Sei sulla pagina 1di 33

ENTREPRENEURSHIP BUSINESS PLAN

BUSINESS IDEA: TAILORING SOLUTION

Presented to: Dr. Mohsin


Presented By: Humayun Khan

1
Contents
Acknowledgement Letter ................................................................ Error! Bookmark not defined.
INTRODUCTORY PAGE..................................................................................................................... 5
NAME OF BUSINESS .................................................................................................................... 5
ADDRESS OF BUSINESS ................................................................................................................ 5
NAME(S) AND ADDRESS (ES) OF PRINCIPALS .............................................................................. 5
NATURE OF BUSINESS ................................................................................................................. 5
STATEMENT OF FINANCING NEEDED .......................................................................................... 5
STATEMENT OF CONFIDENTIALITY OF REPORT .......................................................................... 5
1.0)EXECUTIVE SUMMARY .............................................................................................................. 6
1.1)PROBLEM…………………………………………………………………………………………………………………3
1.2)SOLUTION………………………………………………………………………………………………………………..3
1.3)MARKET…………………………………………………………………………………………………………………..3
1.4)COMPETITION………………………………………………………………………………………………………….3
1.5)FINANCIAL HIGHLIGHTS……………………………………………………………………………………………3
Industry ANALYSIS ............................................................................ Error! Bookmark not defined.
FUTURE OUTLOOK AND TRENDS.................................................. Error! Bookmark not defined.
ANALYSIS OF COMPETITORS ........................................................ Error! Bookmark not defined.
MARKET SEGMENTATION: ........................................................... Error! Bookmark not defined.
INDUSTRY FORECAST: ................................................................................................................. 9
DESCRIPTION OF VENTURE .............................................................. Error! Bookmark not defined.
PRODUCT ...................................................................................... Error! Bookmark not defined.
SERVICES ....................................................................................... Error! Bookmark not defined.
SIZE OF BUSINESS ...................................................................................................................... 12
OFFICE EQUIPMENT AND PERSONNEL ...................................................................................... 12
BACKGROUND OF ENTREPRENEURS ............................................ Error! Bookmark not defined.
MARKETING PLAN ......................................................................................................................... 13
FOR TAILORING: ........................................................................... Error! Bookmark not defined.
PRICING ..................................................................................................................................... 13
DISTRIBUTION ............................................................................................................................... 13
PROMOTION .............................................................................................................................. 13

2
PRODUCT FORECAST ................................................................................................................. 13
CONTROLS ................................................................................................................................. 14
FOR HELMETS ............................................................................... Error! Bookmark not defined.
PRICING ........................................................................................ Error! Bookmark not defined.
DISTRIBUTION .............................................................................. Error! Bookmark not defined.
PROMOTION ................................................................................. Error! Bookmark not defined.
PRODUCT FORECAST .................................................................... Error! Bookmark not defined.
CONTROLS .................................................................................... Error! Bookmark not defined.
Organizational Plan ....................................................................................................................... 14
FORM OF OWNERSHIP .............................................................................................................. 14
IDENTIFICATION OF PARTNERS OR PRINCIPAL SHAREHOLDER ................................................ 14
AUTHORITY OF PRINCIPALS ....................................................................................................... 14
MANAGEMENT TEAM BACKGROUND: ...................................................................................... 15
ROLES AND RESPONSIBILITIES OF MEMBERS OF ORGANIZATION: .............................................. 16
ASSESMENT OF RISKS.................................................................................................................... 16
EVALUATE WEAKNESS OF BUSINESS ......................................................................................... 16
NEW TECHNOLOGIES ................................................................................................................ 17
CONTINGENCY PLANS ............................................................................................................... 17
FINANCIAL PLAN............................................................................................................................ 17
PRO FORMA INCOME STATEMENT ........................................................................................... 17
CASH FLOW PROJECTIONS ........................................................................................................ 18
PRO FROMA BALANCE SHEET ................................................................................................... 19
BREAKEVEN ANALYSIS ............................................................................................................... 20
SOURCES AND APPLICATION OF FUNDS ................................................................................... 20
appendix........................................................................................................................................ 21
LETTERS ..................................................................................................................................... 21
MARKET RESEARCH DATA ......................................................................................................... 21
LEASES AND CONTRACTS .............................................................................................................. 22
TENANCY AGREEMENT ................................................................................................................. 26
PRICE LIST FROM SUPPLIERS ..................................................................................................... 28

3
ACKNOWLEDGEMENT LETTER

I would like to thank ALLAH ALMIGHTY for giving us the chance of being part of this prestigious
education field and for successfully completing the project.

I would also like to express my deepest appreciation to all those who provided us their help and
knowledge, directly or indirectly, to complete this report. A special gratitude I will give to my
Entrepreneurship instructor, Dr. Mohsin Zahid, whose contribution in stimulating suggestions
and encouragement, helped me in understanding the subject matter for writing this report.

4
INTRODUCTORY PAGE
 NAME OF BUSINESS
HAKIM SUITINGS

 ADDRESS OF BUSINESS
23-D, Bizzon Plaza, F-11 Markaz, Islamabad.

