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Introduction:

Cadbury India is a fully owned subsidy of Kraft Foods


Inc.

With annual revenues of approximately $50


billion, the combinedcompany is the world's second
largest food company, makingdelicious products for
billions of consumers in more than 160countries.
They employ approximately 140,000 people and have
operations inmore than 70 countries

In India, Cadbury began its operations in 1948 by


importingchocolates. After 60 years of existence, it
today has five company-owned manufacturing facilities
at Thane, Induri(Pune) andMalanpur(Gwalior),
Bangalore and Baddi(Himachal Pradesh) and 4sales
offices (New Delhi, Mumbai, Kolkotaand
Chennai). Thecorporate office is in Mumbai.
Currently, Cadbury India operates in fourcategories viz.
Chocolate Confectionery, MilkFood Drinks, Candy and Gum
category.
In the Chocolate Confectionery business,Cadbury has
maintained its undisputedleadership over the years.
Some of the keybrands in India are Cadbury Dairy Milk,
5 Star,Perk, Éclairs and Celebrations

Company Background
• Cadbury is a British multinational confectionery company owned by Mondelēz International.
• It is the second largest confectionery brand in the world after Wrigley's.

• Founder: John Cadbury • Founded in: 1824, Birmingham, United Kingdom Cadbury over the
years.

ERP Implementation
Cadbury turns out, in recent years, Kraft implemented SAP ERP 6.0 (System Analysis and Program
Development) in what SAP called one of its largest global ERP implementations.

11,000 employees were sending data to the company's SAP solution and it was linked to 1,750
applications by 2008.

• Cadbury was left with a glut of chocolate products at the start of the year, after the installation of
a new SAP-based enterprise resource planning (ERP) system led to an excess of chocolate bars
building up at the end of 2005.

• The new U.K. computer system is part of a five-year IT transformation project, called "Probe",
aimed at integrating the Cadbury Schweppes' supply chain, purchasing, manufacturing, distribution,
sales and marketing systems on a global, SAP-based ERP platform.
Benefits of ERP
 Cadbury was on a fast paced growth and could not continue with the existing systems and the pace
was too slow due to added inefficiencies down the chain. ERP implementation handled all the issues
and added efficiency and guided the fast paced growth.
 Cadbury standardized the processes within the 16 locations.
 The implementation of ERP brought in a new way of warehouse management system and brought in
structure to branch offices and the depots.
 The manufacturing in itself had 13 operations and each was operating in a silo. This had increased
the work in progress and the integration of the processes has done well for the company.
 The ERP vendor was also selected from among the best in classvendors which helped the process
occur in a streamlined fashionand avoided any possible chances of hiccups during the initial
implementation phase.
 The system has also been deployed up to the vendors. They have a portal called vendor connect
where they can see their inventory movement and make plans accordingly. Hence the restructuring
happens not only internally but also across to the supplier which will add on to the benefits for both
parties.

Selected and managed well, ERP Systems can bring extrodinary value to any organization and
address many challanges being faced. If you’d like to chat about ERP systems or their selection, give
ERP Advisers a call today!

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