positioning Strategy Section 7: Promotions Strategy

Promotion Mix:

Advertising:

Section 8: Pricing Strategy & Tactics

Section 4: SWOT Analysis Pricing Strategy:

Strenghts Weaknesses Tactics:

Section 9: Competitors Analysis

Oppotunities Threats Bases of competition:

Competitive Advantage Strategy: