No of Respondants

12%

Organized
Unorganized

88%

Outlet Organized Unorganized

No of Respondents 82 11
In % 88.17 11.83

Interpretation:

 In general, from the above chart we can interpret that most of the people now prefer
organized retail stores over their kiranas because of convenience in various aspects.

AMOUNT SPENT
Organized (%) Unorganized(%)

60 52.68
50
40 32.25
30
20
10 5.37 3.22 3.22
2.15 1.07 0
0
Less than 5000 50001-10000 10001-20000 Above 20000

Organized Unorganized
Amount Spent Organized Unorganized
(%) (%)
Less than 5000 49 52.68 5 5.37
50001-10000 30 32.25 3 3.22
10001-20000 2 2.15 3 3.22
Above 20000 1 1.07 0 0
 The survey suggests that most of the respondents are light shoppers. And hence about 50% of
the sample population spends about Rs. 5000 during a single purchase.

What is the frequency of shopping?

60 55.91

50

40

30

20 16.73
12.9
10 7.52
3.22 1.07 3.22
0
0
weekly Monthly Fortnight basis yearly

Organized (%) Unorganized(%)

frequency of Unorganized
Organized Organized (%) Unorganized
shopping (%)
weekly 15 16.73 7 7.52
Monthly 52 55.91 3 3.22
Fortnight basis 12 12.9 1 1.07
yearly 3 3.22 0 0

 The above chart shows that most of the people who prefer organized stores shop on monthly
basis and those who prefer unorganized outlets prefer weekly shopping.
 WHICH ORGANIZED RETAILER YOU
PREFER FOR SHOPPING?
%

50
43
40 36.08

30
18.27
20

10
1.07
0
D-Mart Big-Bazar Db's famalies Grocers Other

Organized No of Respondents %
D-Mart 35 36.08
Big-Bazar 40 43
Db's families Grocers 1 1.07
Other 17 18.27

 As it is clear from the above graph, when it comes to organized retail shopping, people give
priority to the established ones.

DO YOU ALWAYS CARRY YOUR

SHOPPING LIST ?
%

51
50.53
50.5

50
49.46
49.5

49

48.5
yes No
 Organized and Unorganized No of Respondents %
Yes 47 50.53
No 46 49.46

 Organized or unorganized, few like to carry a list and the other few prefer shopping without a
list. So no clear line can be drawn here.

ORGANIZED RETAIL OUTLET: Indicate your opinion for the below statements determining your
preference on basis of product, price and location towards Organized retail outlet.

PREFERENCE
Strongly Agree Agree Neutral Disagree Strongly Disagree

60 52
50 42 41
3532 35 3737 37
40 32 30
3432 34 32 3235
26 2727
30 24 232621 23 20 26 26 26 23
16 18 19
20 14 15 13 14 1415 12 14 1412
8 11 8 11 10
5 7 41 41
10 10 10 10 01 10 20 00 1 10 2 3 21
0
Attributes Strongly Agree Agree Neutral Disagree Strongly Disagree
Wider Product range 52 24 5 1 0
Choice of more brand 42 32 7 1 0
Better product Quality 35 32 14 1 0
Fresh/New stock 30 35 16 0 1
Promotional scheme 34 32 15 1 0
Discount/lesser price 41 26 13 2 0
Freedom Of Choosing 37 37 8 0 0
Better Parking facilities 23 26 21 11 1
Better Ambience 23 34 20 4 1
One Stop Shopping 37 26 14 4 1
Better Service 26 14 15 1 0
Closer to my house 18 27 27 8 2
Proximity to my place of work 11 26 32 10 3
Variety of modes of payment 32 35 12 2 1
Credit facility 14 19 23 14 12

 The respondents who shop from organized outlets have positive views about the stores on the
above mentioned context. They find the shopping experience to be satisfying.

Anova: Single Factor

SUMMARY
Groups Count Sum Average Variance
52 14 403 28.78571 97.1044
24 14 401 28.64286 42.4011
5 14 237 16.92857 48.84066
1 14 59 4.214286 21.25824
0 14 22 1.571429 9.802198

ANOVA
Source of Variation SS df MS F P-value F crit
6.97E-
Between Groups 9397.657143 4 2349.414 53.54019 20 2.51304
Within Groups 2852.285714 65 43.88132

Total 12249.94286 69
How much importance do you give to each this attributes on scale of 1 to 5 before
purchasing grocery from organized retail store? [1: Highest to 5: lowest]

Price Convenience Transparency in Billing Sales Person Service Advertisement

35 32
30
30 27 28
25 24
25 22
20
16
15 12 11
10 7 8
6 5 6
5 2 2 2
0 0 0 0 0 1 1
0
1 2 3 4 5

Attributes 1 2 3 4 5
Price 0 27 7 2 1
Convenience 0 30 12 2 2
Transparency in Billing 0 25 16 6 1
Sales Person Service 0 28 22 11 5
Advertisement 0 32 24 8 6

Anova: Single Factor

SUMMARY
Groups Count Sum Average Variance
0 4 0 0 0
27 4 115 28.75 8.916667
7 4 74 18.5 30.33333
2 4 27 6.75 14.25
1 4 14 3.5 5.666667

ANOVA
Source of Variation SS df MS F P-value F crit
Between Groups 2261.5 4 565.375 47.77817 2.32E-08 3.055568
Within Groups 177.5 15 11.83333

Total 2439 19
 UNORGANIZED RETAIL OUTLET: Indicate your opinion for the below statements determining your
preference on basis of product, price and location towards Unorganized retail outlet.

