Fintech Adoption & Innovations in Startups:paytm

“Fintech Adoption & Innovations in Start-ups: A case study on Paytm” 2017-19
A
STUDY
ON
“ FINTECH ADOPTION & INNOVATIONS IN
STARTUP’S: A CASE STUDY ON PAYTM ”
BY
SHAILAJA BALUSUPATI
HT.NO:1204-17-408-042
(2017-2019)
Project submitted in partial fulfilment for the award of Degree of
M A S T E R O F CO M ME RC E
Guided by
M S . A M AT H UL M U B E E N
F a c u l t y , D e p a r t me n t o f Co mme r c e ( P. G . )
S t . An n ’ s Co l l e g e f o r W o me n ( P .G . C e n t r e )
A u t o n o mo u s - A f f i l i a t e d t o O s ma n i a Un i v e r s i t y
R e - Ac c r e d i t e d b y NA A C w i t h ‘ A + ’ G r a d e a n d C o l l e g e
W i t h Po t e n t i a l f o r E x c e l l e n c e b y U G C
M e h d i p a t n a m, H y d e r a b a d – 5 00 0 2 8
Submitted by Shailaja Balusupati to the dept of commerce (PG) St. Ann’s for women
DECLARATION
I, Shailaja balusupati , pursuing MASTER OF COMMERCE hereb y

declare that the project report titled “FINTECH ADOPTION &
INNOVATIONS IN STARTUP’S: A CASE STUDY ON PAYTM ” is
a Bonafide work done by me under guidance of MS . AMATHUL
MUBEEN, Department of Commerce (P.G), St. Ann’s College for
W o m e n ( P . G . C e n t r e ) , H yd e r a b a d .
This project report is submitted for the partial fulfilment for the
award of degree in Master of Commerce from St. Ann’s college for
w o m e n ( P . G . C e n t r e ) , O s m a n i a U n i v e r s i t y, H yd e r a b a d .
This project is a result of my own efforts and has not been submitted
to any other university or institution for the award of any
degree/diploma certificate or published any time before.
PLACE:
DATE: (SIGNATURE OF STUDENT)
ACKNOWLEDGEMENT
I convey my sincere thanks to Dr. (Sr) P. Amrutha, Principal St.

Ann’s College for Women (P.G. Centre) for her encouragement. I am
grateful to her providing us an opportunity to improve our
capabilities and knowledge.
I am thankful to Ms. Amathul Mubeen , Lecturer, Department of
Commerce (P.G. Centre) under whose guidance and supervision this
study has been successfully completed . I am thankful to her for
continuous motivation and encouragement to undertake the
enlargement of the scope and enabling several improvements in the
contents and presentation of this project.
I s h a l l a l w a ys r e m a i n t h a n k f u l t o M r s . U s h a R a n i , H e a d o f t h e
Department, M.com for her support and encouragement.
It is my privilege to express my gratitude to the Ms. Vasudha and
Faculty of Department of Commerce for the co-ordination and co-
operation and kind guidance for successful completion of the
project.
L a s t l y, I a m t h a n k f u l t o m y p a r e n t s , f a m i l y a n d f r i e n d s f o r n e v e r
ending blessings, support and cooperation.
F i n a l l y, I a m o b l i g e d t o t h a n k e a c h a n d e v e r y r e s p o n d e n t w h o
participated in my survey and helped me in completing my project.
Without their participation I would not have been able to complete
m y s u r v e y.
The study has indeed helped me to explore more knowledge avenues
related to my topic and I am sure it will assist me in my future
doings.
(SHAILAJA BALUSUPATI)
INDEX
CHAPTER CONTENTS PAGE NO.

NO.
I Introduction
1.1 Introduction of stud y
1.2 Need and importance
1.3 Objectives
1.4 Research Methodology
1.5 Research Design
1.6 Sampling Size
1.7Limitations
1.8 Scope of the study
1.9 Data collection Methods
II Literature Review
III Theoretical Framework
3.1 Company Profile
3.2 History
3.3 Funding
3.4 Marketing
3 . 5 P a yt m p a ym e n t s b a n k
3 . 6 P a yt m m a l l
3.7 Awards and recognition
3.8 Advantages
3.9 Disadvantages
IV Data Analysis and
Interpretations
V Findings, Suggestions and
Conclusions
5.1 Findings
5.2 Suggestions
5.3 Conclusion
Bibliography
Webilography
Appendix: Questionnaire
CHAPTERIZATION/ORGANISATION OF THE STUDY

Chaptalization/Organisation deals with arrangements of data. The
entire work is arranged chapter wise to facilitate an easy
identification of the topic. They are categorized into five
chapters:
CHAPTER-I
This refers to the introduction part which involves a brief

i n t r o d u c t i o n o f t h e s t u d y , o b j e c t i v e s o f t h e s t u d y, n e e d o f t h e
s t u d y, s c o p e o f t h e s t u d y, r e s e a r c h m e t h o d o l o g y a n d s o u r c e s o f
d a t a a n d l i m i t a t i o n o f s t u d y.
CHAPTER-II
It deals with literature review th at consists of referred journals.
CHAPTER-III
T h i s c h a p t e r d e a l s w i t h c o m p a n y p r o f i l e o f P a yt m
CHAPTER-IV
T h i s c h a p t e r d e a l s w i t h t h e c o m p l e t e a c c o u n t s o f d a t a a n a l ys i s a n d
interpretations of data in the form of tables and graphs through
data collected from questionnaire by using SSPS ( Statistical
Package for the Social Sciences). Crosstab used to find out
interrelationships and interactions between variables .
CHAPTER-V
This chapter gives the conclusion to the study conducted on

P a yt m . I t d e a l s w i t h t h e r e c o m m e n d a t i o n s t h a t c a n b e s u g g e s t e d .
F i n d i n g s a r e d r a w n b a s e d o n t h e a n a l ys i s a n d i n t e r p r e t a t i o n s o f
d a t a . T h e e n d o f t h e r e p o r t c o n s i s t s o f b i b l i o g r a p h y.
LIST OF TABLES:
TABLE NO. TABLE NAME PAGE NUMBER

4.1 Age
4.2 Sex
4.3 Aware of regarding Paytm
4.4 Where did you get information
4.5 Financial Transactions
4.6 Paytm over the mode of Paytm
4.7 Paytm Against other sort of Payment
4.8 Purpose of using
4.9 What you keep in mind when using
4.10 How often do you use
4.11 How many times you use Paytm a day
4.12 How much money do you load
4.13 Want to continue using Paytm
4.14 Any obstacles
4.15 Useful mode of payment
4.16 Do you think secured payments in Paytm
4.17 Like to prefer to your Friends
4.18 Rate Paytm
LIST OF GRAPHS:
TABLE NO. TABLE NAME PAGE NUMBER

