1 Outlet Organized Unorganized

No of Respondants 82 11
In % 88.17 11.83

2 Amount Spent Organized Organized (%) Unorganized

Less than 5000 49 52.68 5
50001-10000 30 32.25 3
10001-20000 2 2.15 3
Above 20000 1 1.07 0

3 What is the frequency of shopping?

frequency of shopping Organized Organized (%) Unorganized

weekly 15 16.73 7
Monthly 52 55.91 3
Fortnight basis 12 12.9 1
yearly 3 3.22 0

4) Which organized retailer you prefer for shopping?

Organized No of Resodents %
Which organize
D-Mart 35 36.08
Big-Bazar 40 43 50
Db's famalies Grocers 1 1.07 45
Other 17 18.27 40 36.08
35
30
25
20
15
 50
45
40 36.08
35
30
25
5 Do you always carry your shopping list
20
Organized and Unorganized No of Resodents % 15
yes 47 50.53 10
No 46 49.46 5
0
D-Mart

Do you alway

50.8
50.6
50.4
50.2
50
49.8
49.6
49.4
49.2
49
48.8

7 ORGANIZED RETAIL OUTLET

Attributes Strongly Agree Agree Neutral
Wider Product range 52 24 5
Choice of more brand 42 32 7
Better product Quality 35 32 14
Fresh/New stock 30 35 16
Promotional scheme 34 32 15
Discount/lesser price 41 26 13
Freedom Of Choosing 37 37 8
Better Parking facilities 23 26 21
Better Ambience 23 34 20
One Stop Shopping 37 26 14
Better Service 26 14 15
Closer to my house 18 27 27
Proximity to my place of work 11 26 32
Variety of modes of payment 32 35 12
Credit facility 14 19 23

How much importance do you give to each this attributes on scale of 1 to 5

8
purchasing grocery from organized retail store?

Attributes 1 2 3
Price 0 27 7
Convenience 0 30 12
Transparency in Billing 0 25 16
Sales Person Service 0 28 22
Advertisement 0 32 24

UNORGANIZED RETAIL OUTLET

Attributes Strongly Agree Agree Neutral

Wider Product range 2 7 0
Choice of more brand 1 4 5
Better product Quality 3 6 2
Fresh/New stock 5 3 2
Promotional scheme 1 1 5
Discount/lesser price 2 4 2
Freedom Of Choosing 2 5 2
Better Parking facilities 0 3 3
Better Ambience 0 3 3
One Stop Shopping 3 4 0
Better Service 3 3 2
Closer to my house 3 6 2
Proximity to my place of work 2 6 3
Variety of modes of payment 2 0 4
Credit facility 6 2 1

How much importance do you give to each this attributes on scale of 1 to 5

purchasing grocery from organized retail store?

Attributes 1 2 3
Price 7 3 0
Convenience 5 5 0
Transparency in Billing 4 3 3
Sales Person Service 5 1 2
Advertisement 1 2 2

Gender *
Male 62
Female 31

8 7
7
Marital status * 6
5
Married 50 4
Unmarried 43 3
2
1
0
 7
7
6
5
4
3
2
1
0

Age
20-25 13
26-30 15
31-35 17 30
36-40 26 25
41-45 11 20
46-50 6 15 13
Above 60 Years 5 10
5 Ch
0
Les s tha n 12th Standa
Education Post-Gra duate
Less than 12th Standard 12 30
Up to 12th Standard 23
28 25 23
Graduate
Post-Graduate 22 20
Others 8
15
12
10
Occupation
5
Service 25
Business 22 0
Retired 13
Student 13
Housewife 16
Other: 4

C
Servi ce Bus i nes s
Family Income (Monthly) 30
Less than 10000 10 25
10001 - 25000 14 25
22
25001 - 50000 14
20
50001 - 75000 16
75001 - 100000 12 15
100001- 150000 0
10
150001 - 200000 4
200001 - 250000 3 5
250001 - 300000 1
0
Above 300001 13
 No of Respondants

11.83%
Orga ni zed
Unorga ni zed

88.17%

Unorganized(%) Amou nt Sp ent

5.37
Orga ni zed (%) Unorga ni zed(%)
3.22
60 52.68
3.22
50
0
40
32.25
30
20
10 5.37 3.22 2.15 3.22 1.07
0
Les s than 5000 50001-10000 10001-20000 Above 20000
0

Unorganized(%)
What is the frequency of shopping?
7.52 60 55.91
3.22 50
1.07
40
0
30

20 16.73
12.9
10 7.52
3.22 1.07 3.22
0
weekl y Monthl y Fortni ght bas i s yearl y0
Orga ni zed (%) Unorganized(%)

Which organized retailer you prefer for shopping?

%
50
45 43
40 36.08
35
30
25
20 18.27
15
 50
45 43
40 36.08
35
30
25
20 18.27
15
10
5 1.07
0
D-Mart Big-Bazar Db's famalies Grocers Other

Do you always carry your shopping list ?