 NAME(S) AND ADDRESS OF PRINCIPALS


M. Humayun Khan (H.no.8-H, Mumtaz Shaheed Lane no.5, Westridge 3, Rawalpindi

 NATURE OF BUSINESS
The nature of business is both Product and Services (Experience).

 STATEMENT OF FINANCING NEEDED


Initial financing invested is RS 5,000,000 in the first year. This amount will be cover outlet
space, office equipment and suppliers, advertising and selling cost.

 STATEMENT OF CONFIDENTIALITY OF REPORT


This report is confidential and is the property of the owner listed above. It is intended only
for use by the persons to whom it is transmitted and any reproduction or services or
divulgence of any of its contents without the prior written consent of the company is
prohibited.

5
1.0 EXECUTIVE SUMMARY
Hakim Suiting’s provides tailoring services and start its business with an investment of 5 million
that covers startup cost and expenses. The head office will be located in F-11 Markaz. We
provide stitching services within lead time 5 days without charging extra amount on affordable
prices (THE HAKIM PRINCIPLE) i.e. Value for Value. The company plans to build a strong market
position in the twin cities and expects to catch the interest of customers. It aims to offers its
products at a competitive price to meet the demand of the middle to higher income local
market area residents.

1.1 PROBLEM

Our competitors like F-Crew, Bespoke Tailors, World Class Tailors and Wazir Tailor & Fabrics
all these tailors provides best tailoring services in the cities but the competitive advantage of
our services in tailoring is that no one provides services within the lead time of 5 days by
considering these three competitors they are not taking orders online but we take orders online
as in our website form is available through which our customers can avail services without
coming to our outlet.

1.2 SOLUTION

Our distribution plan details how customers will buy from us so we distributed directly to our
customer through our riders and outlets and we directly communicated to our customers
through their contact number and email address. Competitive price at a similar quality can be
our Unique Selling Proposition, because our competition is generating too much profit on the
brand equity and geographical positioning. We are trying to develop a brand for young adults
who cannot spend 15,000 on a two-piece suit.

1.3 MARKET

There are few fashion rules for men today. But the principle of providing value for value
remains as sound as it was in former years. If a men's store is to be trusted and successful, it
must, like Herringbone, be based on that sound principle. In primary research we gather data
from analyzing the effectiveness of current practices. Men today value self-
expression, individualism, and freedom; they choose to make their own identities rather than
fit themselves into an idealized mold. To them it was successful, masculine, tasteful, and
presented them as they wished to be perceived by the world they lived in.

6
1.4 COMPETITION

Some of the competitions are as follows:

 F-Crew Bespoke Tailors


 World Class Tailors
 Wazir Tailor & Fabrics
 Many More Tailors
 Off-the-rack stores (Shirt and Tie, Diner, Charcoal etc.)

2.0 OPPRITUNITY

The competition might be well-known across the twin cities doesn’t provide home delivery
services to its customers and doesn’t provide market place to customers to experience the
web presence and evaluate the pricing methods available on the website. There is a marginal
difference in the price of our cloth which is comparatively cheaper than all the competition
that is available. We will directly procure our raw material from Lahore, vendors are readily
anticipating in providing raw material on Accounts Payable. We at Hakim will make sure to
generate profits from the cost cuts on raw material and enter the market with a competitive
price. Plus, we will provide our customer with their desired suit in 5 days. Hence, capturing a
fair market share would not be very difficult with all of these propositions.

2.1 PROBLEM WORTH SOLVING


When people hear “custom made” they immediately think expensive or unnecessary only
for people who have time & huge egos. Due to delay in a custom made suit consumers either
prefers for ‘bespoke’ or ‘off-the-rack’ suits. But the truth is that we all agree that custom made
suits have the following benefits:

 You Get A Better Fit


 Quality Materials Are Used
 You Can Highlight Your Personal Style
 There Is Less Time & Effort Wasted
 Your Clothes Last Longer

7
Moreover, there is a high chance that a consumer if satisfied will not change their tailor and it is
very hard for many people to travel again to a retail store select a suit and give measurements
again, go for try-fitting then come back and pick up the suit, especially in the days of any
significant event. Furthermore, a customized suit with fine fabric and tailoring has a starting
price tag of 12 k at least which is a bit expensive for people belonging to average-income class
who want to dress up in sophisticated attire for formal events.

2.2 OUR SOLUTION

As technology is progresses day by day there is advancement in every aspect of life, when
talking about mass production, Approximately, 30% of the suits in the ready to wear suits of the
clothes can’t be sold because of wrong quantities planning, wrong choice of models and fast
changing trends, etc. Additionally, a made-to-measure store, maximum amount of samples we
have to keep is 30 suits in contrast to retail stores which have at least 200 – 500 (one or two
pieces of every size). Our distribution plan details how customers will buy from us so we
distributed directly to our customer through our riders and outlets and we directly
communicated to our customers through their contact number and email address. Smaller
number of staff and wide variety of fine fabric 8n and colors to choose from, using Customer
data and keeping records may help retention of customers due to feasibility and ease (CRM).