4.1 Age
4.2 Sex
4.3 Aware of regarding Paytm
4.4 Where did you get information
4.5 Financial Transactions
4.6 Paytm over the mode of Paytm
4.7 Paytm Against other sort of Payment
4.8 Purpose of using
4.9 What you keep in mind when using
4.10 How often do you use
4.11 How many times you use Paytm a day
4.12 How much money do you load
4.13 Want to continue using Paytm
4.14 Any obstacles
4.15 Useful mode of payment
4.16 Do you think secured payments in
Paytm
4.17 Like to prefer to your Friends
4.18 Rate Paytm
ABSTRACT:
This research paper examines that the fintech Is one the most emerging trend. Fintech has
received global attention as the challenging technology that would empower firms to
complete effectively in the twenty-first century. The fintech technology is seen as one of
the technologies that would revolutionise the banking industry. Paytm is one of the
innovative start-ups of the fintech which is very useful to the payments through the digital
form (cashless transactions). fintech start-ups need to install greater confidence among
Indian customers, already known for being conservative in their preferences.
CHAPTER-I
INTRODUCTION OF THE STUDY
1.1 INTRODUCTION OF THE STUDY:
Fintech is basically referred to as a broad term which is mainly used to describe those
companies that usually apply cloud-based tools, open source software and other various
kinds of technologies in order to improve the field of banking and finance.
Financial market witness rapid in 2016. As technology advances it affects business

models in financial sector and how people attain financial services.it is also described as a
new type of financial services industry which combines the new innovations and
emerging trends.
This study mainly focuses on “Paytm” it describes the services provided, cash back
offers, different methods of payment bills and other sections.
It also describes the growth rate and market funding of the Paytm services
1.2 NEED AND IMPORTANCE:
It describes how financial sector has changing to provide better financial services to the
industry. Paytm plays a vital role in the economy. It changes the traditional payment
methods to the digitalization method. For this digitalization fintech plays an important
role.
1.3 OBJECTIVES:
 Create awareness about the challenges and solutions for insuring the data
management in fintech applications.
 To study the acceptance level of Paytm in India as an alternative to the cash
transactions and to examine the importance of Paytm in day to day life.
 To study the role played by Paytm in making India digital and financial
services offered by Paytm.
1.4 RESEARCH METHODOLOGY:
This chapter looks at how efficiently data will be obtained from the respondents to
measure the consumer behaviour towards the Paytm. The survey method was taken with
number of questions.
1.5 RESEARCH DESIGN:
Data will be means of a questionnaire. The survey was designed and distributed among
Paytm users.
1.6 SAMPLING SIZE:

The sample size of the study is 103.
1.7 SCOPE OF THE STUDY:
FinTech is all about improving the currently existent financial services by using some
form of technology. For example, it can be used to reduce the costs of a company, speed
up certain processes or automate an entire process by cutting down manpower.
The geographical scope of the study extends to all customers of Paytm. The respondent’s
individuals residing in the city of Hyderabad. The theoretical scope of study includes
popularity of Paytm services plays a major role in this study.
1.8 DATA COLLECTION METHODS:
1)Primary Data:
Primary data are those, which are collected for the first time, and they are
originally in character A suitable combination of questionnaire techniques and
discussion with the respondents was used to collect the required primary data.
Primary data gives high accuracy and facts, which is very useful for any research
and findings. These researches have collected primary data from questionnaire.
For this the google forms an important role.
2)Secondary Data:
The secondary data are those, which are already collected by someone for so
purpose and are available for the present study. Secondary data is collected from
books, internet, journals, research articles, record etc.
1.9 LIMITATIONS:
Respondents may not follow what they have stated in their response, thus the degree of
reliability of responses cannot always be taken as accurate and like any other research this
study also has certain limitations.
 The large amount of time was invested while collecting data from all the
respondents from numerous Ares, fields.
 The sample size restricted to 103 only.
 The analysis restricted to the list of specific 16 questions.
 The opinions expressed by the respondents may be biased.
 The data collected from the respondents of Hyderabad and Guntur only.
 The accuracy of the data depends on the answers given by the respondents.
CHAPTER -II
LITERACTURE OF REVIEW
“Dipanjan Roy Chaudhary” (November 2018): In his study he said that“India is

witnessing an explosion of financial technology (fintech) innovation and enterprise,
making the country the best destination, Prime Minister Narendra Modi told the
world's largest gathering of fintech firms in Singapore on Wednesday as he exhorted
that fintech can be used to fight global financial crimes”.
"I say this to all the fintech companies and start-ups: India is your best destination,"
Modi, the keynote speaker at the Singapore Fintech Festival, said. "Just as India's
scale brought down the LED price, it will also enable fintech products to achieve
scale, reduce risks and costs, and go global."
“Edward Robinson and Julie Verhage” (November 2018):He concluded

that“Financial technology, or fintech, is rapidly changing all that by making it easier
to save, borrow and invest online or with a mobile device, without ever dealing with
a traditional bank. For old-fashioned banks and money managers, fintech is
causing dramatic upheaval, possibly the most since mainframe computers first
whirred to life on Wall Street in the 1960s. It’s caught the attention
of regulators, consumer advocates and industry veterans some cheering, others
booing, but all wondering: Will a digitized financial-services industry mean lower
costs, more innovation and greater access for all Or will the dominant players
ultimately stay on top, with their hefty fees, commissions and compensation, as well
as their gatekeeper roles, largely intact”.
“Business Horizons” (February 2018):He explained that “Fintech brings about a

new paradigm in which information technology is driving innovation in the financial
industry. Fintech is touted as a game changing, disruptive innovation capable of
shaking up traditional financial markets. This article introduces a historical view of
fintech and discusses the ecosystem of the fintech sector. We then discuss various
fintech business models and investment types. This article illustrates the use of real
options for fintech investment decisions. Finally, technical and managerial
challenges for both fintech start-ups and traditional financial institutions are
discussed”.
“White Collar Watch”(March 2017):he explained that “FinTech” has become a

buzzword of the decade. The term, which is a moniker for “financial technology,”
captures all manner of technological innovation in personal and commercial finance;
innovations that are increasingly gaining the attention of regulators seeking to

prevent money laundering and financial frauds. FinTech includes applications that
support and enable financial and banking services, such as mobile banking apps,
credit card strip readers that attach to mobile devices and tablets, and software that
allows companies to process payments from customers. It also encompasses
technology that has changed the way money is exchanged, such as through peer-to-
peer lending apps, programs that permit monetary transfers online or through mobile
devices, and financial advisory and online wealth management services that provide
automated, algorithm-based portfolio management advice. Additionally, FinTech
includes cryptocurrencies like Bitcoin, which are “virtual currencies” that exist in
databases and are transacted through online networks, but, unlike physical
currencies, have no intrinsic value, no physical form, and are not regulated through a
central bank.
“Ekaterina Semerikova” (April 2017):explained about Fintech“Nowadays, financial

