Business Ethics: Ethical and Unethical Affairs Based on the "Restaurant Industries"

UNITED INTERNATIONAL UNIVERSITY

COURSE: Business Ethics

Submitted To:
Nasrin Akter
Lecturer, School of Business and Economics
United International University

Submitted by:
Name ID
Nazia Khan Eusufzai 111 152 230
Md.Musaddiq Khan 111 142 021
Md.Saiful Islam 111 152 277
Md.Zakaria Khan 111 151 584
Taslima Akter 111 151 418

Submission date: 23rd December, 2018

 Among several industries we choose the restaurant industry.

The Basic Ethical Principles from the Industry:

Ethical values, translated into active language establishing standards or rules

describing the kind of behavior an ethical person should and should not engage in,
are ethical principles. The following lists of principles incorporate the
characteristics and values which we think associate with ethical behavior:

1. Honesty: It means truthfulness or trustworthiness. In other words, to tell the

truth without hiding anything. Honesty is a must in an organization. Ethical
executives need to be honest and truthful in their way of dealings.

2. Fairness: The quality of being just, equitable and impartial. Employees feel
more motivated when they are treated fairly. So, fairness is also an important
ethical principle from the industry.

3. Integrity: One of the most important terms regarding virtue. It means

uncompromising adherence to ethical values.

4. Respect and Concern for others: In workplaces with little or no respect,

employees report more conflicts and misunderstandings. So, we think
colleagues needs to respect each other and must be concern for their welfare.

5. Trustworthiness: Need to be trustworthy.

6. Loyalty: Ethical peoples are loyal to everyone. Employee loyalty to a

company refers to employees who are dedicated to the growth of the
company.

7. Accountability: Accountability provides proactive communication so that

the team members informed of the status of once commitments as it has a
direct impact on the ability to achieve own commitments.
Here we have identified 2 national and 2 international events that contain ethical
issues from the last one month (which is November). Those events or incidents are
given below:

National Event (1)

Restaurant Busted For Serving Migratory Birds in Sylhet

This news was published and modified on the 14th November, 2018. Daily Star
provides this information from where we got to know about the unethical incidents
which occurred in one of the famous restaurants in Sylhet named, Pach Bhai.Pach
Bhai is located at ZindaBazar, Sylhet city. Pach Bhai is famous for quality food but
over the years they started serving migratory birds out of greed. As per Bangladesh
Wildlife (Protection and Safety act) trapping, selling, buying, consuming or caging
wild birds is a punishable offence. But even knowing all of these acts they were
serving the migratory birds. The environmentalists with the help of District
Administration, Rapid Action Battalion (RAB) and Forest department busted into
the Pach Bhai Restaurant and found over 100 such birds (in cooked and
refrigerated) which includes Bali hash, Andaman teal and many other local birds.
They have already filled a case against the owner of this popular restaurant.
 --------This was an unethical incident where people were serving
migratory birds. They were not loyal towards their customers. They were greedy
and dishonest in a sense. They were causing damage. There were also
environmental issues.

To minimize this unethical part we think Pach Bhai need to-

 Educate everyone—from executives and managers to servers and kitchen

staff—about the principles and ethics.
 Pach Bhai needs to listen to employees’ concerns and ideas about their role
in identifying and capturing incidents.
 Need to be genuine and
 Need to follow the animal welfare laws.
 National Event (2)

Texas B.B.Q Carnival at “The Way Dhaka”

This news was published and

modified on the 13th November;
2018.The Daily Star published this
carnival news. The Way Dhaka is
located at Gulshan and it is one of
the most top rated restaurants in
Dhaka. They celebrated the fiery
B.B.Q. culture of Texas where there
was a wide selection of delicious &
hearty cuisines inspired from Texan
culinary culture. A rich selection of
delicious dishes were also served by
their executive chef G.G which
included grilled fish, rack of lamb,
and many more barbecued and
grilled dishes. There was also a raffle
draw where they provide exciting
gifts for their guests as a surprise.
They showed culinary finesse at the
live stations where food was
prepared and served right on the
plates.

----------This event occurred in one of the top restaurants in Dhaka. It was an

ethical incident where ‘The Way Dhaka” was celebrating a carnival or in other
word where they were providing a B.B.Q in the culture of Texas. They tried to
establish and gain the trust of their valuable customers in the live stations.
 International Event (1)

Mc Donald’s and Burger King Criticized over Adverts near School

This news was published on the 21st November; 2018.We collected this news
through B.B.C from where we got to know about the unethical incident which
occurred near the school premises. Adverts for fast food giants Burger King and
McDonald's have been banned after they were placed less than 100 meters from the
gates of primary schools. The McDonald's poster for the Cadbury Flake Mc Flurry
and Burger kings poster Whopper were seen at a bus stop from the boundary of a
primary school. Billboard owner JCDecaux was also solely responsible for this
incident.JCDecaux said that the Burger King ad had been incorrectly placed due to
a "data conflict" in its booking system. Banning both ads for being inappropriately
targeted at children, the Advertising Standards Authority (ASA) told the
companies to ensure that they took measures in future to ensure that HFSS product
ads were not directed at children under 16, including that they were not displayed
in close proximity to a primary or secondary school. McDonald's already
apologized for the placement of the advert. They said that they had removed it as
soon as they became aware of the mistake.

---------- It was an unethical incident where McDonald's had already apologized

for their placement of the advert. To minimize this unethical incident they need to-

 Know how to handle these types of sensitive issues.

 Need to know where the advertising company is exactly advertising so that
further these types of conflicts won’t occur.
 International Event (2)

Dominos Offering Half-of Pizza Deal for This news was published on
Cyber Monday November 26, 2018 in QSR
(Quick service restaurant)
International restaurant brands
basically get their trade under
QSR. We all know that Domino's
Pizza is the largest pizza company
in the world based on global retail
sales, with a significant business in
both delivery and carryout pizza.
Cyber Monday is basically a
marketing term which was created
by retailers to encourage people
to shop online. Cyber Monday has
become the online equivalent
to Black Friday and offers a way
for smaller retail websites to
compete with larger chains. Now-
a-days it has become an
international marketing term used
by online retailers across the
world. Additionally, on Cyber
Monday, the pizza chain offered a
deal in which customers received a
$5 e-gift card for every $25 gift
card purchased via online. This is a
-----------It was an ethical event where great deal for the Domino lovers as
Domino’s was providing 50% off in their well as it helped to attract the
pizzas-----------It
on the cyber Monday customers.
was an ethical via online.
event whereThus
they were promoting their online service
towards their customers. This was a great deal
to the consumers.