Introduction to Lazada

Last Update: 15th Feb 2018

Agenda

1. Welcome To Lazada
2. Required Documents, Fees & Payment Cycle
3. Introduction to Seller Center
4. Lazada Guidelines:
i. Content & Image Guideline
ii. Operations Guidelines
iii. Seller Policies 2.0
5. Lazada Tools
i. Available Tools
6. Lazada University
7. Contact Point

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Introduction to Lazada
Why Lazada?

The Leading E-commerce Player in SEA

TOP CHOICE STRONG MOBILE GROWTH

SEA’s #1 online shopping and selling 7 Million mobile app downloads
destination Lazada Seller Center App Launched

#1 E-COMMERCE in MALAYSIA LARGEST B2C SELLER BASE

64 million visits monthly 30,000 business sellers and growing

ASSORTMENT VARIETY FULFILMENT BY LAZADA

18 categories, 95 million products Hassle free fulfilment

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Agenda

1. Welcome To Lazada
2. Required Documents, Fees & Payment Cycle
3. Introduction to Seller Center
4. Lazada Guidelines:
i. Content & Image Guideline
ii. Operations Guidelines
iii. Seller Policies 2.0
5. Lazada Tools
i. Available Tools
6. Lazada University
7. Contact Point

4
Required Documents

Business
Director List Bank Statement Signatory’s IC GST
Registration ( SSM)

Personal Bank Account Owner

Individual Not applicable Not applicable • If applicable
statement Identification card

• Form 49
• Company bank • Director’s
• Sole Proprietor & ( Private Limited) statement Identification Card
Partnership • SSM Owner as per SSM Owner • If applicable
Business • Personal bank
• Private Limited Information Information /Form
account is NOT
( Sole Proprietor & accepted 49
Partnership )

*All documents submitted are required to be not older than 12

months from date of submission
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* All documents should be legible and clear
Lazada Fees

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Shipping Fee

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How do I calculate my shipping?

Customer Incurred
Real item weight payment charges
Case study Product Weight Seller payment Details
(Weighed by 3PL) (additional (charged to
weight) seller)
No charges
Total item weight incurred to seller
is 2KG
2KG 2KG RM5.00 RM1.50 - since weight
stated is accurate
Additional
Real item weight RM1.50 is charged
is 3 KG, seller 2KG 3KG RM5.00 RM1.50 RM1.50 back to seller
states as 2KG since the real
weight is 3KG
Please always
remember to
Total item is round up the
1.1KG, seller 1.1KG 2KG RM5.00 - RM1.50 weight(even if the
states as 1KG weight is 1.1KG,
3PL will calculate
as 2KG)
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Payment Cycle
When do you get your pay out

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Agenda

1. Welcome To Lazada
2. Required Documents, Fees & Payment Cycle
3. Introduction to Seller Center
4. Lazada Guidelines:
i. Content & Image Guideline
ii. Operations Guidelines
iii. Seller Policies 2.0
5. Lazada Tools
i. Available Tools
6. Lazada University
7. Contact Point

10
Introduction to Seller Center
Order Management
Product Management • Stock Management
• Adding Products • Order Management
• Product Management
• Product Reviews

Lazada University Accounting

• Re-join Training • Managing

• Training materials Finances
• Advanced Training is • Payment Terms
available

Promotion Campaigns Lazada Tools

• Increase Exposure • Enhance seller

• Increase Sales Volume sales performance

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Seller Center Homepage
1 2 3 4 5 6
Seller ABC

8 9
7

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Lazada Seller Center APP Launch!
Available for APP Store and Google Play Store

iOS Android

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Agenda

1. Welcome To Lazada
2. Required Documents, Fees & Payment Cycle
3. Introduction to Seller Center
4. Lazada Guidelines:
i. Content & Image Guideline
ii. Operations Guidelines
iii. Seller Policies 2.0
5. Lazada Tools
i. Available Tools
6. Lazada University
7. Contact Point

14
Benefits of having good quality content and images

Attractive on-site Higher visibility More social traffic

content in search engines and followers
- More reason for - Every new post
customers to stick you add , Google's - Users will share
around going to index your content with
-Fondness with your and will give high their friends and
brand, and more rank search with followers and
trust your keywords increase circle of
followers.
Tighter customer Increased
or reader conversion
relationships potential
- Great content will - Good content will
increase the loyalty engage, inform,
and closeness of your help, and bring
customer value for your
relationships readers
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Why do you need good product images?