%
50.8
50.6 50.53
50.4
50.2
50
49.8
49.6 49.46
49.4
49.2
49
48.8
yes No

Char t Title
Disagree Strongly Disagree
1 0 Strongl y Agree Agree Neutra l
Di s agree Strongl y Di s a gree
1 0
60 52
1 0 50 42 41 37 37
40 32 35 32 3035 34
32 34 37 35
32 32
0 1 30 24 26 26
2321 23 20
26 26 27 27 26 23
18 19
20 14 16 15 13 11 14 14 15 11 12 14 14
12
1 0 7 8 8 10
10 51 1 1 1 1 2 1 41 41 1 2 3 21
2 0 0
0 0 0 0 0 0 00 0
0 0 ge n d l i ty ck me i ce i n g e s ce i n g i ce s e o rk e nt l i ty
ra n b ra u a sto h e r pr o s i l i ti i e n pp e rv h o u f w ym a ci
t Q w c o c b o S o a f
11 1 d u c o re ct Ne a l s s s e Ch g fa Am S h e r my ce f p di t
o m u / e f r p tt o a o e
4 1 r Pr o f rod e s h tio n nt/l m O rk i n tte S to Be e r t p l e s Cr
e e p r
F mo o u d o Pa B n e e s y d
4 1 i d o i c tte r ro s c e er O Cl o to m m o
W Ch e P D i Fr ette f
B B i ty y o
1 0 ix m ri et
o
8 2 Pr Va

10 3
2 1
14 12

attributes on scale of 1 to 5 before

nized retail store?
Pri ce Conveni ence Transparency in Bi l
4 5 Sal es Pers on Servi ce Advertis ement
2 1 35 32
30
30 27 28
25 24
25 22
20
16
 Pri ce Conveni ence Transparency in Bi l
Sal es Pers on Servi ce Advertis ement
35 32
2 2 30
30 27 28
6 1 25 24
25 22
11 5
20
8 6 16
15 12 11
10 7 8
6
5 2 2 1 2
0
0 0 0
1 0 0 2 3 4

Disagree Strongly Disagree

2 0
1 0
0 0 Char t Title
1 0
Strongl y Agree Agree Neutra l
4 0 Dis a gree Strongl y Di s agree
3 0 8 7 6 6 6 6
7 5 5 5 5 5 5
2 0 6 4 4 4 4 4 4 4
5 3 3 3 33 33 3 33 3 3 3
4 2 2 2 2 2 2 2 22 2 2 2 2 2 2
5 0 3
2 1 1 1 11 1 111
1
5 0 0
4 0 g0e 0 n d 0 l i ty00 o ck 0 me 0 ri ce 0 i n g 0 ti0e s 0 0n ce 0 i n0g 0 i ce 0 u s e0 o rk00 e0nt l i ty
ra n b ra u a st h e p os i l i
v
i e p p e r h o f w aym fa c
i
3 0 u ct re t Q ew l s c s e r h o fa c mb h o r S y o p i t
o u c /N a fC g S tte m ce f
od m es rA p e r to p l a s o Cre
d
0 1 r Pr o f ro d e s h tio n nt/l m O rk i n tte S to B e e
e e
ic er
p Fr m o o u d o a Be n e o s o m mo
y d
0 0 id o i s c re e rP Cl
W Ch o ett r
P D e O t f
B F Bett i ty y o
4 2 xi m ri et
o
Pr Va
1 1

attributes on scale of 1 to 5 before

nized retail store?

4 5
0 0
0 0
0 0
2 1
2 3

Char
Char t Title
t Title
Price Conveni ence Tra ns parency i n Bi l l i ng
Mal e Femal e
Sal es Pers on Service Advertisement
8 7
7
6 5 5 5
5 4
4 3 3 3 3
3
2
Char33.33%
t Title
2 2 2 2 2
1 1 1
1
0 Ma rri ed Unma rri ed
1 2 0 066.67%
3 0 0 0
4 0 0 0
5
 7
7
6 5 5 5
5 4
4 3 3 3 3
3
2
Char33.33%
t Title
2 2 2 2 2
1 1 1
1
0 Ma rri ed Unma rri ed
0 066.67%
1
Char t Title
2 3 0 0 0
4 0 0 0
5

20-25 26-30 31-35

36-40
46.24% 41-45 46-50
Above 60 Years53.76%
30 26
25
20 17
15
15 13
11
10
5 Char t Title 6 5

0
Les s tha n 12th Standard Up to 12th Standa rd Gra duate
Post-Gra duate Others
28

23 22

12
8

Char t Title
Servi ce Bus i nes s Retired Student Hous ewi fe Other:

25
22

16
13 13

4
 ORGANIZED
7 RETAIL OUTLET
Attributes Strongly Agree Agree Neutral Disagree
Wider Product ran 52 24 5 1
Choice of more br 42 32 7 1
Better product Qua 35 32 14 1
Fresh/New stock 30 35 16 0
Promotional sche 34 32 15 1
Discount/lesser pr 41 26 13 2
Freedom Of Choos 37 37 8 0
Better Parking facil 23 26 21 11
Better Ambience 23 34 20 4
One Stop Shoppin 37 26 14 4
Better Service 26 14 15 1
Closer to my hous 18 27 27 8
Proximity to my pl 11 26 32 10
Variety of modes 32 35 12 2
Credit facility 14 19 23 14

How much importance do you give to each this attributes on scale of 1

8 purchasing grocery from organized retail store?

