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EXECUTIVE SUMMARY
For most people, money is a delicate matter and when it comes to investing they
are wary. Simply because there are many investment options out there, each out
promising the other. An important question facing many investors is whether to
invest in Banks, National Savings, Post office, Non-banking finance companies,
Fixed deposits, Shares etc. or to invest distinctively in Mutual Funds.
It has been perceived that there is huge potential market in the region of New
Delhi. Thus an exploratory research with the hypothesis “The region of New
Delhi being progressively industrializing & developing should provide a large
& wider market share for Mutual Fund” has been done.
Thus the purpose of this research was to find why people do not actively invest
in mutual fund in spite of various benefits like Professional management,
Diversification, Convenience liquidity, Flexibility, Tax benefits etc. as well as to
find out potential of business of KARVY in distribution of Mutual Fund in New
Delhi.
I have observed that approximately 60% of the people are unaware of Mutual
Funds but most of them are interested to know about Mutual Funds and ready to
attend seminar arranged by KARVY. They are also interested to work with
KARVY if sufficient information is provided to them about Mutual Fund and
KARVY.
People from service class prefers safety of income plus the regular income as
well as tax benefits while on the other hand Professional and Businessman
focus on high return with some risk.
For growth and development of the Mutual Fund Industry, the misconception
regarding Mutual Fund should be removed & the awareness for the same should
be made.
HR POLICY
The upper level members like zonal managers, regional managers, branch
managers and senior executives are recruited by publishing recruitment
advertisement in leading national level newspaper. The qualified applicant are
then called for interview and selected.
The regional manager has authority to select lower level employee like peon,
marketing executives, accountant etc. by approval of zonal manager.
New employee has given training under experienced employee. The new
employee work under experience employee and observe his all activities. When
company employs new technology or there is any change in the working of
company the training program is arranged.
Employee Motivation:
Karvy’s employees are highly empowered. They don’t have to report any
person of the same branch but they report upper level branch. If particular
branch earn certain profit then Karvy gives them special incentives. This also
helps in maintaining co-operation between employees.
NATIONAL LEVEL ORGANIZATION CHART
CM & MD
(Hyderabad)
GM GM GM
(Marketing) (Finance) (HRM)
Zonal Manager
Regional Manager
Executives
1. Bajaj Capital
Services provided
Merchant banking
Buying and Selling of Money Market Investments
Distribution of financial products
Investment Advisory Service
Financial Planning
» Investment planning
» Retirement planning
» Insurance planning
» Children's future planning
» Tax planning
» Short-term cash flow planning
2.MCS Ltd.
Volumes Handled
Share registry activities for over 100 corporate servicing over 10 million
investors.
Mutual fund operations for 25 funds, servicing over 4.5 million investors.
Billing & settlement plan for Indian operations of IATA Geneva for 1.2
million tickets per annum covering (26 airlines & over 1200 agents).
Services Offered:
MCS is a major player in these activities in the Country with a market share of
about 25%. MCS today provides these services to over 140 Corporate and
Mutual Funds for a total investor base of 15 million.
3. N.J.India Investments Pvt. Ltd.
NJ India Invest (formerly known as NJ Capital stocks) was started in 1994 to
cater to the growing financial services sector. NJ India Invest evolved out as a
client focused need based investment advisory firm. NJ regards mutual fund as
one of the best investment avenue available to satisfy any kind of investment
need.
4. ICICI Securities Ltd.
Services offered:
Merchant Banking
Demat Service
Stock Broking
5. HDFC
Demat Service
Life Insurance
Banking Service
Housing Finance
Vehicle Finance
Education Loan
Personal Loan
Mutual Fund
Kotak Securities is a corporate member of both the BSE and the NSE. It is also
a depository participant with the National Securities Depository Limited
(NSDL) for trading and settlement of dematerialized shares.
Services offered:
Stock Broking
Financial Product Distribution
Demat Services
Investment Advisory Services
Motilal Oswal Securities Ltd (MOSt) is one of the leading equity research and
broking houses of India. MOSt has a 20-member research team, which is
engaged round the clock in analyzing the Indian economy and corporate sectors
to identify equity investment ideas. Asia Money Broker's Poll 2002 has rated
MOSt as one of the best Indian broking house, for research, for the second time
since 2000.
Motilal Oswal is member of NSDL and CDSIL for DP. It has wide network of
branches. It has 158 branches all over India.
Services Offered:
Demat Services
Stock Broking
Investment Advisory Service
PRODUCT DETAILS
Mutual funds serve as a link between the saving people and the capital market
in that they mobilize saving from investors and bring them to borrowers in the
capital markets. In short, it is a common pool of money into which investors
place their contribution that is to be invested in accordance with a stated
objective.
A mutual fund uses the money collected from the investors to buy those assets,
which are specially permitted by its stated investment objective. When an
investor subscribes to a mutual fund, he/she buys a part of asset or the pool of
funds that are outstanding at that time.
Data Analysis and interpretation done may not be that strong due to small
sample and ‘Convenience Sampling Method’.
Loan syndication
Arrangement of loans for clients, by analysing their cash flow pattern, so that
the terms of borrowing meet the client’s cash requirements and offer assistance
in loan documentation procedures.
Portfolio
NAV
Net Asset Value is the current market worth of the mutual fund shares. It is
calculated daily by taking the funds total asset securities, cash and any accrued
earning deducting liabilities, and dividing the reminder by the number of shares
outstanding.
Depository
IPO