2.3 VALIDATION OF PROBLEM AND SOLUTION

Imagine being a customer in need of a suit in 5 days for an event, who belongs to average
income class (has limited amount of money), wants a high quality suit custom tailored to his
physique, having an idea of pricing method plus with the help of quick design comes with a
drag and drop functionality, where customers just need to select the product, color, and style
which results in on-time delivery and increases work efficiency and is aware that it will be
home delivered to your doorstep. After all these services why would you want to go
somewhere else? If this proposition is not sufficient don’t worry you would be ‘amazed’ to see
the cuffs engraved when your suit arrives.

2.4 ROADMAP/ FUTURE PLANS

 Expansion in other cities (Lahore, Karachi, Peshawar etc.)


 Vertical Expansion (Silai Kadhai and Dry Cleaning)
 Horizontal Expansion (Saqafat and Accessories)

8
3.0 MARKET ANALYSIS (SUMMARY)

In primary research we gather data from analyzing the effectiveness of current practices.
Primary research also takes competitors' plans into account, giving you information about your
competition. And in secondary research we analyze data that has already been provided we
identify competitors, establish benchmarks and identify target segments.

Despite the increase in affordable ready-to-wear options, tailors remain popular in our industry
even in these days. A recent poll conducted by The Express Tribune shows that 44 per cent of
respondents in Islamabad, Karachi, Lahore and Faisalabad prefer to go to the tailor, with 40 per
cent choosing readymade outfits. Tailors are busy all around the year but in Wedding,
Christmas and Eid Seasons tailors are profiting from the fact that there is a large amount of
customer in the market and sometimes charge maximum price for their services. Delay in
product delivery is also one of the most common constraints.

3.1 TARGET MARKET SEGMENTATION

In marketing plans we focuses on pricing, promotion and distribution in pricing ‘’Being


reasonable’’ is our key so our pricing strategy is neither too high nor too low, affordable prices
that anyone can afford.
Market segmentation is necessary because every buyer has individual needs, preferences,
resources and behaviors. Market segmentation is also the basis for customer orientation and
differentiation. We are targeting adult males (18- 50) for our service that is stitching services
and target both middle and high income class.

3.2 MARKET NEEDS, TRENDS & GROWTH

Hakim’s analysis suggests that industry tool that facilitates a company's understanding of its
position relative to other companies that produce similar products or services and by
understanding the forces at work within increase of population and new trends in the market
the demand of tailors are also increasing especially in festivals the tailors are booked before a
month so the people who have the habit of shopping before some days has to face a lot from
the last few decades the data shows that the total sales of this industry is increasing rapidly
many new outlets have been opened in Karachi, Lahore and now Islamabad. We have a large

9
competitive edge in the market like World Class, Wazir Tailors, and other traditional tailor
workshops so by understanding the market Hakim targets both middle and high income class
customers by providing them stitching services within lead time of 5-days more over we gave
them the advantage of booking online and also provide delivery services, with quality
equivalent to the big players, customized embedding are some of the competitive advantage
of our business over other competitors.

Corporate Culture in Pakistan is booming, after years of international asylum, Foreign Investors
are pouring back into Pakistan. CPEC contributed in expansion and advent of many businesses
in Pakistan hence the need for a formal dress is starting to become a requirement for every
working individual. The role of media also has emphasized the approach of young male adults
to dress up and style themselves fashionably.

We can see that in the past decade, Pakistan has experienced a rapid growth in it’s middle class
and due to which consumption has increased. Exposure of Media and Fashion Industry has also
achieved milestones in grooming the young generation of Pakistan in Western attire.

3.3 KEY CUSTOMERS

Hakim’s Principle was affordability and quality product to its customers delivered on time to
retain and give customers not only a product or service, but a complete experience to start
meeting customer expectations and delivering personalized experiences. A customer equates
brands with experiences; Aforementioned F-Crew being the lead competitor relied heavily on
Word of Mouth Marketing can be tackled with customer experience at an affordable price as
customers are 5.2 times likely to purchase from brand that offer great customer experience.
Business for Hakim will escalate as we are trying to capture the middle income class as the pool of
consumer would be greater in contrast to high income class. Students of universities require dressing up
formally for presentations; we will target them by offering discounts.

3.4 COMPETITION AND ALTERNATIVES

1. F- Crew: A well-known tailoring shop on Islamabad’s


Margalla Road, is one of the emerging high-end tailors in
Islamabad, owned by Faysal Anis Shaikh. They have
tailored outfits for Babagoosh during it’s launching
ceremony in Safa Gold Mall Islamabad, says “I stitch as

10
many as 100 to 150 suits in a month.” I only have five employees who work full time.”
As he doesn’t provide home delivery to his customers but we provides home delivery
and online order convenience. F-Crew relies heavily on Word-of-Mouth Marketing and
has a strong customer base, but doesn’t advertise traditionally or with the use of web.
2. World Class Suiting: Has over 38 years of presence in the market. Promises quality and
luxury embedded in every product. Has a web presence but doesn’t utilize the web in a
manner that can be beneficial for the customer. Relies heavily on discounting and
customer base is strong due to positioning of brick and mortar store in a prime location.
Only targets mature and business concentric clients who have money to spend and 2-
piece suits start from a tag price of 12 k.
3. Wazir Fabric & Suiting’s:
WAZIR, is a traditional tailoring workshop. The
business model of Wazir and World Class Suiting is
almost alike. Wazir has been situated in the prime
location of Blue Area since 1983. In contrast to World
Class, they don’t have a web presence. Wazir only has
a Facebook page that is their source of advertisement.

