Lenovo

Summer Internship Projects

 We have collated some projects done by interns in the
past years to give you a taste of how your actual internship
will look like and how you need to prepare for the same
 Consumer Behaviour

• Competitor benchmarking for all business units across major players

• Measure customer weight against brand preference, features and
promotional strategies
• Derive insights through interaction with trade partners across
Exclusive, Multi Brand and Tier 3 stores
• Develop feedback measures to improve customer footfall resulting in
increased daily sales
• Develop and test possible positioning concepts at multiple locations,
and recommend a holistic marketing plan
 MARKET RESEARCH

• Conduct market survey of mid-market enterprises to gauge customer

awareness & brand preference
• Conduct research to build a database of xx companies to launch Mid-
Market (MM) engine for XX SMB Unit
• Identify XX high potential customers after segmentation, profiling &
quantitative analysis of database
• Develop a mathematical model to estimate customers’ buying power
& created Tableau dashboard
 CHANNEL PRODUCTIVITY

• Analyze premium mix and retail productivity in the West

• Deep dive the premium consumer and isolate the triggers and
barriers to purchase
• Using this data formulate the strategy to modify the in-store layouts
and staff trainings and customer engagement and feedbacks

Other similar projects

Develop strategies to increase profitability of retail outlets
Work on Revamping of All In One Desktop Sales in East Region of India
 ALLIED BUSINESS OPPORTUNITIES

• Conducted primary and secondary research to identify the business

potential of accessories and allied products business
• Developed marketing strategies to boost sell out and sell through of
S&P accessories through Exclusive Store
• Established strategic partnership between xx and a telecom player for
4G products and Mifi devices pilot run
 MARKET RESEARCH

• Conduct out primary research across laptop stores in five regions

• Examine consumer behavior, brand visibility & communication across
distribution channels and found key retailer concerns
• Benchmark XX’s offerings (in Laptop segment) against the competitors
and highlighted the value proposition of its products
Good luck for your Summers! ☺
Crafting the marketing and sales leaders of tomorrow.