1

By-
Akanksha
Shweta Iyer
Apurv Singh
Rahul Kumar
Sweta Kumari
David Phillipowsky
 2

Sn No. Content Page No.

1 WOMEN’S FASHION 3
2 MEN’S CLOTHING 9
3 CHILDRENS CLOTHING STYLES 25
4 DESIGNERS WHO INFLUENCED THE FSAHION WORLD 27
5 CLASSIC FASHION 31
6 RECURRING FASHION 32
7 INFLUENCE ON FASHION-TELEVISION 42
8 INFLUENCE ON FASHION-HOLLYWOOD 43
9 INFLUENCE ON FASHION-BOLLYWOOD 44
10 INFLUENCE ON FASHION-MUSIC 45
 3

WOMEN’S FASHION

 Two distinctive directions – fluid

– close to the body dresses

 4

 Tendency towards casual dressing and pieces that worked for multiple occasions
 Fashion was identified as personal choice rather than something dictated by
designers.

Dresses
 Introduction of wrap dresses in 1973

 Soft, fluid relatively slim silhouette were created including halter, T-shirt, softly
bloused style
 5

Softly bloused style Halter

 Fabrics – matte jersey, cotton knit, crepe and chiffon.

 Daytime and cocktail dresses
 Women wear the same dress to work and then out to dinner or party.
 6

 No rules for dressing

 Garments included everything from gold lurex dresses with fur coats to pyjama–outfits to
evening suits.
 7

Gold lurex dress Fur coat

Suits and Coats

Introduction of blazers and safari suits for both men and women

Blazers for both men and women Safari suit for men
 8

Safari suits for both men and women

 Trousers tended to be wide legged in the first half of decade, by the later 70s tapered
pants began to be shown and narrow trousers began to return to fashion by the end of the
decade.

Wide legged pant

 9

Tapered pants

Narrow trousers
 10

 Another variation on pantsuit dressing was the tunic-over- pant style.

 Skirted suits were also worn.

 11

 Coats with tailored line that followed the body, belted or Wrapped

Belted coat Wrapped coat

 Trench coats

 Heavy knitted coats with appearance of hand knits

 12

Sportswear, Separates and active sport clothing

 Separates were an important component and followed general silhouette of dresses
and suits.
 Both skirts and tops came in wrap style

Wrap top Wrap skirt

 High waistlines and empire lines were in vogue

Empire line dress High waistline

 13

 One piece jumpsuits were popular

 Hotpants
 14

 Skirts of three lengths – mini, midi and maxi

Mini Midi Maxi

Jeans
 This was the era of the bell bottoms, high- waist flared jeans and parallel jeans.

Bell bottoms High- waist flared jeans Parallel jeans

 15

 The early part of the decade had frayed edged denim jeans.

 By the mid seventies the trend had turned to flares

 By the late seventies the popular fashion was straight, cigarette cut jeans.

 High waisted banana jeans were worn by many teenagers.

 16

 Capri pants that are such a rage today were also a part of 70s fashion.

 1973 - the year of sweater

 Heavy knits over trousers were preferred

 17

Accessories
 The first half of the 1970s was the time of platform shoes, ranging from a half inch in
front with large, chunky heels, to extremes of height.

Platform shoes

 Vogue for wedges on both shoes and boots.

Wedge shoes Wedge boots

 Boots and Clogs remained popular throughout the period.

Clogs
 18

 Knitted caps

 Gold jewelry

 Shoulder bags and clutches

 19

 Briefcase for the dress for success woman

 20

MEN’S CLOTHING

There were basically three styles of dressing which was popular

among men in 70’s –

 Traditional style – This style was followed by older and

conservative men.
 Punk style – This style was followed by young men with
elaborate color, pattern and styling.
 Casual trend – This was the most popular style of dressing
during 70’s. Knit wear was very popular that time.

SUITS AND OUTERWEAR

 Safari suit evolved for men and women in late 1960’s.

 LEISURE SUIT –

Leisure suit evolved as a style of dressing in 70’s. Its features were:

 Most were made of polyester or a polyester blend in pastel

shades sometimes with contrasting stitching.

 Some had pocket details and yokes that had more visual
connection to the detailing on western jackets

 This style declined by the end of the decade and became a style
neither appropriate for office nor fashionable enough for casual
occasions.
 21

 Other traditional men’s suit had wide lapels and shaping

through the waist.
 Jackets retained a defined shape.
 Three piece suits began to appear by the middle of 1970’s.