3.5 Our Advantages (USP)


Hakim’s (USP)’s are as follows:
 Short production cycle (5 days delivery)
 Very competitive price.
 Big variety of high quality fabric.
 Embroidery with the name of the customer.
 Enhancing customer experience.
 Omni-channel Presence.

4.0 EXECUTION

The execution of business depends upon setting up a brick and mortar store. For a made-to-
measure store we'll need at least 50-150 m2 space for a store. The store will be a state of the

11
art inspired store, with reference to Hollywood and popular T.V. shows to attract young
generations.

 PRODUCT
The conversion of raw material into a customized and perfectly stitched suit is the product
that we will provide our customers with. The product will have design variations as per the
changing trends of demands of customer and global fashion statement.

 SERVICES
Hakim provides tailoring solution provide services to our customers by providing stitching
services within 5 days and we are also taking orders online and we consider that our
employee satisfaction would drive our customer back to us for further orders. We also
provide value added services i.e. Embroidery of initials of the customer on the cuffs of the
jacket and if by any chance there is a requirement of adjustment to the suit we give free
first time adjustments.

 MEASUREMENTS AND SELECT STYLE


Customers can design their own template or select their best out of template gallery that
leads to satisfy customer needs and demand.
 Work Process
We assure quality on every production step e.g. cutting, tailoring and stitching to ensure
customers satisfaction so we have to analyze the entire process so that our customers
won’t have any complaints from our stitching services.
 Quick Design
Comes with a drag and drop functionality, where customers just need to select the
product, color, and style which results in on-time delivery and increases work efficiency.

 Size of Business
The size of our business is small. Small-scale businesses typically result from the slow
and steady growth that results from a successful business. As a company earns more
revenue, it sets aside the capital needed for buildings, equipment and more employees,
eventually bridging the gap between medium business and large corporations as we
‘’Hakim Suiting’s’’ investment of 5 Million.

 Office Equipment And Personnel


Hakim are having four air conditioned collection outlets in F-11 and having eight riders,
two riders for each outlet and we provide motorcycle to each of our rider and we have
up to 50 employees that are providing services to our customers in order to make them
satisfy with our services.

12
5.0 MARKETING PLAN
Marketing plan is crucial in commercializing our products. The right marketing plan
identifies everything

 Who our target customers?


 How we will reach them?
 How we will retain our customers so they repeatedly buy from us?

 PRICING
Being reasonable is our key so our pricing strategy is neither too high nor too low,
affordable prices that everyone can avail our services either the middle or high cqlass ones
by considering our customers willingness to pay.

 DISTRIBUTION
Our distribution plan details how customers will buy from us so we distributed directly to
our customer through our riders and outlets and we directly communicated to our
customers through their contact number and email address.

 PROMOTION
Essentially the Promotion section of the marketing plan describes how we're going to
deliver our Unique Selling Proposition to our prospective customers. While there are
literally thousands of different promotion avenues available to us, what distinguishes a
successful plan from an unsuccessful one is the focus - and that's what our Unique Selling
Proposition provides so we ‘’Hakim Suiting’s‘’ promoted our services through social media
to target young male adults. Also, we can advertise on the basis of our core value that is the
on time delivery (5-days). Discounts offered to university students are also a way to spread
word. Google Ad-words and YouTube Advertisement can be very efficient and cost-
effective. To generate Word of Mouth Marketing, we will take part in social activities like
designing Christmas gifts (suits) for Christian Community.

 PRODUCT FORECAST
So, Product forecasting is the science of predicting the degree of success, a new
product will enjoy in the marketplace. Our target is that in future we will collect 36 order of
stitching the dresses in 5 days or more within a month. Our USP relies upon delivering a
fine stitched suit delivered to the doorstep within 5 days to build better customer
relationship and satisfaction because we would lose our purpose if we do so. As
Forecasting is basically a decision-making tool used by many businesses to help in

13
budgeting, planning, and getting idea or estimation of future growth. Simply it is the
attempt to predict future outcomes based on past events and management insight.

 CONTROLS
To maximize the return on a marketing plan, there need to the controls in place to monitor
the plan’s progress. We will buy all the raw materials (cloth etc.) from Lahore to gain
discounts on bulk buying and will try to stock maximum amount of Inventory on credit
(A/P), this will help us in having a stable cash flow to support Working Capital. Control is a
tool that helps us in analyzing constantly to determine how the plan’s actual performance
compares to the projections. Clothing stitching to attract customers or to increase the
numbers of loyal customers, we will improve the quality of stitching service with new
designs as to add variations in product so that it’s up to the customer to set the price limit
according to their budget, this will increase the revenues or to maximize the profit. If we are
not going on the right way we use the control tools to get back in the right path. Use of
database to organize and record past customer data to generate feasibility for both
retaining and feasibility of a customer.

