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Company Background
LOGO
A. Company Profile
Timber Treasure – Ethnic wooden jewelry line is established on February 2019. It offers
different kinds of handmade wooden jewelry. The product’s quality and price will surely fit the
fashion trends of those who are fashion forward even if on a budget. We have decided to sell our
product online through social media platforms, such as Facebook and Instagram since
technology places a big part of today’s society and we wanted to use that advantage. We will
also display and sell our products during product bazars in malls and conventions held around
Iloilo City.
The business focuses to produce unique and one of-a-kind jewelries compared to the
competitors of Timber Treasure. Our products are 100% handmade thus, the uniqueness of each
of our products are guaranteed and that no jewelry is the same. The business solely depends on
craftmanship, beauty, and nature in our statement jewelry line. We always strive to be a positive,
driving force in the community one statement piece at a time. We celebrate life, beauty, and
nature.
Vision
Timber Treasure is a traditional wooden jewelry store that wants to make a positive
difference every day in the lives of our clients, our staff, our community and the world one
statement piece at a time. To bring to the world a line of handmade wooden jewelry that
anticipate and satisfy people’s needs and desires. To create mutual and enduring value with
Timber Treasure is new in the market and our brand is still in the process of development and
innovation of our product and service on our way to make a statement in the jewelry and wood
craft industry.
Strengths
Product
Our products are 100% handmade using various craftmanship methods and is uniquely
designed and we are open to provide custom pieces for our customers.
Price
Our products offer low prices due to cheap labor rates that results to competitive prices.
Place
We will be selling online through our official account in various social media platforms
as well as sell though physical store/booth during product bazars held all year round in various
Promotion
Our brand has official accounts in various social media platforms and that serves as a
way for us to promote our products as well as to connect with our customers and to encourage
Weaknesses
Product
Our brand is still new in the market and we have limited time and budget to market our
company and struggles to constantly create new designs. We may possibly have the inability to
meet the demand of our product due to the small size of our company and limited production.
There is also the tendency for us to have difficulties in penetrating our target market to buy our
Since our company is still new to the market, we are unable to price our product in a rate
Place
There are a few jewelry lines already established here in the society and can be found in
malls and kiosk found all around the city so we are unsure if a lot of buyers will choose to
Promotion
Having poor advertising strategies such as in TV and radio commercials where people are
Our product is 100% handmade with wood and stylish. Our target markets are both in
rural and urban areas. People of all ages can wear our product. In terms of gender, we consider
both male and female can purchase our products. Our products are made affordable and available
for everyone to wear, from low to high income generating market that are in to ethic and wooden
jewelry line.
of all ages and gender, as well as to nature loving folks since our jewelry line is specifically
3. Buying Patterns
As season changes, trends in fashion also changes throughout the year as well as the demand
and production for our product especially for seasonal designed jewelry line. During summer,
buyers opt for brighter and more colorful designed jewelry. During Christmas and New year
holidays, buyers opt for a more seasonal and festive design. While in February also known as the
month of love, men and women usually are in search for their perfect love-themed jewelry as
gifts for their partners or for personal use. But new consumer that are looking or trying out new
looks and fashion trends can be penetrated all throughout the year.
4. Usage Habit
When buying our products from our jewelry line, our customers can wear/pair it with what ever
their outfit of the day is. They can wear it with in a casual look or they can also pair with
something more formal and elegant look. Our customers must also keep it in the pouch it come
with when purchased to avoid wearing down the product and to ensure longevity and to preserve
the product.
We segment our market in a broad sense since all ages of men and women can use our
product.
Targeting
We target a group of lower class, middle class, and upper class that have various income
generation.
Product
Our products are various handmade jewelry made with wood. The main material used is
wood. Wood is a durable material for handicrafts and can be easily sourced locally. Wood is
naturally beautiful and aesthetically pleasing thus creates a unique and natural look to our
product. The production and processing of wood uses much less energy than most other
materials, giving wood products a significantly lower carbon footprint, which also gives us
another reason for us to use wood as our main material for our product because we care for the
environment. Wood price range is also cheaper, that makes our products more affordable for our
customers. Wood used as a material for our jewelry line creates more depth and meaning to our
products. Handmade wooden jewelries are individually unique because no two products are the
same. Even with a pair of earrings, one may look different due to the different part of the wood
cut. Thus, we guarantee that our customers purchase a one-of-a-kind jewelry. Our jewelry line is
also made and decorated by hand which ensures the quality of our products sold to the market.
Place
We will sell our jewelry line in stalls during product bazars held locally so that buyers
can physically see and feel our products being sold. Our products will also be available online
through our company’s accounts in various social media platform so that we can also sell our
product not only locally, but we can also ship our products to those who purchased online
nationwide.
Price
Since our main material used is wood, the price range of our jewelry line is affordable
and that ensures that many of our customers specially students and to those who are earning
minimum wages who have limited budget can afford our products. We believe that quality
products do not have to be expensive and that we can provide that demand to our customers.
Affordability is one of our perspective as a brand which would ensure that our products are
“pang-masa”.
Promotion
Social Media as our main way of connecting with out customers, also serves as our
platform for the promotion of our jewelry line. We will promote our products through Facebook,
Instagram, and other social media sites. Knowing that social media is no stranger to the society
today, social media is one of the widely used medium of various companies to promote their
products and our company makes us one of them. Through social media we can we can share our
information and details about our company and our products being sold to the public. Online
advertising is an efficient method to promote our jewelry line since a large percentage of the
society are using social media as a mean of communication. We may also coordinate with the
Panay News Organization for us to be engaged in Print Advertisement for locals in Iloilo City.
3. Competitive Strategies Employed
Our product strategies can help the company grow and will also help lift the market sales and
shares by providing quality and unique jewelry line for our customers. With the combination of
nature’s beauty and craftmanship, our company can attract more people to buy our products and
appreciate the natural beauty of wood. With the use of social media, we can easily connect with
the society and easily sell our products that can help with the recognition of our brand.