AIMS AND OBJECTIVE

This study aimed at understanding the impact of Television advertisement on brand building

and consumer buying behavior.

Primary Objective

To identify the impact of Television advertisement on consumer buying behavior and brand

building.

Secondary Objectives

1. To identify other factors which influence consumer-buying behavior.

2. To identify is celebrity endorsee advertising more attention getting and memorable than

other kind of advertising.

3. To identify how celebrity are endorsee advertisement perceived.

4. To identify that who make the best celebrity endorsee.