6.0 Organizational Plan


 FORM OF OWNERSHIP
The venture’s form of ownership is Limited Liability Company. The total
number of Partners is 5 and they all have equal share in profit/loss.

 IDENTIFICATION OF PARTNERS OR PRINCIPAL SHAREHOLDER


The total number of partners is 5 and name of partners are:

 M. Humayun Khan (COO)


 Fawad Zahid Satti (Marketing Head)
 Ali Hafeez (Operations Head)
 Ahmed Shumyle (Finance Head)
 Atif Hocaine (HR Head)

 AUTHORITY OF PRINCIPALS
All Partners have equal authority of taking decisions of the Organization. The major decisions
will be taken by Partners on the basis of voting. If any Partner is taking any decision, he has to
inform remaining 4 Partners and if one of them rejects the decision, then it will go into the
voting process, in case of a difference in opinion of the partners COO has the authority to call
for a veto.

14
 MANAGEMENT TEAM BACKGROUND

 M. Humayun Khan (COO)


BBA, Air University, Islamabad Campus.

 Ali Hafeez (Operation Head):


BBA, Air University, Islamabad Campus.

 Fawad Zahid (Marketing Head):


BBA, Air University, Islamabad Campus.

 Ahmed Shumyle (Finance Head):


BBA, Air University, Islamabad Campus.

 Arif Khalil (Legal Issues Head):


BBA, Air University, Islamabad Campus.

15
ROLES AND RESPONSIBILITIES OF MEMBERS OF
ORGANIZATION:
CEO
(M.HUMAYUN KHAN)

Marketing Head
(Fawad Zahid)

Identify target
customer and
advertising
through print
media,social
media etc.

Legal Issues Head H.R Head


Operations Head Finance Head (ATIF HOCAINE)
(ARIF KHALIL)
(ALI HAFEEZ) (AHMED SHUMYLE)
Recruiting,
trainig and
To make Maintain Rules compensation
financial and regulation etc
budgeting and with government
financial law enforcement.
planning.

ASSESMENT OF RISKS
EVALUATE WEAKNESS OF BUSINESS
As we are doing a service providing venture as Tailoring Solution; following would be the weaknesses of
business in aspect of Marketing, Production Management and in Information Technology.The major
weakness of our business is related to Stitching service as we are not initially stitching clothes in our
factory or offices. We are outsourcing the stitching process. The Competitors which are stitching clothes
in-house or in factory have their own production plants (machinery) will be a major threat for us. We are
also lacking in marketing and advertisement of our service to large population (mass marketing) due to
less budget.

We don't have any experts in our management team for opinions due to this we would have to face lot
of difficulties and hardship for competing market and making our business successful.

16
NEW TECHNOLOGIES
For competing the market we would have to adapt the changes occurring in the market by hiring new
machines or by using latest technology. Such as updating the website and adding more features to the
website by which loyal customers will remain in contact with us. Furthermore, we would have to expand
our capacity from 200 to 500 orders/day.

CONTINGENCY PLANS
Our contingency plan is that we would have to acquire the production plant even if we have to decrease
the capacity of orders. We would have to acquire the Venture Captain for the expert opinion, brand
name and for funding to increase our market. Also making our management co-ordination strong and
effective.

FINANCIAL PLAN
PRO FORMA INCOME STATEMENT

TAILORING SOLUTION AND KIDS HELMET


INCOME STATEMENT
FOR THE YEAR ENDED DEC 31 2018

Heads Percentage year 1 year 2 year 3

Revenue 10% 24600000 27060000 29766000

cost of stitching 10% 16440000 18084000 19892400


Net income 8160000 8976000 9873600
other expenses

employees’ salaries 5% 2400000 2520000 2646000

rent expense 2820000 2820000 2820000

miscellaneous expense 1200000 1200000 1200000

utility expenses 5% 960000 1008000 1058400

website maintenance
expense 120000 120000 120000
7500000 7668000 7844400
earning before tax 660000 1308000 2029200

17
income tax 10% 66000 130800 202920

retained earnings 594000 1177200 1826280

CASH FLOW PROJECTIONS

TAILORING SOLUTION AND KIDS HELMET

CASH FLOW STATEMENT

FOR THE MONTH ENDED MAY 31,2018

OPERATING ACTIVITIES:

Net Income 8160000

Inventory -2820000

Cash used in Operating Activities 5340000

INVESTING ACTIVITIES: 0

FINANCING ACTIVITIES:

Cash invested by owner's 4140000

Cash at beginning of year 0

9480000

18
PRO FROMA BALANCE SHEET
TAILORING SOLUTION AND KIDS HELMET
BALANCE SHEET
FOR THE YEAR ENDED DEC 31 2018

ASSETS:
Current Assets:
Cash 500000
Inventory 840000
Prepaid rent expense 2820000
Total Current Assts 4160000

Total Assets 4160000

LIABILITIES AND OWNER'S EQUITY


Owner's Equity:
Owner"s Investment 3566000
Retained Earning 594000
Total Owner"s Equity 4160000