TROUSERS
 22

 Usually flat front trousers with a flared leg was popular at the
beginning of the period.

 Straight-legged, uncuffed trousers came in fashion in mid to

late 70’s.

 Tuxedo shirts came in fashion with ruffled shirt fronts and cuffs.

 Layered look which was called a Preppy look evolved which had
roots in 1950’s. This style was characterized by tweed jackets
sometimes with leather elbow patches and vests.
 23

 Popularity of white polyester suit as shown off by John Travolta

in “Saturday night fever” continued till the end of decade.

 Suit was worn with wide collared shirts unbuttoned to reveal

chest hair and gold jewellery.

CASUAL DRESSING
 24

 Knit shirts, jackets and sweaters with casual and patterned

trousers came in fashion.

 In early 70’s shirts came in all colors except white. Fitted knit
shirts usually in polyester or triacetate had a wide collar and
came in variety of prints and patterns.

 Some men opted for turtlenecks instead of shirts.

 Jeans were seen very less in the wardrobe and followed the
same trend as women’s jeans.

 Hip hugger, flared styles dominated in early 1970’s.

 Athletic clothing trend also inspired men’s clothing including

jogging suits, T-Shirts and sweatshirts.

 Hip slung briefs came in bright colors and geometric prints

along with tank tops.

 Pajamas included shirt styles in woven cottons and blends and

cuffed ski styles in cotton or blended jersey.
25
 26

CHILDREN’S CLOTHING STYLES

 Casual clothing was common in children.

 Decorated T-Shirts with names and images on the front

appeared for the first time.

 Longer length skirts were in fashion among girls.

 Girls used to wear long pants with wide hems.

 Tunics were also worn over pants and a variety of knit styles.

 Boys had leisure and western style jackets and suits like men.

 Jeans had flared legs in early 70’s but became narrow in late
70’s.
27
 28

DESIGNERS WHO INFLUENCED FASHION

1) RALPH LAUREN
 Established Polo Ralph Lauren in 1968.
 In 1971, Polo Ralph Lauren launched its first women's collection
and his first stand-alone store in Beverly Hills, California.
 Ralph Lauren corporation has launched various fragrances and
related body care products for men and women since 1978.
 His designs for two films which influenced the ready to wear
world:
 29

2) GIORGIO ARMANI

o Italian designer Giorgio Armani was recognized as a masterful

designer.
o an unconstructed blazer in fine Italian fabric was his specialty
and was copied at every price point.

3) CALVIN KLEIN
 30

 US designer Calvin Klein made simple designs for both men and
women, and became a household name with his designer
jeans.
 In 1971 he was creating elegant but easy to wear sportswear.
 He created his designs with graceful and expensive fabric like
silk charmeuse & cashmere.
 In 1973 he won his first Coty award.

4) BETSEY JOHNSON

 In the 1970s, Johnson took control of the fashion label "Alley

Cat" which was popular with the rock 'n roll musicians of the
day. In her first year, her first collection for Alley Cat reportedly
did $5 million in volume.
 In 1972 she won the Coty Award.
 In 1978, Johnson started her own fashion line.
 31

5) NORMA KAMALI

• Kamali's swimwear has influenced an entire industry each

season since her first collection in 1974.

• In 1978 Kamali divorced her husband, opened a new store at 6

West 56th Street in New York City, and started her OMO
(standing for On My Own) line of clothing. Around this time
Kamali created her famous sweat suit collection and her high-
heeled sneakers, both of which have been often copied.
 32

CLASSIC FASHION

3 PIECE SUIT
 3 piece suits became popular by the film “Saturday night fever”.
 This suit has a pant, vest and jacket that matches.
 Initially it was worn with contrasting long collared shirt and afterwards it continued
with little variations.

 Platform shoes of 70’s have always been in fashion.

 33

RECURRING FASHION

 Platform shoes of 1970s were inspired by a combination of 1930s and 1940s influences.

FADS

Socks with toes

Pukka shell nechlace

Afros
 34

Earth shoes

Paisley shirt

Feathered hair
 35

Perms for men

Dorothy Hamil haircut

Purses for men

 36

Women wearing men's clothing (inspired by the movie Annie Hall)

Nylon jogging suits

Glitter
 37

Bell bottoms

Hot pants
 38

CONCLUSION
39
40
41
42
 43

Dff
 44

Dfgghgfjgkgj
 45

cbbbbbbbbbbnbg