Catches the eye Did you know

that people
Good product images will always catch the eye of the customer upon remember 80% of
scrolling through the website. what they see and
just 20% of what they
read? The power of
Images are your Salesman! an image is hard to
Treat images as your first sales pitch to the customer. If it is not interesting, ignore, and if you're
appealing enough, why would customer even purchase the product? not including great
images of your
products then you
It reflects about you could be losing out on
some serious sales.
The quality of the images you provided on the website reflects on the quality
and effort you put in to sell your product. It can even reflect the service that
you are willing to provide the customer!

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Key Points to know about Product Images

Is my product image quality good?

Image Quality • Stay away from any blurry, grainy images

• The outline of the product image must be soft and does not contain
sharp edges

How attractive are my images?

Image • Show the best view of the product with as many angles possible
Attractiveness • Be sure the product is unwrapped from packaging
• Product image should not be cropped, show the full view of the
product

Am I arranging the images well?

Image • Show the best view of the product with as many angles possible
Arrangements • Image should not be cluttered with texts, multiple images
• Image should focus on the product as the main selling point 17
Image Quality Guideline

PARAMETER RECOMMENDED

Number of images - 2 to 8 product images to be uploaded

- Minimum image display of 500 x 500 pixel and maximum 2000 x 2000
pixel. Recommended Product image display of 850 x 850 pixels and
Image size and resolution above.
- Image has minimum 72dpi resolution

- Product should have clear front view display or a 45 degree angle

view of the product.
Product view in image - Product is displayed in correct shape, no stretched and proportionate
in image

- Product image is matching with the content

Others - Offensive images and explicit content not allowed
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Image Quality Guideline
Mandatory Recommended

Image size,
background
and quality

All image ratios & backgrounds are accepted 1 x 1 image ratio and white background are recommended

Product coverage is flexible on the canvas 19

Product should cover more than 80% of the longest axis
 Image Quality Guideline
Mandatory

Product is
clear, non
blurry in the
image

Product is
clear, not
grainy in the
image

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 Image Quality Guideline - Image view in page
The guideline below applies only for the first image. Mandatory guidelines are minimum requirements needed for product upload. Recommended requirements are for better
Image Quality Guideline
customer experience and conversion rate on all devices

Mandatory

Product is
unwrapped

Product is
displayed in
correct
shape, no
stretched

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 Image Quality Guideline
Mandatory

Product is
matching
with the
image

Lingerie,
underwear
product is
suitable to
local
regional. No
sexual poses
or private
body part
shown
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Image Quality Guideline

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Image Quality Guideline

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Image Quality Guideline

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Why do you need to have good content

Convince customers to buy

Your product description acts like a sales person, since they cannot touch
and see the product directly

Customers know your products

It also acts as a user manual, so that they know how it works and how
they could use it

Enhance positive impression

Product description also represents the image and reputation of your
shop; showing seller's professionalism.
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Naming Your Products
Findability increases with proper naming

Correct Product
Category

Brand Model Specs/Type Color

• Use Title Case

• Equipped with the model description and specifications
• State the color of the product at the end of product name

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Product Categorization
Categorize your product correctly so customers can find your products easily!

Select the correct Level 1 Category

for your product

Select the deeper categories that is

the most accurate for your product

Incorrect Level 1 Category leads to

rejection & need to be recreated
again

Why would you put a phone in a

washing machine category anyway?

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Product Highlights
Minimum 3 highlights in bullet points

Minimum 3 - Bullet Maximum 60

8 Bullet Points Characters
Points Needed
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Product Warranty Information
Provide correct product warranty for your product

Select the types of warranty from dropdown option

Warranty Type
Warranty Type provided by the
seller to customers

Warranty Period
The duration of the warranty
provided by seller to customers

Warranty Policy
Terms and conditions of the
warranty provided by Seller to
customers

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What’s in the box?
State the exact items and quantity

● All item that customer will receive must be mentioned.

● Using Bullets Point in Seller Center.
● Using Title Case.

