July 2018

ICICI Prudential
Long Term Equity Fund (Tax Saving)

The information contained herein is solely for private circulation for reading/understanding of registered Advisors/Distributors/referral agents of ICICI
Prudential Asset Management Company and should not be circulated to investors/prospective investors.
 Tax Planning for the Fiscal Year

Reduce tax liability by Investing in equity-linked saving

scheme

Provides deduction
Section 80C of of up to
Income Tax Act, 1961 `1,50,000 from Gross Taxable
Income

The
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 How does this work?

Without Tax Saving Investments

Particulars With Tax Saving Investments
u/s 80C of Income Tax Act, 1961

Gross Total Income `12,00,000 `12,00,000

Exemption u/s 80C Nil `1,50,000
Total Taxable Income `12,00,000 `10,50,000
Tax on Total Income* `1,72,500 `1,27,500
Tax Saved Nil `45,000 + 4% Education Cess

An Investor With Income Of `12,00,000

I Saved Can Save Up To `46,800
`46,350
by Availing Tax Deductions under
Section 80C of the Income Tax Act, 1961

*Tax on Total Income is excluding surcharge and cess; Taxes have been computed as per Finance Act 2018-19

The
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ICICI Prudential Asset Management Company and should not be circulated to investors/prospective investors.
 Comparison of Instruments
given Tax-relief under Section 80C
Public National Equity-Linked
Particulars
Provident Fund Savings Certificate Savings Scheme
Tenure 15 years 6 years 3 years
7.6% Returns / Dividends are
7.6%
Returns (Compounded market-linked and not
(Compounded Annually)
Annually) assured
Minimum
`500 `100 `500
Investment
Maximum
`1,50,000 No limit* No limit*
Investment
Max. Amount eligible for
`1,50,000 `1,50,000 `1,50,000
deduction under 80C
Capital gains of upto
Taxation for interest Tax free Taxable
Rs 1 lakh is tax-free
Safety/Risk Highest Safety Highest Safety High Risk
15 Years
Lock-in Period Partial Withdrawal after 7 5 Years 3 years
years is permitted
Note: There is no upper limit on investments. Investments up to Rs.1,50,000 per year can be claimed as deduction under Section 80C of Income Tax Act, 1961. Investments in mutual
funds are subject to market risks and various other risks. While amount invested in Public Provident Fund (PPF) has the highest safety for Principal invested, there is no assurance or
guarantee of future performance of ICICI Prudential Long Term Equity Fund (Tax Saving). Past performance may or may not be sustained in the future. Interest Rate for Public Provident
Fund and National Savings Certificate is for Q4 FY 17-18. Performance of ICICI Prudential Long Term Equity Fund as per its NAV.

The
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ICICI Prudential Asset Management Company and should not be circulated to investors/prospective investors.
 Why Equity-Linked Savings Scheme?

Qualifies for Tax Exemption under

Section 80C of Income Tax Act, 1961

Short Lock-In Period

of 3 years

Dividend Income is exempt

in the hands of investor

Long Term Capital Gains

of up to Rs 1 lakh are tax-exempt

The
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Prudential Asset Management Company and should not be circulated to investors/prospective investors.
ICICI Prudential Asset Management Company and should not be circulated to investors/prospective investors.
 ICICI Prudential Long Term Equity Fund (Tax Saving)

Diversified equity fund that aims to

generate capital appreciation by
investing in equity instruments
Investment Style
Value Blend Growth
Offers twin benefits of tax savings and
wealth creation over other traditional
investment instruments
Large

Size
Three year lock in period allows Mid
flexibility to select stocks with
long term perspective
Small

Value Investing Approach

to Stock Selection

The portfolio of the scheme is subject to changes within the provisions of the Scheme Information document of the Scheme.

The
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ICICI Prudential Asset Management Company and should not be circulated to investors/prospective investors.
 Portfolio Statistics

Closing AUM `5,262.85 crore

Average Dividend Yield 1.32% No. of stocks 49

Average P/E ratio 24.21 Top 10 Stock Holdings 42.35%

Average P/B ratio 4.29 Top 10 Sectors 79.88%

The portfolio of the scheme is subject to changes within the provisions of the Scheme Information Document of the Scheme. The stocks
mentioned in this slide do not constitute any recommendation and ICICI Prudential Mutual Fund may or may not have any future position in
these stocks. Source: Internal. Data as of June 30, 2018.
The
7
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Prudential Asset Management Company and should not be circulated to investors/prospective investors.
ICICI Prudential Asset Management Company and should not be circulated to investors/prospective investors.
 Portfolio Statistics – Sectors and Stocks