technologies bring growth not only to the financial system of a country but also to its
economy as a whole. In Russia the main demand for fintech innovation comes from
banks that strive to optimize internal processes, increase financial inclusion, as well
as widen the products that they offer. The aim of this paper is to determine which
qualities and characteristics should a fintech start-up have in order to attract a bank
as an investor. Qualitative interviews with experts of Russian financial industry,
including representatives from banks, a regulatory institute, IT corporations (n=32)
as well as quantitative survey of fintech start-ups (n=37) provide data for this
research”.
“Oanh Truong” (2017): explained that“This thesis researched the innovative edges
of the Fintech (financial technology). Fintech has been rapidly penetrating the
financial markets by filling in the gaps left by the existing financial institutions and
significantly improving the user experience. Firstly, the research briefly described
the historical evolution of Fintech. In the subsequent sections, the paper aimed to
demonstrate the innovative changes from Fintech in different areas, including the
online banking and the payment process for both private and corporate customers.
Additionally, the research also identified Fintech’s success factors and its real-life
applications. Based on which, the study analysed its disruptive effects on the
financial sector, the adaption process of the financial institutions as well as the
potential to develop the financial technology in the future”.
“Anirban Bose” (2017): he explained that” This financial industry evolution was
sparked by the 2008 financial crisis. However, when FinTech firms started making
post-crash waves, they were met by uncertainty from stakeholders who assumed the
new-age players would never overcome significant barriers to entry—regulatory
compliance, ability to scale, trust, etc. An unsettling second phase quickly followed
during which stakeholders, as well as analysts, speculated that FinTech’s might take
over the entire industry. A plethora of screenshots mapping hundreds of FinTech
firm logos against global banks’ websites showcasing how they are fulfilling
customer demand for new products and services, inferring the death of traditional
institutions”.
“Bernardo Nicolette” (2017): he concludes that “Financial Technology, commonly

Called “Fintech”, is now a highly used buzzword, start-ups competing with
traditional financial services, offering customer-centric services capable of
combining speed and flexibility, are spreading throughout the world. They are
radically changing the expectations and the engagement of customers. Customers
enjoy more and more a digital perspective, characterised by a nearly complete
immediacy and availability of the information, enabled by technological devices
such as smartphones and tables, and by other trends such as the internet of things”.
“Douglas W. ArnerJanos Barberiseds.Ross P. Buckley” (2017): he said that “The

2008 global financial crisis represented a pivotal moment that separated prior phases
of the development of financial technology (FinTech) and regulatory technology (Reg
Tech) from the current paradigm. Today, FinTech has entered a phase of rapid
development marked by the proliferation of start-ups and other new entrants, such as
IT and ecommerce firms that have fragmented the financial services market. This new
era presents fresh challenges for regulators and highlights why the evolution of
FinTech necessitates a parallel development of Reg Tech. In particular, regulators
must develop a robust new framework that promotes innovation and market
confidence, aided by the use of regulatory "sandboxes." Certain Reg Tech
developments today are highlighting the path toward another paradigm shift, which
will be marked by a reconceptualization of the nature of financial regulation”.
“Hua Wilfried Serge Kofi” (October 2016): he said that “Fintech is the term coined
to describe the intersection between finance and technology. It may refer to technical
innovation being applied in a traditional financial service, text, or it may refer to
innovative financial service offerings which disrupt the existing financial services
market. It is one of the most exciting and dynamic segments of the financial services
market. The IT authors argued that Fintech is conceptually defined as a new type of
financial service based on IT company’s broad types of user, which is combined with
IT technology and other financial services like remittance, asset management,
payment and so on [3]. His development such as electronic, digital and Fin-tech
service has an increasing advancement in service productivity, which addresses the
expectations of the consumers Moreover, it’s challenging and caters to the attitudes
of consumers who are accepting of new technology products to gain market
opportunities”.
CHAPTER-III
THEORITICAL FRAMEWORK
INDUSTORY PROFILE:
INTRODUCTION:
Fintech is the popular abbreviation for the terms, financial technology, which is
currently considered as one of the trendiest fields to work for in today’s digital age.
This is mainly because of the fact that financial technology has the potential to
revolutionize and bring in massive changes in the lifestyles of people as well as in
the ways that they conduct business. The definition of fintech is, “it is a new
financial industry that applies technology to improve financial activities.” The main
medium of work here is the internet, where all the services produced and marketed
are supposedly functional through the same. The various areas in which you would
find here in would be insurance trading and risk management. There has been an
increased investment for both the developments well as the expansion of this field in
the recent times.
Fintech is basically referred to as a broad term which is mainly used to describe

those companies that usually apply cloud-based tools, open source software and
other various kinds of technologies in order to improve the field of banking and
finance. This field is considered to enough potential to bring in a revival of the
current financial system. Which is why many regulators have been working to strike
a proper balance between protection and innovation.
This technology basically is aimed at as a competition to the traditional methods of

finance and financial services. Various electronic devices like smartphones and
technologies like mobile banking, investing services, cryptocurrency is such
services which usually end up under the ambit of financial technology.
Fintech stands for Financial Technology which refers to companies whose business
financial services are mostly based on the technology platform to innovate products
and perform financial services more efficiently. In other words, Fintech is an
emerging type of financial services in the 21st century that some start-up companies
are trying to change the form of the traditional transaction into new, modern and
more effective methods by applying high-tech devices in financial sectors such as
mobile payments, money transfers, loans, fundraising and even asset management.
Some examples of tech-neology being applied to the financial transactions are peer-
to-peer payment technology, peer-to-peer lending, mobile banking, digital wallets
and Blockchain, which aim to bring further benefits and high efficiency for the
financial transactions as well as help to reduce costs for customers.
THE EVOLUTION OF FINTECH
• The history of Fintech
Today, there are many people who are using new technology products for their
financial transactions and management such as smartphone payment, online
banking, online trading websites, and other forms of purchase payments
automatically through the network. However, most of them are unaware of the
origin of these ideas, or, more precisely, are completely unknown or heard about
Fintech, except for investors or individuals who specialize in the financial sector.
The fact shows that the occurrence of Fintech has completely changed the lives and
created a great turning point in the relationship of human and financial transactions
such as loans and lines of credit. However, Fintech is not mentioned as a new
product of the recent technology since it has existed for a long time. People are just
continuing to use and improve it parallel with the development of technology for the
purpose of creating the innovation and revolutionizing the traditional financial
industry.
• In the early years
The invention of the printing press allowing countries to print paper currency was
one of the evidences for the first appearance of financial technology. However, in
1866, people saw more clearly the presence of financial technology through the
invention of the telegraph and the successful establishment of the first cable line
trans-Atlantic, which it was a prelude to the globalization of the world financial
system. Furthermore, the Telegraph in 1918 played a very important role and
indispensable in the operation of the Fedwire Funds Service because it was used to
perform money transfers between banks together. Thus, money transfers through
telegraph was a very popular application for the financial industry in this period,
and it still continued to grow until the early 1970s.
Although this is the time that most of the technology applications were widely used
in all banks, financial headquarters, trading centres and offices, technology was still
only considered as a useful support tool behind the scene for the financial industry.
For those outside the industry, they were mostly unaware of its presence until the E-
Trade Model was announced to the public in 1982. The incredible success of the E-
Trade Model has enhanced the importance and necessity of technology to the global
financial industry. However, the booming evolution of Fintech was truly facilitated
by the evolving Internet technology in the 1990s. To illustrate, the development of
the Internet has led to the advent of the first online stockbroker services in the world
aimed at supporting the implementation of the E-commerce model. Some first
Fintech companies were appeared. The banks then also wanted to catchup with this
development trend by continuing to innovate and apply the technology to their
financial transactions. The idea of online banking, therefore, has been formed and
announced widely to their clients.
• In the digital age
On the other hand, Fintech also contributed to creating a new face for the global
financial sector and offered many new improvements to solve the problems and
obstacles that customers often faced in their financial transactions. PayPal was one
of the typical examples of the financial technology. It was one of the companies at
the forefront of innovation, changing the form of transaction and money
management through online trading and payment service instead of having to go to
the bank. Another example marked the growth of Fintech was the emergence of e-
commerce platform named eBay. It was a website that allows the customers to
purchase a wide range of products through a variety of stores available on this
website and quickly make the secure payments via the network. Besides that, they
could also create their trading markets or even can hold some auctions to sell their
products at better prices. Therefore, it was considered as a major shift in financial
technology in this digital era.
After that, go along with the rapid growth of mobile technology, the financial
transaction was continued to optimize and simplified by using the financial support
applications through smartphones. For example, instead of to the bank to transfer
the money, they can make the transaction quickly through online banking
application on the mobile devices. This operation can help the customers minimize
the transaction costs as the recipients can receive money immediately without
having to wait too long as well as save time for the customers. Then, the Robot
advisers were invented with the purpose to support and provide necessary
information for the customers quickly while reducing workforce costs and costs the
customers have to pay for hiring private consultants. New financing channels and
fundraising sites were opened and widely used with a variety of different forms to
offer more online services with greater benefits for the customers such as online
lending, online crediting, online payment and online funding. At the result, the
existence and continuous development of Fintech have caused huge pressure and
challenges for the traditional banks.
FinTech and its impact on global financial services:
 Global Technology players, viz., Apple, Google and Facebook that adopt
innovations effectively and carry technological innovation and new services across
the financial value chains. These companies displace existing financial institutions
by exploiting their scale and innovative capacity.
 Technological innovation brings opportunities and risks. FinTech can increase