RIGHT WRONG
• 1 x Apple iPhone 5S - 16GB - Gold • Apple iPhone 5S - 16GB – Gold
• 1 x Headset
• 1 x Warranty card
• 1 x Charger
• Canon Ixus 175 - 20 MP - Red • Canon Ixus 175 - 20 MP – Red
• Batttery
• Strap
• Charger

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Package Dimensions & Weight
State the exact package measurements & weight of your product when shipped

Package dimensions & weight must correctly correspond to the actual size of the product, as it will affect your shipping charges!

• Minimum package weight that can be added is 0.1 KG

• Recommended: Please round up the weight for easier calculations
(0.5KG -> 1KG)
• Package Width/Length/Height Unit dimensions are Centimeters 32
 MAL Code Requirements
Oral medication products guide

All Oral medication products are required to be registered under the Ministry of Health Malaysia (MOH)
If you are selling these products, please provide the Malaysia Authorized License Code(MAL) in the field provided upon
creation

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Counterfeits, Replicas and other fraudulent items
What is consider counterfeit?
• Brand or character logo on the product, the product packaging, or anywhere without authorization by the trademark
owner.
• Items that contain specific design elements (e.g. cartoon characters or colorways) protected by a trademark, without
the authorization by the trademark owner.

• Items that bear such similarities with other products (e.g. a replica of a branded item with or without altered logos).

• Items that are in violation of any local country laws in which they are sold

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 Prohibited Items
Mainly there are 4 major product types that are not allowed in the platform:
• Weapons
• Alcohol
• Sex toys that are obscene, non bondage item and model showing private parts/ no censored image (in the main
images & description)/ no testimonial due to the obscene content/ revise the naming (Lancap, Pussy)
• Unregistered medication/drugs

Sex toys that are

allowed

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Agenda

1. Welcome To Lazada
2. Required Documents, Fees & Payment Cycle
3. Introduction to Seller Center
4. Lazada Guidelines:
i. Content & Image Guideline
ii. Operations Guidelines
iii. Seller Policies 2.0
5. Lazada Tools
i. Available Tools
6. Lazada University
7. Contact Point

36
Customers are more likely to buy from fast delivery sellers
Value of Shorter Lead Time

Fast Delivery vs Slow Delivery Conversion rate increases across categories

2x
4.3 4.3 4.3
7.3%
3.9
3.6
6.1%
3.4
5.3%
3.2 3.2 3.1
2.7 2.8
2.3 3.8%
3.2% 3.2%
2.6%
Customers see the faster 2.0%
lead time promise on the
product page

Dec-15 Jan-16 Feb-16 Mar-16 Apr-16 May-16 Home & Living Baby & Toddler Computer & Sports &
Laptops Outdoors

Fast Delivery Slow Delivery Fast Delivery Slow Delivery

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What Make Customers Happy

What customer seek from sellers when they purchase product

Good after sale services

Always pack your item as you’re sending a gift to your customer 38

Seller Policies
Brief summary

This policy aims to provide a self-regulating eco-system where sellers are rewarded for good quality
service and penalized for bad service, all based on the customers’ experience with you.

A Product quality Benefits

1. Visibility of products in
search
Your 2. Visibility of products
while browsing
B Fulfillment Seller 3. Access to Preferred
Rating sellers program
4. Access to Campaigns
(incl. flash sale etc.)
C Question & Answer response

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How do I calculate positive seller rating?

What does Positive Seller Rating consist of?

• Total Cancellation
• Done by seller on purchased product by TOTAL
customer POSITIVE
• Done by Lazada due to late RATINGS
order/shipping process X 100%
TOTAL
• Seller Rating RATINGS
• Ratings made by customers on seller’s
shop

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How do I calculate positive seller rating?

Seller Rating can be found at your shop page

Seller Positive
Rating

Total Orders Total Rating

Total Positive Rating
Cancelled

Total Products
Shipped on time

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Fulfillment Process

1. Order placed 2. Verify order in 3. Pack the

on website product
Seller Center
To ensure that seller

24h ratings are maintained, we

recommend you to fulfill
all orders within 24 hours

6. Order 5. Drop off the 4. Fulfill order in

delivered to the package to the Seller Center
customer closest 3PL
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Fulfilment Process

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Fulfilment Process

4 5
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Fulfilment Process

Print the invoice

& place it inside
the packaging

*Do not display

the invoice
outside the 45
package
Fulfilment Process

Color coding in the packaging appears when there are multiple items in one order but the items cannot be packed together
as it will be too bulky for shipping

