WHO WE ARE

The GEAR that integrates a brand

and its consumers

We are movers. We are shakers.

We get things done.

Gear Up Activations & Events, Inc. is a full-service below-the-line marketing communications support company with expertise in
event management, brand activations, set design & fabrication and video production.
WHAT MAKE US TICK
THOSE WHO HAVE GEARED UP
Our clients are proof Gear Up’s uncompromising adherence to high standards. They are a testament to our commitment to high
quality marketing communication services.
WHAT WE DO
EVENT
MANAGEMENT
Concept Ideation and Creatives
Program Development and
Implementation
Stage Design, Fabrication and
Logistical Coordination
Guest and Stakeholder
Management
Event Secretariat
BRAND ACTIVATION
Consumer Experience
Development
Operationalizationand Activation
Execution
(Modern Trade, General Trade,
School, Mall, Terminals,
Grassroots)
Manpower Deployment
Activation Analytics
DESIGN &
VIDEO PRODUCTION
FABRICATION
Graphic Design and Layout
Storyboard Script
InfographicConcept and Design Development
Set & Booth Design and Video Production
Fabrication
Graphics Animation
Visual Merchandising
EVENT MANAGEMENT
Stand out and let your audience tell the difference.
Every event is a unique experience. Gear Up provides
brilliant, out-of-the-box and disruptive concepts with
seamless execution.

Whether it’s a corporate event, product

launch, conference or convention, Gear Up can
handle it.
 Insert GIF of key event

Shell Technology
Forum

The event took place at EDSA Shangri-

La Main Ballroom and was attended
by over 400 Shell’s Business Partners
and Distributors. The main objective
of the event is to discuss Shell’s CSR photos
Program and Soft Launching of New
Products, Features and Latest
Technology for the Lubricants & Fuel
business.
 Insert GIF of key event

TM AstigFest

Globe - TM brought the best bands to

major festivals in the Philippines. Gear
Up implemented over 45 concerts and
photos
roadshows for Globe, to the delight of
almost 8,000 attendees per festival.
Apart from the concert, consumers got
to experience the services offered by TM
through interactive booth activities.
 Insert GIF of key event
hotos

Globe Festival
Concert

Globe brought the best bands to

major festivals in the Philippines. Gear p
Up implemented over 45 concerts and
roadshows for Globe. Apart from the
concert, consumers get to experience
the services offered by Globe through
interactive booth activities.
 Insert GIF of key event

Pepero Day
2016

The Philippines was one with the world in

the celebration of the biggest event for
Lotte Philippines - Pepero day. which was photos
held last November 11 (11.11) at the Globe
Iconic Store in BGC. This event that kicked
off the celebration was filled
with entertainment, activities and
surprises.
Yamaha TFX 150
Launch

Yamaha Motors Launched the TFX 150 -

touted as one of the most anticipated
motorcycle models in its category. The Insert GIF of key ev ent
photos
event held at the MOA Music hall featured
a motocross exhibition, a test ride for
potential customers and a motorcycle
exhibit for an audience of around 7,500 for
this three-day weekender event.
 Insert GIF of key event
photos

Yamaha
Legendary Arrival

Yamaha Motors Philippines brought to the

country two of the biggest Movistar
Yamaha MotoGP riders, Valentino Rossi
and Maverick Vinales as the guests of
honor in the opening of the 8th Yamaha
Grand Prix. The event was attended by
close to 5.000 audience members.
 Insert GIF of key event

Yamaha
YTX 125 Launch
Yamaha Motors Philippines launched it’s
motorcycle designed specifically to aid the
problems of Filipino Tricycle drivers.
Activation through test ride activities, Free
Change-oil and Lotto in Cavite, Iloilo and
Gensan.
photos
 Insert GIF of key event

Yamaha
Time2Rev
The agaency was tasked to set-up 3
simultaneous events as Yamaha
celebrates it’s Dealer Con, Launching of
the Yamaha Monumento LRT station &
the legendary arrival of Valentino Rossi in
1 day.
photos
 Insert GIF of key event

Eight O’ Clock &

Wilkins Delight
Seller Launch

Gear up mounted 36 seller launch photos

events in 3 days, nationwide with up
to 15 simultaneous events in a day,
in Luzon, Visayas and Mindanao.
 Insert GIF of key eve
photos

Acer x SM Holiday
Promo Launch

A holiday campaign launch In t

collaboration of Acer and SM. Gear
Up was tasked to mount the event n
that kicked-off the promo. Event was
held in SM Megamall Fashion Hall.
Media people were entertained by
brass and wind band plus a theatre
presentation. The event was
attended by 150 – 200
media attendees
BRAND ACTIVATION

Create meaningful ways to engage your target market.

Understanding consumers is where the work really is.
Gear Up brings your brand experiences to consumers
across various channels.