efficiency and diversity by boosting competition within the financial sector. This
effect will reduce market concentration and may lead to better services for
consumers, in particular as new technological processes often result in greater user-
friendliness. This is in particular relevant for the Indian banking sector. Moreover,
innovative new entrants provide an incentive for established financial institutions
to become more competitive and focus more on their customers.
 A more diverse financial sector also reduces systemic risk by increasing the
heterogeneity between the risk profiles of market participants. In addition to
creating new opportunities, FinTech also carries potential risks for the financial
sector. These include risks to the profitability of incumbent market players as well
as risks related to cyber- attacks.
 As the rise of FinTech leads to more and more IT interdependencies between

market players (banks, FinTech, and others) and market infrastructures, IT risk
events could escalate into a full-blown systemic crisis.
 The entrance of new FinTech players has not only increased the complexity of the
system but has also introduced heightened IT risks for these players who typically
have limited expertise and experience in managing IT risks.
FinTech and its impact on Indian Financial Services:
• FinTech innovations, products and technology
India’s FinTech sector may be young but is growing rapidly, fuelled by a large
market base, an innovation-driven start-up landscape and friendly government
policies and regulations. Several start-ups populate this emerging and dynamic
sector, while both traditional banking institutions and non-banking financial
companies (NBFCs) are catching up. This new disruption in the banking and
financial services sector has had a wide-ranging impact.
In India, FinTech has the potential to provide workable solutions to the problems
faced by the traditional financial institutions such as low penetration, scarce credit
history and cash driven transaction economy. If a collaborative participation from
all the stakeholders, viz., regulators, market players and investors can be harnessed,
Indian banking and financial services sector could be changed dramatically.
FinTech service firms are currently redefining the way companies and consumers
conduct transactions on a daily basis.
• (P2P) Peer-to-Peer Len ding Services
These companies use alternative credit models and data sources to provide
consumers and businesses with faster and easier access to capital, providing online
services to directly match lenders with borrowers who may be individuals or
businesses. Examples are Lend box, Fair cent, i2iFunding, Chiller, Shiksha
Financial, Gyan Dham, and Market Finance.
• Personal Finance or Retail Investment Services
Fintech companies are also growing around the need to provide customized
financial information and services to individuals, that is, how to save, manage, and
invest one’s personal finances based on one’s specific needs. Examples are
FundsIndia.com, Scrip box, Policy Bazaar, and Bank Bazaar.
• Miscellaneous Software Services
Companies are offering a range of cloud computing and technology solutions,

