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While not all the algorithm strategies used by search engines are available to the public,
decades of online marketing have allowed brands to crack a few codes for organically
increasing the traffic on their article or blog.
Website speed
Most of the search engines consider site speed as a ranking factor. This is fairly
understandable as people wouldn’t want to wait for a long time to access the information,
they are searching for on the internet, at least. Generally, two seconds is the threshold for
e- commerce websites. The speed of the site can be increased by simple known hacks like
minify unnecessary code on the page, reduce server response timings, enable browser
caching, compress images to cut down page size by 30-40%.
Along with these points, optimizing your site for voice search, having structured data,
considering the context and timing of the article and not only the keywords are other
techniques useful in SEO
The Loopholes
Search engines frequently change the algorithms they use to rank sites. They prevent
unscrupulous site owners manipulating the indexing methods in order to get high
rankings. The aim is to protect the integrity of free search and provide unbiased results
or it could lead to loss of their users and popularity. Though some of the “hacks” are
legitimate, few of the methods popularly used to increase organic traffic may actually
backfire.
Avoid using irrelevant links and keywords
Generally, it’s a good idea to have a lot of different links pointing to your site, but the
search engines only like relevant links. If the search engines find sites that have nothing
in common with the content on your site linked to your Website, they'll lower the
relevancy rating.
Conclusion
Digital marketing has become the future of advertising and marketing. Every year,
number of people using internet to obtain information is increasing rapidly. Thus, for the
brands and businesses to stay relevant, it is essential to compete on digital platforms and
one such important strategy is SEO, which requires an understanding of target audience,
search engine algorithms, creative and engaging content and with these skills present,
brands can definitely up their market and consumer game.