Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
General Project on
‘The study of customer relationship management in retail sector of
Big Bazaar’
Submitted in partial fulfillment for the award of the degree
of
Master of Management Studies (MMS)
(under University of Mumbai)
Submitted by
Miss Harshita Karkera
(Roll No.: 44)
2018-19
Rajiv Gandhi College Of Management Studies
(Plot No.1, Sector 8, Ghansoli, Navi Mumbai)
CERTIFICATE
This is to certify that the Project titled “The study of customer relationship management in retail
sector of Big bazaar” , is successfully completed by Miss Harshita Karkera during the IV
Semester, in the partial fulfillment of the Master’s Degree in Management Studies recognized
by the University of Mumbai for the academic year 2017-18 through Rajeev Gandhi college of
Management Studies, Ghansoli.
This project work is original and not submitted earlier for the award of any degree/diploma or
Name:
Date:
I hereby declare that this Project Report submitted by me to Rajeev Gandhi college of
Management Studies is a bonafide work undertaken by me and it is not submitted to any other
University or Institution for award of any Degree/Diploma Certificate or published any time
before.
Name:
Roll No.:
I, Miss Harshita Karkera of Master Of Management Studies (Semester IV) of Rajeev Gandhi
college of Management Studies (RGMS), hereby acknowledge profusely my guide Prof. Mrs.
Dipanita Barua and Director, Dr. Anil Matkar for all the help and guidance extended to me in
the completion of my project on “The study of customer relationship management in retail
sector of Big Bazaar” in the Academic Year (2018-19).
1 Introduction 3
2 Literature Review 9
3 Objectives 11
12 Conclusion 59 & 60
13 Bibliography 61