Attributes 1 2 3 4
Price 0 27 7 2
Convenience 0 30 12 2
Transparency in Bil 0 25 16 6
Sales Person Serv 0 28 22 11
Advertisement 0 32 24 8

UNORGANIZED RETAIL OUTLET

Attributes Strongly Agree Agree Neutral Disagreegly Disagree

Wider Product range 2 7 0 2 0
Choice of more brand 1 4 5 1 0
Better product Quality 3 6 2 0 0
Fresh/New stock 5 3 2 1 0
Promotional scheme 1 1 5 4 0
Discount/lesser price 2 4 2 3 0
Freedom Of Choosing 2 5 2 2 0
Better Parking facilities 0 3 3 5 0
Better Ambience 0 3 3 5 0
One Stop Shopping 3 4 0 4 0
Better Service 3 3 2 3 0
Closer to my house 3 6 2 0 1
Proximity to my place of work 2 6 3 0 0
Variety of modes of payment 2 0 4 4 2
Credit facility 6 2 1 1 1

How much importance do you give to each this attributes on scale of 1 to 5 before
purchasing grocery from organized retail store?

Attributes 1 2 3 4 5
Price 7 3 0 0 0
Convenience 5 5 0 0 0
Transparency in Billing 4 3 3 0 0
Sales Person Service 5 1 2 2 1
Advertisement 1 2 2 2 3
 Strongly Disagree Anova: Single Factor
0
0 SUMMARY
0 Groups Count Sum Average Variance
1 52 14 403 28.78571 97.1044
0 24 14 401 28.64286 42.4011
0 5 14 237 16.92857 48.84066
0 1 14 59 4.214286 21.25824
1 0 14 22 1.571429 9.802198
1
1
0 ANOVA
2 Source of Variation SS df MS F P-value F crit
3 Between Groups 9397.65714286 4 2349.414 53.54019 6.97E-20 2.51304
1 Within Groups 2852.28571429 65 43.88132
12
Total 12249.9428571 69

e to each this attributes on scale of 1 to 5 before

ery from organized retail store?
Anova: Single Factor
5
1 SUMMARY
2 Groups Count Sum Average Variance
1 0 4 0 0 0
5 27 4 115 28.75 8.916667
6 7 4 74 18.5 30.33333
2 4 27 6.75 14.25
1 4 14 3.5 5.666667

ANOVA
Source of Variation SS df MS F P-value
Between Groups 2261.5 4 565.375 47.77817 2.32E-08
Within Groups 177.5 15 11.83333

Total 2439 19

Anova: Single Factor

 SUMMARY
Groups Count Sum Average Variance
2 14 33 2.357143 2.862637
7 14 50 3.571429 3.340659
0 14 36 2.571429 1.956044
2 14 33 2.357143 3.478022
0 14 4 0.285714 0.373626

ANOVA
Source of Variation SS df MS F P-value F crit
Between Groups 80.2 4 20.05 8.346523 1.7E-05 2.51304
Within Groups 156.1428571429 65 2.402198

Total 236.3428571429 69
on scale of 1 to 5 before
l store?

Anova: Single Factor

SUMMARY
Groups Count Sum Average Variance
7 4 15 3.75 3.583333
3 4 11 2.75 2.916667
0 4 7 1.75 1.583333
0 4 4 1 1.333333
0 4 4 1 2

ANOVA
Source of Variation SS df MS F P-value F crit
Between Groups 22.7 4 5.675 2.485401 0.088037 3.055568
Within Groups 34.25 15 2.283333

Total 56.95 19
 F crit
3.055568
Gender
Male 62 77.5 P-value 2.580284E-08
Female 31 77.5

Age
20-25 13 13.29 P-value 0.000802583
26-30 15 13.29
31-35 17 13.29
36-40 26 13.29
41-45 11 13.29
46-50 6 13.29
Above 60 Years 5 13.29

Marital status
Married 50 46.5 P-value 0.467920807
Unmarried 43 46.5

Education
Less than 12th Standard 12 18.6 P-value 0.00514426
Up to 12th Standard 23 18.6
Graduate 28 18.6
Post-Graduate 22 18.6
Others 8 18.6

Occupation
Service 25 15.5 P-value 0.003070167
Business 22 15.5
Retired 13 15.5
Student 13 15.5
Housewife 16 15.5
Other: 4 15.5
Family Income (Monthly)
Less than 10000 10 9.3 P-value 4.160892E-05
10001 - 25000 14 9.3
25001 - 50000 14 9.3
50001 - 75000 16 9.3
75001 - 100000 12 9.3
100001- 150000 0 9.3
150001 - 200000 4 9.3
200001 - 250000 3 9.3
250001 - 300000 1 9.3
Above 300001 13 9.3