There are a million ways to promote your company and

product, but we are only interested one - the one that
achieves the best results.
 Insert GIF of key event

School Activation

Pepero Day
2015

Gear Up tapped 11 top universities and

colleges in the Philippines for a photos
simultaneous celebration of Pepero day.
Tying it all up, Gear up also mounted a
nationwide activation that ran from July to
October with a total of 275 event staff
working together to make the celebration
a success. The activation resulted in 38%
boost in sales during this time period.
Door-to-Door Activation
Pepero Day
Door-to-Door
Delivery
Insert GIF of key event
photos
To celebrate Pepero Day 2016, Gear Up
conceptualized and implemented a door-
to-door delivery service of Pepero boxes
to 1,111 individuals. This campaign was
tied up with an online campaign to bring
joy to customers on Pepero Day.
Door-to-Door Activation
Pepero Rewards
Office key event
Activation s

To activate Pepero’s Holiday Rewards Insert GIF of

Promo, Gear Up was tasked to generate photo
hundreds of participants by conducting
sampling and onsite registration on CBD
sites in Metro Manila.
 Insert GIF of key event

General Trade / Grassroots

Coke Barangay
Bingo Activation
The event took place in Cebu with 18
simultaneous runs every weekend. The effort
photos
was composed of different components to
achieve the main objective, which is to
increase frequency and awareness through
proven effective mechanics for both Retailers
and Consumers. Pre-event awareness was
conducted through Recorida, Flyering and
Merchandise Installation. Attended by 3,000+
mixed of retailers and consumers, Coca-Cola
was able to give back through amazing prizes
and giveaways to its retail partners.
General Trade / Grassroots

Swakto
Wholesaler Blitz

Gear Up was tasked to install and

distribute merchandise materials and
offer bundled products to Wholesaler
Partners with the main objective being
to ensure availability of Swakto
Products at Coca-Cola’s Wholesaler
Partners within Cebu Region. Gear Up
was able to cover 10,000 outlets
within 30 days.
General Trade / Grassroots

Minute Maid
Mini Billboard
Installation
Gear Up was tasked to install Mini
Billboards to over 3000 strategic
locations nationwide with the main
objective to ensure visibility of the
product all over the Philippines.
General Trade / Grassroots

Swakto Mini
Billboard
Installation
Gear Up was tasked to install Mini
Billboards to over 4500 strategic
locations nationwide with the main
objective to ensure visibility of the
product all over the Philippines.
General Trade / Grassroots

Pepeng Pasada
Club
For 3 consecutive years, Gear Up Multimedia
Co. took charge of the marketing blitz efforts
of the Pepeng Pasada Club.

SCOPE:
-Engagement with forecourt station
staff, dealers and supervisors for PPC
promos as well as localized promos and
discounting schemes

- Member acquisition blitzes

- Driver engagements

- Station opening support activities

School Activations

Biogesic 325
School Tour
2018
An activation that taps it’s consumers through
personality development workshops, This made
Biogesic 325 present in various school activities

SCOPE:
-Engagement with school doctors,parents
and students through personality
development workshop, Booth
activities,selling & sampling.
Brand Activations

Air Asia
Inaugural Flight
Build and showcase Airasia as a young and
cool brand, To highlight different AirAsia
network and services during the activation.
SCOPE:
-Welcome activity – Garland and local
festival dance entourage.
- Photoman and photo distribution.
Convention participation
PHSOA Annual
Convention
As part of Biogesic 325’s sponsorship in the
PHSOA Convention the agency as tasked to
develop an activity for the attendees during the
luncheon supported by a booth activity outside
the the banquet.

SCOPE:
-15-20 min engaging activity where-in
doctors and physicians can participate.
-- Booth activities
Convention participation

PAPSHI
Convention
As part of Childrens Bioflu sponsorship in the
PAPSHI Convention the agency as tasked to
develop an activity for the attendees during the
luncheon supported by a booth activity outside
the the banquet.

SCOPE:
-15-20 min engaging activity where-in
doctors and physicians can participate.
-- Booth activities
DESIGN & FABRICATION

Design and vision, realized.

Creativity with you in mind. Gear Up brings to life
concepts from drawing board to visual touchpoints your
stakeholders can behold.

Design and fabrication are done in-house.

 Insert GIF of key event

Globe TNAP
Booth [2015]

Showcasing the agency’s

creativity, Gear Up showcased photos
Globe products and services
through an Egyptian- themed
booth.

Awards:
● Best Booth Idea
● Best Booth - Gold Category
● Best Product Display
 Insert GIF of key event

Globe TNAP
Booth [2016]

Anchoring on TNAP’s 2016 theme

“PINASenso”, Gear Up used the iconic photos
Filipino mode of transportation, the
Jeepney as its booth. Booth is dubbed
“Byahe sa Tagumpay!”

Awards:
● Best Booth Idea
● Best Booth - Gold Category
● Best Product Display
 Ins

Coke TNAP
Booth [2017]

Tindahan ni Aling Puring Convention

is Puregold’s biggest event of the
year. It is an event bringing together ert GIF of key event
photos
brands that are often bought by
Sari-Sari Store owners. With just 2
weeks to fabricate the booth and
prepare logistical concerns, Gear Up
was able to produce an award-
winning booth.

Awards:
● Most Favorite Booth - Grand
Champion
● Best Product Display - 1st
Runner Up
 Insert GIF of key event

Globe TNAP
Booth [2017]

Guests witnessed a sight to behold -

-the wall of Intramuros inside of photos
World Trade Center. Globe Kayle
917 won most of the major awards
of the convention.

Awards:
● Best Booth - Gold Category
● Best Product Display
● Best Booth Idea
● Best Consumer Experience
 Insert GIF of key event

Globe TNAP
Booth [2018]

Guests witnessed a very colorful

barangay hall inspired booth set-up photos
for the members of Tindahan ni
Aling Puring 2018

Awards:
● 2nd runner up – Best booth
display and concept
● Grand Winner – Best Deals
● Grand Winner – Most favorite
booth
● Grand Ka-asenso award
VIDEO PRODUCTION

Amaze, influence and inspire.

We tell your story through the creation of a compelling
narrative, stitched with moving images and animation.

Gear Up is capable to serve your audio-visual needs, from

corporate videos, event AVPs to promotional materials.
Gear Up’s Video Reel
https://drive.google.com/open?id=
0B3ANybLJ9yMzNU9XdGEyT1NraXc
Unused slides