Concentrix- Supporting business outcomes and agility is really the key.

Marketing Soultions –Helping businesses reimagine business

Acquisition and Retention Marketing

Our GenCTM marketing automation platform provides data-driven customer acquisition and retention
across digital, social, print and mobile channels. Backed by our analytics and digital marketing services,
we are sure to deliver clear business outcomes for you. We also support your loyalty and incentive
programs, event administration, point of purchase, and targeted lifecycle messaging/reminders to your
customers.

Digital Marketing-

Utilize our tools and experienced digital team to monitor, optimize, and extend your digital presence.
Transform your campaigns and communicate with your customers with our SEO/SEM services; including
website audits, setup, and creative services (like custom videos, websites, and landing pages). We also
create and manage pay-per-click campaigns, mobile apps, and mobile and social advertising.

Production and Creative Services

Our creative approach is data-driven, and yet strategic and intuitive—the result of decades of high-ROI
campaign design and direct marketing expertise. We also bring our keen understanding of customer
engagement across different customer lifecycles. We provide end-to-end creative services to help drive
your brand. This includes art direction, design, copywriting, and video, digital and print content
production and processing. We also provide comprehensive project management and implementation
services.

Channel Marketing Services

Our proprietary GenCTM marketing automation platform facilitates service reminders, sales and service
prospecting, and on-demand, customized marketing campaigns through print and digital avenues for
your dealers, distributors, and service partners. Also: end-to-end financing and insurance, sales,
administration, order management, campaign development, creative services, field engineer
coordination, technical support and inquiries, and analytics and reporting

Billing, Subscription and Order Management

Our PCI-compliant integrated GenCTM subscription, billing, and revenue management platform offers
consumers the flexibility of selecting customized services, packages, and payment options to meet their
needs, including subscriptions, upgrades, and pay-per-use pricing. It helps you with
welcome/activations, accessories and add-ons, downloads, voice and data usage, mobile services—and
more!

Campaign and Marketing Analytics

Our analysts work with clients to understand your business objectives and identify the right combination
of analytical models to determine proactive solutions or corrective actions. We help clients better
understand their customer behavior and to realize the best return on investment on their marketing
spends and optimization, including in targeting and segmentation, campaign optimization, campaign
scoring, Customer Lifetime Value, forecasting, and customer surveys.

Customer Lifecycle Management--Design and optimize customer engagement—

Marketing and Digital Services

Our analysts work with clients to understand your business objectives and identify the right combination
of analytical models to determine proactive solutions or corrective actions. We help clients better
understand their customer behavior and to realize the best return on investment on their marketing
spends and optimization, including in targeting and segmentation, campaign optimization, campaign
scoring, Customer Lifetime Value, forecasting, and customer surveys.

Sales and Customer Acquisition

Grow share of customer wallet and accelerate your return on marketing investment with our proven
multi-channel inbound/outbound direct sales capabilities. Execute results-focused sales strategies by
bolstering demand generation with our targeted tele-prospecting and lead qualification using voice,
email, pro-active chat, and social media. Our Next Best Action™ methodology ensures advisors make
timely, relevant offers to close cross-sell or upsell opportunities with better results.

Omni channel customer Support

Our omni-channel solutions support the entire care lifecycle across welcome and activation calls, billing,
payments, product and service inquiries, complaint resolution, customer surveys and emergency
response. Our technology assets work with your existing infrastructure to transform your contact
centers to “digital engagement hubs.” Enhance care productivity, plan for scalability, and manage
service costs, with options that include at-home advisors.

Social Customer Service

Our SocioEco solution helps identify valuable conversations in social media to understand what your
customers are saying and doing, impacting your brand. Not just that: Engage with them in real-time
24/7. We provide end-to-end monitoring and alerts; social strategy, engagement and reach; social lead
generation; holistic analytics; and integrated omni-channel customer care.

Retention and Loyalty

Protect existing revenues with integrated campaigns for revival calling and satisfaction surveys
(including design, delivery, and analysis). Use our loyalty card programs for processing and
administration of lifecycle coupons, events/POS communications, statement/invoice messaging,
appointment scheduling/reminders, and subscription renewals. With our specialized programs covering
lease/financing expiry, product recall/repurchase, and win-back situations, you truly focus your efforts
on retaining customers.

Renewals Management

Nurture renewal opportunities to drive repeat revenue from your customer relationships. Our Cloud-
based RenewalsManagerTM automates each stage of the process: quotations, vendor/distribution
management, and insightful analytics into renewals performance and forecasting. With interfaces to
wider marketing initiatives, it provides centralization of customer data from multiple channels to offer
the highest flexibility for renewing maintenance/support contracts and subscription renewals.

Sales and Subscription-

Integrate sales and subscription services with our end-to-end order fulfillment, processing, activation,
billing and revenue recognition services online subscription management services. Drive incremental
revenues with our teams promoting outbound sales, upgrades, cross-sell, and paper-to-digital
subscriber conversion. We back you up too for sales training, brand management, technical support,
retention, and cancel-save operations.

Product and Online Stores-

Create loyal brand ambassadors with our customer services for general and product inquiries, whether
in online app stores or in music store sales, on phone, Web chat, or email. We chip in to help upsell and
cross-sell accessories/consumables and with order processing/product returns—for clients across a wide
range of products, including tablets, PCs, printers, mobile devices, smartwatches, and MP3 players.