Underweight sectors
STOCKS REMOVED
• Dabur India
• Banks & Finance • Glaxosmithkline Consumer
• Oil, Gas & Petroleum Products Healthcare
• Auto Ancillaries • HPCL
• Lupin
• Sundaram Finance Holding

Overweight sectors
STOCKS ADDED

• Divis Laboratories
• Pharmaceutical & Healthcare
• Finolex Cables
Services • Larsen & Toubro
• Telecom • Muthoot Finance
• Hotels & Leisure • Ramco Cements
• TVS Motors

The portfolio of the scheme is subject to changes within the provisions of the Scheme Information Document of the Scheme. The stocks mentioned in this slide
do not constitute any recommendation and ICICI Prudential Mutual Fund may or may not have any future position in these stocks. Source: Internal. Data as of
June 30, 2018.
The
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ICICI Prudential Asset Management Company and should not be circulated to investors/prospective investors.
 Current Portfolio Positioning

Sector could gain from increasing life expectancy,

under penetrated healthcare services space, higher
non-discretionary spend and India fast becoming a
PHARMACEUTICALS & global drug manufacturing and research hub
HEALTHCARE SERVICES

Sector could gain from higher rural penetration and

government push towards automation of services.

TELECOM
Introduction of GST (goods and services tax) could
benefit organised players in this sector. Further,
increasing discretionary spending and favourable
demographic dividend could also benefit the sector.

HOTELS & LEISURE

Data as of June 30, 2018; The stock(s)/sector(s) mentioned in this slide do not constitute any recommendation and ICICI Prudential Mutual Fund
may or may not have any future position in this stock(s). Past performance may or may not be sustained in the future. The portfolio of the
scheme is subject to changes within the provisions of the Scheme Information document of the Scheme.
The
9
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Prudential Asset Management Company and should not be circulated to investors/prospective investors.
ICICI Prudential Asset Management Company and should not be circulated to investors/prospective investors.
 Top Alpha Generators

Alpha (%) Generating Sectors Alpha (%) Generating Stocks

Consumer Durables 5.79 V-Guard Industries 4.29

Software 6.88 NMDC 4.4

Metals & Mining 12.99 ITC 5

Industrial Products & Bharat Electronics 5.45

13.02
Capital Goods

Banks & Finance 17.23 ICICI Bank 7.17

145.3% 104.9% 40.4%

Fund Return Index Return Net Alpha
(On absolute basis) (On absolute basis) (Outperformance)

The stock(s)/sector(s) mentioned in this slide do not constitute any recommendation and ICICI Prudential Mutual Fund may or may not have any future position
in this stock(s). Past performance may or may not be sustained in the future. The portfolio of the scheme is subject to changes within the provisions of the
Scheme Information document of the Scheme. Data source: Valuefy Solutions; Performance Period: July 1, 2013 to June 29, 2018
The
10
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for reading/understanding Advisors/Distributors/referral
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Advisors/Distributors/referral ICICI of
Prudential Asset Management Company and should not be circulated to investors/prospective investors.
ICICI Prudential Asset Management Company and should not be circulated to investors/prospective investors.
 PPF vs.
ICICI Prudential Long Term Equity Fund (Tax Saving)
Investment Investment Value in Investment Value in ICICI Prudential Long
Date
(Rs.) Public Provident Fund (Rs.) Term Equity Fund (Tax Saving) (Rs.)
31-Mar-00 70,000 70,000 70,000
31-Mar-01 70,000 147,700 103,664
28-Mar-02 70,000 231,732 200,458
31-Mar-03 70,000 322,587 246,403
31-Mar-04 70,000 418,394 630,438
31-Mar-05 70,000 521,866 1,217,726
31-Mar-06 70,000 633,615 2,301,083
30-Mar-07 70,000 754,304 2,257,342
31-Mar-08 100000 914,649 2,637,526
31-Mar-09 100000 1,087,821 1,717,667
31-Mar-10 100000 1,274,846 3,945,425
31-Mar-11 100000 1,476,834 4,466,489
30-Mar-12 100000 1,694,981 4,405,172
28-Mar-13 100000 1,940,749 4,800,277
31-Mar-14 100000 2,211,535 6,292,602
31-Mar-15 150000 2,553,938 9,265,489
31-Mar-16 150000 2,926,131 8,883,902
30-Mar-17 150000 3,163,148 11,389,187
30-Jun-2018 1,860,000 3,485,283 12,804,343
Investments in mutual funds are subject to market risks and various other risks. While amount invested in Public Provident Fund (PPF) has the highest safety for Principal invested,
there is no assurance or guarantee of future performance of ICICI Prudential Long Term Equity Fund (Tax Saving). Past performance may or may not be sustained in the future.