which improve access to financial products and in turn increase efficiency in day to
day business operations. The scope of FinTech is rapidly diversifying at both macro
and micro levels, from providing online accounting software to creating specialized
digital platforms connecting buyers and sellers in specific industries. Examples
include Catalyst Labs in the agriculture sector, Airtime Up which provides village
retailers the ability to perform mobile top ups, ft cash that enables SMEs to offer
payments and promotions to customers through a mobile based platform, Profit
books (online accounting software designed for non-accountants), Store Key, and
Humming Bill.
• Crypto currency
India being a more conservative market where cash transactions still dominate,
usage of digital financial currency such as ‘bitcoin’ has not seen much traction when
compared to international markets. There are, however, a few bitcoin exchange
start-ups present in India – Uno coin, Coin secure, and Ze pay.
FINTECH CHANGES THE CUSTOMERS:
Fintech has truly built a new appearance for the financial world after the global
economic crisis in 2008 (The Economist 2015). In fact, it has not only created the
positive influences and innovations for the businesses but also completely changed
the way people handle the money. More precisely, consumers are the most
beneficiary from the rapid development of the Fintech industry.
• Using digital banks
Today, instead of having to take a lot of time waiting for the implementation of
financial transactions in the banks, people just need to perform these transactions
quickly, simply and efficiently through the online banking systems. In fact, the
online banking system can replace most of the role of a real bank in the
implementation of daily financial transactions such as account opening, investment,
money transfer and payments. With a smartphone or computer having the network
connection, people can simply perform their everyday financial transactions
whenever and wherever they want with the lower cost services than the transactions
done by the banking staffs.
• Making payments through the smartphones
Understand the needs of the consumers, the Fintech companies has developed a new
payment approach called Mobile Wallet, which aimed at simplifying the form of
transactions as well as maximizing the utility for customers. The smartphones will
play a significant role in this innovation because it is a connected tool to storage the
users' financial information and replace the physical credit cards and cash for
making the everyday payment. The Mobile Wallet available in the market are Apple
Pay, Pay Android, or Samsung Pay. To use these apps, the customer's credit or debit
cards first need to be scanned through these applications to store the data into the
system; then, they can simplify the payment transactions by opening the phone and
put it over store's NFC reader. Consequently, using Mobile Wallet can enhance the
convenience, speed and secure for the users as they do not need to carry around the
physical wallets and can avoid losing cash or bank cards. Shortly, Fintech industry
will continue to develop and expand the mobile payment services in order to
achieve the goal of creating a cashless society in the future.
• Performing online international transfers
However, nowadays, the customers have more various options to choose for making
the international money transfer since the Fintech companies have launched many
new international money transfer services such as World Remit, Azimo, PayPal and
TransferWise via the network at a lower cost and lower time consuming than the
previous services. For example, via PayPal, the customers can send the money to
many people around the world if they all have the PayPal accounts just by typing
the receivers' emails and the amounts they want to send. The receivers can see the
money appeared in their PayPal accounts just in few minutes. Moreover, people can
also send money online for friends or families living abroad conveniently and
rapidly through the World Remit or Azimo by using computer, smartphone or
tablet. The key advantages of these online services are that they offer a very low-
cost service than other competitors and also allow the customers to pre-check the
fees before making the transaction. Consequently, the international money transfer
will never be as simple as it is today.
TOP 5 FINTECH INNOVATIVE STARTUPS:
1. Paytm
2. Itz cash
3. Mobikwik
4. Financial software and system
5. Capital float
COMPANY PROFILE:
3.1 PAYTM:
Paytm is India's largest leading payment gateway that offers comprehensive payment
services for customer and merchants. We offer mobile payment solutions to over 7
million merchants and allow consumers to make seamless mobile payments from
Cards, Bank Accounts and Digital Credit among others. We pioneered and are the
leader of QR based mobile payments in India. With the launch of Paytm Payments
Bank, we aim to bring banking and financial services to half-a-billion un-served and
under-served Indians. Our investors include Softbank, SAIF Partners, Alibaba Group
and Ant Financial. We strive to maintain an open culture where everyone is a hands-
on contributor and feels comfortable sharing ideas and opinions. Our team spends
hours, designing each new feature and obsesses about the smallest of details.
Paytm is an Indian e-commerce payment system and digital wallet company, based
out of NOIDA SEZ, India.
Paytm is available in 10 Indian languages and offers online use-cases like mobile
recharges, utility bill payments, travel, movies, and events bookings as well as in-
store payments at grocery stores, fruits and vegetable shops, restaurants, parking,
tolls, pharmacies and education institutions with the Paytm QR code. California based
PayPal had filed a case against Paytm in the Indian trademark office for using a logo
similar to its own on 18 November 2016.As of January 2018, Paytm is valued at $10
billion.
As per the company, over 7 million merchants across India use this QR code to accept
payments directly into their bank account. The company also uses advertisements and
paid promotional content to generate revenues.
Paytm was founded in August 2010 with an initial investment of $2 million by its
founder Vijay Shekhar Sharma in NOIDA, a region adjacent to India's capital New
Delhi. It started off as a prepaid mobile and DTH recharge platform, and later added
data card, post-paid mobile and landline bill payments in 2013.
By January 2014, the company launched the Paytm Wallet, and the Indian Railways
and Uber added it as a payment option. It launched into E-commerce with online
deals and bus ticketing. In 2015, it unveiled more use-cases like education fees, metro
recharges, electricity, gas, and water bill payments. It also started powering the
payment gateway for Indian Railways.
In 2016, Paytm launched movies, events and amusement parks ticketing as well as
flight ticket bookings and Paytm Relater that year, it launched rail bookings and gift
cards.
Paytm's registered user base grew from 11.8 million in August 2014 to 104 million in
August 2015. Its travel business crossed $500 million in annualised GMV run rate,
while booking 2 million tickets per month.
In 2017, Paytm became India's first payment app to cross over 100 million app
downloads. The same year, it launched Paytm Gold, a product that allowed users to
buy as little as ₹1 of pure gold online. It also launched the Paytm Payments Bank and
‘Inbox’, a messaging platform with in-chat payments among other products. By 2018,
it started allowing merchants to accept Paytm, UPI and Card payments directly into
their bank accounts at 0% charge. It also launched the ‘Paytm for Business’ app,
allowing merchants to track their payments and day-to-day settlements instantly. This
led its merchant base to grow to more than 7 million by March 2018.
The company launched two new wealth management products - Paytm Gold Savings
Plan and Gold Gifting to simplify long-term savings. It launched into gaming and
investments, partnering with A GTECH to launch a mobile game platform Gamepad,
and setting up Paytm Money with an investment of ₹9 Crores to bring investment and
wealth management products for the Indians.
Paytm was founded in August 2010 with an initial investment of $2 million by its
founder Vijay Shekhar Sharma in NOIDA, a region adjacent to India's capital New
Delhi. It started off as a prepaid mobile and DTH recharge platform, and later added
data card, post-paid mobile and landline bill payments in 2013.
By January 2014, the company launched the Paytm Wallet, and the Indian
Railways and Uber added it as a payment option. It launched into E-commerce with
online deals and bus ticketing. In 2015, it unveiled more use-cases like education fees,
metro recharges, electricity, gas, and water bill payments. It also started powering the
payment gateway for Indian Railways.
In 2016, Paytm launched movies, events and amusement parks ticketing as well as
flight ticket bookings and Paytm QR. Later that year, it launched rail bookingsand gift
cards.
Paytm's registered user base grew from 11.8 million in August 2014 to 104 million in
August 2015. Its travel business crossed $500 million in annualised GMV run rate,
