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1. Advertising and Societies: advertising (Subject)
Global Issues AND social aspects
Digital Formations, 1526-3169 ; Vol. (Subject)
14
by Frith, Katherine Toland.; Mueller, Related Topics
Barbara
Advertising &
Publication: New York Peter Lang,
public relations
2003.
INTERNATIONAL ADVERTISING Culture &
AND GLOBALIZATION Introduction institutions
Globalization refers to the
increasing internationalization of In Our Collection
economic life and its effects on
trade, national sovereignty, laws See our collection of:
and regulations, the mass media, eBooks
and cultural identity (Corcoran, - Publicly-Accessible
1998). In economic terms, eBooks
globalization is the process by which List All Resources
firms attempt to earn additional
profits through entry into overseas
markets. Although the term

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NetLibrary - Search Results Page 2 of 7

“globalization” became popular

during the last part of the 20th
century, the forces that shaped
globalization can be traced back as
far as the 15th century. Europe led
the move toward globalization
through colonization in the 18th and
19th centuries. The United States
led the most recent phase of
globalization in the 20th century
driven
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2. Mediating the Human

Body: Technology,
Communication, and Fashion
by Fortunati, Leopoldina.; Katz,
James Everett.; Riccini, Raimonda.
Publication: Mahwah, N.J. Lawrence
Erlbaum Associates, Inc., 2003.
Mediating the Human Body
Technology, Communication, and
Fashion Edited by Leopoldina
Fortunati James E. Katz Raimonda
Riccini CHAPTER ONE Introduction
Leopoldina Fortunati, James E. Katz,
and Raimonda Riccini 1. THE BODY
AND TECHNOLOGY AS CENTRAL
SITES OF MODERNITY The
increasing integration of the human
body with technology is a topic that
has been attracting significant
attention of late (for comprehensive
reviews, see the works of Fortunati,
1995, 1998, and Maldonado, 1992,
1997, 1998; see also Brooks, 2002;

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Hayles, 1999; Katz, 2003; Kurzweil,

2000; Moravec, 1999). Scholars,
social critics, lay people, and the
press have weighed in on it. The
topic also receives repeated
attention from the world’s religious,
business, and political leaders.
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3. Breaking Up America:
Advertisers and the New Media
World
by Turow, Joseph.
Publication: Chicago, Ill. University
of Chicago Press, 1998.
One— Targeting a New World
Advertisers will have their choice of
horizontal demographic groups and
vertical psychographic program
types. Our judgment as to the
enhanced quality of our subscriber
base has been confirmed by the
advertisers.2 Unfortunately, most
media plans are based on exposure
opportunities. This is particularly
true for television because G.R.P.
analysis is usually based on
television ratings and ratings do not
measure actual exposure.3 Most
Americans would likely have a hard
time conceiving the meaning of
these quotations. The words would
clearly be understood as English,
but the jargon would seem quite
mysterious. They might be surprised
to learn that they have heard a

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specialized language that

advertisers use about them.
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4. Advertising and Identity in

Europe: The I of the Beholder
by Cannon, Jackie.; Baubeta,
Patricia Anne Odber de; Warner,
Ian Robin
Publication: Bristol, UK, Portland,
OR Intellect Books, 2000.
Advertising and Identity in Europe
The I of The Beholder Edited by
Jackie Cannon Robin Warner
Patricia Odber de Baubeta intellect
Preface This volume of essays had
its genesis in an international
symposium held at the University of
Birmingham in May 1999. While the
organisers were well aware that
advertising and identity were topic
areas which were each in their own
right wellestablished, the
opportunity to explore the interface
was to produce an overwhelming
response in terms of papers offered,
audience attendance and
participation, and subsequent
feedback and requests for further
information. The symposium
attracted contributions from a wide
range of countries, languages and
disciplines. The latter included
Applied Language Studies, Cultural
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5. The Real Thing:

Performance, Hysteria, &
Advertising
by Schutzman, Mady.
Publication: Hanover, N.H.
Wesleyan University Press, 1999.
Introduction 1— How to Attack a
Wild Hunger It could be any time of
day, any place. The ground she
slithers across appears suspended,
ethereal. It's striated like a stormy
sky, or a well of stairs, a cage, tiers
of light and darkness betraying
depth and clarity. She is scantily
dressed and her body is striped like
the space that surrounds her, holds
her, threatens to forsake her. Her
hands emerge out from the space
toward me, fingers clawed and
spread wide as if grasping, as if she
knows she is on shaky ground. Her
hair is mussed to appear like the
mane of a feral animal. Beneath
curled brows her eyes squint with
rage, her lips are tightly gnarled as
if restraining an overwhelming
desire to bite. My own brows cramp
in response, I detect
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6. Advertising and New Media

by Spurgeon, Christina.
Publication: London, New York
Taylor & Francis Routledge, 2008.

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Chapter 1Advertising and the new

media of mass conversation Home
videos of explosive Coke–Mentos
soda fountains and Coke–Mentos
rockets started appearing on the
Web in early 2006. This association
of Coke with a lesser known brand
of mints took both brands by
surprise. The brand companies
could control neither the uses made
of their products, nor the
dissemination of the images of
these uses. The replication, video
capture and Web-based sharing of
Coke–Mentos experiments
snowballed. Thousands of
experiments were uploaded to the
Web and viewed by millions. A very
enterprising team of performance
artists called EepyBird took the
Coke–Mentos phenomenon to new
aesthetic heights. One particular
experiment, which commentators
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