Total Liabilities and Owner's Equity 4160000

19
BREAKEVEN ANALYSIS
Break even analysis

Break even= fixed cost


sales-variable cost contribution margin 8,160,000
sales 24,600,000
Break even= 4,140,000 contribution ratio 0.33
1-0.33

Break even sales= 6,179,104

SOURCES AND APPLICATION OF FUNDS


SOURCES AND APPLICATION OF FUNDS STATEMENT

USES OF FUNDS:

Facilities:

Office Equipment 500000


Other startupcost 20000
Total Facilities 520000

Working Capital 3660000

Total Use of Funds 4180000

SOURCES OF FUNDS:

Partner's cash investment 5000000


total 5000000

20
Appendix
LETTERS
MARKET RESEARCH DATA
As Market research aims to understand the reasons
consumers will buy our product. In market research we considered such things like consumer
behavior, including how cultural, societal and personal factors influence that behavior of our
customer. No small business can succeed without understanding its customers, its products and
services, and the market in general. Competition is often fierce, and operating without
conducting research may give your competitors an advantage over you. ‘’Hakim Suitings’’
considered both primary and secondary research:

Primary Research: Our goal of primary research is to gather data from analyzing the
effectiveness of current practices. Primary research also takes competitors' plans into account,
giving you information about your competition.

We collected primary research through

 Surveys (online)
 Direct feedback

Some important questions that we considered

 What factors our customers consider when purchasing this product and service?
 What they like or dislike about current products and services currently on the market?
 What areas would we suggest for improvement?
 What is the appropriate price for our product and service?

Secondary Research: The goal of our secondary research is to analyze data that has already
been provided with secondary data. We can identify competitors, establish benchmarks and
identify target segments. Our segments are the people who fall into our targeted demographic-
-people who live a certain lifestyle, exhibit particular behavioral patterns or fall into a
predetermined age group.

21
LEASES AND CONTRACTS
Employment Agreement (Sample)

THIS AGREEMENT made as of the ______day of__________________, 20__ , between


[name of employer] a corporation incorporated under the laws of the Province of Ontario,
and having its principal place of business at _______________________(the "Employer");
and [name of employee], of the City of ____________________in the Province of Ontario
(the "Employee").

WHEREAS the Employer desires to obtain the benefit of the services of the Employee, and
the Employee desires to render such services on the terms and conditions set forth.

IN CONSIDERATION of the promises and other good and valuable consideration (the
sufficiency and receipt of which are hereby acknowledged) the parties agree as follows:

1. Employment

The Employee agrees that he will at all times faithfully, industriously, and to the best of his
skill, ability, experience and talents, perform all of the duties required of his position. In
carrying out these duties and responsibilities, the Employee shall comply with all Employer
policies, procedures, rules and regulations, both written and oral, as are announced by the
Employer from time to time. It is also understood and agreed to by the Employee that his
assignment, duties and responsibilities and reporting arrangements may be changed by the
Employer in its sole discretion without causing termination of this agreement.

2. Position Title

As a _____________, the Employee is required to perform the following duties and


undertake the following responsibilities in a professional manner.

(a)-.

(b) –

(c) –

(d) –

22
(e) Other duties as may arise from time to time and as may be assigned to the employee.

3. Compensation

(a) As full compensation for all services provided the employee shall be paid at the
rate of ____. Such payments shall be subject to such normal statutory deductions by the
Employer.

(b) (may wish to include bonus calculations or omit in order to exercise discretion).

(c) The salary mentioned in paragraph (l)(a) shall be review on an annual basis.

(d) All reasonable expenses arising out of employment shall be reimbursed assuming
same have been authorized prior to being incurred and with the provision of
appropriate receipts.

4. Vacation

The Employee shall be entitled to vacations in the amount of ____ weeks per annum.

5. Benefits

The Employer shall at its expense provide the Employee with the Health Plan that is
currently in place or as may be in place from time to time.

6. Probation Period

It is understood and agreed that the first ninety days of employment shall constitute a
probationary period during which period the Employer may, in its absolute discretion,
terminate the Employee's employment, for any reason without notice or cause.

7. Performance Reviews

The Employee will be provided with a written performance appraisal at least once per year
and said appraisal will be reviewed at which time all aspects of the assessment can be fully
discussed.

8. Termination

(a) The Employee may at any time terminate this agreement and his employment by giving
not less than two weeks written notice to the Employer.

(b) The Employer may terminate this Agreement and the Employee’s employment at any
time, without notice or payment in lieu of notice, for sufficient cause.

23
(c) The Employer may terminate the employment of the Employee at any time without the
requirement to show sufficient cause pursuant to (b) above, provided the Employer pays to
the Employee an amount as required by the Employment Standards Act 2000 or other such
legislation as may be in effect at the time of termination. This payment shall constitute the
employees entire entitlement arising from said termination.

(d) The employee agrees to return any property of ___________________________ at the


time of termination.

9. Non- Competition

(1) It is further acknowledged and agreed that following termination of the employee’s
employment with ________________ for any reason the employee shall not hire or attempt
to hire any current employees of _________________.