while booking 2 million tickets per month.
In 2017, Paytm became India's first payment app to cross over 100 million app
downloads. The same year, it launched Paytm Gold, a product that allowed users to
buy as little as ₹1 of pure gold online. It also launched the Paytm Payments Bank and
‘Inbox’, a messaging platform with in-chat payments among other products. By 2018,
it started allowing merchants to accept Paytm, UPI and Card payments directly into
their bank accounts at 0% charge. It also launched the ‘Paytm for Business’ app,
allowing merchants to track their payments and day-to-day settlements instantly. This
led its merchant base to grow to more than 7 million by March 2018.
The company launched two new wealth management products - Paytm Gold Savings
Plan and Gold Gifting to simplify long-term savings. It launched into gaming and
investments, partnering with A GTECH to launch a mobile games platform Gamepad,
and setting up Paytm Money with an investment of ₹9 Crores to bring investment and
wealth management products for the Indians.
3.2 FUNDING:
In 2007, Paytm's parent One97 Communications Ltd. got its first institutional
investor, venture capital firm SAIF Partners.
In October 2011, Sapphire Ventures (fka SAP Ventures) invested $10 million in
Paytm's parent One97 Communications Ltd.
In March 2015, Paytm received its funding from Chinese e-commerce
company Alibaba Group based in Hangzhou, China , after Ant Financial Services
Group, an Alibaba Group affiliate, took 25% stake in One97 as part of a strategic
agreement. Soon after, it received backing from Ratan Tata, the MD of Tata sons.
It subsequently launched a ‘Paytm for Business’ app in 10 regional languages of
India, allowing these merchants to track their payments and day-to-day settlements
conveniently.]In August 2015, the Reserve Bank of India granted 'in-principle'
approval for Payments Bank to Paytm. In 2017, the company launched the Paytm
Payments Bank with the aim to bring banking and financial services access to half-a-
billion un-served and under-served Indians.
The same year, Paytm launched an app for Canadian mobile phone, cable, Internet,
electricity and water bill payments.[31] In 2018, it set up Paytm Money to build
investment and wealth management offerings for its users. This business was
expected to bring direct mutual funds and money-market funds to the Indian masses.
In August 2016, Paytm raised funding from Mountain Capital, one of Taiwan-
based MediaTek's investment funds at a valuation of over $5 billion
In May 2017, Paytm received its biggest round of funding by a single investor –
SoftBank which also has a large stake in Alibaba, thus bringing the company's
valuation to an estimated $10 billion. In August 2018, Berkshire Hathaway
invested $356 million for 3%- 4% stake in Paytm, although Berkshire Hathaway
confirmed that Buffett was not involved in the transaction.
3.3 Marketing
In July 2015, One97 Communications, the firm that owns the brand Paytm, acquired
the title sponsorship rights for India's domestic and international cricket matches at
home for a period of four years starting in August 2015. The rights include sponsor
branding of series with the title sponsor logo, designation as the title sponsor of the
series, visibility at the stadium, and broadcast sponsorship rights. This also includes
all BCCI domestic (Rajni, Dileep etc.) matches in India.
Previously, Paytm had acquired sponsorship rights during the 8th season of Indian
Premier League. It has also served as an associate sponsor on Sony TV network
(which has the telecast rights for IPL) and was the official partner of the IPL
team Mumbai Indians. In March 2018, Paytm became the Umpire Partner of the IPL
for five years.
3.4 Paytm Payments Bank
In August 2015, Paytm received a license from Reserve Bank of India to launch a
payments bank. The Paytm Payments Bank is a separate entity in which founder Vijay
Shekhar Sharma will hold 51% share, One97 Communications holds 39% and 10%
will be held by a subsidiary of One97 and Sharma. The bank was officially
inaugurated in November 2017 by the Indian Finance Minister, Arun Jaitley. The
inauguration ceremony featured prominent banking personalities including former
RBI Executive Director PV Bhaskar, Saami Capital Director Ash Lalani and
former Shriram Group Director GS Sunderaraj.
It is set to launch over 100,000 banking outlets across India by end of 2018.
Paytm Payments Bank has appointed veteran banker Satish Kumar Gupta as its new
Managing Director and CEO.
3.5 Paytm Mall
In February 2017, Paytm launched its Paytm Mall app, which allows consumers to
shop from 1.4 lakh registered sellers. Paytm mall is B2C model inspired by model of
China's largest B2C retail platform T MALL. For 1.4 lakh sellers registered products
have to pass through, Paytm-certified warehouses and channels to ensure consumer
trust. Paytm mall has set up 17 fulfilment centres across India and partnered with 40+
couriers. Paytm Mall raised $200 million from Alibaba Group and SAIF Partners in
March, 2018.
3.5 Automated Tax payments
Paytm has integrated functionality into its system, allowing for tax payments to be
processed and then analysed by the NIC at teal Government Service.
3.6 Awards and recognition
 Outstanding Start-up of the Year Award at Forbes Leadership Awards 2016
3.7 ADVANTAGES:
1. Varied Options: You can use the Paytm for a number of things such as bill
payments, booking bus tickets, recharges, shopping, etc. Some of the popular websites
that are usually used by people with Paytm wallet are Zevi, Health kart, Uber,
MakeMyTrip, Fab Furnish, HomeShop18, etc.
2.Money Transfer: You can use this wallet to send money to your loved ones and
receive it from them too. It’s quick and as safe as online banking so you can trust it
without a doubt. It’s also approved by Reserve Bank of India which ensures that it’s
working as per the financial regulations.
3.Best for “On the Move” Payments: You can use Paytm mobile website or the app
to pay bills or recharge when you are on the move. If you don’t have internet
access, they also allow you to pay via an SMS on 09880001234 or a call on 1800-
1800-1234.One call and you are saved from the hassle of the consequences of not
paying a bill on time.
4.Money Saving: The wallet also allows you to save your hard-earned money by
offering various cashback schemes on a regular basis. These offers are totally
trustworthy as thousands of people use them every day.
5.Guaranteed Refunds: If for any reason, you are not satisfied with the Paytm wallet
services, you can get your money back within a few hours. You will have the option
of not even telling them why you were dissatisfied which gives you total control over
your money.
6.Expansive Services: Though the company is earning huge profits, it’s still focused
on making your experience better. They have recently tied up with DMRC
to recharge their Delhi Metro Card via Paytm wallet only. This is a great service that
will be available soon and it will allow you travel as much as you like in Delhi Metro.
By using this option, the fare of the travel would be automatically deducted from your
Paytm balance. It will save you from frequently recharging a Metro card.
7. Offers more Convenience: The website is also working rigorously to expand your
payment routes. They recently liaised with Bank of Maharashtra and it now allows the
customers to use their debit card to top up their Paytm wallet. You can do it just by
walking into any one of over 1,800 ATMs across the country. They plan to tie up with
many other banks too.
3.8 DISADVANTAGES:
1.Slow Server:Sometimes users find the Paytm server to be slow. Although the
company is growing fast and improving its facilities, a lot needs to be done to tackle
the growing number of users.
2. Customer Support:There are still complaints about the customer support services
of Paytm. The revert time is quite long, and that annoys the users.
Overall, these were the major advantages and disadvantages of Paytm app; you can
experience its amazing features by installing in on your smartphone.
CHAPTER-IV
DATA ANALYSIS & INTERPRETATIONS
ANALYSIS AND INTERPRETATION:
The process by which sense and meaning is made of the data gathered in qualitative
research, and by which the emergent knowledge is applied to a set of problems is
called interpretation. This data often taken from the records of group discussions and
not only limited to this. Through processes of revisiting and immersion in the data and
through complex activities of structuring re-framing or otherwise exploring the
researcher pattern.
The data is done for two forms of studies qualitative and quantitative.
In qualitative research using focus group experiments etc. data analysis is going to
identifying common patterns with in responses and critically analysing them in order
to achieve research aims and objects.
Data analysis for quantitative studies, on the other hand, involves critical analysis and
interpretation of figures and numbers, and to find rationale behind the emergence of
findings.
Age:
S.NO OPTIONS NO OF RESPONDENTS %OF RESPONDENTS
1 18-25 93 90.3%
2 25-30 7 6.9%
3 30-35 2 1.9%
4 35-40 1 1.0%
y 93
5 TOTAL 103 100.0
7 2 1
SOURCE: Primary Data
ANALYSIS & INTERPRETATION:

From the above analysis it has been observed that 90.3% of the respondents agree
they use Paytm in the age group of 18-25, whereas 1.9% of the respondents are
using Paytm of the age group 30-35 And the least respondents were 1.05% the age
group between 35-40.
Sex:
S.NO OPTIONS NO OF RESPONDENTS % OF RESPONDENTS
1 MALE 37 35.9%
2 FEMALE 66 64.1%
3 TOTAL 103 100.0
y
66
37
From the above analysis the female respondents were 64.1% while compared to the
male respondents was 35.9% from the total respondents.
Aware of regarding Paytm:
1 FULLY AWARE 40 38.8%

2 PARTIALLY AWARE 54 52.4%
3 NOT AWARE 9 8.7%
4 TOATAL 103 100.0
54
40
From the above following information 38.3% were fully aware of Paytm
functionalities, 52.4% were Partially aware and were as 8.7% are not much aware of
the Paytm functionalities.
Where did you get information?
1 SOCIAL MEDIA 39 37.9%

2 FRIENDS 46 44.7%
3 TELEVISION 7 6.8%
4 FAMILY 11 10.7%
5 TOTAL 103 100.0
46
39
7 11

From the above analysis of the total respondents the highest awareness of Paytm by
friends was 44.7% and 37.9% were aware by social media, 10.7% were by family
and the least awareness of Paytm through television is 6.8%.
Financial Transactions:
1 YES 69 67.0%
2 NO 34 33.0%
3 TOTAL 103 100.0
y 69
34
From the above information 67.0% of the respondents were using Paytm for
financial transactions agreed by yes in the above analysis 33.0% were not interested
to do financial transactions through Paytm.
Payment over Other mode of Payment:
1 TIME SAVING 39 37.9%

2 EASY OF USING 52 50.5%
3 SECURITY 12 11.7%
4 TOTAL 103 100.0
Y
52
39
12
ANALYSIS AND INTERPRETATION:
From the above analysis it is observed that 37.9% respondents were using Paytm for
time saving purpose, 50.5% are agreed easy of using Paytm transactions and 11.7%
respondents are using Paytm by thinking that financial details are secured.
Paytm Against other sort of Payment:

1 ALTERNATE CHOICE 53 51.5%
2 SUBSTITUTE 21 20.4%
3 SUPPORTIVE CHOICE 29 28.2%
4 TOTAL 103 100.0
y
53
29
21

From the given information 51.5% of the respondents were using Paytm has alternate
choice ,20.4% Are substitutes and 28.2% are imaging for using the Paytm has
supportive choice for their financial transactions.
PURPOSE:
1 MONEY TRANSFER 16 15.5%
2 RECHARGE 19 18.4%
3 UTILITY&PAYMENT BILLS 10 9.7%
4 ALL OF THE ABOVE 57 55.3%
5 5 1 1.0%
6 TOTAL 103 100.0
From the above analysis 15.5% are using Paytm for money transfer,18.4% for recharge
9.7% for using utility and payment bills purpose and 55.3% respondents were agreed by
making all of the above transactions.
KEEP IN MIND USING PAYTM:
1 AVAILABLE DISCOUNTS 29 28.2%
2 PREMIUM OFFERS 25 24.3%
3 CASHBACK 49 47.6%
4 TOTAL 103 100.0
From the above information of the total respondents were agreed that 28.2% are using
Paytm for discounts and 24.3% for premium offers and maximum members using
Paytm for cash back offers that is 47.6%.
OFTEN DO YOU USE PAYTM:
1 DAILY 33 32.0%
2 WEEKLY 34 33.0%
3 MONTHLY 36 35.0%
4 TOTAL 103 100.0
SOURCE: Primary data

From the above analysis it is observed that 32.0% are using Paytm for daily purpose
and 33.0% are using Paytm for weekly purpose were as 35.0% are using Paytm for
monthly purpose was agreed by respondents in the above information
HOW MANY TIMES:
1 ONCE A DAY 71 68.9%
2 5-10 TIMES 25 24.3%
3 MORE THAN 10 TIMES 7 6.8%
4 TOTAL 103 100.0
From the above information it is clear that 68.9% were using Paytm once a day,
24.3% respondents using Paytm 5-10 times and were as 6.8% respondents are using
Paytm more than 10 times.
MONEY LOADED:
1 LESS THAN 500 43 41.7%
2 1000 30 29.1%
3 MORE THAN 1000 24 23.3%
4 4 6 5.8%
5 TOTAL 103 100.0

From the above analysis it is observed that 41.7% were load money less than 500, 29.1%
people will load 1000 in Paytm, 23.3% people will load more than 1000 in Paytm and
remaining 5.8% people will load more than 1000 in Paytm.
Want to continue using Paytm:
1 YES 89 86.4%
2 NO 14 3.6%
3 TOTAL 103 100.0
From the above analysis 86.4% want to continue Paytm, were as 13.6% don’t want to use
the Paytm.
ANY OBSTACLES :
1 YES 54 52.4%
2 NO 49 47.6%
3 TOTAL 103 100.0
ANALYSIS & INTERPRETATIONS:

From the above observed analysis 52.4% of people saying yes to the obstacle yes, were as
47.6% people were saying no to the obstacles in the Paytm.
USEFUL MODE OF PAYMENT:
1 YES 97 94.2%
2 NO 6 5.8%
3 TOTAL 103 100.0

From the analysis concluded that 94.2% people are saying yes that Paytm is useful mode
of payment, were as 5.8% are saying that no Paytm is saying not useful for the mode of
payment.
SECURE:
1 STRONGLY AGREE 47 45.6%

2 STRONGLY DISAGREE 9 8.7%
3 NEUTRAL 26 25.2%
4 AGREE 21 20.4%
5 TOTAL 103 100.0
From the observed analysis 45.6% people are saying payments are secured with the
Paytm, were as 8.7% people are saying strongly disagree secure of payment in Paytm,
25.2% are saying that neutral and 20.4% people are agreed that the payments are secured
with the Paytm.
Like to prefer to your friends:

1 VERY LIKELY 40 38.8%
2 LIKELY 47 45.6%
3 NEUTRAL 13 2.9%
4 UNLIKELY 3 2.9%
5 TOTAL 103 100.0

From the above analysis concluded that 45.5% people are like to prefer to their friends,
were as 38.8% are saying very likely to prefer, 2.9% are neutral and 2.9% are unlikely to
prefer to their friends.
RATE:
1 2 17 16.5%
2 3 28 27.2%
3 4 25 24.3%
4 5 33 32.0%
5 TOTAL 103 100.0
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
ANALYSIS
Y & INTERPRETATION:
Y
Y
From the above information of the total respondents were rate the Paytm 32.0% with 5,
Y
were as 24.3% people are giving 4 and people are rating Paytm 27.2% with 3.
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y by Shailaja Balusupati to the dept of commerce (PG) St. Ann’s for women
Submitted
Y
Y
CHAPTER-V
FINDINGS, SUGGESTIONS
AND
CONCLUSION
5.1 FINDINGS:
Findings for the study are as follows:
 As per the study, it is found that 90% of the respondents are having their Paytm
account for their personal use and for the payments like, utility bills, recharges
and it is clear that the usage of the Paytm is very convenient to use and they load
their Paytm account with the minimum amount for their personal usage. The
respondents prefer the Paytm for their friends because it is very useful to use and
the most of the Paytm users are age between 18-25.
 Paytm is mostly used by the female compared with the male and most of them are
aware of the Paytm functionalities 50% are fully aware of the Paytm. From the
analysis that most the people get the information about the Paytm from their
friends, television and advertisements.
 Most of the respondents use Paytm for their financial transaction purpose.
 From the analysis most of the respondents are using the Paytm it is useful and
easy to operate compared with another type of payment methods.
 From the analysis respondents are using the Paytm because of the premium
discounts
And remaining are using premium offers and cash back offers.
 Through the analysis most of the respondents use Paytm 5-10times in a day.
And also, they want to continue using the Paytm.
 Most of the respondents give 5 stars for the Paytm.
5.2 SUGGESTIONS:
 As Paytm is one of the innovative start-ups in the fintech trends it should be loyal
to their existing customers and the new customers.
 Apart from the available discount offers in Paytm, advanced loyalty programme
needs to be developed so as retain existing customers as well as to attract the
potential customers.
 The Paytm provide more and more offers to their customers.
 The payments should more securable for the customers. Most of the are not
trusting in the cash back offers in Paytm, Paytm should provide valuable offers of
their customers.
 Paytm should should increase its global area because the customers can use
anywhere without any fear.
 The secure of the payments should increase then the customers will satisfy with
the payments through the Paytm.
5.3 CONCLUSION:
The vision of the Paytm is grand. It is huge step of towards building a truly empowering.
If successful it transforms citizen access to digital transaction information, content and
services. Fintech is one of the innovations and start-ups through fintech. Paytm saves
customers time on going to separate websites for separate websites. Mostly importantly it
is very easy to use. In a nutshell, it is one useful app that can really come in handy for
customers and is definitely worth a try. Paytm is available for free on google paly store.
Cashless economy is a system in which there is very low cash and services are bought and
paid through electronic media. There are many benefits of Paytm cashless economic,
faster transactions. To make India as digitalization (cashless transactions).
BIBILOGRAPHY:
 https://www.pwc.in/assets/pdfs/consulting/financial-services/fintech/point-of-
view/pwcs-fintech-insights-july-2018.pdf
 https://www.cfainstitute.org/en/research/foundation/2017/fintech-and-regtech-in-
a-nutshell-and-the-future-in-a-
sandbox?s_cid=ppc_RF_Google_Search_FinTechandRegTech
 https://books.google.co.in/books/about/The_Future_of_FinTech.html?id=IitBDgA
AQBAJ&redir_esc=y
 https://www.fintechweekly.com/
 https://www.sciencedirect.com/science/article/pii/S0007681317301246
 https://en.wikipedia.org/wiki/Paytm
WEBILOGRAPHY:
BOOK REFERENCE:
FinTech: The Impact and Influence of Financial Technology on Banking and the Finance
Industry- Richard Hayne
The FINTECH Book: The Financial Technology Handbook for Investors, Entrepreneurs
and Visionaries
www.investopedia.com
www.googlescolar.com
www.businesstimes.com
www.researchgate.com
QUESTIONNAIRE:
Survey on Customer awareness towards Paytm
Name: sex:
Age:
Q.1) Are you aware regarding the functionality of Paytm?
A. Fully aware B. partially Aware C. not Aware
Q.2) Where did you get information about Paytm?
A. Social media B. Friends C. Television
Q.3) Do you use Paytm for Financial transactions?
A. Yes B. No
Q.4) why did you use Paytm over other mode of Payment?
A. Time saving B. ease of Use C. Security
Q.5) How do you Consider Paytm against other sort of payment method?
A. Alternate choice B. substitute C. Supportive Choice
Q.6) For what purpose your using Paytm?
A. Money Transfer B. Recharge C. Utility payment bills D. All of the above
Q.7) What you keep in mind When you use Paytm?
A. Available Discount B. premium Offers C. Cash back
Q.8) How often you use Paytm?
A. Daily B. weekly C. monthly
Q.9) How many times you use the Paytm every day?
A. once a day B. 5-10 times C. more than 10 times
Q.10) How much money do you load in Paytm on a monthly basis?
A. less than 500 B. 1000 C. more than 1000
Q.11) Do you want to continue using Paytm?
A. yes B.no
Q.12) Are there any Obstacles When you use Paytm?
A. Yes B. No
Q.13) Are Paytm services useful mode of payment?
A. Yes B. No
Q.14) Do you think your payments are secured with Paytm?
A. strongly agree B. strongly Disagree
Q.15) Do you like to prefer your Friends to use Paytm?
A. Very likely B. likely C. neutral D. Unlikely
Q.16) How much Do you Rate Paytm?
A. 2 B. 3 C.4 D.5

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“Fintech Adoption & Innovations in Start-ups: A case study on Paytm” 2017-19

I, Shailaja balusupati , pursuing MASTER OF COMMERCE hereb y

I convey my sincere thanks to Dr. (Sr) P. Amrutha, Principal St.

CHAPTER CONTENTS PAGE NO.

CHAPTERIZATION/ORGANISATION OF THE STUDY

This refers to the introduction part which involves a brief

It deals with literature review th at consists of referred journals.

This chapter gives the conclusion to the study conducted on

TABLE NO. TABLE NAME PAGE NUMBER

TABLE NO. TABLE NAME PAGE NUMBER

1.1 INTRODUCTION OF THE STUDY:

Financial market witness rapid in 2016. As technology advances it affects business

1.4 RESEARCH METHODOLOGY:

1.5 RESEARCH DESIGN:

1.6 SAMPLING SIZE:

1.7 SCOPE OF THE STUDY:

1.8 DATA COLLECTION METHODS:

“Dipanjan Roy Chaudhary” (November 2018): In his study he said that“India is

“Edward Robinson and Julie Verhage” (November 2018):He concluded

“Business Horizons” (February 2018):He explained that “Fintech brings about a

“White Collar Watch”(March 2017):he explained that “FinTech” has become a

innovations that are increasingly gaining the attention of regulators seeking to

“Ekaterina Semerikova” (April 2017):explained about Fintech“Nowadays, financial

“Bernardo Nicolette” (2017): he concludes that “Financial Technology, commonly

“Douglas W. ArnerJanos Barberiseds.Ross P. Buckley” (2017): he said that “The

Fintech is basically referred to as a broad term which is mainly used to describe

This technology basically is aimed at as a competition to the traditional methods of

THE EVOLUTION OF FINTECH

• The history of Fintech

• In the early years

• In the digital age

FinTech and its impact on global financial services:

 Technological innovation brings opportunities and risks. FinTech can increase

 As the rise of FinTech leads to more and more IT interdependencies between

FinTech and its impact on Indian Financial Services:

• FinTech innovations, products and technology

• (P2P) Peer-to-Peer Len ding Services

• Personal Finance or Retail Investment Services

• Miscellaneous Software Services

Companies are offering a range of cloud computing and technology solutions,

FINTECH CHANGES THE CUSTOMERS:

• Using digital banks

• Making payments through the smartphones

• Performing online international transfers

TOP 5 FINTECH INNOVATIVE STARTUPS:

 Outstanding Start-up of the Year Award at Forbes Leadership Awards 2016

ANALYSIS AND INTERPRETATION:

S.NO OPTIONS NO OF RESPONDENTS %OF RESPONDENTS

SOURCE: Primary Data

ANALYSIS & INTERPRETATION:

S.NO OPTIONS NO OF RESPONDENTS % OF RESPONDENTS

SOURCE: Primary Data

ANALYSIS & INTERPRETATION:

Aware of regarding Paytm:

S.NO OPTIONS NO OF RESPONDENTS % OF RESPONDENTS

1 FULLY AWARE 40 38.8%

3 NOT AWARE 9 8.7%

4 TOATAL 103 100.0

SOURCE: Primary Data

ANALYSIS & INTERPRETATION:

Where did you get information?

S.NO OPTIONS NO OF RESPONDENTS % OF RESPONDENTS

1 SOCIAL MEDIA 39 37.9%

SOURCE: Primary Data

ANALYSIS & INTERPRETATION:

S.NO OPTIONS NO OF RESPONDENTS % OF RESPONDENTS