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Fulfilment Process

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Fulfilment Process

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Fulfilment Process

Gdex DS & Ninjavan

1. Print 4 copies of shipping labels

2. Receiver copy – stick on the package
3. POD & Billing copy insert in the pouch & stick on the
package
4. Merchant copy for your own reference

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Agenda

1. Welcome To Lazada
2. Required Documents, Fees & Payment Cycle
3. Introduction to Seller Center
4. Lazada Guidelines:
i. Content & Image Guideline
ii. Operations Guidelines
iii. Seller Policies 2.0
5. Lazada Tools
i. Available Tools
6. Lazada University
7. Contact Point

50
What is FBL and How Does It Works?

Fulfillment By Lazada (FBL) is a hassle free fulfillment solutions provided by Lazada for sellers.

End-to-end fulfillment solution

You send products Lazada Customer Lazada takes Lazada delivers Return
to the Lazada stores your purchase care of the products to management
fulfillment center products your pick & pack customer handled by
products Lazada
Full flexibility to only use FBL for parts of
your assortment

Lazada will be responsible for your order fulfilment

We store, pick, pack & deliver all orders for you
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FBL simplifies all of your operation processes to make your life
easier

Full flexibility to put only parts of your assortment on FBL

No penalties for cancellations, fake RTS or wrong product sent

Easier returns management as re-sellable items go directly

back into stock

Unlimited Order Volume Limit (OVL) for FBL SKUs

Faster payments

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FBL only charges you an all inclusive fee per item and eliminates
all your fixed cost

Includes manpower for pick & pack

FBL charge

RM1.99 Includes cost for packaging materials

per item

Includes storage cost (rent, utilities,

insurance)

Direct delivery from your supplier to the Lazada fulfilment center

can reduce cost even further

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Agenda

1. Welcome To Lazada
2. Required Documents, Fees & Payment Cycle
3. Introduction to Seller Center
4. Lazada Guidelines:
i. Content & Image Guideline
ii. Operations Guidelines
iii. Seller Policies 2.0
5. Lazada Tools
i. Available Tools
6. Lazada University
7. Contact Point

54
 Available Tools
Tools Topics Functionality
Seller Buyer Management Allow customers/buyers to start
a conversation with you on
product page
Store Builder Allows you to customize and
design the layout of your shop
page via Seller Center
Seller Voucher Allows sellers to create self-
funded vouchers to drive sales to
their own store
Sponsored Products Pay only when your products are
clicked
Bundling
Allow you to sell multiple of the
same products in bulk
Analytics Portal
Gain insights and performance
data of seller’s store
Benefits
• Avoid unnecessary returns
from buyers
• Increase conversion rate
• Differentiate your deals from
other Sellers
• Reach customer who are very
likely to make a purchase
• Create more than one SKU in
bulk/mass
• Optimize shop performance
Who needs this
Sellers who wants to increase
conversion rates by advising the
potential customer on the
products
Seller who wants to enhance
their brand awareness
Seller who want to provide a
better shopping experience to
their customers
Sellers who want more visibility
on premium placements
Sellers who wants to sell more
items together and enjoy more
sales with every order
Sellers who wants to empower
business with data and globalize
data platform. 55
Agenda

1. Welcome To Lazada
2. Required Documents, Fees & Payment Cycle
3. Introduction to Seller Center
4. Lazada Guidelines:
i. Content & Image Guideline
ii. Operations Guidelines
iii. Seller Policies 2.0
5. Lazada Tools
i. Available Tools
6. Lazada University
7. Contact Point

56
Lazada University
We’re always here to support you!

https://www.lazada.com/sellercenter/my/university/

• 10 tutorial categories
• 58 documents
• 37 video tutorials
• Seller community
• Service marketplace
• Support Center (FAQ page)
• Contact point

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Agenda

1. Welcome To Lazada
2. Required Documents, Fees & Payment Cycle
3. Introduction to Seller Center
4. Lazada Guidelines:
i. Content & Image Guideline
ii. Operations Guidelines
iii. Seller Policies 2.0
5. Lazada Tools
i. Available Tools
6. Lazada University
7. Contact Point

58
Contact Points
Seller Center

3
1 Partner Support
Center
Lazada
University

4 2
Service Market Seller
Place Community

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Thank You