(2) It is further acknowledged and agreed that following termination of the employee’s
employment with ________________ for any reason the employee shall not solicit business
from current clients or clients who have retained ________________ in the 6 month period
immediately preceding the employee’s termination.

10. Laws

This agreement shall be governed by the laws of the Province of Ontario.

11. Independent Legal Advice

The Employee acknowledges that the Employer has provided the Employee with a
reasonable opportunity to obtain independent legal advice with respect to this agreement,
and that either:

(a) The Employee has had such independent legal advice prior to executing this agreement,
or;

(b) The Employee has willingly chosen not to obtain such advice and to execute this
agreement without having obtained such advice.

12. Entire Agreement

This agreement contains the entire agreement between the parties, superseding in all
respects any and all prior oral or written agreements or understandings pertaining to the
employment of the Employee by the Employer and shall be amended or modified only by
written instrument signed by both of the parties hereto.

24
13. Severability

The parties hereto agree that in the event any article or part thereof of this agreement is
held to be unenforceable or invalid then said article or part shall be struck and all remaining
provision shall remain in full force and effect.

IN WITNESS WHEREOF the Employer has caused this agreement to be executed by its duly
authorized officers and the Employee has set his hand as of the date first above written.

SIGNED, SEALED AND DELIVERED in the presence of:

________________________________________

[Name of employee]

________________________________________

[Signature of Employee]

________________________________________

[Name of Employer Rep]

________________________________________

[Signature of Employer Rep] [Title]

25
TENANCY AGREEMENT
This Tenancy agreement is made at Karachi on this _______ day of

Between _____________ son of


________ Muslim, Adult, holding CNIC __________resident of House No. ______________,
Karachi hereinafter called the first part and as Landlord.

AND

____________ son of ___________, Muslim, adult, holding CNIC _____________resident of


House No. ____________________________, Karachi hereinafter called the second part and as
Tenant.

AND WHEREAS the first party is the absolutely owner of a House No.
______________________, Karachi and has agreed to give on rent the said property / house on
the term and condition mentioned below.

1. That the tenant has agreed to pay Rs.______/= only as monthly rent in advance on 10th of
each month.

2. That a tenant / second party has paid s sum of Rs.________/= to the landlord/ First Party as
fixed deposit security previously which will be return after the expiry of the agreement and
after deducting if any.

3. That the fixed deposit will be refunded by the landlord / First Party to the tenant / Second
Party at the time of vacant / termination of the house / Rented Premises and Rented premises
will be handed over to the First Party / Landlord in sound condition to the first party.

4. That the period of a tenancy will be for eleven months which has been started from
_____________ and will be ended on ________________. After this period the fresh
agreement can be made /renewed with the consent of both parties.

5. That the second party / tenant shall not demolish / alter or damage the said premises or
remove any installation during the period of thetenancy without the prior consent of the first
party in writing or as the case may be.

6. That second party / Tenant permits the first party / Landlord or his agent to inspect the said
rented premises at any reasonable time prior arrangement.

26
7. That the second party / Tenant shall not sub-let the said house to any person(s) / society /
institution on any terms whatsoever it may be.

8. That at any time in case either or the party desirous to terminate / vacate the tenancy such
party shall give notice Prior Two months in writing to the other party and that shall be final
binding on the both parties.

9. That the second party / tenant shall keep and maintain the said house / rented premises in
good condition and he shall look after the said house / rented premises with reasonable care
and shall be exclusively responsible for the repair occasioned by use of the house.

10. That the said rented house will be used only for residential purpose and will not be use for
commercial use and the second party will not store any kind of blast and thud materials in the
rented house at any cost.

11. That the electricity bill and suigass bill be paid by the second party directly to the concern
department if in case of any failure of arrears remain continue during the tenancy tenure the
said bill amount shall be adjusted from the security deposit.

IN WITNESSES WHERREOF the parties above named have set and subscribed their respective
hands at Karachi on the day month and year first above mentioned.

Witnesses

1-______________

2_______________

27
Commercial Contract
PARTNERSHIP DEED
This agreement is made at (insert name of city) on this ___ (insert date) day of ___ (insert
month) 20__ (insert year)

BETWEEN
ASAD MASOOD RAO

Asad Masood Rao, did his inter from Pakistan education academy in engineering field. For
the professional certification.
In his obsession for learning new techniques related to computers he also got a certification in
IT from Computer Collegiate.
Being passionate about gaining more knowledge, currently he is pursuing her BBA degree in
supply chain by joining Bahria university Karachi campus.

Azhar Ali

AZHAR ALI did matriculation from "Chiniot Islamia public school "and done Intermediate
from "S.M Government College" with engineer background. The professional education he
joined "BAHRIA UNIVERSITY KARACHI CAMPUS of BBA" and major is "Supply chain
". Now further plans are to do MBA in Supply Chain Or joined forces.

Alisha Akbar Ali:


She did her matriculation and intermediate from “Bahria Foundation”. For professional
education, she joined Bahria University Karachi Campus and is currently pursuing BBA
there.