CHART TITLE
Strongly Agree Agree Neutral Disagree Strongly Disagree

8 7
7 6 6 6 6
6 5 5 5 5 5 5
5 4 4 4 4 4 44
4 3 3 3 33 33 3 33 3 3 3
3 2 2 2 2 2 2 2 22 2 2 2 2 2 2
2 1 1 1 11 1 111
1 0 0 0 00 0 0 0 0 0 0 0 0 0 0 0 0 00 0
0

Attributes Strongly Agree Agree Neutral Disagree Strongly Disagree

Wider Product range 2 7 0 2 0
Choice of more brand 1 4 5 1 0
Better product Quality 3 6 2 0 0
Fresh/New stock 5 3 2 1 0
Promotional scheme 1 1 5 4 0
Discount/lesser price 2 4 2 3 0
Freedom Of Choosing 2 5 2 2 0
Better Parking facilities 0 3 3 5 0
Better Ambience 0 3 3 5 0
One Stop Shopping 3 4 0 4 0
Better Service 3 3 2 3 0
Closer to my house 3 6 2 0 1
Proximity to my place of work 2 6 3 0 0
Variety of modes of payment 2 0 4 4 2
Credit facility 6 2 1 1 1

 The respondents who shop from unorganized outlets have mixed views about the stores on the
above mentioned context. They find the shopping experience to be satisfying.
Anova: Single Factor

SUMMARY
Groups Count Sum Average Variance
2 14 33 2.357143 2.862637
7 14 50 3.571429 3.340659
0 14 36 2.571429 1.956044
2 14 33 2.357143 3.478022
0 14 4 0.285714 0.373626

ANOVA
Source of Variation SS df MS F P-value F crit
Between Groups 80.2 4 20.05 8.346523 1.7E-05 2.51304
Within Groups 156.1428571 65 2.402198

Total 236.3428571 69

How much importance do you give to each this attributes on scale of 1 to 5 beforepurchasing grocery
from unorganized retail store? [1: Highest to 5: Lowest]

Price Convenience Transparency in Billing Sales Person Service Advertisement

8
7
7
6
5 5 5
5
4
4
3 3 3 3
3
2 2 2 2 2
2
1 1 1
1
0 0 0 0 0 0 0 0
0
1 2 3 4 5

Attributes 1 2 3 4 5
Price 7 3 0 0 0
Convenience 5 5 0 0 0
Transparency in Billing 4 3 3 0 0
Sales Person Service 5 1 2 2 1
Advertisement 1 2 2 2 3
 Anova: Single Factor

SUMMARY
Groups Count Sum Average Variance
7 4 15 3.75 3.583333
3 4 11 2.75 2.916667
0 4 7 1.75 1.583333
0 4 4 1 1.333333
0 4 4 1 2

ANOVA
Source of Variation SS df MS F P-value F crit
Between Groups 22.7 4 5.675 2.485401 0.088037 3.055568
Within Groups 34.25 15 2.283333

Total 56.95 19

GENDER
Male Female

33%

67%

Gender
Male 62
Female 31

 The above mentioned data shows that more men than women go grocery shopping today.
 MARITAL STATUS
Married Unmarried

46%
54%

Marital status
Married 50
Unmarried 43

 Marital status as such has no major effect on the shopping pattern.

AGE
20-25 26-30 31-35 36-40 41-45 46-50 Above 60 Years

30
26
25

20
17
15
15 13
11
10
6
5
5

0
Age
20-25 13
26-30 15
31-35 17
36-40 26
41-45 11
46-50 6
Above 60 Years 5

 Age is one of the most important factors in deciding the preferences. The youngsters are more
tended towards shopping than the middle age and old people.

EDUCATION
Less than 12th Standard Up to 12th Standard Graduate Post-Graduate Others

30 28

25 23
22

20

15
12

10 8

Education
Less than 12th Standard 12
Up to 12th Standard 23
Graduate 28
Post-Graduate 22
Others 8

 Education has no major effect other than that the graduates are more inclined towards making
the shopping decisions.
 OCCUPATION
Service Business Retired Student Housewife Other:

30
25
25
22

20
16
15 13 13

10

4
5

Occupation
Service 25
Business 22
Retired 13
Student 13
Housewife 16
Other: 4

 Occupation is another thing that does not affect the shopping pattern or preferences.
 FAMILY INCOME (MONTHLY)
Service Business Retired Student Housewife Other:

30
25
25
22

20
16
15 13 13

10

4
5

Family Income (Monthly)

Less than 10000 10
10001 - 25000 14
25001 - 50000 14
50001 - 75000 16
75001 - 100000 12
100001- 150000 0
150001 - 200000 4
200001 - 250000 3
250001 - 300000 1
Above 300001 13