Course Syllabus

Marketing management BA-311_007

Spring 2019

MARKETING MANAGEMENT
BA 311-007 (KMC 470)
Spring 2019

Instructor: Amaradri Mukherjee, Ph.D., M.B.A., M.S.

Office: KMC 550H
Office Hours: Thursday 2:30 pm-4:30 pm; at other times, drop in By Agreement or By Appointment. Students
are welcome to drop by at any time that I am in my office.
Telephone: 608-609-8943
E-Mail: amaradri@pdx.edu

Please feel free to call me if your needs are immediate.

REQUIRED MATERIALS:

Textbook: Marketing -- McGraw Hill Education. -Edition: 6th Edition by Grewal and Levy.
Scantrons: Three exams, so three scantrons.

PRIMARY COURSE OBJECTIVES:

1. Improve students’ abilities to analyze marketing related problems and to enhance critical thinking
skills.
2. Integrate concepts and theoretical foundations of the contemporary practice of marketing from
consumer, entrepreneur, corporate, electronic, and global viewpoints.
3. Learn and use the language of marketing when integrating product, pricing, communications, and
logistics strategies to achieve an applied knowledge of marketing’s role in commercial successes and
failures.

COURSE REQUIREMENTS:

Exams: There will be three non-cumulative exams this semester. Each exam will cover material from lecture, assigned
readings, classroom discussion, and any supplemental material provided by the instructor. You are responsible for all
material in the assigned readings, even if the instructor does not cover it in class. Each exam will consist of multiple
choice questions/answers. All exams must be taken in class at the scheduled time.
Online Quizzes: During the semester, online quizzes will be conducted on black board. There are no makeups (no
exceptions), so if a student misses a quiz, the student will receive a zero.
*This syllabus is subject to change at the instructor’s discretion. All changes will be discussed in advance of the day affected.
Course Syllabus
Marketing management BA-311_007
Spring 2019

Group Project: Goal: The goal of this project is for you to explore marketing ideas and theories and apply them to
create a new marketing strategy. Doing so will help you gain an understanding of the various marketing processes, to be
creative, and be confident in presenting your idea.
Group: You can create a team with a maximum of five members. You will have to select a project leader. The job of the
project leader will be to present the final idea or marketing strategy in the Shark Tank.
Final Report: Your team will have to create a project report. The submitted report must not exceed 20 double-spaced,
word-processed pages prepared in 12-point font Times Roman and a standard one-inch margin. Papers that exceed
this limit will be rejected. This project report should have the following:
I. A clear problem statement. (Rationale behind pursuing a certain marketing strategy.)
II. A clear description of your product that you want to market.
III. A clear description of Marketing Strategy.
The first 2 pages of the report will be the Executive Summary. The Executive Summary will basically summarize the
whole idea and your proposal in 2 pages and needs to have all relevant information for an executive (in this case it’s me)
to make a yes or no decision on endorsing your idea.
GRADING:
 50 points on Unique Idea.
 150 Points on Project Report.
 100 Points on Presentation in Shark Tank.
The project details will be thoroughly discussed in class. Also I will be available for your questions.
Participation in Behavioral Research Sessions:

EXTRA CREDIT OPPORTUNITIES

Students have the opportunity to earn extra credit through participation in research activities that are approved
by the Institutional Review Board in the School of Business (SB). These activities will expose students to
business research conducted by the SB faculty. To participate, students will need to create an account on the
SB’s research site, SONA, using their PSU email address. From there, students will be able to choose and
participate in online studies and sign-up to participate in on-campus studies (in KMC 262). Each study is
associated with a different credit-value (e.g., a five minute online study is worth 1 credit and a 15 minute on-
campus study is worth 6 credits). If students complete 20 credits on SONA this quarter, they will receive a
2% extra credit addition to their grade in this class (i.e., no partial credit will be awarded). The research
studies will be available between Weeks 3 – 8 of the term. If you have questions please contact the SB research
administrator at SB-ResearchLab@pdx.edu.