JAWWAD UR REHMAN:

28
He did his Matriculation and Intermediate from “Bahria College Karsaz”. For professional
education, he joined Bahria University Karachi Campus and is currently pursuing BBA there.

RIDA IDREES:
Rida Idrees did her matriculation from ‘ST. Paul’s high school’ and inter from ‘Govt. Women
college Sharjah-e-liaquat’.
Now henceforth it is mutually agreed between the parties hereto:
1. Firm Name
That the name of the partnership firm shall be __________ (insert name of the partnership
firm).
2. Commencement
The partnership shall be deemed to commence on the date of execution of this deed of
partnership by the parties hereto and shall continue for a period of _____ years unless
dissolved earlier by the parties by mutual agreement.
3. Place of business
The principal place of business of the firm shall be at ______________________. The firm
may however, carry out its business at ___________________________ and at
__________________________ or such other place or places as may be mutually agreed
upon between the parties.
4. Capital
The capital of the firm shall be Rs._______. The partners shall contribute the capital in the
following ratio:
First Party: 50% Second Party: 50%.
If any additional capital is required for the effective working of the partnership, it shall be
contributed by the partners equally or in such proportion as may be agreed between them.
5. Advances beyond Capital
Where for the purposes of the business, any payment or advance beyond the amount of the
capital he has agreed to subscribe is made by a partner, such amount shall be deemed to be a
debt due from the partnership to such creditor-partner and shall bear interest at the rate of
____ percent per annum.

29
6. Share in profit & loss
The partners shall be entitled to share equally in the profits earned by the firm, and shall
contribute equally to the losses sustained by the firm.
7. Books of Account
Proper, regular, full and true accounts of the sales, purchases, receipts, transactions and
dealings of the firm shall be maintained and kept at the principal place of business of the firm
under the direct supervision of the partners. The partners shall have free access at all times
without any interruption or hindrance by any other to scrutinize, inspect and copy the same at
their own expense.
8. Bank Account
a) A bank account of the firm shall be opened immediately on the commencement of this
partnership in the name of the partnership firm which shall be operated upon jointly by both
the partners.
b) Each of the partners shall be allowed to individually withdraw from the account the
amount of Rs._____ in a day and update the books of the firm following each transaction.
c) All sums of money received by the firm in cash or through negotiable instruments shall be
deposited in the same bank account.
9. Restrictions
Neither party shall without the consent in writing of the other:
i. Carry on or engage in directly or indirectly in any other identical or similar business, for
which the partnership is formed; ii. Endorse, approve or accept any cheque, note or other
negotiable instrument or stand as surety for any loan or enter into any transaction harmful to
the interest of this partnership; iii. Transfer, assign, mortgage or charge his interest or share in
the partnership; iv. Appoint or dismiss any employee of the firm; v. Compound, assign or
release any debt due to the firm except upon payment in full; vi. Enter into any deal or
transaction with any person, company or firm whom the other parties to this deed shall
previously have requested not to deal with, trust or transact business with.

10. Death
The death of a partner shall not result in the dissolution of the partnership. The legal
heir/heirs of the deceased partner shall continue to receive the profits accruing from the
business to the extent of the share of the deceased partner but will not be expected to

30
contribute towards losses unless they are taken in as the partner.
11. Dissolution
Subject to the provisions contained in the Partnership Act, 1932 and unless extended earlier
the firm shall stand dissolved on the expiry of the term prescribed in this document. In the
event of dissolution of the firm an accurate inventory which shall include the goodwill of the
business shall be prepared by a mutually appointed accountant and the accounts shall be
settled between the partners as follows:
a) Losses shall be applied firstly out of profits, and then out of capital and lastly if the need
arises by the parties themselves in the proportions that they were entitled to share profits.
b) The assets of the firm, including any sums contributed by the partners to make up
deficiencies of capital shall be settled as follows:
(i) paying off of the debts of third parties; (ii) paying off to each partner rateably what is due
to him from the firm for advances as distinguished from capital; (iii) paying the partners
rateably what is due to them on account of capital; and (iv) the residue, if any, shall be
divided among the partners in the proportion that they were entitled to share profits.
12. Arbitration
In the event that a dispute arises between the partners, the same shall be referred to a
mutually appointed arbitrator whose decision shall be final and binding on the parties
concerned.

In witness whereof the parties hereto sign this deed of partnership on the day and year first
abovementioned.
Witness First Party ___________ ____________
Witness Second Party ___________ ____________
Witness third Party ___________ ____________
Witness forth Party ___________ ____________
Witness fifth Party ___________ ____________

31
NORE .1’ For the further education achieved for skill I join Farhan coaching center.
he has also done internship at ‘National bank of Pakistan’ and currently I am doing BBA (by
major: Supply Chain Modeling) I further plan is to MBA in supply chain.

32
PRICE LIST FROM SUPPLIERS

PRICE LIST OF MEN’S TAILOR


24 HOURS 72 HOURS 7 DAYS
2500 1200 800

PRICE LIST OF LADIES TAILOR


24 HOURS 72 HOURS 7 DAYS
3000 2000 900

PRICE OF KIDS HELMET


700 PER HELMET

33

Potrebbero piacerti anche