11
Interest Rate for Public Provident Fund taken as per the PPF rate of that period and return compounded annually. Performance of ICICI Prudential Long Term Equity Fund as per its
NAV.
The
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ICICI Prudential Asset Management Company and should not be circulated to investors/prospective investors.
 Consistent Outperformance
Five-Year Rolling Returns Since Inception (Aug 19, 1999)
70
The fund has outperformed its benchmark
60 in terms of five-year returns 99% of the
time since inception (Aug 19, 1999).
50

40

30

20

10

Jun-18
Dec-05

Dec-07

Dec-09

Dec-11

Dec-13

Dec-15

Dec-17
Apr-17
Aug-04

Aug-06

Aug-08

Aug-10

Aug-12

Aug-14

Aug-16
Apr-05

Apr-07

Apr-09

Apr-11

Apr-13

Apr-15
-10

ICICI Prudential Long Term Equity Fund (Tax Saving) - Reg - Growth Nifty 500 TRI

Data Source: MFI; Data as of June 30, 2018. Returns in CAGR % terms. Past performance may or may not be sustained in future.

The
12
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Prudential Asset Management Company and should not be circulated to investors/prospective investors.
ICICI Prudential Asset Management Company and should not be circulated to investors/prospective investors.
 Five-Year Rolling Return Analysis
82% of the time since inception (Aug 19, 1999),
the fund’s five-year rolling returns were more than 12%
ICICI Prudential
Nifty
Nifty
500
500
TRI
Long Term Equity Fund (Tax Saving)
Minimum Return 3.7% -2.6%
-1.4%
Maximum Return 60.6%
60.4% 48.1%
51.3%
Average Return 24.0%
23.8% 16.0%
17.9%
No. of days the fund provided:
Less than 8% return 290
294 843
628
8-12% return 323
327 648
644
12-15% return 400 377
431
15-18% return 444
485 82% 360
470 63%
More than 18% return 1,839
1938 1,068
1271
Total No. of Days: 3,444
3,296
Data Source: MFI; Data as of June 30, 2018. Returns in CAGR % terms. Past performance may or may not be sustained in future. The scheme
performance is benchmarked to the total return variant of the index.
The
13
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Prudential Asset Management Company and should not be circulated to investors/prospective investors.
ICICI Prudential Asset Management Company and should not be circulated to investors/prospective investors.
 SIP Performance

SIP of Rs. 10,000 per month in the fund per month would grow to…
Total Amount
ICICI Prudential Long Term
Time Invested Nifty 500 TRI
Equity Fund (Tax Saving)
(Rs. lakh)
Present Value
Yield Yield
(Rs. lakh)

3 Years 3.6 4.2 11.1% 13.8%

5 Years 6 8.5 13.7% 14.1%

7 Years 8.4 14.6 15.5% 14.5%

10 Years 12 27.9 16.1% 13.5%

15 Years 18 72 16.8% 13.9%

Since Inception (Aug
22.7 206.2 20.2% 15.8%
19, 1999)
Source: MFI; Data in XIRR % terms; The returns are calculated by XIRR approach assuming SIP investment of Rs 10,000/- on the 10th working day of every
month in the Growth Option of the Scheme. XIRR helps in calculating return on investments given an initial and final value and a series of cash inflows and
outflows with the correct allowance for the time impact of the transactions. Data as of June 30, 2018. The scheme is benchmarked to the total return variant of
the index.
The
14
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Prudential Asset Management Company and should not be circulated to investors/prospective investors.
ICICI Prudential Asset Management Company and should not be circulated to investors/prospective investors.
 Wealth Creation Journey Since Inception
Growth of Rs. 1,00,000 Invested in ICICI Prudential
40,00,000 Long Term Equity Fund (Tax Saving) Since Inception (Aug 19, 1999)
35,00,000 Rs. 35,45,500
30,00,000
25,00,000
20,00,000
Rs. 12,80,260
15,00,000
10,00,000
5,00,000
0
Nov-07
Aug-99

May-02

Aug-10

Mar-15
Apr-03
Mar-04

May-13
Jan-06

Apr-14

Jan-17
Oct-08
Dec-06

Jun-12

Dec-17
Sep-09
Jun-01
Jul-00

Feb-05

Jul-11

Feb-16

Jun-18
ICICI Prudential Long Term Equity Fund (Tax Saving) - Reg - Growth Nifty 500 TRI