*This syllabus is subject to change at the instructor’s discretion. All changes will be discussed in advance of the day affected.
Course Syllabus
Marketing management BA-311_007
Spring 2019

OTHER COURSE INFORMATION:

Attendance Policy: Regular class attendance is an obligation of enrollment and is expected of each student, but there are
no points for attendance.
Classroom Behavior (College Policy Statement): Appropriate classroom behavior is expected of the instructor and all
students. Inappropriate and disruptive classroom behavior (inappropriate language and gestures, class disruptions,
disrespect to other students or instructor, and other behavior as determined by the instructor) will not be tolerated and will
result in possible removal from the class and/or disciplinary action as per the student handbook.
Academic Integrity: As a core part of its mission, the Portland State University provides students with the opportunity to
further their educational goals through programs of study and research in an environment that promotes freedom of
inquiry and academic responsibility. Accomplishing this mission is only possible when intellectual honesty and individual
integrity prevail. Each Portland State University student is required to be familiar with and abide by the University’s
‘Academic Integrity Policy’ which may be found at https://www.pdx.edu/oai/academic-integrity-toolkit. Students with
questions about how these policies apply to a particular course or assignment should immediately contact their instructor.
Students with Disability: Portland State University requires that students with disabilities are provided reasonable
accommodations to ensure their equal access to course content. If you have a documented disability and require
accommodations, please contact me privately at the beginning of the semester to make arrangements for necessary
classroom adjustments. Please note, you must first verify your eligibility for these through the Disability Resource Center
(DRC) (contact 503-725-4150 or visit https://www.pdx.edu/drc/).

*This syllabus is subject to change at the instructor’s discretion. All changes will be discussed in advance of the day affected.
Course Syllabus
Marketing management BA-311_007
Spring 2019

GRADING STRUCTURE:

Requirements Points

Quizzes (5) 100

Final Group Project (Depends on Peer Evaluations) 300

Exam 1 200

Exam 2 200

Exam 3 200

TOTAL 1000

Grading Distribution: This matters a lot!

Total Points Letter Grade

940-1000 A

900-939 A-

870-899 B+
840-869 B
800-839 B-
770-799 C+
740-769 C
700-739 C-
600-699 Let’s not get here!
599 or less Let’s not even think about this!

*This syllabus is subject to change at the instructor’s discretion. All changes will be discussed in advance of the day affected.
Course Syllabus
Marketing management BA-311_007
Spring 2019

DAY DATE TOPIC DEADLINES ASSIGNMENT DUE

Tuesday 2-April Introduction

Thursday 4-April What is Marketing?

Tuesday 9-April Strategic Planning

Thursday 11-April Quiz 1 Live at Team Formation

E-Business Midnight

Tuesday 16-April Consumer Behavior Quiz 1 due by Final Team Names

Midnight (5-member Teams)
Thursday 18-April Marketing Environment

Tuesday 23-April Quiz 2 Live at Project Ideas Dues

B2B Marketing Midnight (1-page outline of idea)

Thursday 25-April Catch up Exam Quiz 2 due by

Midnight
Tuesday 30-April EXAM 1 (Tentative)

Thursday 2-May Market Segmentation and Quiz 3 Live at

Marketing Research Midnight

Tuesday 7-May Product Concepts Quiz 3 due by Project Questionnaire

And Managing Brands Midnight

Thursday 9-May Supply Chain Management and Quiz 4 Live at

Retail Strategy Midnight

Tuesday 14-May Catch up Exam Quiz 4 due by 5-page document with

Midnight Porters Force analysis

Thursday 16-May
EXAM 2 (Tentative)
Tuesday 21-May
Pricing
Thursday 23-May Final Quiz Live at
Midnight
Tuesday 28-May Advertising And Sales Final Quiz due by
Promotions Midnight
Thursday 30-May Final Exam Catch up

Tuesday 4-June Exam 3 (Tentative) Final Project Report

Due
Thursday 6-June Shark Tank (Tentative)

*This syllabus is subject to change at the instructor’s discretion. All changes will be discussed in advance of the day affected.