A Study on Production and Sales of Dairy Aavin in Tiruchirappalli

Town
QESTIONNAIRE
Demography
Number of family members: Infants Children Adult
Gender: ` Male Female
Occupation: Professional Business Private salaried
Monthly Income: Less then Rs.5000 Rs. 5000-10000 Rs.10000-15000
1. Which dairy product would you prefer, out of the following and tick the appropriate product.
a. Aavin b. Amul c. Arokya
d. Cavins e. Heritge f.Hatsun
2. Which product do you use in aavin dairy?
Milk: Full cream Toned Skimmed
Butter Dahi Ghee
Panner Shrikhand Icecreams
3. Why did you choose Aavin dairy product
a.Quality and taste b. New varieties c. Quantity
d .Healthy e.Service
4. Does aavin milk suit your budget? If yes means to which extent?
`a .Excellent b. Good c. Fair
5. Do you buy? a.Packed milk b. Loose milk
6. If packed milk, mention brand
a.Aavin milk b.Arokya milk c.Cavin milk
7. Who suggest you to buy this aavin?
a.Friends b. relation c.neighbor
8. Do you purchase any other aavin product except milk, mention the following?
a.Milk powder b.Badam milk c.Milk-khoa
d.Milk cake e.Butter f.ice cream
9. Are you satisfied with the price of Aavin dairy product?
a.Highly satisfied b.Satisfied c.Neither satisfied nor dissatisfied
 d.Dissatisfied e.Highly dissatisfied
10. What is color of aavin packet do you buy?
a.Blue b.Green c.Red
11. For what reason are you buying?
a.Taste b.rate c.purity d.quality
12. How importane you consider nutrients of dairy product meet the health requirements of people?

a. Very important b.Important c.Moderately important

d. Of little important e.Un Important
13. Are you satisfied with newly launched sugar free ice creams for diabetic patients?
a.Likely b.Unlikely
14. How do you scale Aavin dairy products?
Attribute Poor Average Good Excellent
Price
Sweetness
Packaging
Softness
Schemes
15. Which Aavin milk product has maximum demand?
a.Tonedmilk b.Double toned milk
d.Standardized milk e.Full cream milk
16. Which product of Aavin has mostly attracted towards customer?
a.Milk b.Ghee varieties
d.Skimmed milk powder e.Flavored milk
17. Describe your opinion about Aavin dairy product and other dairy items and service Facilities (Ticking appropriate
boxes in the statement)
Low price High Price
Low quality High quality
Sophisticated Customers Unsophisticated
Less variety
18. Essential elements which is to be added to satisfy customers?
a.Subsidiary product b.New dairy varieties
c.Cost reduction d.Discount
19. Do you feel that Home delivery of Aavin milk is made at prescribed time at early morning?
Strongly Disagree Disagree Neither Agree nor Agree Strongly Agree
Disagree

20. Comment about Aavin Dairy?