Data Source: MFI; Data as of June 30, 2018. Returns in Rupee terms. Past performance may or may not be sustained in future. The scheme is
benchmarked to the total return variant of the index.
The
15
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ICICI Prudential Asset Management Company and should not be circulated to investors/prospective investors.
 Wealth Creation Journey

Consistent Outperformance across various time periods

5 7 10 15 Since Inception
Years Years Years Years (Aug 19, 1999)
ICICI Prudential
Long Term Equity Fund 19.6 14.0 15.5 22.7 20.8
(Tax Saving)
Nifty 500 TRI 16.5 11.9 12.4 18.5 14.5
Outperformance
over Nifty 500 TRI
3.1 2.1 3.2 4.2 6.4

Data Source: MFI; Data as of June 30, 2018. Returns in CAGR % terms. Past performance may or may not be sustained in future. It is necessary
to consult tax/financial advisor before making investments in mutual funds. Information only for distributors and financial advisors of ICICI
Prudential Mutual Fund. The Scheme is benchmarked to the Total Return Variant of the Index.
The
16
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ICICI Prudential Asset Management Company and should not be circulated to investors/prospective investors.
 Scheme Features

An open ended equity linked saving scheme with a statutory

Type of Scheme
lock in of 3 years and tax benefit.

ICICI Prudential Long Term Equity Fund (Tax Saving) &

Plans ICICI Prudential Long Term Equity Fund (Tax Saving) – Direct;
Options: Growth & Dividend

Minimum Application Amount Rs. 500 (plus in multiples of Re. 1)

Minimum Additional Application Amount Rs. 500 and in multiples thereof

Minimum Redemption Amount Rs. 500 or all units where amount is below Rs. 500

Exit Load Nil

Mr. George Heber Joseph has been managing this scheme

Fund Manager
since Apr 2015 and has 13 years of experience overall.

Benchmark Index Nifty 500 TRI

SIP / STP STP In available

The
17
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ICICI Prudential Asset Management Company and should not be circulated to investors/prospective investors.
 Riskometer & Disclaimer
ICICI Prudential Long Term Equity Fund (Tax Saving) is suitable for investors who
are seeking*:
 Long term wealth creation solution
 An equity-linked savings scheme that aims to generate long term capital
appreciation by primarily investing in equity and related securities and provide
tax benefit under Section 80 C of Income Tax Act, 1961
*Investors should consult their financial advisors if in doubt about whether the
product is suitable for them.

Mutual Fund investments are subject to market risks, read all scheme related documents carefully.
This presentation is only for distributors and advisors of ICICI Prudential Mutual Fund. All figures and other data given in this document are dated unless stated
otherwise. The same may or may not be relevant at a future date. The AMC takes no responsibility of updating any data/information in this material from time to time.
The information shall not be altered in any way, transmitted to, copied or distributed, in part or in whole, to any other person or to the media or reproduced in any form,
without prior written consent of ICICI Prudential Asset Management Company Limited. Prospective investors are advised to consult their own legal, tax and financial
advisors to determine possible tax, legal and other financial implication or consequence of subscribing to the units of ICICI Prudential Mutual Fund. Data source:
Bloomberg, except as mentioned specifically.
Disclaimer: In the preparation of the material contained in this document, ICICI Prudential Asset Management Company Ltd. (the AMC) has used information that is
publicly available, including information developed in-house. Some of the material used in the document may have been obtained from members/persons other than
the AMC and/or its affiliates and which may have been made available to the AMC and/or to its affiliates. Information gathered and material used in this document is
believed to be from reliable sources. The AMC however does not warrant the accuracy, reasonableness and / or completeness of any information. We have included
statements / opinions / recommendations in this document, which contain words, or phrases such as “will”, “expect”, “should”, “believe” and similar expressions or
variations of such expressions, that are “forward looking statements”. Actual results may differ materially from those suggested by the forward looking statements due
to risk or uncertainties associated with our expectations with respect to, but not limited to, exposure to market risks, general economic and political conditions in India
and other countries globally, which have an impact on our services and / or investments, the monetary and interest policies of India, inflation, deflation, unanticipated
turbulence in interest rates, foreign exchange rates, equity prices or other rates or prices etc. ICICI Prudential Asset Management Company Limited (including its
affiliates), the Mutual Fund, The Trust and any of its officers, directors, personnel and employees, shall not liable for any loss, damage of any nature, including but not
limited to direct, indirect, punitive, special, exemplary, consequential, as also any loss of profit in any way arising from the use of this material in any manner. Further,
the information contained herein should not be construed as forecast or promise. The recipient alone shall be fully responsible/are liable for any decision taken on this
material.

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ICICI Prudential Asset Management Company and should not be circulated to investors/prospective investors.